ACES of SPACE

What ACES of SPACE does

ACES of SPACE is a privately-held, founder-led strategic design agency founded in 2014, operating from two creative hubs in 's-Hertogenbosch, Netherlands and Expo City Dubai, UAE. The firm delivers an integrated service stack spanning brand strategy and consulting, brand identity and visual communications, interior design, art direction and content creation, digital design, 3D/VR/AR experience design, and sustainability-focused design. Its client base is concentrated in hospitality and F&B (Efteling Wonder Hotel, Mizu Mesa, Kaimana Beach Club, Monno, Tap House), retail and showrooms (The Avocado Show international rollout, Paagman Bookstore), corporate and workplace (Synechron, TBWA Belgium HQ, Accenture, HSBC, Dorst & Lesser), and sports/wellness (Padel Pro, Stretch Studio, EDGE Cycling). The agency has completed 89+ documented projects across Europe, the Gulf, and the US, with notable multi-thousand-square-meter engagements (TBWA 4,300m²; Sportiom 4,000m²; Efteling 2,000m² + 122 rooms; Padel Pro 2,280m²).

The agency's core technology and methodology revolve around a "data-driven design thinking" approach and a "phygital" (physical + virtual) practice combining 3D modeling, photorealistic rendering, AR/VR design, and a branded "Mission Control" innovation laboratory. Execution is delivered through an agile, project-based team assembly model — curated squads of senior designers and specialists drawn from the two hubs and remote contributors, supported by implementation partners (Dahan, Bulsink, Skyelume, Sonhouse, Aces Studios) and a craftsmanship partnership with Asali Bali.

ACES of SPACE monetizes through project-based professional services engagements. There is no disclosed pricing, no product or SaaS revenue, and no public funding. Customer acquisition is primarily direct, driven by the website portfolio, WhatsApp business numbers, email, and likely referral networks from international hospitality and corporate clients. The firm is co-founded by "Babs" and operates with a small, distributed crew of fewer than ten named professionals, with no disclosed institutional investors, parent company, or M&A activity.

Name

ACES of SPACE

Legal name

Aces of Space

Website

https://acesofspace.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ACES of SPACE is a founder-led B2B strategic design agency delivering brand strategy, interior design, brand identity, art direction, and phygital (3D/AR/VR) experiences for hospitality, retail, corporate, and F&B clients across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Interior Design & Brand Strategy

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Space Planning & Workplace Design (BPAHAKAI), Exhibition, Retail & Experiential Design (BPAHAKAL), Commercial Interior Fit-Out (Offices & Corporate) (IMAFANAA)

Keywords

• Strategic design agency
• Interior design services
• Brand identity design
• Spatial branding
• Experiential design

Headquarters

HQ city

's-hertogenbosch

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Design Services: The company provides strategic design services including brand consulting, brand strategy, brand design, innovation, and brand storytelling. Revenue is generated through project-based engagements with enterprise clients across hospitality, retail, corporate, and entertainment sectors.
2. Interior Design Services: Full-service interior design for restaurants, hotels, retail spaces, and corporate offices. Projects include spatial design, material selection, lighting design, and design implementation.
3. Brand Design & Identity: Brand identity design, visual communications, logo design, and comprehensive brand development for new and existing concepts.
4. Art Direction & Content Creation: Art direction services for events, set design, and content creation, including photography art direction and multimedia production.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ACES of SPACE is a strategic design agency that designs interiors, spatial branding, and creative concepts for hospitality, retail, and lifestyle brands. The firm delivers brand strategy and consulting, brand identity and visual design, interior and spatial design, art direction and content creation, and 3D/immersive experience design through project-based engagements delivered from two creative hubs in the Netherlands and the UAE.

Product overview

ACES of SPACE is a strategic design agency operating at the intersection of creative and strategic design. The company offers a comprehensive suite of services including Brand Strategy & Consulting, Brand Identity Design, Interior Design, Art Direction, Digital Design, Sustainable Design, Design Strategy, and 3D/Immersive Experience Design. Their distinctive approach uses a data-driven design thinking methodology to build brand DNA at a molecular level, delivering out-of-this-world brand experiences across physical and virtual environments. The agency's unique business model assembles customized project teams from their two creative hubs (Netherlands and UAE) with specialists in various design disciplines to address each project's unique complexities. Their portfolio spans hospitality and F&B design, wellness spaces, retail environments, corporate offices, and emerging metaverse/virtual experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Aces Studios: Styling and greenery services for projects, mentioned in Mizu Mesa project credits.

Products and services

• Brand Strategy & Consulting Strategic consulting to help clients develop brand positioning, values, and market positioning across global and local markets, including sustainability and innovation advisory. Targeted at enterprise clients in hospitality, retail, and lifestyle sectors.
• Brand Identity & Design Creation of visual brand identities including logos, visual systems, typography, and brand guidelines that communicate brand essence across all touchpoints. Targeted at new and existing brand concepts across multiple sectors.
• Interior Design Full-service spatial design for hospitality venues, retail spaces, offices, and experiential environments, transforming physical spaces into immersive brand experiences through material selection, lighting design, and design implementation.
• Art Direction & Content Creation Creative direction for visual storytelling, photography, videography, set design, events, and multimedia content production that brings brand narratives to life for enterprise clients.
• Digital Design Design services for digital touchpoints including websites, apps, and digital brand experiences that bridge physical and virtual environments for client brands.
• 3D & Immersive Experience Design Advanced 3D rendering, virtual reality, and augmented reality design services for metaverse and phygital brand experiences, creating immersive digital environments since 2017. Targeted at enterprise clients seeking virtual/augmented brand environments.
• Hospitality & F&B Design Comprehensive design services for restaurants, hotels, beach clubs, and food halls, creating immersive dining and hospitality experiences including concept direction, spatial/interior design, and branding.
• Wellness & Wellbeing Spaces Specialized interior design for wellness studios, recovery centers, and holistic health spaces focused on creating sensory-rich, calming environments for sports and wellness operators.

Quantifiable outcome

• Efteling Wonder Hotel ground floor serves up to 1,600 guests during breakfast service
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Asali BalicoreStrategic or Co-development PartnerPartnership for Kaimana Beach Club project in Dubai. Asali Bali provided bamboo canopies inspired by traditional Pacific canoe hulls, combining artisanal heritage with sustainable design. The partnership enabled authentic Balinese craftsmanship in the beach club's signature architectural elements.
• DahansupportingImplementation/ SI/ Consulting PartnerGeneral Contractor for Mizu Mesa restaurant project in Kuwait City. Dahan executed the construction and build-out of the Nikkei restaurant concept designed by ACES of Space.
• SkyelumesupportingTechnology or IntegrationLighting Design partner for Mizu Mesa project. Created atmospheric lighting that complements the cascading chain installation and enhances the cultural dialogue between Japanese and Peruvian design elements.
• SonhousesupportingTechnology or IntegrationSonic Branding partner for Mizu Mesa project. Developed audio identity that supports the sensory journey and cultural storytelling of the Nikkei dining experience.
• Aces StudiossupportingImplementation/ SI/ Consulting PartnerStyling & Greenery partner for Mizu Mesa project. Provided plant styling and decorative elements that add warmth and tactility to the restaurant's Japanese joinery-influenced architectural details.
• BulsinksupportingImplementation/ SI/ Consulting PartnerConstruction partner for Efteling Wonder Hotel Rooms project. Bulsink executed the implementation of ACES of Space's 'Castle in the Sky' design across 122 hotel rooms, elevators, and corridors.
• The Future LaboratoryminorStrategic or Co-development PartnerReferenced as a source for macrotrend analysis and strategic forecasting. ACES of Space uses The Future Laboratory's annual trends reports to align with global market trends and inform their design strategy, particularly around phygital experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Modijefsky: Amsterdam-based interior design studio specializing in hospitality, F&B, and retail environments. Comparable to ACES of SPACE in its Dutch origin, hospitality/F&B vertical focus, and boutique team size serving premium brand clients.
• UXUS: Dutch design agency focused on hospitality, retail, and F&B brand experiences. Highly comparable to ACES in its combination of interior design, brand strategy, and storytelling-driven spatial design for restaurant and hotel clients globally.
• AvroKO: Hospitality-focused design agency with interior design, brand, and concept capabilities for hotels, restaurants, and bars. Directly comparable to ACES's hospitality/F&B vertical and end-to-end design + brand positioning.
• Yabu Pushelberg: Toronto/NY-based luxury hospitality, retail, and residential interior design firm. Comparable to ACES in its premium positioning, hospitality/retail clientele, and integrated brand-plus-spatial design methodology.
• Rockwell Group: Cross-disciplinary design firm specializing in hospitality, restaurants, and entertainment venues. Comparable to ACES in its experiential hospitality focus, including theme parks (Efteling-equivalent) and brand-driven interiors.
• Concrete Architectural Associates: Amsterdam-based studio delivering interior architecture, brand identity, and concept design for hotels, restaurants, and retail. Directly comparable to ACES's Dutch roots and hospitality/retail vertical with integrated branding.
• Studio Dumbar: Renowned Dutch design studio working across brand identity, motion, and spatial design. Comparable to ACES in its Netherlands base, integrated brand-and-spatial design practice, and premium creative positioning.

Broad incumbents

• MVRDV: Rotterdam-based architecture and design practice with global reach across buildings, interiors, and urban design. Comparable as a Dutch creative firm operating at the intersection of architecture, interior, and brand expression, though at materially larger scale than ACES.
• Gensler: Global design firm with deep interior design, workplace strategy, and brand experience practices. Competes with ACES for enterprise corporate and hospitality clients (e.g., Accenture, HSBC-adjacent) but at vastly greater scale and geographic breadth.

Emerging players

• Tjep. Amsterdam-based independent design studio working across product, interior, and brand design with a strong conceptual and storytelling orientation. Comparable to ACES in its boutique Dutch scale, interdisciplinary practice, and emotionally driven hospitality/retail work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aces-of-space

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACES of SPACE