Bourbon+

What Bourbon+ does

Bourbon+ is a privately held quarterly print and digital magazine dedicated to bourbon, whiskey, cocktails, and spirits culture, operated by Savage Music, LLC from Nashville, Tennessee. The publication launched in 2018 (with first print issue in Winter 2019) and is currently publishing Volume 8 in 2026. Its core product is a subscription-based magazine featuring stories about farmers, distillers, mixologists, and enthusiasts, written by a credentialed editorial team led by Editor-in-Chief Fred Minnick and including the world's first female Master Bourbon Taster as Entertainment Editor.

The company generates revenue through four streams: recurring magazine subscriptions sold direct-to-consumer via bourbonplus.com ($44.99/year for 4 issues or $74.99 for 8 issues over 2 years); print and digital advertising sold to bourbon, whiskey, and lifestyle brands via a media kit; merchandise sales (back issues, branded coasters) through a WooCommerce-powered online shop; and events/sponsorships including mixology gatherings and festival partnerships such as the Kentucky Barbecue Festival. Distribution combines direct website subscriptions, retail/newsstand placement, and an e-commerce storefront.

Beyond the magazine, Bourbon+ operates an expanding content ecosystem including the BourbonUp with Fred Minnick interview series (Amazon Prime), original documentary films such as 100 Years in the Making, and a YouTube channel launched in 2026. The platform stack is conventional: WordPress-based publishing, WooCommerce commerce, social channels across Facebook, X, Instagram, Vimeo, Behance, and Foursquare, plus an email newsletter. Headcount is small (1-10 employees) and there is no disclosed institutional funding, indicating a bootstrapped founder-led operation. The company holds a registered trademark on the Bourbon+ wordmark and is a property of Bourbon Plus, LLC under Savage Music, LLC.

Name

Bourbon+

Legal name

Savage Music, LLC

Website

https://bourbonplus.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Bourbon+ is a privately held quarterly print and digital magazine serving bourbon and whiskey enthusiasts through subscription-based content on distillers, mixologists, and spirits culture, operated by Savage Music, LLC from Nashville, Tennessee.

Ownership category

akta.pro rank

Product category

Spirits & Lifestyle Magazine

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Bourbon magazine
• Whiskey publication
• Spirits lifestyle media
• Cocktail mixology content
• Bourbon enthusiast subscription

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscriptions: Quarterly magazine subscriptions sold directly to consumers via bourbonplus.com. Barrel Select plan offers 1-year/4 issues for $44.99; Cask Reserve plan offers 2-year/8 issues for $74.99. Subscriptions are delivered via USPS with 2-3 weeks lead time before publication date.
2. Print and Digital Advertising: The magazine sells print advertising, digital advertising, and combined print+digital advertising opportunities to bourbon, whiskey, and lifestyle brands. They offer a media kit to prospective advertisers.
3. Shop / Merchandise Sales: The company operates a shop selling back issues of the magazine and merchandise including Bourbon+ coasters. Online store powered by WooCommerce.
4. Events and Sponsorships: Bourbon+ hosts events including seasonal mixology events, bourbon tastings, and festival partnerships (e.g., Kentucky Barbecue Festival). They also run sweepstakes promotions with partner prizes.

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Bourbon+ is a subscription-based quarterly print and digital magazine focused on bourbon, whiskey, cocktails, and spirits culture. The publication delivers in-depth storytelling about distillers, mixologists, farmers, and bourbon personalities, complemented by the BourbonUp with Fred Minnick digital video series, original documentary films, an e-commerce merchandise shop, and branded events.

Product overview

Bourbon+ is a quarterly print and digital magazine dedicated to bourbon culture, delivering stories about farmers, distillers, mixologists, and bourbon enthusiasts. The portfolio consists of the core Bourbon+ Magazine publication (quarterly issues), the Bourbon Up with Fred Minnick video interview series (available on Amazon Prime), and subscription offerings including Barrel Select (1-year, 4 issues, $44.99) and Cask Reserve (2-year, 8 issues, $74.99). The company also produces original documentary films and maintains a YouTube channel with exclusive content.

Differentiator

Problem solved

Functional benefit

Brands

• Bourbon Up with Fred Minnick: A digital short-form interview series featuring bourbon personalities, master distillers, executive chefs, musicians, and artists.
• Bourbon+ Newsletter

Products and services

• Bourbon+ Magazine A quarterly print and digital publication covering bourbon culture, featuring stories about farmers, distillers, mixologists, and bourbon enthusiasts. Published four times per year with premium design and collectible quality for individual bourbon enthusiasts.
• BourbonUp with Fred Minnick A digital short-form video interview series featuring bourbon personalities, master distillers, executive chefs, musicians, and artists. Available on Amazon Prime Video and YouTube for bourbon enthusiasts and lifestyle audiences.
• Barrel Select Subscription

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Whisky Advocate: Leading North American whisky publication offering reviews, ratings, and editorial content for whisky enthusiasts. Closely comparable to Bourbon+ as a premium subscription whisky magazine targeting enthusiasts with reviews, distillery coverage, and lifestyle content.
• The Bourbon Review: Bourbon-focused publication reviewing American whiskey and bourbon. Directly comparable to Bourbon+ as a niche bourbon enthusiast publication with reviews, distillery profiles, and cultural coverage of the bourbon category.
• Whisky Magazine: International whisky publication covering scotch, bourbon, and world whiskies. Comparable to Bourbon+ as a print and digital whisky magazine serving enthusiast readers with editorial content, distillery features, and tasting notes.
• American Whiskey Magazine: Magazine dedicated to American whiskey including bourbon, rye, and Tennessee whiskey. Closely comparable to Bourbon+ as a print/digital publication targeting American whiskey enthusiasts with editorial and tasting content.

Broad incumbents

• The Spirits Business: B2B spirits trade publication covering the global spirits industry with editorial, awards, and industry events. Comparable to Bourbon+ as a spirits-focused media brand with advertising revenue and event components, though B2B-focused rather than enthusiast-focused.

Emerging players

• Imbibe Magazine: Drinks culture magazine covering cocktails, spirits, beer, and coffee with a similar subscription model and premium editorial positioning. Comparable to Bourbon+ in format and target audience (enthusiast consumers), though with broader category coverage beyond spirits.
• WhiskyCast: Long-running whisky-focused podcast and media brand covering news, tastings, and distillery interviews. Comparable to Bourbon+ as a multi-format whisky media brand targeting enthusiasts with editorial content and personality-driven programming.
• Punch: Digital drinks media covering cocktails, spirits, and bar culture with editorial content, recipes, and industry coverage. Comparable to Bourbon+ as a digitally-focused drinks publication serving enthusiast audiences with editorial content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bourbonplus
• YouTubeyoutube.com/@bourbonplus
• Facebookfacebook.com/Bourbon-Plus-650074891997452
• Instagraminstagram.com/bourbonplus
• LinkedInlinkedin.com/company/bourbonplus

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bourbon+