Body Rock Sport

What Body Rock Sport does

Rock Sports Group, operating commercially as Rocksports, is a private sports management agency founded in 2020 by Mac Barnhardt and headquartered in Saint Simons Island, Georgia, with a European office in North Berwick, Scotland. The firm provides comprehensive career management services for professional golfers, acting as a Chief Operating Officer to each athlete's personal CEO across eight integrated service pillars: career management, agent appointment, performance coaching, sports fitness, global travel logistics, sports psychology, financial and investment planning, and brand and social media communication. Its roster of approximately 20 named professional golfers spans the United States, Latin America, and Europe, including established PGA Tour players such as Lucas Glover and developmental tour athletes.

The company operates a commission-based managed services revenue model, generating income by representing athletes in commercial and sponsorship negotiations and providing ongoing operational support, with no public pricing or contract terms disclosed. Go-to-market is sales-led and relationship-driven, with leadership (CEO Russell Gray and President/Founder Mac Barnhardt) personally recruiting talent and emphasizing 40+ years of combined golf management experience. Distribution and partnership channels include a 2022 strategic alliance with White Rose Sports Management, founded in 2015 by James Milner and joined by Adam Lallana in 2020, which extends the firm's reach across North America and Europe.

Rock Sports Group is privately held with 1-10 employees, no disclosed institutional funding, no parent company, and no technology platform; the core offering is human advisory services rather than software or AI-enabled products. Marketing relies on earned media through podcast appearances (e.g., Mac Barnhardt on the Golf Science Lab), news coverage of managed athletes at major championships, and joint press releases with White Rose. The firm's competitive positioning rests on the founder's tenure, its COO-style service model, and the transatlantic alliance, rather than on proprietary technology or scaled distribution infrastructure.

Name

Body Rock Sport

Legal name

Rock Sports Group

Website

https://rocksports.group

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Rock Sports Group is a private sports management agency founded in 2020 that provides career management, coaching, logistics, and brand services to approximately 20 professional golfers across the Americas and Europe under a commission-based model.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports management services
• Athlete career management
• Golf management agency
• Athlete representation
• Sports talent management

Headquarters

HQ city

Saint Simons Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Athlete Management Services: Commission-based management of professional golfers' careers, handling commercial and sponsorship partnerships, travel logistics, and daily support operations. Revenue generated through services to professional athletes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rock Sports Group is a sports management agency that acts as the Chief Operating Officer to professional golfers, taking responsibility for the off-course business operations of their careers. The firm manages business relationships, agent appointments, performance coaching, sports fitness, global travel logistics, sports psychology, financial and investment planning, and brand/social media communication on behalf of its athlete clients, allowing them to focus entirely on competitive performance.

Product overview

Rock Sports Group (operating as Rocksports) is a unified sports management platform providing comprehensive management services for professional golfers. The company operates as a single integrated offering rather than separate modules—acting as a Chief Operating Officer (COO) to athlete-CEOs. Their portfolio includes eight interconnected service pillars: Career Management, Agent Appointment, Performance Coaching, Sports Fitness, Global Travel Logistics, Sports Psychology, Financial and Investment Planning, and Brand and Social Media Communication. These services work together to manage all off-course business operations, allowing athletes to focus solely on their competitive performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Management Services Comprehensive career management for professional golfers, including management of business relationships, agreements, and day-to-day operations so athletes can focus on tournament performance. Target users: elite professional golfers.
• Agent Appointment Services Assistance with securing and managing agent relationships to represent professional golfers in commercial and sponsorship negotiations. Target users: professional golfers seeking representation.
• Performance Coaching Performance coaching services to help professional golfers maximize their competitive potential and achieve on-course goals. Target users: professional golfers.
• Sports Fitness Services Fitness and physical conditioning programs tailored for professional golfers to support peak athletic performance. Target users: professional golfers.
• Global Travel Logistics Worldwide travel arrangement and logistics management for professional athletes competing on international golf circuits. Target users: professional golfers on global tours.
• Sports Psychology Services Mental conditioning and psychological support services to help athletes maintain focus, purpose, and balance. Target users: professional golfers.
• Financial and Investment Planning Financial planning and investment advisory services to help athletes build long-term prosperity beyond their competitive careers. Target users: professional golfers.
• Brand and Social Media Communication Brand development and social media management services to help athletes build and maintain their public image and commercial partnerships. Target users: professional golfers.

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• White Rose Sports ManagementcoreStrategic or Co-development Partner · 30 June 2022Rock Sports Group formed a strategic partnership with White Rose Sports Management to strengthen their respective names and brands throughout North America and Europe. The partnership combines Rock Sports' US presence with White Rose's European operations. White Rose was established in 2015 by James Milner and joined by Adam Lallana in 2020. Both companies share a player performance model philosophy and will share resources to produce greater success for their athlete clients.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rock-sports-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body Rock Sport