What Vermaat does

Vermaat Groep B.V. is a Dutch catering and hospitality services provider headquartered in IJsselstein, Netherlands. Founded in 1978 as a delicatessen, the company operates 500+ locations across five primary verticals — corporate/business catering, healthcare (Albert Schweitzer Ziekenhuis, Radboudumc), airports (Schiphol, Eindhoven), leisure/attractions (museums, zoos, theme parks), and events. Its customer base includes Booking.com, Adyen, Nike, KPMG, KLM, Belastingdienst, and Houthoff. The company is described as the largest hospitality employer in the Netherlands and operates a multi-brand portfolio that combines owned concepts (La Place, STACH, Join Program, RIJKS®, Michelin-starred Wils*, Vermaat Events, Wils Bakery Café) with international franchise brands (Wingstop, Carluccio's, Poké Perfect, Salsa Shop).

Revenue is generated through two streams: (i) recurring, quote-based long-term B2B on-site catering contracts with enterprises and institutions (subscription/recurring model), and (ii) transaction-based direct-to-consumer sales through branded restaurants, retail stores, and franchised outlets. Operations are supported by a centralized service office providing HR, procurement, finance, and marketing; standard enterprise IT infrastructure (Microsoft 365, Azure, ISO 27001-certified hosting); and the proprietary Flexmaat mobile application that enables flexpool employees to self-schedule shifts across locations. The go-to-market combines enterprise field sales for B2B contracts and direct-to-consumer operations at branded physical venues.

In December 2025, Vermaat was acquired by Compass Group PLC for approximately $1.7–1.75 billion, becoming a wholly-owned subsidiary integrated into Compass Group's international catering platform. Vermaat now operates under the Compass Group umbrella while maintaining its brand and operating structure; the deal conveys access to global procurement, capital, and cross-border institutional client relationships.

Name

Vermaat

Legal name

Vermaat Groep B.V.

Website

https://werkenbijvermaat.nl

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Vermaat Groep B.V. is a Dutch catering and hospitality services provider operating 500+ locations across corporate, healthcare, airport, leisure, and event venues in the Netherlands. It serves enterprise and institutional clients such as Booking.com, KLM, and KPMG, and is a wholly-owned subsidiary of Compass Group PLC following its December 2025 acquisition.

Ownership category

akta.pro rank

Headquarters

HQ city

Ijsselstein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Catering and Food Services: On-site catering and hospitality services provided at client locations including corporate offices, healthcare facilities, airports, museums, and leisure venues under long-term B2B contracts
2. Branded Restaurant Operations: Operation of owned and franchise restaurant concepts including La Place, STACH, Wingstop, and other branded food service outlets serving consumers directly

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Vermaat provides on-site catering and hospitality services across corporate offices, hospitals, airports, museums and leisure venues in the Netherlands through long-term B2B contracts. The company operates 500+ locations under multiple brands, including La Place restaurants, STACH retail stores, Vermaat Events, and franchise concepts such as Wingstop, Carluccio's, Poké Perfect and Salsa Shop.

Product overview

Vermaat is a Dutch catering and hospitality services provider and is not a technology platform company. It operates as a multi-brand hospitality business offering corporate catering, restaurant concepts, event services, and staffing solutions across over 500 locations in the Netherlands. The product portfolio consists of the parent Vermaat brand, the La Place restaurant sub-brand, STACH retail brand, Vermaat Events service, Join Program catering organization, Flexpool staffing service, and franchise partnerships with brands such as Wingstop, Carluccio's, Poké Perfect, and Salsa Shop. Support services are centralized at the head office (Servicekantoor) in IJsselstein. Vermaat was acquired by Compass Group in December 2025 for $1.7 billion.

Differentiator

Problem solved

Functional benefit

Brands

• La Place: A restaurant concept offering pure, fresh food including sandwiches, soups, salads, smoothies, and hot meals prepared with natural ingredients.
• STACH
• Join Program
• Vermaat Events
• Wingstop
• Carluccio's
• Poké Perfect
• Salsa Shop
• Wils Bakery Café
• Wils*
• RIJKS®
• THE BUTCHER
• Per Tutti

Products and services

• Bedrijfshoreca (Corporate Catering) On-site corporate catering services provided at client business locations, offering lunch, coffee service, banqueting and events for office employees and corporate clients across the Netherlands.
• La Place Restaurant and fresh food concept offering sandwiches, soups, salads, smoothies, pizzas and seasonal specialties made with pure ingredients, found in city centers, shopping centers, amusement parks and along highways across the Netherlands.
• STACH Retail food and convenience brand offering quick-service food and beverages at various locations including airports across the Netherlands.
• Vermaat Events Event catering and hospitality management services for venues, weddings, corporate events and large public gatherings across the Netherlands.
• Join Program Forward-looking catering organization providing food and beverage services primarily at international corporate headquarters environments, such as the Booking.com campus.
• Vermaat Flexpool Flexible hospitality staffing pool with workers deployable across Vermaat's 500+ locations; staff use the Flexmaat mobile app to self-select shifts and locations.

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• WingstopcoreChannel Partner/ Reseller/ DistributorFranchise partnership bringing Wingstop chicken wing restaurant concept to the Netherlands, operated by Vermaat at Schiphol Airport and expanding to new locations
• Carluccio'sminorChannel Partner/ Reseller/ DistributorFranchise partnership operating Italian restaurant concept under the Carluccio's brand
• Poké PerfectminorChannel Partner/ Reseller/ DistributorFranchise partnership operating Poké Perfect poke bowl restaurant concept, including locations at Schiphol Airport
• Salsa ShopminorChannel Partner/ Reseller/ DistributorFranchise partnership operating Mexican fast-casual restaurant concept under the Salsa Shop brand

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elior Group: Elior Group is a France-based contract catering company serving corporate, healthcare, education, and leisure clients across Europe. It is a direct comparable in the European contract foodservice market with overlapping B2B catering contracts and branded restaurant operations similar to Vermaat's portfolio.
• Aramark: Aramark provides food, facilities, and uniform services to corporations, healthcare institutions, universities, sports venues, and entertainment destinations. Its corporate and leisure segment business model closely mirrors Vermaat's multi-vertical contract catering approach, particularly the venue and workplace dining operations.
• Sodexo: Sodexo is one of the world's largest contract foodservice and facilities management companies, operating corporate, healthcare, and education catering contracts globally. It directly competes with Vermaat in outsourced workplace hospitality, banquet services, and on-site restaurant operations in the European market.
• Gate Gourmet: Gate Gourmet is the world's largest airline catering and hospitality company, serving in-flight meals and lounge hospitality. It is highly comparable to Vermaat's Schiphol operations with KLM and other aviation customers, sharing the same end-market and operational requirements.
• Delaware North: Delaware North is a global hospitality and food service company operating in sports venues, airports, gaming, and entertainment destinations. Its leisure and attractions catering segment closely mirrors Vermaat's museum, zoo, theme park, and event hospitality services.
• Centerplate: Centerplate (now part of Sodexo Live!) provides hospitality and food services to sports, convention, and entertainment venues. Its venue-based hospitality model is comparable to Vermaat's events and leisure venue operations, particularly for large-scale catering and banqueting contracts.
• Autogrill: Autogrill operates food and beverage concessions at motorway service areas, airports, and railway stations across Europe and North America. Its business model of running branded and proprietary restaurant concepts in travel and leisure venues is directly comparable to Vermaat's airport, museum, and leisure catering segments.
• SSP Group: SSP Group operates restaurants, bars, cafés, and convenience stores in airports and travel hubs worldwide, including Schiphol where Vermaat is also a significant operator. The two companies directly compete for airport F&B concessions and branded restaurant partnerships at Dutch and European travel locations.

Broad incumbents

• ISS A/S: ISS is a global facility services provider offering workplace, food, and hospitality services to corporate clients. Its foodservice segment competes with Vermaat in the corporate catering space, and its scale and integrated facility management offering represent both a competitor and a potential bundling partner.
• Compass Group PLC: Compass Group is Vermaat's parent company following the December 2025 acquisition and is the global leader in contract catering and support services. It is the single most comparable operator, providing outsourced foodservice across corporate, healthcare, education, sports, and leisure venues worldwide, and now integrates Vermaat into its European platform.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermaat