United Against Childhood Trauma

What United Against Childhood Trauma does

United Against Childhood Trauma (UACT) is a U.S.-based 501(c)(3) nonprofit organization founded in 2024 by Michael Menard, a former Johnson & Johnson Worldwide VP of Engineering and founder of advisory firm GenSight. The organization pursues a four-pillar strategy (Awareness, Healing, Prevention, and Knowledge/Innovation/Shared Services) aimed at addressing adverse childhood experiences (ACEs) and generational trauma, serving multiple persona segments: adult trauma survivors, families and caregivers, educators and clergy, mental health professionals, and general donors. Its operational footprint is entirely online, with no disclosed physical office, and the program is anchored by founder-authored books ('The Kite That Couldn't Fly' published 2023 and 'Greater Than Gravity' announced for 2026, both sold on Amazon with profits directed to the UACT Foundation) and a content engine spanning the uactnow.com blog, social media, podcasts, YouTube, and an email newsletter built on Constant Contact.

UACT's product surface combines published content with a planned ecosystem that includes an AI-driven global mobile app intended to deliver awareness content and healing interventions in 150+ languages, UACT University for trauma-informed training, a certified therapist network, a network of trauma-informed care centers modeled on St. Jude's Children's Hospital, interactive learning modules, and documentary productions; none of these planned assets is operational as of the data provided. The organization's credibility rests on a Mental Health Board that includes Dr. Glenn R. Schiraldi (author of The Adverse Childhood Experiences Recovery Workbook), Dr. Lee Long (founder of Restoration Counseling), trauma therapist Kristin Trudeau, and early brain development expert Deborah McNelis, with Mary Menard Kohl serving as Director of Suicide Awareness and Prevention.

The business model is donation-driven: UACT accepts individual contributions via PayPal, earns profits from Amazon book sales, books expert speakers (including the founder and board members) for corporate, school, church, and community events, and has signaled but not yet operationalized planned corporate wellness partnerships. No revenue figures, headcount, or institutional funding are disclosed, and the organization has no venture capital, private equity, or parent-company backing. GTM is community-led, event-driven, and content-led, with grassroots awareness raising, volunteer recruitment, and book marketing serving as the primary growth mechanics.

Name

United Against Childhood Trauma

Legal name

United Against Childhood Trauma

Website

https://uactnow.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

United Against Childhood Trauma is a 2024-founded U.S. 501(c)(3) nonprofit that raises awareness of adverse childhood experiences and funds its mission through individual donations, founder-authored book sales, and expert speaking, serving trauma survivors, families, educators, clergy, and mental health professionals.

Ownership category

akta.pro rank

Product category

Childhood trauma awareness and mental health nonprofit services

NAICS

All Other Schools and Instruction (61169), Vocational Rehabilitation Services (62431)

akta.pro primary industry

Telehealth/Remote ABA & Digital Behavior Coaching (EDAKAHAL)

Keywords

• Childhood trauma awareness
• Mental health education
• Trauma-informed care
• Nonprofit healing services
• ACEs prevention programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations: UACT is a 501(c)(3) nonprofit organization supported by donations from individuals. Donations fund vital programs and resources providing support, education, and healing to those affected by childhood trauma.
2. Book Sales: Books authored by Michael Menard, including 'The Kite That Couldn't Fly' and 'Greater Than Gravity', are sold via Amazon and the website. All profits from book sales go directly to the UACT Foundation to fund operations.
3. Corporate Partnerships: UACT partners with corporations to drive awareness and healing programs available to all employees, potentially generating revenue through corporate wellness program engagements.
4. Expert Speaker Fees: UACT books expert speakers, including Michael Menard and other board members, for events. Speaker fees for presentations on childhood trauma awareness and healing may contribute to organizational revenue.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

UACT is a 501(c)(3) nonprofit that raises awareness of Adverse Childhood Experiences (ACEs) through digital content (website, blog, social media), published books by founder Michael Menard (sold via Amazon and uactnow.com with all profits directed to the UACT Foundation), and expert speaker engagements for corporate, educational, and community audiences. The organization is planning additional offerings including an AI-driven mobile app in 150+ languages, UACT University, a network of trauma-informed care centers, a certified therapist network, learning modules, and documentary productions.

Product overview

UACT (United Against Childhood Trauma) is a nonprofit organization dedicated to ending childhood trauma through a four-pillar approach: Awareness, Healing, Prevention, and Knowledge. The organization's primary offerings include educational digital platforms (interactive website and planned mobile app), published books ('The Kite That Couldn't Fly' and 'Greater Than Gravity'), and planned services including trauma-informed care centers, a certified therapist network, learning modules, and documentary productions. All profits from book sales support the UACT Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• The Kite That Couldn't Fly: And Other May Avenue Stories Memoir by Michael Menard chronicling the stories of 14 siblings raised in poverty, exploring childhood trauma, resilience, and redemption. Combines personal narrative with insights into adverse childhood experiences (ACEs). Served via Amazon and the UACT website, with all profits directed to the UACT Foundation.
• Greater Than Gravity: How Childhood Trauma is Pulling Down Humanity Research-based book by Michael J. Menard exposing childhood trauma as a leading unaddressed public health crisis, connecting trauma to health outcomes, brain development, immune system damage, and societal costs. All profits go to the UACT Foundation.
• Expert Speaker Engagements Bookings of expert speakers (including founder Michael Menard and other board members) for corporate events, schools, churches, and community organizations, presenting on the impact of childhood trauma on mental health, academic achievement, and quality of life.

Quantifiable outcome

• Childhood trauma affects over 150 million adults in the USA and over 1 billion globally
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Johnson & Johnson (Prior Employment)minorOthersWhile not a current partnership, founder Michael Menard's 25-year career at Johnson & Johnson, where he rose to become the first Worldwide Vice President of Engineering, is a foundational credential. He also founded GenSight after leaving J&J, working with the UN, NASA, and Fortune 500 companies. This is mentioned as background context for the founder's credentials, not an active organizational partnership.
• NASA (Prior Advisory)minorOthersFounder Michael Menard provided advisory services to NASA through his company GenSight. This is mentioned as part of the founder's background credentials, not as a current organizational partnership of UACT.
• United Nations (Prior Advisory)minorOthersFounder Michael Menard provided advisory services to the United Nations through his company GenSight. This is mentioned as part of the founder's background credentials, not as a current organizational partnership of UACT.
• The Coca-Cola Company (Prior Advisory)minorOthersFounder Michael Menard provided advisory services to The Coca-Cola Company through his company GenSight. This is referenced as part of the founder's background and expertise in solving complex global challenges.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Children's Alliance: Nonprofit accrediting and supporting Children's Advocacy Centers that deliver coordinated multidisciplinary response to child abuse. Comparable trauma-focused service delivery network, though focused on forensic/intervention response rather than awareness and prevention.
• Prevent Child Abuse America: National nonprofit dedicated to preventing child abuse and neglect through awareness, education, and advocacy, with a network of state chapters. Comparable mission focus on childhood trauma prevention and education; much larger and more institutional than UACT.
• Childhelp: National nonprofit dedicated to addressing child abuse and neglect through prevention, intervention, and treatment programs including a hotline and residential services. Closely comparable to UACT's childhood-trauma awareness and healing mission, though Childhelp is far larger and more established.
• Zero to Three: Nonprofit focused on early childhood development, including resources for parents and professionals dealing with early trauma and toxic stress. Comparable audience overlap (families, educators) and focus on early-intervention developmental services, with deeper policy and clinical authority.
• Darkness to Light: Nonprofit focused on child sexual abuse prevention through adult training and awareness (Stewards of Children program). Comparable as a childhood-trauma prevention and awareness nonprofit, with a more narrowly defined scope and a well-developed training/education business.

Broad incumbents

• SAMHSA (Substance Abuse and Mental Health Services Administration): US federal agency leading public health efforts on mental illness and substance use, including the National Child Traumatic Stress Initiative. Comparable as the dominant trauma/mental-health awareness authority, with vastly greater resources and policy reach.
• The National Child Traumatic Stress Network (NCTSN): Network funded by SAMHSA providing trauma-focused services, training, and resources for children and families. Comparable trauma treatment and education mission, with deep clinical and academic infrastructure that UACT aspires to build toward.
• National Alliance on Mental Illness (NAMI): Largest US grassroots mental health organization providing education, support groups, advocacy, and public awareness. Comparable mental-health awareness and education mission, though broader than UACT's childhood-trauma-specific focus.
• Sesame Street in Communities: Program of Sesame Workshop providing trauma-informed resources for children, families, and providers on topics including trauma, grief, and resilience. Comparable educational content mission with strong brand and far greater reach and production budget than UACT.

Emerging players

• ACEs Too High / PACES Connection: News/community platform and network covering ACEs science and trauma-informed community work. Comparable focus on adverse childhood experiences awareness and community building, with a journalism/community model rather than direct service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/uactnow
• YouTubeyoutube.com/@uactnow
• Facebookfacebook.com/uactnow
• LinkedInlinkedin.com/company/uact
• Instagraminstagram.com/uactnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Against Childhood Trauma