WEST COAST WINE CELLARS, INC.

What WEST COAST WINE CELLARS, INC. does

West Coast Wine Cellars, Inc. is a Portland, Oregon-based licensed general contractor (Oregon CCB# 191442) that designs and builds custom residential and commercial wine cellars, founded in 1996 by Dennis and Donna McFall and transferred in 2019 to longtime employee Casey Enyeart and his wife Lauren. The company serves wine collectors and enthusiasts in the Pacific Northwest, offering end-to-end custom cellar projects ranging from small under-stairs installations (250-400 bottles) to large themed rooms (3,000+ bottles), with creative capabilities spanning utilitarian storage to themed environments such as prehistoric caves and Roman ruins. Its core product set combines proprietary branded racking lines (Reserve, Estate, and Select) with authorized-dealer resale of free-standing wine storage units (Vinotheque, VinoTemp, La Cache), wine cellar cooling systems (CellarPro, Vintage Keeper, Breezeaire, Whisperkool), and accessories such as thermometers, hygrometers, and corkscrews.

The business operates a direct-to-consumer model with an in-home consultation-led sales process: design specialists meet the client, develop a custom design, and the company's own construction crew handles installation, with technical specifications including R-19 minimum wall insulation, R-30 ceiling insulation, 6 mil polyethylene vapor barriers, and exterior-grade doors with weather stripping. For distant clients, the company offers remote design services coordinated with local contractors. Pricing is fully bespoke, varying by size, bottle capacity, finish materials, racking type, and specialty features (murals, custom glass, sinks, dishwashers, refrigerators), with no publicly disclosed pricing or recurring contracts. The company has completed 400+ custom projects representing over 300,000 bottles of aggregate storage capacity and identifies itself as the Northwest's leading wine cellar design and construction firm.

The go-to-market is concentrated in the Pacific Northwest with limited geographic dispersion; marketing relies on a content-led website (Wine 101, glossary, FAQs, portfolio), organic social presence (Facebook, Pinterest, Houzz, Yelp), and earned media features in Portrait of Portland and Portrait of Seattle magazines. Customer segments split between a primary residential homeowner base and a smaller hospitality/restaurant commercial segment, with no named enterprise anchor accounts and no disclosed revenue, funding, or institutional investment in the available data.

Name

WEST COAST WINE CELLARS, INC.

Legal name

West Coast Wine Cellars, Inc.

Website

https://westcoastwinecellars.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

West Coast Wine Cellars, Inc. is a Portland, Oregon-based licensed contractor that designs and builds custom residential and commercial wine cellars in the Pacific Northwest, offering proprietary branded racking lines and dealer-resold cooling and storage equipment to wine collectors and restaurants.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Wine Cellar Design and Construction: Full-service custom wine cellar projects from concept through completion. Revenue generated through custom construction contracts including design fees, materials (racking, flooring, countertops, doors, cooling systems), and installation labor. Projects range from small under-stairs cellars (250-400 bottles) to large rooms (3,000+ bottles).
2. Wine Storage Equipment Resale: Dealer markup on wine storage units (Vinotheque, VinoTemp, La Cache) and cooling systems (CellarPro, Vintage Keeper, Breezeaire, Whisperkool), plus accessories (thermometers, hygrometers, Mulholland wine totes, corkscrews)
3. Kit Racking Sales: Pre-designed modular racking in fixed sizes sold as economical alternative to custom racking

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

West Coast Wine Cellars, Inc. designs and constructs custom residential and commercial wine cellars, from initial in-home consultation through design and full installation. The company sells its own proprietary Reserve, Estate, and Select wine racking lines and serves as an authorized dealer for third-party free-standing wine storage units (Vinotheque, VinoTemp, La Cache), cooling systems (CellarPro, Vintage Keeper, Breezeaire, Whisperkool), and wine cellar accessories.

Product overview

West Coast Wine Cellars, Inc. is a custom wine cellar design and construction company offering a single unified service model centered on custom wine cellar design and build. The core offering includes proprietary wine racking product lines (Reserve, Estate, and Select lines) alongside dealer relationships for free-standing wine storage units (Vinotheque, VinoTemp, La Cache) and cooling systems (CellarPro, Vintage Keeper, Breezeaire, Whisperkool). The company also provides wine cellar accessories, creating a comprehensive one-stop solution for wine storage needs from custom builds to turnkey units and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Reserve: Proprietary line of beautiful and sustainable custom wine racking
• Estate
• Select

Products and services

• Custom Wine Cellar Design & Build Full-service design and construction of custom wine cellars from initial in-home consultation through installation, tailored to client's space, collection size, and aesthetic preferences. Projects range from 250-400 bottle under-stairs cellars to 3,000+ bottle rooms, including themed entertainment spaces and utilitarian storage solutions for residential homeowners and commercial hospitality clients.
• Reserve Wine Racking Line Proprietary line of beautiful and sustainable custom wine racking designed and configured for each client's collection, budget, and style.
• Estate & Select Wine Rack Lines Wine rack product lines offering various styles and configurations for different collection sizes and budgets.
• Free-Standing Wine Storage Units Resale of Vinotheque, VinoTemp, and La Cache free-standing wine storage units for clients who prefer pre-built solutions rather than full custom builds.
• Wine Cellar Cooling Units Resale of CellarPro, Vintage Keeper, Breezeaire, and Whisperkool cooling systems designed for various wine cellar sizes and configurations, providing proper temperature and humidity control.
• Wine Cellar Accessories Wide range of accessories including thermometers, hygrometers, Mulholland wine totes, corkscrews, and other wine cellar essentials.
• Custom Wine Cellar Portfolio Projects Portfolio of completed custom wine cellar projects including themed designs (prehistoric caves, Roman ruins, mineshafts), themed entertainment spaces, and utilitarian storage solutions ranging from 250 bottles to 3,000+ bottles.

Quantifiable outcome

• 400+ custom wine cellars constructed since 1996
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• VinothequecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Vinotheque wine storage units. Vinotheque manufactures professional-quality freestanding wine storage units for wine collectors and enthusiasts.
• VinoTempcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for VinoTemp wine storage units. VinoTemp produces temperature-controlled wine storage solutions.
• La CachecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for La Cache wine storage units. La Cache offers wine storage cabinets and furniture.
• CellarProcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for CellarPro cooling units. CellarPro manufactures wine cellar cooling systems for all cellar sizes and configurations.
• Vintage KeepercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Vintage Keeper cooling units. Vintage Keeper produces wine cellar cooling equipment.
• BreezeairecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Breezeaire cooling units. Breezeaire manufactures wine cellar cooling systems.
• WhisperkoolcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Whisperkool cooling units. Whisperkool produces quiet wine cellar cooling solutions.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vintage Cellars: Long-standing custom wine cellar builder offering design, construction, and wine rack products - directly comparable service mix and target customer base.
• Modern Wine Cellar: Custom wine cellar design and build firm serving residential and commercial clients with a similar full-service, design-led offering.
• Custom Wine Cellars (CWC): Custom wine cellar design and construction company serving homeowners and hospitality, with similar in-home consultation and full-build delivery model.
• Wine Cellar Innovations: Direct competitor offering custom wine cellar design and construction services for residential and commercial clients nationwide, with similar turnkey project model and racking product lines.
• Wine Cellar International: Specialized custom wine cellar builder offering design, manufacturing of racking, and installation - directly overlapping product and service offerings.

Others

• Wine Guardian: Specialty manufacturer of wine cellar cooling and humidity systems - ecosystem participant whose equipment competes for inclusion in custom cellar projects like West Coast Wine Cellars' builds.
• Vinotheque: Manufacturer of freestanding professional wine storage cabinets - currently a partner/dealer relationship, but a competitor in the non-custom wine storage category.
• CellarPro: Manufacturer of wine cellar cooling systems - currently a partner/dealer relationship, but also a competitor at the equipment layer for the cooling portion of any cellar build.

Broad incumbents

• Wine Enthusiast Companies: Broad wine lifestyle brand with wine storage units, cellars, cooling, accessories, and content - a wider incumbent whose cellar offerings compete for the same homeowner wallet share.

Emerging players

• Wine Racks America: Modular and custom wine rack manufacturer primarily serving DIY and small-project customers - emerging player that addresses a more price-sensitive slice of the same end market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/westcoastwinecellars
• Pinterestyelp.com/biz/west-coast-wine-cellars-portland
• LinkedInlinkedin.com/company/west-coast-wine-cellars-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEST COAST WINE CELLARS, INC.