A Precious Moments Jewelers, Inc.

What A Precious Moments Jewelers, Inc. does

A Precious Moments Jewelers, Inc. is a family-owned full-service jewelry retailer founded in 1988 by Emil and Liz Soussou and headquartered in a single showroom at 5438 West Sample Road in Peppertree Plaza, Margate, Florida. The company sells engagement rings, wedding bands, fine jewelry, watches, loose natural and lab-grown diamonds, and gemstones, and provides professional services including custom jewelry design, jewelry and watch repairs, product appraisals, and market-price gold and diamond purchasing from consumers. Its primary customer base consists of bridal and engagement buyers in Broward County, supplemented by custom-design seekers, watch customers, and existing jewelry owners seeking repair, cleaning, appraisal, and trade-in services.

The underlying technology stack is conventional jewelry craftsmanship augmented by 3D computer modeling for custom design visualization, wax model printing, metal casting, and precision stone setting. A Band Builder online configurator allows customers to specify metal type, style, and stone settings for custom wedding bands before an in-store consultation. Core inventory spans natural and lab-grown diamonds (the latter priced 40-70% below mined equivalents), precious and semi-precious gemstones, and gold, platinum, and sterling silver pieces. There is no proprietary software platform, no mobile app, and no API integrations documented.

Revenue is generated through one-time retail sales of jewelry and loose stones, professional service fees for repairs, appraisals, and custom design, and transaction-based income from buying gold and diamonds from customers. The go-to-market motion is direct-to-consumer through the physical showroom, complemented by phone, text/WhatsApp, the pmjgold.com e-commerce site for browsing and inquiries, an Instagram presence at PMJGOLD, and an educational blog covering diamond grading, natural versus lab-grown comparisons, gold varieties, and jewelry care. Pricing is not publicly disclosed; quotes are obtained via direct contact. The company is privately held under family ownership with no institutional investors, funding rounds, or acquisitions identified.

Name

A Precious Moments Jewelers, Inc.

Legal name

Precious Moments Jewelers, Inc.

Website

https://pmjgold.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

A Precious Moments Jewelers, Inc. is a family-owned full-service jewelry retailer in Margate, Florida, serving Broward County since 1988 with engagement rings, wedding bands, custom designs, repairs, and appraisals.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industries

Custom Bridal & Engagement Design (CRAKAHAB), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets) (CRAKACAD)

Keywords

• Fine jewelry retail
• Custom jewelry design
• Jewelry repair services
• Diamond and gemstone sales
• Watch servicing

Headquarters

HQ city

Margate City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Jewelry Products: Sale of engagement rings, wedding bands, fine jewelry, watches, clocks, and accessories. Includes both natural and lab-grown diamonds, gemstones, and precious metals.
2. Loose Diamonds and Gemstones: Sale of loose diamonds (natural and lab-grown) and precious/semi-precious gemstones for customer purchase.
3. Jewelry and Watch Repair Services: Professional repair services including ring resizing, chain fixing, watch overhauls, battery replacement, band/bracelet replacement, cleaning and polishing.
4. Product Appraisals: Formal and informal product appraisals for insurance and resale documentation purposes.
5. Custom Design Services: Bespoke jewelry design collaboration from concept sketches through 3D modeling, wax prototype, casting, and final creation.
6. Gold and Diamond Purchase: Market-price purchase of gold and diamonds from customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Precious Moments Jewelers is a full-service fine jewelry retailer that sells engagement rings, wedding bands, natural and lab-grown diamonds, gemstones, watches, and general jewelry from a single showroom in Margate, FL. The company also provides custom jewelry design, jewelry and watch repair, appraisals, and gold and diamond purchasing services. Customers engage via walk-in, phone, text/WhatsApp, and a complementary e-commerce website.

Product overview

Precious Moments Jewelers is a full-service jewelry retailer offering a portfolio of products centered on engagement rings, wedding bands, natural and lab-grown diamonds, general jewelry, and gemstones. The company provides a Band Builder tool for custom wedding band design and a full custom design service that transforms customer concepts through sketch, 3D modeling, wax printing, casting, and stone setting. Supporting services include diamond setting, watch overhauls, jewelry repairs, appraisals, and bridal consultations. The product lineup spans from ready-made pieces to fully bespoke creations, with offerings for both natural and lab-grown diamonds.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Rings Pre-made and custom engagement rings in solitaire, halo, three-stone, and pave settings featuring natural or lab-grown diamonds.
• Wedding Bands
• Natural Diamonds
• Lab-Grown Diamonds
• Jewelry
• Gemstones
• Custom Designs
• Band Builder
• Jewelry Repairs
• Watch Overhauls
• Diamond Setting
• Appraisals
• Bridal Services
• Custom Orders
• Gold and Diamond Purchase

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blue Nile: Online diamond and fine jewelry retailer (now owned by Signet) competing in the same bridal and loose-diamond categories. Comparable on product mix (engagement rings, wedding bands, loose diamonds, custom) and on educating consumers about diamond characteristics.
• Shane Co. Direct-to-consumer fine jewelry retailer operating its own stores and direct-sales force with in-house diamond sourcing. Highly comparable to PMJ on vertically integrated retail, bridal focus, and emphasis on price transparency and education.
• Brilliant Earth: Online-first fine jewelry retailer with an explicit focus on ethically sourced and lab-grown diamonds. Directly comparable to PMJ on bridal and engagement jewelry, with similar value propositions around lab-grown education and customization.

Emerging players

• Leibish & Co. Online specialist in natural fancy colored diamonds and fine jewelry with custom design capability. Comparable to PMJ on natural diamond expertise, customization, and education-driven content marketing, though narrower in category focus.

Broad incumbents

• Ben Bridge Jeweler: Family-owned regional fine jewelry chain across the western U.S. with bridal focus and custom design services. Comparable to PMJ on family ownership, full-service bridal model, and trusted local jeweler positioning, though larger in scale.
• Reeds Jewelers: Regional multi-store fine jewelry chain with bridal focus, designer brands, and on-site custom services. Comparable to PMJ on full-service bridal and custom design, with broader geographic footprint and similar middle-market positioning.
• Zales: National mass-market jewelry retailer (Signet) selling bridal, diamond, and fashion jewelry. Comparable to PMJ on engagement ring and bridal assortment, though competing through national advertising rather than local reputation.
• Kay Jewelers: Mass-market national jewelry chain (Signet) with broad bridal and fashion jewelry assortment. Overlaps with PMJ on engagement rings, wedding bands, and diamond categories but operates at vastly larger scale with a national mall-based footprint.
• Tiffany & Co. Iconic luxury jewelry brand (LVMH) with deep bridal heritage and engagement ring leadership. Comparable to PMJ on bridal and fine jewelry, but operates at a fundamentally higher price tier with global brand equity and an integrated retail network.
• Helzberg Diamonds: Multi-store fine jewelry chain (Berkshire Hathaway subsidiary) operating nationally across bridal, diamond, and fine jewelry categories. Comparable on full-service jewelry retail with custom design and bridal emphasis, but at much greater scale and geographic reach than PMJ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/PMJGOLD
• Facebookfacebook.com/PreciousMomentsJewelers
• LinkedInlinkedin.com/company/a-precious-moments-jewelers-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Precious Moments Jewelers, Inc.