Alexandra Immel Residential Design

What Alexandra Immel Residential Design does

Alexandra Immel Residential Design, LLC (AIRD) is a Seattle-based, privately-held residential design firm founded in 2004 by Alexandra Immel, a UK-registered architect since 1991 who relocated to Seattle in 1992. The firm provides residential architecture and interior design services — feasibility studies, schematic design, interior design, permit submission drawings, and construction documentation — for home remodels, additions, new homes, DADUs (Detached Accessory Dwelling Units) and backyard cottages, and kitchen renovations. Its service area is the Pacific Northwest, with a single office in the Ballard neighborhood of Seattle.

The firm operates with a small team of approximately seven people: six residential designers (three of whom — Tracy Ronaldson, Natalia Chetvernina, and Laura Malkasian Huggins — are Washington State Registered Architects) plus an office manager, Patty Brasel. The technology stack is conventional professional-services tooling (Squarespace-hosted website, Houzz profile); no proprietary software, API, or AI capabilities are disclosed. Revenue is generated through professional-services fees on a custom, quote-per-project basis, with no public pricing, no subscription or productized offering, and no external funding. New clients are acquired through the firm website, an active Houzz presence with awards and badges, and organic referrals; inbound leads complete a project questionnaire before engagement.

AIRD is wholly founder-owned, with no parent company, no subsidiaries, and no disclosed external investors. Strategic posture is steady, organic, and locally focused: ongoing incremental team hires (2013, 2017, 2018, 2021, 2022), industry association memberships (AIA Seattle, Master Builders Association, NAHB), recurring trade-press recognition (REX Award, Houzz, Fine Home Building, 425 Magazine, Seattle Homes & Lifestyles, Green Building Advisor), and limited non-profit support (Facing Homelessness, Sound Foundations NW). The firm is a lifestyle-scale, reputation-driven professional services practice rather than a venture-backable growth business.

Name

Alexandra Immel Residential Design

Legal name

Alexandra Immel Residential Design, LLC

Website

https://alexandraimmeldesign.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Alexandra Immel Residential Design is a Seattle-based, privately-held residential architecture and interior design firm founded in 2004, providing feasibility studies, schematic design, permit drawings, and interior design for remodels, additions, new homes, and backyard cottages for Pacific Northwest homeowners.

Ownership category

akta.pro rank

Product category

Residential Architectural Design Services

NAICS

Architectural Services (54131), Interior Design Services (541410)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), ADU Design, Architecture & Engineering (HSAPAMAF), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Residential architecture
• Interior design services
• Home remodeling design
• Custom home design
• Construction drawings

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Design Services: Professional design services for residential clients including feasibility studies, schematic design, interior design, permit submission drawings, and drawings needed to support remodels, additions, and new homes. Revenue is generated through fees for architectural and design services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Alexandra Immel Residential Design is a Seattle-based residential architecture and interior design firm that provides feasibility studies, schematic design, interior design, permit submission drawings, and construction drawings for home remodels, additions, and new homes. The firm guides homeowners through each phase of the design and building process, integrating emotional needs, lifestyle requirements, and budget considerations into project outcomes.

Product overview

Alexandra Immel Residential Design is a residential design firm offering a unified suite of services rather than a modular software product. The core offering is residential design services, which encompasses three interconnected service categories: Houses & Cottages (covering new home design, DADUs, and backyard cottages), Remodels (whole-house renovations, additions, basement and attic conversions), and Kitchens (specialized kitchen design and remodels). These services are delivered through a collaborative design process led by founder Alexandra Immel and a team of six residential designers, serving clients in the Seattle area.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Design Services Comprehensive residential design services including feasibility studies, schematic design, interior design, permit submission drawings, and construction documents for remodels, additions, and new homes. The firm serves as a guide for clients through each stage of the design process, integrating emotional needs, lifestyle requirements, and budget considerations.
• Houses & Cottages New home design services encompassing single-family houses, cottages, and DADU (Detached Accessory Dwelling Unit) projects including studio apartments, family DADUs, and backyard cottages.
• Remodels Home remodeling services covering whole-house renovations, additions, basement transformations, attic conversions, and various room-specific updates to existing homes.
• Kitchens Specialized kitchen design services including full kitchen remodels, kitchen additions, and design for specific kitchen needs such as cooking-focused spaces, small kitchens, and kitchen expansions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• AIA SeattleminorOthersProfessional membership organization for architects in the Seattle area, providing networking and professional development resources.
• Master Builders AssociationminorOthersIndustry trade association for builders, providing advocacy and networking opportunities within the residential construction industry.
• National Association of Home BuildersminorOthersNational trade association representing the interests of the residential construction industry.
• Facing HomelessnessminorOthersNon-profit organization that the firm supports through donations, addressing Seattle's housing crisis.
• Sound Foundations NWminorOthersNon-profit building transitional tiny houses and providing wrap-around services for rehousing. AIRD gives monthly financial support and contributed pro bono work for their hope factory in Tucson, AZ.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Miller Hull Partnership: Seattle architecture firm with a residential portfolio alongside civic and commercial work. Comparable as a Pacific Northwest architecture practice serving residential clients in the Seattle market, though materially larger.
• Hoedemaker Pfeiffer: Seattle architecture and design-build firm with a strong residential and remodel focus. Comparable as a Seattle-based residential architecture practice offering similar design services for homeowners in the same regional market.
• Olson Kundig: Seattle-based architecture firm renowned for high-end residential design across the Pacific Northwest and beyond. Directly comparable as a Pacific Northwest residential architecture practice, though considerably larger and operating at a higher price point and broader geographic scale.

Broad incumbents

• DLR Group: Large national architecture and design firm with a Pacific Northwest presence. Overlaps with AIRD on residential design capabilities but competes primarily in commercial, civic, and large-scale multifamily typologies.
• LMN Architects: Seattle-based architecture firm with civic, cultural, and commercial work alongside select residential projects. Comparable Seattle architecture practice but operating at significantly larger scale and broader typology mix.
• Mithun: Seattle-headquartered design firm spanning architecture, interior design, and landscape across multiple building types. Overlaps with AIRD on residential and interior design services but operates at a much larger scale with a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/alexandraimmeldesign
• LinkedInlinkedin.com/company/alexandra-immel-residential-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexandra Immel Residential Design