What Betterliving Sunrooms does

Betterliving Sunrooms is the primary consumer-facing brand of Craft-Bilt Manufacturing Company, a family-owned US manufacturer founded in 1946 and headquartered at a 214,000 square foot facility on 38 acres in Souderton, Pennsylvania. The company designs, engineers, and manufactures aluminum-framed sunrooms, enclosures, shade products, aluminum decking, and railing systems for the residential home improvement market. Its sunroom portfolio is structured in three tiers—Three Season (single-pane tempered glass), Three Season Plus (Craft-Bilt 180 LoE insulated glass), and Four Season/Year-Round (Craft-Bilt 366 LoE insulated glass, thermally broken aluminum framing, and insulated roof systems designed to support mini-split HVAC)—alongside screen rooms, retractable awnings, solar shades, pergolas, canopies, window awnings, stacking windows, retractable screens and vinyl, aluminum and glass railings, and aluminum decking.

The business operates through a channel-exclusive authorized dealer network rather than direct-to-consumer sales. Betterliving does not publish pricing; instead, prospective buyers request free estimates through the company website and are connected to factory-trained local dealers who design, customize, sell, and install the products. Revenue is generated by manufacturing hardware products and selling them wholesale to dealers. Brand-level certifications include Gold Label Certification from the Fenestration Manufacturers Association (formerly AAMA), registration with the National Fenestration Rating Council (NFRC), and affiliation with Uniform Evaluation Services (UES). The company maintains a Canadian partner organization, Craft-Bilt Materials Ltd in Ajax, Ontario, but its primary served market is the United States.

Betterliving is a private, family-owned company under second-generation leadership (Andy Stone, who assumed the helm in 1986), with named directors including a Director of Sales (Rob Stellfox) and a Customer Service Leader (Anna Stone, since 2020). No external funding rounds, mergers, acquisitions, or public market activity are reported. The company holds registered trademarks including Betterliving® and "It's our favorite room in the house!"® and has received industry recognition from Better Homes and Gardens, the National Sunroom Association, and the Buffalo Niagara Business Ethics Award.

Name

Betterliving Sunrooms

Legal name

Craft-Bilt Manufacturing Company

Website

https://betterlivingsunrooms.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Betterliving Sunrooms is the consumer brand of family-owned US manufacturer Craft-Bilt Manufacturing Company, producing aluminum-framed sunrooms, enclosures, shade products, railings, and aluminum decking for residential homeowners, distributed exclusively through a nationwide network of factory-trained authorized dealers.

Ownership category

akta.pro rank

Product category

Outdoor Living Products

NAICS

Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920), Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

akta.pro secondary industries

Sunroom & Conservatory Additions (HSAPADAE), Enclosed Porch / Patio Conversions to Living Space (HSAPADAM), Porch & Veranda Construction (HSAPALAG), Gazebo, Pavilion & Shade Structure Installation/Repair (HSAIAJAH)

Keywords

• Custom sunroom manufacturing
• Outdoor living products
• Aluminum railing systems
• Screen room enclosures
• Retractable awning products

Headquarters

HQ city

Souderton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sunroom Manufacturing and Sales: Betterliving Sunrooms is a manufacturer of outdoor living products (sunrooms, enclosures, shade products, decks, railings) sold through a network of authorized dealers. The company manufactures its products in the USA and distributes them through dealer partners who sell and install to end customers. Revenue is generated through product sales to dealers.
2. Dealer Network Product Sales: Products are sold exclusively through authorized Betterliving dealers who purchase products from Craft-Bilt Manufacturing and sell to residential homeowners with professional installation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Betterliving Sunrooms designs, manufactures, and distributes custom outdoor living products for residential homeowners, including sunrooms, screen rooms, patio enclosures, retractable shade products, decks, and aluminum railings. Products are fabricated by parent company Craft-Bilt Manufacturing Company and delivered exclusively through an authorized dealer network that handles design consultation and installation. The product line is engineered site-specifically to expand a home's usable interior space and connect indoor and outdoor living.

Product overview

Betterliving Sunrooms is a custom outdoor living products manufacturer offering a comprehensive portfolio of sunrooms, enclosures, shade products, and railing/decking systems. The core product line includes three sunroom tiers (Three Season, Three Season Plus, and Four Season/Year-Round) differentiated by insulation levels and glass technology; enclosure options such as screen rooms and stacking windows; a full shade product suite comprising retractable awnings, solar shades, pergolas, canopies, and window awnings; and outdoor structural products including aluminum railings, glass railings, frameless glass railings, and aluminum decking. All products are manufactured in the USA at the company's 214,000 sq ft Souderton, Pennsylvania facility and feature aluminum construction for durability and low maintenance. The company positions its products as permanent home additions engineered for strength and weather resistance, installed by factory-trained professionals and backed by industry warranties.

Differentiator

Problem solved

Functional benefit

Brands

• Betterliving: Primary brand for sunrooms, enclosures, awnings, shade products, decks, and railing systems.

Products and services

• Betterliving Sunrooms (Cathedral, Studio, and Conservatory models) Custom-engineered four-season and three-season sunrooms for residential homeowners, available in Cathedral, Studio, and Conservatory roof configurations, fabricated with proprietary aluminum framing and thermal-break technology and installed by authorized dealers.
• Betterliving Screen Rooms Aluminum-framed screen enclosures that convert patios, decks, or porches into insect-protected outdoor living spaces for residential homeowners.
• Betterliving Patio Enclosures Custom aluminum-framed patio enclosures that close in an existing patio or deck to create a year-round or seasonal conditioned space for residential use.
• Betterliving Shade Products Retractable awnings and related shade systems designed for residential decks, patios, and sunroom exteriors to provide sun and weather protection.
• Betterliving Decks Custom residential decking installed by authorized dealers, designed to integrate with Betterliving sunroom, screen room, and patio enclosure installations.
• Betterliving Aluminum Railings Aluminum railing systems for residential decks, porches, and sunroom installations, offered in multiple style and color options to complement Betterliving outdoor living products.

Quantifiable outcome

• Products passed rigorous Gold Label Certification tests for operating force, air infiltration, water resistance, structural performance, deglazing resistance, and forced entry resistance.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Infinity Home ImprovementscoreChannel Partner/ Reseller/ Distributor · 1 January 2007Infinity Home Improvements of Grand Rapids, Michigan has been an authorized Betterliving Sunrooms and Awnings dealer since 2007. The company serves homeowners throughout Grand Rapids, Wyoming, Kentwood, Ada, Byron Center, Rockford, Holland, and surrounding West Michigan communities. Infinity designs, customizes, and installs Betterliving awnings, sunrooms, screen rooms, patio covers, canopies, solar shades, aluminum deck systems, and railings.
• Betterliving Sunrooms & Awnings of Hampton Roads (McDrake Enterprises, LLC)coreChannel Partner/ Reseller/ DistributorA division of McDrake Enterprises, LLC, this dealer division designed and installed the Chesapeake, VA four-season sunroom project featured on Betterliving's website. The dealer operates in the Hampton Roads area of Virginia.
• Cortese Construction Service Corp.coreChannel Partner/ Reseller/ DistributorCortese Construction Service Corp., based in Western New York, has partnered with Betterliving Sunrooms and Awnings to help homeowners enjoy the outdoors with sunrooms, screen rooms, and shade products. Founded in 1951, Cortese celebrated its 75th anniversary in 2026. The company specializes in kitchen renovations, bathroom remodeling, home additions, and outdoor living spaces. The company has received multiple awards including recognition from Better Homes and Gardens and the National Sunroom Association.
• Craft-Bilt Materials LtdcoreChannel Partner/ Reseller/ DistributorCanadian partner organization of Craft-Bilt Manufacturing Company (parent of Betterliving Sunrooms). Located in Ajax, Ontario, Craft-Bilt Materials Ltd serves the Canadian market for Betterliving products. Visit www.craft-bilt.com for more information.
• National Fenestration Rating Council (NFRC)minorStrategic or Co-development PartnerNFRC is a non-profit public/private organization created by the window, door, and skylight industry, comprised of manufacturers, suppliers, builders, architects, designers, specifiers, code officials, utilities, and government agencies. NFRC provides consistent ratings on window, door, and skylight products to measure and compare energy performance.
• Uniform Evaluation Services (UES)minorStrategic or Co-development PartnerUES has been a leader in codes and standards development since 1926, with an 88-year-old foundation of experience, expertise, and quality. UES provides evaluation services related to building codes and standards relevant to Betterliving's manufacturing processes and product compliance.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• PGT Innovations: PGT Innovations is a national manufacturer of impact-resistant windows, doors, and architectural systems for residential and commercial construction, including sliding and stacking glass doors. Comparable to Betterliving on engineered aluminum-framed glazing products for residential settings, though broader in scale and category.
• Stanek Windows: Stanek Windows is an Ohio-based manufacturer of custom vinyl and aluminum windows, sunrooms, and patio rooms distributed through dealers across the Midwest and South. Overlaps with Betterliving on custom aluminum sunroom manufacturing and dealer-channel distribution.
• Renewal by Andersen: Renewal by Andersen is the replacement-window and patio-door division of Andersen Corporation, selling customized window/door systems via company-owned markets with professional installation. Comparable to Betterliving's premium, certification-backed, custom-manufactured residential product sold through trained installer networks rather than retail.
• Champion Window: Champion Window is a national replacement-window and sunroom company with company-owned sales and direct installation across many U.S. metros. A broader incumbent that overlaps with Betterliving on sunroom product and dealer-style direct selling, but operates across a much wider product portfolio and footprint.

Direct peers

• Joyce Factory Direct: Joyce Factory Direct is a Pennsylvania-based home improvement manufacturer and dealer selling sunrooms, windows, doors, decks, and awnings directly to homeowners through company-owned showrooms. Highly comparable to Betterliving on product mix, regional Northeast base, and direct-to-homeowner selling with professional installation.
• Four Seasons Sunrooms (Solatube International): Four Seasons Sunrooms designs and manufactures custom residential sunrooms and patio rooms under Solatube International, distributed through a national network of authorized dealers. Closely comparable on custom sunroom manufacturing, dealer-led installation model, and product tiering (3-season vs. year-round glass packages).
• Patio Enclosures: Patio Enclosures is a North American manufacturer of sunrooms, screen rooms, and patio enclosures sold through a regional dealer network with professional installation. Directly comparable to Betterliving on product category (custom aluminum-framed sunrooms), go-to-market (dealer/install model), and target buyer (residential remodeling homeowner).
• Great Day Improvements: Great Day Improvements manufactures and installs sunrooms, awnings, windows, and patio enclosures for U.S. homeowners via company-owned branches and authorized dealers in the Midwest and Mid-Atlantic. Overlaps directly with Betterliving's sunroom + awning + dealer-installed model.

Emerging players

• Conservatory Craft: Conservatory Craft is a smaller U.S. manufacturer and installer of custom conservatories, sunrooms, and screen rooms for residential customers. Comparable to Betterliving on custom aluminum/glass room additions and professional installation, but with a smaller geographic footprint.

Regional players

• Conserv-A-Nory: Conserv-A-Nory is a regional East Coast sunroom and conservatory manufacturer/installer serving the Mid-Atlantic and Northeast. Comparable to Betterliving's product set (custom sunrooms, patio enclosures) but with a more limited geographic reach than Betterliving's nationwide dealer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/betterlivingsunroom
• LinkedInlinkedin.com/company/betterliving-sunrooms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betterliving Sunrooms