American Travel Operadora

What American Travel Operadora does

American Travel Operadora Turística is a Brazilian privately held tour operator founded in 2009 and headquartered in Americana, São Paulo. The company specializes in guided group travel packages departing primarily from São Paulo/Guarulhos to destinations including Orlando (Disney and Universal parks), the US East Coast, Portugal, Spain, Patagonia/Argentina, and California, with packages bundled to include airfare, accommodation, theme park admissions, ground transportation, and an accompanying Brazilian tour guide. Its core product is the escorted group tour, which is differentiated from FIT (free independent traveler) bookings by the inclusion of a Brazilian guide throughout the trip and bilingual coordination. The company also serves a secondary segment of unaccompanied minors traveling under supervised group arrangements, plus a student Study program combining English courses with theme park visits at USD 7,899 per person.

Beyond group tours, American Travel operates as a multi-product retail travel agency offering individual/customized packages, theme park tickets (Disney, Universal, Sea World, Six Flags, Legoland), hotel reservations (over 100,000 properties globally), cruise packages (MSC, Norwegian, Disney Cruise Line), car rentals (50+ agencies), corporate incentive group travel (MCIE), and virtual tour guidance. The business also runs a specialized visa and passport assistance service with a claimed 99% US visa approval rate, and operates the American Travel Institute, a 14-module professional tour guide training program. The company is founder-led by Anselmo da Costa (President, 41+ years of industry experience, 330+ group trips as guide), with Vinícius da Costa as Director (technology and logistics) and Anselmo da Costa Junior as Executive Director (12 years guiding, unaccompanied minors program).

The business model is sales-led B2C, relying on WhatsApp consultations, phone sales, walk-in visits, and the americantravel.tur.br website for customer acquisition. Distribution is multi-channel: website, WhatsApp Business, Facebook, Instagram, email newsletter, and in-person consultations. The tech stack is lean, centered on the ATX System booking platform (app.atxsystem.com.br) for agency management and reservations, with no public API or developer-facing integrations. Pricing is per-traveler and varies by destination and season, with packages ranging from approximately USD 2,499 to USD 7,899 per person, payment terms of 20% down plus installments up to 9x on credit card (or bank slip), and a 5% discount for upfront payment. Revenue is not disclosed, the company has no institutional funding, and growth is signaled through product and route diversification rather than scale metrics.

Name

American Travel Operadora

Legal name

American Travel Operadora Turística

Website

https://americantravel.tur.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

American Travel Operadora Turística is a Brazilian privately held tour operator founded in 2009, specializing in guided group travel packages from São Paulo to Orlando (Disney/Universal), the US East Coast, Portugal, Spain, and Patagonia, with ancillary retail travel agency services, visa assistance, and tour guide training.

Ownership category

akta.pro rank

Product category

Tour Operator / Travel Agency

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industry

Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

Keywords

• Guided group travel
• Theme park packages
• International tour operator
• Orlando vacation packages
• Visa assistance services

Headquarters

HQ city

Americana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Group Travel Packages: Organized group tours with escorted travel departing from São Paulo to destinations including Orlando, Disney parks, Universal Studios, Portugal, Spain, Patagonia, and US East Coast. Includes airfare, accommodations, ground transportation, theme park tickets, and tour guide accompaniment.
2. Individual/Package Travel: Customized individual travel packages tailored to client profile and needs, including hotels, flights, car rentals, and attractions.
3. Theme Park Tickets and Attractions: Sale of tickets for Disney, Universal, Sea World, Six Flags, Legoland, and other theme parks in Orlando and worldwide.
4. Hotel Reservations: Hotel booking services with access to over 100,000 hotels domestically and internationally, including Disney and Universal resorts.
5. Cruise Bookings: Cruise package bookings through partnerships with MSC Cruzeiros, Norwegian Cruise Line, Disney Cruise Line, and other maritime companies.
6. Car Rentals: Vehicle rental services in Brazil, USA, Europe and worldwide through agreements with over 50 rental agencies.
7. Visa and Passport Assistance: Visa application assistance for USA (B1/B2), Canada (ETA), ESTA for Europeans, and passport services with claimed 99% approval rate for US visas.
8. Tour Guide Training Courses: Training courses for tour guides specializing in Orlando destinations, covering theme parks, emergency procedures, and group logistics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

American Travel Operadora Turística is a Brazilian tour operator that sells escorted group travel packages departing primarily from São Paulo/Guarulhos to destinations including Orlando, Disney and Universal parks, the US East Coast, California/Yosemite, Nashville/Memphis, Patagonia Argentina, Portugal, and Spain. Packages bundle international airfare, hotel accommodations, ground transportation, theme park tickets, city tours, and a Brazilian accompanying guide, with payment terms of 20% down plus installments up to 9x on credit card. The operator also provides individual/customized travel packages, hotel reservations (100,000+ properties), theme park tickets, cruise bookings (MSC, NCL, Disney Cruise Line), car rentals (50+ agencies), and visa/passport assistance services with a claimed 99% US visa approval rate.

Product overview

American Travel Operadora is a Brazilian travel operator founded in 2009 (with over 30 years of family heritage) specializing in guided group travel packages primarily to Orlando/Disney, the United States, Latin America, and Europe. The company operates a portfolio of travel products centered on guided group tours with accompanying Brazilian guides, supplemented by individual travel services including hotel bookings (100,000+ properties), theme park tickets (Disney, Universal, SeaWorld, Six Flags, Legoland), cruise packages (MSC, NCL, Disney Cruise Line), car rentals (50+ providers globally), visa advisory services, and professional tour guide training. The core offering is the guided group package (Pacotes de Viagem em Grupo Guiados), which bundles airfare, accommodation, park admissions, and a guide from Brazil; individual services including custom packages, hotel reservations, and car rentals are offered as standalone or complementary products.

Differentiator

Problem solved

Functional benefit

Brands

• American Travel Institute: Training institute offering tourism guide courses for Orlando destinations.

Products and services

• Pacotes de Viagem em Grupo (Guiados) Guided group travel packages for Brazilian consumers to international destinations including Orlando/Disney, Universal Studios, US East Coast, Patagonia, Portugal, Spain, California/Yosemite, and Nashville/Memphis. Each package includes international airfare, hotel accommodation, guided tours, theme park tickets, ground transportation, and a Brazilian guide accompanying the group from departure to return.
• Ingressos para Parques Temáticos Standalone sale of admission tickets to major theme parks including Disney (Orlando and Los Angeles), Universal Studios (including Epic Universe), Sea World, Busch Gardens, Aquatica, Discovery Cove, Six Flags, and Legoland, available to individual Brazilian travelers and groups.
• Reservas de Hotéis (+100.000 Hotéis) Hotel reservation service offering access to over 100,000 hotel properties domestically in Brazil and internationally, including Disney and Universal resorts, at negotiated rates for individual travelers and groups.
• Cruzeiros (MSC | NCL | Disney Cruise Line) Cruise package bookings resold through partnerships with MSC Cruzeiros, Norwegian Cruise Line (NCL), and Disney Cruise Line, integrated with theme park and Orlando destination packages.
• Aluguel de Carros Vehicle rental service providing access to over 50 car rental agencies globally, covering Brazil, the United States, Europe, and worldwide destinations, available to individual travelers and groups.
• Pacotes Individuais / Customizados Customized individual travel packages tailored to each Brazilian client's profile and needs, combining hotels, flights, car rentals, and attractions into bespoke itineraries.
• Assessoria de Vistos e Documentação Specialized advisory service for passport processing, US visas (B1/B2) with a claimed 99% approval rate, Canadian visas (ETA), and ESTA for European citizens traveling to the US, including document preparation, form completion, and interview scheduling assistance.
• Curso de Guia de Turismo (American Travel Institute) Professional tour guide training course for Orlando destinations, covering 14 modules including group logistics, park knowledge (Disney, Universal, SeaWorld), documentation, emergency procedures, and entertainment venues, taught by Anselmo da Costa, Vinícius da Costa, and Anselmo da Costa Júnior.
• Grupos de Incentivos (MCIE) Corporate incentive group travel packages (MCIE) designed for business travel and employee reward programs, providing group travel arrangements for companies.
• City Tours Guided city tours offered in various destinations worldwide for individual travelers and groups.
• Transportes Ground transportation services provided for groups and individual travelers to and from airports, hotels, attractions, and between cities.

Quantifiable outcome

• 99% visa approval rate for US visa applications
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Walt Disney World ResortcoreStrategic or Co-development PartnerAmerican Travel has special negotiated rates for Disney Resort bookings for both individual reservations and groups. The company offers packages including Disney park tickets, hotel accommodations, and specialized services for visiting Disney properties in Orlando and Los Angeles.
• Universal Studios/Universal ResortscoreStrategic or Co-development PartnerExclusive negotiated pricing for Universal Resort hotels for individual and group bookings. Access to Universal Studios Florida, Islands of Adventure, and new Epic Universe park with packages including accommodations and park tickets.
• MSC Cruzeiros (MSC Cruises)coreChannel Partner/ Reseller/ DistributorAmerican Travel offers cruise packages through MSC Cruises, reselling cruise bookings to customers seeking maritime vacation experiences.
• Norwegian Cruise Line (NCL)coreChannel Partner/ Reseller/ DistributorPartnership for Norwegian Cruise Line bookings, offering NCL cruise packages as part of American Travel's cruise offerings.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Disney Cruise Line packages, integrating maritime travel with theme park and Orlando destinations.
• Sea World Parks (Sea World, Busch Gardens, Aquatica, Discovery Cove)supportingChannel Partner/ Reseller/ DistributorReseller of tickets and packages for Sea World Park Group properties including Sea World, Busch Gardens, Aquatica, and Discovery Cove.
• 50+ Car Rental Companies (worldwide)supportingChannel Partner/ Reseller/ DistributorAgreements with over 50 car rental agencies worldwide for vehicle rental services in Brazil, USA, Europe, and global destinations.
• 100,000+ Hotel PropertiescoreChannel Partner/ Reseller/ DistributorAccess to over 100,000 hotels globally for domestic and international bookings at negotiated rates.
• ATX SystemsupportingTechnology or IntegrationTechnology platform provider for agency management, booking system, and customer portal. Customers log in at app.atxsystem.com.br for reservations and agency services.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Flytour Empresarial: Brazilian travel agency and tour operator offering group and individual packages including Orlando/Disney, Europe, and South America destinations. Comparable in the escorted group product and Brazilian outbound target customer, but operates at significantly larger scale with corporate and leisure segments.
• Visual Turismo: Brazilian tour operator offering group and individual travel packages to Disney/Orlando, the United States, Europe, and other international destinations. Comparable in escorted group product to Orlando and similar Brazilian family customer segment.
• Trafalgar Tours: Globally recognized escorted guided tour operator (part of The Travel Corporation) operating small-group escorted tours to the United States, Europe, and South America. Comparable in escorted-group guided tour model and multi-destination itineraries, though serving a global rather than exclusively Brazilian customer base.
• Orinter Tour & Travel: Brazilian tour operator with multi-destination escorted group packages including Disney, Europe, and South America. Comparable in escorted-group product structure and Brazilian outbound customer base, but with broader brand recognition and multi-region presence.
• Queensberry Turismo: Brazilian tour operator specializing in escorted group tours with accompanying Brazilian guides to Orlando/Disney, Europe, and other international destinations. Highly comparable business model, customer segment, and escorted-group product structure, making it one of American Travel's closest direct competitors in the Brazilian outbound niche.

Broad incumbents

• CVC Corp Brasil: Brazil's largest tour operator and travel retailer, offering escorted group packages, individual travel, theme park tickets, hotels, and cruises across all major destinations. Directly comparable as a Brazilian outbound tour operator, but with much broader scale, retail storefronts, and publicly-traded capital base versus American Travel's niche specialization.
• Hurb (formerly Hotel Urbano): Brazilian online travel platform selling packaged travel deals (hotels + flights + experiences) including Orlando/Disney packages to Brazilian consumers. Comparable as a Brazilian distribution channel for the same outbound leisure demand, but with an app-led, app-discovery model rather than escorted group tours.
• LATAM Travel (TAM Viagens): Airline-affiliated Brazilian travel agency selling flights, hotels, packages, theme park tickets, and tours including Disney/Orlando destinations. Comparable as a Brazilian channel for the same outbound leisure customer, but with airline ownership providing cost and inventory advantages versus an independent operator.
• Decolar.com (Despegar): Latin America's leading online travel agency serving Brazilian outbound travelers with flights, hotels, and package deals to Disney/Orlando and other international destinations. Comparable in serving the same Brazilian customer intent to visit Disney/Orlando, but competes primarily on self-serve digital UX and pricing rather than escorted group accompaniment.

Regional players

• MMT Gapnet: Brazilian tour operator offering escorted group and individual travel packages with strong presence in South America and selected international destinations including the US and Europe. Comparable in escorted-group product structure and Brazilian outbound customer, though with a more regional/continental destination focus than American Travel's US-centric mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmericanTravelOperadoraTuristica/?locale=pt_BR
• Instagraminstagram.com/americantraveloperadora
• LinkedInlinkedin.com/company/american-travel-operadora

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Travel Operadora