Preferred Realty Partners
Preferred Realty Partners is a privately held residential real estate brokerage in Metro Atlanta, Georgia, with three licensed agents offering buyer and seller representation across Georgia and Florida markets via traditional commission-based services.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Preferred Realty Partners does
Preferred Realty Partners, LLC is a privately held residential real estate brokerage operating primarily in the Metro Atlanta area of Georgia, with a secondary license footprint extending into Florida. The firm is staffed by three licensed real estate professionals: Michelle Griffin (Managing Broker/Owner, holding Georgia Broker license #300483 and Florida Broker license #BK3377625), Terri Daigneau (REALTOR), and Kathy Helton (Realtor). Services include buyer representation, seller representation, short sale assistance, comparative market analysis / home evaluation, and referral to preferred lenders, attorneys, home inspectors, and contractors. The company also maintains a small Lake Sinclair / Sparta, Georgia waterfront niche served by Kathy Helton.
The underlying technology stack is minimal and non-proprietary. The firm runs on a Squarespace-hosted website (preferredrealtypartners.net) and lists properties through standard Georgia MLS portals keyed to each individual agent (e.g., griffinmiche.georgiamls.com). Customer-facing tools include a mortgage calculator, a free home evaluation (comparative market analysis) tool, and an educational "Home Expert Blog" with articles on home buying, selling, and neighborhood selection. There is no mobile app, no disclosed API, no proprietary platform, and no integrations beyond the MLS.
The business model is a traditional commission-based residential brokerage. Revenue is generated from percentage-based commissions on completed home sales and purchases (industry-standard 5–6% of sale price, split between buyer- and seller-side agents), with rates negotiated individually rather than publicly disclosed. The go-to-market motion is direct-to-consumer, relying on content marketing (blog posts, downloadable buyer/seller guides, calculators) to attract and educate prospects, followed by personalized agent engagement. The company is privately held with no disclosed funding, no institutional investors, and no parent company. Michelle Griffin also operates a separate Florida entity, Island Time Realty, INC.
Preferred Realty Partners firmographics
Firmographics- Name
- Preferred Realty Partners
- Legal name
- Preferred Realty Partners, LLC
- Website
- https://preferredrealtypartners.net
- Company type
- Private
- Operating status
- Operating
- Short description
- Preferred Realty Partners is a privately held residential real estate brokerage in Metro Atlanta, Georgia, with three licensed agents offering buyer and seller representation across Georgia and Florida markets via traditional commission-based services.
- Ownership category
- akta.pro rank
Preferred Realty Partners industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Senior Living & 55+ Community Brokerage (BPAJAAAH), Buyer Representation Services (BPAJAAAJ)
Keywords
Preferred Realty Partners business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate brokerage earning commissions on residential property transactions for both buyers and sellers. Revenue is generated through percentage-based commissions on completed home sales and purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Preferred Realty Partners product offering
Product offeringCore offering
Preferred Realty Partners is a residential real estate brokerage that provides buyer and seller representation in the Metro Atlanta area and Lake Sinclair region of Georgia, as well as Florida. The firm delivers full-service agent representation through three licensed realtors, supported by home buying/selling resources, comparative market analysis, short sale assistance, and educational content. Revenue is earned through commissions on completed residential real estate transactions.
Product overview
Preferred Realty Partners is a real estate brokerage offering a unified suite of home buying and selling services through its website platform. The company provides buyer tools (mortgage calculators, home buying guides, expert blog content) and seller tools (selling resources, short sale assistance, free home evaluations) alongside access to current listings via agent-specific MLS portals. The service is delivered through three licensed real estate professionals—Michelle Griffin (Managing Broker/Owner with CRS, ABR, e-Pro, GRI, RSPS, SRES designations), Terri Daigneau (REALTOR with ABR, SRES), and Kathy Helton (Realtor with banking background)—each maintaining individual listing portals. The company operates primarily in the Metro Atlanta area including Henry, Clayton, Butts, Coweta, Fayette, and Hancock Counties, with additional presence in Florida.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Representation Services
- Seller Representation Services
- Home Evaluation
- Mortgage Calculator
- Short Sale Assistance
Companies that use Preferred Realty Partners
Customer profileSegments5 records
Ideal customer profiles5 records
Preferred Realty Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Preferred Realty Partners partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Preferred LendersminorReferral network of trusted mortgage lenders recommended to clients for financing their home purchases. Listed on Michelle Griffin's home page under Resource/Business Partners tab.
- Preferred Lawyers/Real Estate AttorneysminorReferral network of real estate law specialists recommended to clients for legal representation during transactions. Listed on Michelle Griffin's home page under Resource/Business Partners tab.
- Preferred Home InspectorsminorReferral network of professional home inspection services recommended to clients. Listed on Michelle Griffin's home page under Resource/Business Partners tab.
- Preferred ContractorsminorReferral network of renovation and home improvement contractors recommended to clients. Listed on Michelle Griffin's home page under Resource/Business Partners tab.
- Georgia MLScoreMultiple Listing Service provider used by all agents to list and search properties. Each agent has their own MLS portal: griffinmiche.georgiamls.com, terridaigneau.georgiamls.com, kh2261.georgiamls.com
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Preferred Realty Partners competitors and assessment
Company assessmentBroad incumbents
- Compass: Tech-forward national brokerage rapidly expanding in Atlanta. Competes on the same luxury and premium segment Michelle Griffin's credentials target.
- Coldwell Banker Realty: Legacy national brokerage brand with established Georgia footprint. Offers comparable full-service residential representation and MLS-driven distribution.
- RE/MAX: Globally recognized residential brokerage franchise with strong presence in Georgia. Competes head-to-head for the same buyer and seller pool in the south Metro Atlanta counties.
- Keller Williams Realty: Largest U.S. residential real estate franchise by agent count. Operates a comparable commission-based buyer/seller representation model across the same Metro Atlanta submarkets Preferred Realty Partners serves.
- Berkshire Hathaway HomeServices: National brokerage network with Georgia properties. Targets similar premium and senior-client segments Preferred Realty Partners cultivates via SRES designations.
Regional players
- Harry Norman Realtors: Long-standing Atlanta-area residential brokerage with strong North Georgia / Lake coverage. Competes directly for lakefront and luxury buyers Preferred Realty Partners targets.
- Atlanta Fine Homes Sotheby's International Realty: Regional luxury brokerage serving Metro Atlanta with premium waterfront and estate expertise. Closest direct competitor for the firm's waterfront / luxury segment around Lake Sinclair and South Atlanta.
Emerging players
- Redfin: Tech-enabled residential brokerage with deep Atlanta presence. Directly competes for the same buyer and seller leads, often at lower commission rates.
- HomeSmart: Discount-leaning brokerage model offering 100% commission plans that attracts agents from traditional small firms. Pressure on agent retention and commission economics for boutiques like Preferred Realty Partners.
- eXp Realty: Cloud-based brokerage model aggressively recruiting independent agents. Poaches producers from small local firms like Preferred Realty Partners, posing a recruitment risk.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Preferred Realty Partners social profiles
Digital presencePreferred Realty Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Preferred Realty Partners leadership team
Management profileNumber of profiles
Profiles3 records
Preferred Realty Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Preferred Realty Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Preferred Realty Partners
What does Preferred Realty Partners do?
Preferred Realty Partners is a residential real estate brokerage that provides buyer and seller representation in the Metro Atlanta area and Lake Sinclair region of Georgia, as well as Florida. The firm delivers full-service agent representation through three licensed realtors, supported by home buying/selling resources, comparative market analysis, short sale assistance, and educational content. Revenue is earned through commissions on completed residential real estate transactions.
Is Preferred Realty Partners a public or private company?
Preferred Realty Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Preferred Realty Partners founded?
Preferred Realty Partners was founded in -1.
How does Preferred Realty Partners make money?
One revenue line is on record: real Estate Commission.
Who are Preferred Realty Partners's main competitors?
Broad incumbents on record are Compass, Coldwell Banker Realty, RE/MAX, Keller Williams Realty and Berkshire Hathaway HomeServices. Regional players are Harry Norman Realtors and Atlanta Fine Homes Sotheby's International Realty. Emerging players are Redfin, HomeSmart and eXp Realty.
Does Preferred Realty Partners have an API?
No public API is recorded for Preferred Realty Partners.
What industry is Preferred Realty Partners in?
Preferred Realty Partners's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAH, Senior Living & 55+ Community Brokerage. Its NAICS code is 53121 and its SIC code is 6531.