Alberta Women's Field Hockey Association, The

Sport Governance & Programsfieldhockey.ab.ca

Field Hockey Alberta is the chartered Provincial Sports Organization for field hockey in Alberta, governing sanctioned play, coaching certification, and provincial team selection since 1974. It serves youth, adult, and masters athletes across Alberta through grassroots programs, leagues, festivals, and coach/umpire education.

Company typePrivate
Founded-
HeadquartersCalgary, Canada
Headcount1–10
GTM typeB2C
OfferingServices

What Alberta Women's Field Hockey Association, The does

Field Hockey Alberta (FHA), legally the Alberta Women's Field Hockey Association, is the chartered Provincial Sports Organization (PSO) for field hockey in Alberta, Canada, operating continuously since 1974 from its headquarters in Calgary. As the PSO, FHA holds delegated authority from Field Hockey Canada to govern sanctioned field hockey across the province — certifying coaches and umpires, sanctioning events, selecting provincial teams, and administering insurance for participants. The organization serves a member base spanning youth athletes (U8 through U18), adult recreational and competitive players, masters athletes (35+), coaches, officials, schools, and regional associations across Alberta cities including Calgary, Edmonton, Red Deer, Lethbridge, Medicine Hat, Grande Prairie, Cochrane, Chestermere, and Airdrie.

FHA's core offerings include the Calgary Junior Field Hockey (CJFH) grassroots programs (outdoor spring/fall seasons and indoor winter sessions for ages 6-16), Team Alberta provincial high-performance squads for U16/U18 athletes, NCCP-aligned coach education pathways, four-tier umpire certification (Community, Provincial, Regional, Canadian), adult leagues coordinated through regional associations, masters programs and festivals (Lacombe, Calgary Junior, Canada Day Masters, CalCup), and summer camps delivered in partnership with the University of Calgary Dinos. All registration, league management, and website operations run on the third-party RAMP Interactive platform; FHA develops no proprietary technology products.

Revenue is generated through annual membership fees (senior $81, junior $56, youth $5, coach/official $20, associate $27), program registration fees ($148-$325 per season), summer camp fees ($400 per session), Team Alberta squad training fees ($550-$600), and event hosting/sanctioning fees. Operations are supported by 4 full-time staff and an elected Board of Directors, with funding assistance from Canadian Tire Jumpstart, the Government of Alberta, Alberta Sport, and equipment/partnership support from Indian Maharadja and Parks Foundation Calgary.

Alberta Women's Field Hockey Association, The firmographics

Firmographics

Name: Alberta Women's Field Hockey Association, The
Legal name: Field Hockey Alberta
Website: https://www.fieldhockey.ab.ca
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Field Hockey Alberta is the chartered Provincial Sports Organization for field hockey in Alberta, governing sanctioned play, coaching certification, and provincial team selection since 1974. It serves youth, adult, and masters athletes across Alberta through grassroots programs, leagues, festivals, and coach/umpire education.
Ownership category
akta.pro rank

Alberta Women's Field Hockey Association, The industry classification

Industry

Product category: Sport Governance & Programs
NAICS: Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)
SIC: Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
akta.pro primary industry: Field Hockey Leagues (MPAKAAAN)
akta.pro secondary industry: Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

Field hockey programs
Youth sports leagues
Coaching certification
Officiating programs
Sport governance

Where Alberta Women's Field Hockey Association, The is headquartered

Location

Headquarters

HQ city: Calgary
HQ country: Canada
HQ region: North America

Offices1 record

Markets served

Alberta Women's Field Hockey Association, The business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Membership Fees: Annual membership fees collected from players (senior, junior, youth), coaches, officials, and associates. Fees include both FHA provincial and FHC national components.
Program Registration Fees: Revenue from registration fees for various programs including Calgary Junior Field Hockey (CJFH) grassroots programs, outdoor leagues, skills sessions, and summer camps.
Event Hosting: Revenue from sanctioning and hosting events including festivals, tournaments, and the Canada Day Masters Festival. Vendors and exhibitors pay fees to participate.
Provincial Team Programs: Team Alberta provincial squad training fees, regional tournament fees, and national championship participation fees.

Pricing tiers

Model	Billing	Price
Unit Pricing	One time/ perpetual license	CJFH Summer Camps
Unit Pricing	One time/ perpetual license	CJFH Skills Sessions
Unit Pricing	One time/ perpetual license	Canada Day Masters Festival
Unit Pricing	One time/ perpetual license	Team Alberta Tryouts
Unit Pricing	Annual	Team Alberta Provincial Squad Training
Unit Pricing	One time/ perpetual license	Calgary Junior Festival
Unit Pricing	One time/ perpetual license	Red Deer Storm Programs
Unit Pricing	Annual	CJFH U12 Outdoor Program
Unit Pricing	Annual	CJFH U16 Outdoor League
Subscription	Annual	Senior Player (over 18)
Subscription	Annual	Junior Player (13-18)
Subscription	Annual	Youth Player (12 & under)
Subscription	Annual	Coach
Subscription	Annual	Official
Subscription	Annual	Associate
Unit Pricing	Annual	CJFH Funstix/U10 Outdoor Program

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Alberta Women's Field Hockey Association, The product offering

Product offering

Core offering

Field Hockey Alberta is the Provincial Sport Organization that governs, develops, and delivers organized field hockey across Alberta. It sells annual memberships, club and league registrations, summer camps, coach and umpire certification courses, festivals, and provincial team tryouts and training to players, coaches, and officials throughout the province.

Product overview

Field Hockey Alberta operates as a Provincial Sports Organization offering a comprehensive portfolio of field hockey programs and services across Alberta. The core offerings include Calgary Junior Field Hockey (CJFH) grassroots programs for children ages 6-16 with outdoor/indoor seasons, Team Alberta provincial high-performance teams for U16-U18 athletes, Coach Education through NCCP certification pathways, Umpire/Officiating certification programs, regional festivals (Lacombe, Calgary, Masters), adult league programs (Calgary Ladies, FHAC, Edmonton), and membership/registration services. The organization also partners with University of Calgary Dinos for summer camps and advanced training. Programs are built around Long Term Hockey Development (LTHD) frameworks and serve players from introductory youth levels through elite provincial competition.

Differentiator

Problem solved

Functional benefit

Products and services

Annual Memberships Annual registration products for players, coaches, umpires, and supporters that grant access to sanctioned leagues, events, insurance, and the organization's programs across Alberta.
Club Programs Affiliated club-based field hockey programs operating across Alberta, providing regular training and league play for youth and adult players.
Summer Camps Seasonal summer field hockey camps focused on skill development for youth and adult players across Alberta.
Team Alberta Provincial Team Program Provincial team tryouts, selection, and training program that prepares athletes to represent Alberta at national Field Hockey Canada competitions.
CJFH (Community Junior Field Hockey) Programs Introductory community-based junior field hockey programs that provide an entry point for new young players to learn the sport.
Coach Education (NCCP) NCCP-aligned coaching courses and certification clinics that credential coaches to instruct sanctioned field hockey in Alberta.
Umpire Programs Provincial umpire training and certification courses that qualify individuals to officiate sanctioned field hockey matches in Alberta.
Festivals Multi-team festival events offering competitive and developmental match-play opportunities for registered players and clubs.
Adult Leagues Organized adult field hockey league play for ongoing recreational and competitive participation across Alberta.
Masters Field Hockey Field hockey programming targeted at Masters-age players seeking continued competitive play beyond standard adult league categories.
Goalie Program Specialized training program for goalkeepers focused on position-specific skill development for field hockey players.

Companies that use Alberta Women's Field Hockey Association, The

Customer profile

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Alberta Women's Field Hockey Association, The technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Alberta Women's Field Hockey Association, The partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered minor and core.

Parks Foundation CalgaryminorOthersParks Foundation Calgary sponsors Field Hockey Alberta programs and events.
Government of AlbertacoreOthersProvincial government provides operational support and recognition as the governing body for field hockey in Alberta.
Alberta SportcoreOthersAlberta Sport provides coaching education calendar, resources, and support for sport development.
Canadian Tire JumpstartminorOthersJumpstart program provides funding support for participant access to field hockey programs.
Indian MaharadjaminorOthersField hockey equipment sponsor providing gear and apparel support.
Field Hockey Canada (FHC)coreStrategic or Co-development PartnerNational Sports Organization (NSO) partner. FHA works with FHC on coaching standards (NCCP), Long Term Hockey Development (LTHD) framework, national championships, and provincial program alignment.
University of Calgary DinoscoreStrategic or Co-development PartnerPartnership for Dinos Field Hockey Camps at University of Calgary Hawking's Turf. Joint camps for Grades 4-12, led by FHA and Dinos staff. University provides facilities and program delivery.
Calgary Ladies Field Hockey AssociationcoreChannel Partner/ Reseller/ DistributorRegional association member running ladies field hockey leagues (22 outdoor teams, 23 indoor teams) as part of FHA's club network.
Field Hockey Association of Calgary (FHAC)coreChannel Partner/ Reseller/ DistributorRegional association member promoting and developing men's and mixed field hockey through competitive and recreational leagues.
Edmonton Field Hockey AssociationcoreChannel Partner/ Reseller/ DistributorRegional association member dedicated to promotion of field hockey in Edmonton with elite athlete development and junior programs.
ALIAS Solutions Inc.coreOthersIndependent third-party case management service for safe sport reporting through the Alberta Safe Sport Complaint Mechanism (ABSSCM).
Come Try Field HockeyminorOthersNational program providing centralized event listing, pre-registration, and basic game information for Try It Free events across Alberta.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Alberta Women's Field Hockey Association, The competitors and assessment

Company assessment

Others

Alberta Soccer Association: Provincial governing body for soccer in Alberta. Operates with the same PSO mandate, member club network model, and provincial funding relationships as FHA, but in a much larger-participation sport that competes with field hockey for youth registrations.
Hockey Alberta: Alberta's PSO for ice hockey — same provincial sport organization structure and funding relationships with Government of Alberta and Alberta Sport, but for the dominant winter sport that competes for the same youth athlete pool.
Swim Alberta: Provincial sport governing body in Alberta providing grassroots-to-provincial team pathways, coach certification, and sanctioned events. Comparable PSO operating model and scale relative to FHA.
Ringette Alberta: Provincial sport organization for ringette in Alberta. Same PSO structure, member club model, provincial team pathways, and reliance on government/sport-funding support as FHA, in a similarly niche participation base.
Volleyball Alberta: Alberta's PSO for volleyball, operating grassroots-to-elite pathways, club leagues, and provincial teams using the same Long Term Athlete Development frameworks and Alberta Sport funding relationships as FHA.
Softball Alberta: Provincial sport organization for softball in Alberta with comparable PSO governance, community club network, coach/official certification, and provincial team programs serving youth through adult players.
BC Soccer: Provincial sport organization for soccer in British Columbia. Same organizational model as FHA (PSO, member clubs, grassroots-to-elite development, government recognition) but in a different sport and province, useful as a comparable PSO benchmark.

Broad incumbents

Field Hockey Canada: National Sports Organization for field hockey in Canada and FHA's core governing/strategic partner. Operates nationally across all provinces with national team programs, NCCP standards, and championships in which FHA's provincial teams compete.

Direct peers

Field Hockey Ontario: Provincial Sports Organization for field hockey in Ontario — directly comparable PSO model delivering grassroots programs, leagues, festivals, and provincial teams, with a much larger participant base in Canada's most populous province.
Field Hockey BC: Provincial Sports Organization for field hockey in British Columbia, offering club leagues, youth development, and provincial team pathways using the same NCCP/LTAD frameworks as FHA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Alberta Women's Field Hockey Association, The financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Alberta Women's Field Hockey Association, The leadership team

Management profile

Number of profiles

Profiles8 records

Alberta Women's Field Hockey Association, The funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Alberta Women's Field Hockey Association, The M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alberta Women's Field Hockey Association, The

What does Alberta Women's Field Hockey Association, The do?

Is Alberta Women's Field Hockey Association, The a public or private company?

Alberta Women's Field Hockey Association, The is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Alberta Women's Field Hockey Association, The founded?

Alberta Women's Field Hockey Association, The was founded in -1. It employs 1 to 10 people.

Where is Alberta Women's Field Hockey Association, The based?

Alberta Women's Field Hockey Association, The is headquartered in Calgary, Canada, in the North America region.

How does Alberta Women's Field Hockey Association, The make money?

Four revenue lines are on record. Membership Fees are the primary driver. The others are program Registration Fees, event Hosting and provincial Team Programs.

Who are Alberta Women's Field Hockey Association, The's main competitors?

Others on record are Alberta Soccer Association, Hockey Alberta, Swim Alberta, Ringette Alberta, Volleyball Alberta, Softball Alberta and BC Soccer. Field Hockey Canada is listed as a broad incumbent. Direct peers are Field Hockey Ontario and Field Hockey BC.

Does Alberta Women's Field Hockey Association, The have an API?

No public API is recorded for Alberta Women's Field Hockey Association, The.

What industry is Alberta Women's Field Hockey Association, The in?

Alberta Women's Field Hockey Association, The's product category is Sport Governance & Programs. Its primary akta.pro industry code is MPAKAAAN, Field Hockey Leagues, with a secondary code of MPAKAFAF, Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs). Its NAICS code is 61162 and its SIC code is 7997.