Ab Lens Motor
AB Lens Motor is a Belgian commercial vehicle and construction equipment distributor (founded 1995) operating four garage locations that sell and service Renault Trucks, Fiat Professional vans, JCB construction machines, and Lohr trailers for construction, transport, and agricultural customers.
- Company typePrivate
- Founded1995
- HeadquartersBierges, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Ab Lens Motor does
AB Lens Motor is a privately held Belgian commercial vehicle and construction equipment distributor founded in 1995 and headquartered in Bierges, Belgium. The company is an authorized distributor for Renault Trucks (full range 3.1T to 120T), Fiat Professional vans, JCB compact and construction machines, and is an authorized service partner for Lohr car-carrier trailers. It operates four garage locations across Belgium in Bierset (Grâcé-Hollogne), Eupen, Hotton, and Fleurus, providing sales, maintenance, repair, bodywork, electronics service, and spare parts across its represented brands.
The business generates revenue through three streams: new equipment sales (one-time, typically financed via OEM or partner financing promotions such as 0% on selected JCB equipment), recurring after-sales service and repairs, and spare parts. The pricing model is largely quote-based with on-list pricing for some JCB compact equipment (e.g., €19,995–€24,995 ex-VAT for mini-excavators). The company serves three primary verticals: construction and civil engineering, transport and logistics, and agriculture, with enterprise-buyer commercial advisors handling sales via direct field/inside sales at physical sites and on-site JCB service.
In 2022 the company executed two major growth moves: it acquired Garage du Carrefour in Hotton and was appointed JCB distributor for the Eastern Sambre and Meuse region, materially extending its geographic and product footprint. The company is privately held with no disclosed parent, no subsidiaries, no funding rounds, and no public ownership. It is actively recruiting across multiple functions at all four sites, indicating ongoing capacity expansion.
Ab Lens Motor firmographics
Firmographics- Name
- Ab Lens Motor
- Legal name
- AB Lens Motor
- Website
- https://lens-motor.be
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AB Lens Motor is a Belgian commercial vehicle and construction equipment distributor (founded 1995) operating four garage locations that sell and service Renault Trucks, Fiat Professional vans, JCB construction machines, and Lohr trailers for construction, transport, and agricultural customers.
- Ownership category
- akta.pro rank
Where Ab Lens Motor is headquartered
LocationHeadquarters
- HQ city
- Bierges
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
Ab Lens Motor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales
Revenue model
- Commercial vehicle and equipment sales: AB Lens Motor generates revenue through the sale of new commercial vehicles (Renault Trucks trucks and vans, Fiat Professional vans) and construction equipment (JCB machines). They also offer financing options including 0% financing promotions.
- After-sales service and repairs: The company provides maintenance, repair, and bodywork services for vehicles and equipment sold, generating recurring service revenue.
- Spare parts sales: Sale of spare parts for Renault Trucks, Fiat Professional, and JCB equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | JCB 18Z-1 Mini Excavator |
| Unit Pricing | Pay-as-you-go | JCB 19C-1 Mini Excavator |
| Subscription | Multi-year contract | JCB Mini Excavators and Wheel Loaders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Ab Lens Motor product offering
Product offeringCore offering
AB Lens Motor is a Belgian commercial vehicle and construction equipment distributor that sells new Renault Trucks (3.1T to 120T), Fiat Professional commercial vans, JCB compact and construction machinery, and services Lohr car-carrier trailers. The company operates four garage locations across Belgium providing sales, after-sales maintenance, repair, bodywork, electronics service, and spare parts for professional buyers.
Differentiator
Problem solved
Functional benefit
Products and services
- Renault Trucks Commercial Vehicles Sales of new Renault Trucks commercial vehicles from 3.1T to 120T, covering distribution, construction, heavy construction, and long-distance transport applications. Targeted at transport companies and logistics operators in Belgium.
- Fiat Professional Commercial Vans Sales of Fiat Professional commercial vans as an official dealer. Targeted at professional buyers and businesses in Belgium requiring light commercial vehicles.
- JCB Construction Equipment Sales of JCB compact and construction equipment including mini-excavators, telescopic handlers, wheel loaders, dumpers, and compaction equipment. Targeted at construction, civil engineering, and agricultural professionals in Belgium.
- Lohr Car-Carrier Trailers Servicing Workshop servicing of Lohr car-carrier trailers and transporters using experienced specialists. Targeted at operators of Lohr car transport equipment in Belgium.
- After-Sales Service and Repairs Maintenance, repair, and bodywork services for commercial vehicles and construction equipment sold. Includes specialists in mechanics, bodywork, and electronics, with emergency response to minimize downtime.
- Spare Parts Sales Sale of spare parts for Renault Trucks, Fiat Professional, and JCB equipment. Large stock provides immediate availability to reduce customer downtime.
Quantifiable outcome
- Reduced vehicle downtime through quick emergency response and readily available spare parts
Companies that use Ab Lens Motor
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Ab Lens Motor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ab Lens Motor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Renault TruckscoreAB Lens Motor is an official distributor of Renault Trucks commercial vehicles, offering the complete range from 3.1T to 120T for distribution, construction, heavy construction, and long-distance transport applications.
- Fiat ProfessionalcoreAB Lens Motor distributes Fiat Professional commercial vans as an official dealer.
- JCBcoreAB Lens Motor is the official distributor of JCB Compact and Construction range machines for the eastern Sambre and Meuse region of Belgium. They sell and service JCB equipment including mini-excavators, telescopic handlers, wheel loaders, and dumpers.
- LohrminorAB Lens Motor services Lohr car transporters and trailers in their workshops using experienced specialists.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Ab Lens Motor competitors and assessment
Company assessmentDirect peers
- MAN Truck & Bus Belgium: MAN Truck & Bus Belgium distributes and services MAN trucks and buses via its Belgian dealer network with sales, maintenance, and parts operations. Directly comparable to AB Lens Motor's commercial vehicle distribution and service business model, serving overlapping logistics, construction, and long-distance haulage customers.
- Bergerat Monnoyeur Belgium: Bergerat Monnoyeur is the long-standing Caterpillar dealer for Belgium, distributing and servicing heavy and compact construction equipment. Directly comparable to AB Lens Motor's JCB distribution and after-sales business, addressing the same Belgian construction, civil works, and earthmoving customer base with a similar full-service dealer model (sales, service, parts).
- IVECO Belgium: IVECO Belgium distributes IVECO light, medium, and heavy commercial vehicles through its Belgian dealer network with sales, service, and parts operations. Directly comparable to AB Lens Motor's Renault Trucks and Fiat Professional dealership activities, addressing overlapping commercial vehicle end customers in Belgium.
- Mercedes-Benz Trucks Belgium: Mercedes-Benz Trucks Belgium sells and services Mercedes-Benz commercial trucks and vans in Belgium through authorized dealers. Closely comparable to AB Lens Motor in product mix (trucks and vans), target customer base (logistics, construction, distribution), and full-service dealer business model including after-sales and parts.
- DAF Trucks Belgium: DAF Trucks Belgium sells and services DAF trucks through its Belgian dealer network, including a strong focus on transport and logistics fleet customers. Comparable to AB Lens Motor in serving Belgian commercial vehicle operators with new unit sales plus full after-sales and parts support.
- Volvo Trucks Belgium: Volvo Trucks Belgium distributes Volvo heavy trucks through its Belgian dealer network; particularly relevant as Renault Trucks (one of AB Lens Motor's core brands) is part of the same Volvo Group, making them effectively sister-brand dealers operating in the same Belgian truck market with comparable sales/service/parts business models.
- Scania Belgium: Scania Belgium sells and services Scania heavy commercial trucks and buses across Belgium through its own dealer network, with comparable sales, service, and parts operations. Directly comparable to AB Lens Motor's Renault Trucks distribution model, targeting overlapping long-distance haulage, construction, and distribution fleet customers.
Emerging players
- Loxam Belgium: Loxam is one of Europe's largest equipment rental companies with a Belgian operation renting construction equipment (mini-excavators, telehandlers, dumpers) to construction and industrial customers. Partial overlap with AB Lens Motor's JCB equipment business — Loxam is a rental channel rather than a sales distributor, but addresses the same Belgian end customers for compact construction machinery.
- Mateco Belgium: Mateco (formerly TVH Equipment) rents and distributes aerial work platforms, telehandlers, and material handling equipment in Belgium. Adjacent competitor to AB Lens Motor's JCB telescopic handler and material handling business, addressing overlapping construction and industrial customers but focused on rental rather than outright sales.
Regional players
- HNS (Hainaut Namur Services): HNS is a regional commercial vehicle dealer group in Belgium (Wallonia) distributing trucks and providing service to transport and logistics operators. Comparable to AB Lens Motor as a multi-site Belgian commercial vehicle dealer with sales and after-sales operations, but operating in an overlapping rather than directly identical Walloon territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Ab Lens Motor social profiles
Digital presenceAb Lens Motor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ab Lens Motor leadership team
Management profileNumber of profiles
Profiles2 records
Ab Lens Motor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ab Lens Motor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ab Lens Motor
What does Ab Lens Motor do?
AB Lens Motor is a Belgian commercial vehicle and construction equipment distributor that sells new Renault Trucks (3.1T to 120T), Fiat Professional commercial vans, JCB compact and construction machinery, and services Lohr car-carrier trailers. The company operates four garage locations across Belgium providing sales, after-sales maintenance, repair, bodywork, electronics service, and spare parts for professional buyers.
Is Ab Lens Motor a public or private company?
Ab Lens Motor is a private company. It is classified as unknown and is currently operating.
When was Ab Lens Motor founded?
Ab Lens Motor was founded in 1995. It employs 51 to 100 people.
Where is Ab Lens Motor based?
Ab Lens Motor is headquartered in Bierges, Belgium, in the Europe region.
How does Ab Lens Motor make money?
Three revenue lines are on record. Commercial vehicle and equipment sales are the primary driver. The others are after-sales service and repairs and spare parts sales.
Who are Ab Lens Motor's main competitors?
Direct peers on record are MAN Truck & Bus Belgium, Bergerat Monnoyeur Belgium, IVECO Belgium, Mercedes-Benz Trucks Belgium, DAF Trucks Belgium, Volvo Trucks Belgium and Scania Belgium. Emerging players are Loxam Belgium and Mateco Belgium. HNS (Hainaut Namur Services) is listed as a regional player.
Does Ab Lens Motor have an API?
No public API is recorded for Ab Lens Motor.