99 Bottles
99 Bottles is a craft beer taproom and bottle shop in downtown Sarasota featuring 35 curated taps, NY-style bagel brunch, and a Cicerone-certified staff serving local craft beer enthusiasts, downtown residents, and visitors since April 2019.
- Company typePrivate
- Founded2019
- HeadquartersSarasota, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 99 Bottles does
99 Bottles is a single-location craft beer taproom and bottle shop founded in April 2019 by Mark Tuchman and co-owned with Christine Tuchman, operating from 1445 2nd St in downtown Sarasota, Florida. The venue features 35 draft taps offering a curated selection of world-class, rare, and unicorn craft beers alongside boutique wines, kombucha, and prosecco on tap, complemented by an extensive bottle wall. Core staff hold Level One or Two Cicerone Certification, and the business emphasizes expert curation, customer education, and access to beers that most distributors cannot source.
The business operates a multi-stream revenue model: on-site beverage sales (craft beer, wine, cocktails, non-alcoholic options), food service including NY-style bagel brunch served Friday through Sunday plus handhelds and snacks Tuesday through Sunday, retail bottle/growler/crowler takeaway, branded merchandise and specialty cream cheeses via an Etsy shop, ticketed events (Bottomless Pints at $30/person), and private party bookings. The Orange Key Holder membership program provides recurring annual-fee revenue with exclusive access to special beers through dedicated blue lockers. Distribution is anchored by the physical taproom with SpotOn-enabled online food ordering as a supplemental channel.
The go-to-market motion is community-driven, leveraging recurring events (Run Club sponsored by Liquid Death, Walking Club, Book Club with Sarasota Newbie, brewery tap takeovers with Trillillium and Weihenstephan, watch parties) and SMS marketing promoting BOGO Tuesday offers to drive foot traffic and organic word-of-mouth. The company has earned national recognition including Wine Enthusiast Magazine's Best Beer Shop in U.S. (2021), USA TODAY 10Best Readers' Choice 4th-best beer bar (2026), and Wine Enthusiast's "10 beer bars to visit across the country" (2024), but is privately held with no institutional funding and no publicly disclosed revenue.
99 Bottles firmographics
Firmographics- Name
- 99 Bottles
- Legal name
- 99 Bottles Taproom & Bottle Shop
- Website
- https://99bottles.net
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 99 Bottles is a craft beer taproom and bottle shop in downtown Sarasota featuring 35 curated taps, NY-style bagel brunch, and a Cicerone-certified staff serving local craft beer enthusiasts, downtown residents, and visitors since April 2019.
- Ownership category
- akta.pro rank
Where 99 Bottles is headquartered
LocationHeadquarters
- HQ city
- Sarasota
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
99 Bottles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales
Revenue model
- On-site beverage sales: Revenue from selling craft beer, wine, cocktails, and non-alcoholic beverages at the taproom bar with 35 taps
- Food service: Revenue from food menu including bagel brunch, sandwiches, snacks, and small plates served Tuesday through Sunday
- Retail bottle shop: Revenue from bottled beer, growlers, and crowlers for off-premises consumption
- Merchandise and specialty items: Revenue from merchandise including specialty cream cheeses, branded items, and specialty beer-related products sold through Etsy shop
- Events and private parties: Revenue from ticketed events, private party bookings, and special event hosting
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bagel Brunch Menu |
| Unit Pricing | Pay-as-you-go | Brunch Drinks |
| Unit Pricing | Pay-as-you-go | Food Menu |
| Unit Pricing | Pay-as-you-go | Special Events |
| Unit Pricing | Pay-as-you-go | Crowlers and Growlers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
99 Bottles product offering
Product offeringCore offering
99 Bottles operates a craft beer taproom and bottle shop in downtown Sarasota, featuring 35 draft taps of curated world-class and rare beers alongside boutique wines and non-alcoholic options such as kombucha and prosecco. The venue complements its beverage program with a NY-style bagel brunch menu served Friday through Sunday, plus handhelds, snacks, and small plates. Additional offerings include crowler and growler off-premise fills, an Orange Key Holder membership with dedicated blue lockers, branded merchandise via Etsy, brewery tap takeovers, and community events such as run clubs and book clubs.
Product overview
99 Bottles is a single-location craft beer taproom and bottle shop in downtown Sarasota, Florida, founded in April 2019. The core offering is a curated draft program with 35 taps featuring world-class and hard-to-source beers alongside boutique wines and non-alcoholic options. The venue complements its drink program with a food menu centered on NY-style bagel brunch and handhelds. Additional revenue streams include a crowler and growler off-premise program, an Orange Key Holder membership with dedicated lockers, and an Etsy merchandise shop. The business also hosts regular community events including run clubs, walking clubs, brewery tap takeovers, and trivia nights.
Differentiator
Problem solved
Functional benefit
Products and services
- 99 Bottles Taproom & Bottle Shop A craft beer taproom and bottle shop featuring 35 draft taps of curated beers, boutique wines, and non-alcoholic options such as kombucha and prosecco, complemented by a NY-style bagel brunch and handhelds menu. Located in downtown Sarasota, the venue serves as a neighborhood bar and event space.
- NY-Style Bagel Brunch Food Service Food service featuring authentic NY-style bagels (par-baked, flash-frozen, shipped from New York and finished in-house), bagel sandwiches, handhelds, snacks, and small plates served Friday through Sunday. Includes brunch drinks such as mimosas, Bloody Marys, Bellinis, and brunch nips.
- Crowler & Growler Fills Off-premise draft beer take-home options including crowlers (32oz cans) and growlers (64oz jugs) in multiple sizes, available for customers to enjoy draft beer outside the taproom.
- Orange Key Holder Membership An annual membership program providing perks such as early access to special beers and gear from dedicated blue lockers in the back of the bar.
- 99 Bottles Merchandise (Etsy Shop) An online retail shop via Etsy offering branded merchandise and specialty items, including specialty cream cheeses for take-home purchase in 3oz and 8oz sizes.
- Private Events and Brewery Tap Takeovers Ticketed event hosting and private party bookings at the venue, including Bottomless Pints events and brewery showcase nights featuring guest breweries (e.g., Trillium Brewing, Ocean Republic Brewing, Weihenstephan) with Keep the Pint nights and branded pint glass giveaways.
Quantifiable outcome
- Over 5 years in operation since April 2019
- +2 more outcomes
Companies that use 99 Bottles
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
99 Bottles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
99 Bottles partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Tap & Toast Mobile BarminorPartnership for non-alcoholic drinks events. Hosted evening of mocktails and non-alcoholic beer featuring Tap & Toast mobile bar services.
- Ocean Republic BrewingcoreDraft beer showcase partnership featuring Keep The Pint Night events. Ocean Republic Brewing provides specialty beers on tap with promotional events including free pint glasses.
- Trillium BrewingcoreTap takeover event featuring Trillium Brewing from Massachusetts. Featured selection of craft beers on tap with limited keg quantities.
- Weihenstephan BrewerycoreKeep The Pint Night partnership featuring Weihenstephan Brewery with promotional events and free pint glasses for brewery supporters.
- Liquid DeathminorSponsorship of 99 Bottles Run Club events, contributing to community fitness programming.
- Sunset Cadillac of SarasotaminorPowered by Sunset Cadillac for Race Day Watch Parties. Cadillac has a race team and representatives attend watch parties.
- Pathos CommunityminorMonthly Saturday Morning Brunch Run partnership combining fun run, day party, and community giving. Every second Saturday of the month.
- Banner BoardsminorCharcuterie workshop events hosted at 99 Bottles, featuring creative and interactive sessions.
- Sarasota NewbieminorMonthly book club partnership connecting newcomers to Sarasota with craft beer community.
- Local Florida BreweriescoreDedicated taps and cooler space for Florida breweries from both coasts, supporting local craft beer ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
99 Bottles competitors and assessment
Company assessmentBroad incumbents
- Mikkeller Bar: International craft beer bar concept with locations in NYC, SF, Seoul, and Copenhagen. Comparable curated-draft-plus-food model at a broader scale; not a single-location independent.
Regional players
- Cycle Brewing: Tampa Bay craft brewery with on-site taproom. Comparable concept as a regional Florida craft brewery/taproom competing for the same end consumer in the broader Gulf Coast market.
- Green Bench Brewing Co. St. Petersburg, FL craft brewery with an established taproom. Comparable as a regional Florida craft producer with taproom, though it brews its own beer and operates in the adjacent Tampa Bay market rather than Sarasota proper.
Direct peers
- Darwin Brewing Company: Craft brewery and taproom based in the Sarasota/Bradenton market. Directly comparable as a producer-taproom offering curated beers to the same local enthusiast demographic.
- Calusa Brewing: Sarasota-based craft brewery with on-site taproom. Direct local competitor for craft beer enthusiasts, with overlapping customer base in the Sarasota hospitality scene.
- The Porter Beer Bar: Acclaimed craft beer bar in Atlanta with an extensive curated bottle and draft list. Highly comparable as a nationally recognized destination built around rare/curated beer expertise rather than own-production brewing.
- Mr. Beerys: Same founder Mark Tuchman's prior Sarasota craft beer bar, opened January 2010. Closest comparable: small-format craft beer destination with curated selection in the Sarasota market, now operating in parallel to 99 Bottles.
- Big Top Brewing Company: Sarasota/Bradenton-area craft brewery with taproom and food. Competes directly with 99 Bottles for craft beer drinkers and weekend visitors in the same regional market.
- Hoptinger: Beer-focused gastropub concept with locations in Sarasota and Chicago, combining a deep craft beer program with elevated food. Comparable concept to 99 Bottles' craft-beer-plus-brunch positioning.
- Tørst: Renowned Brooklyn craft beer bar from Jeppe Jarnit-Bjergsø of Evil Twin Brewing. Direct conceptual peer: curated rare-beer program with minimalist bar concept and elevated hospitality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
99 Bottles social profiles
Digital presence99 Bottles financial estimates
Financial estimateRevenue estimate
Valuation estimate
99 Bottles leadership team
Management profileNumber of profiles
Profiles2 records
99 Bottles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
99 Bottles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 99 Bottles
What does 99 Bottles do?
99 Bottles operates a craft beer taproom and bottle shop in downtown Sarasota, featuring 35 draft taps of curated world-class and rare beers alongside boutique wines and non-alcoholic options such as kombucha and prosecco. The venue complements its beverage program with a NY-style bagel brunch menu served Friday through Sunday, plus handhelds, snacks, and small plates. Additional offerings include crowler and growler off-premise fills, an Orange Key Holder membership with dedicated blue lockers, branded merchandise via Etsy, brewery tap takeovers, and community events such as run clubs and book clubs.
Is 99 Bottles a public or private company?
99 Bottles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 99 Bottles founded?
99 Bottles was founded in 2019. It employs 1 to 10 people.
Where is 99 Bottles based?
99 Bottles is headquartered in Sarasota, United States, in the North America region.
How does 99 Bottles make money?
Five revenue lines are on record. On-site beverage sales are the primary driver. The others are food service, retail bottle shop, merchandise and specialty items and events and private parties.
Who are 99 Bottles's main competitors?
Mikkeller Bar is listed as a broad incumbent. Regional players are Cycle Brewing and Green Bench Brewing Co.. Direct peers are Darwin Brewing Company, Calusa Brewing, The Porter Beer Bar, Mr. Beerys, Big Top Brewing Company, Hoptinger and Tørst.
Does 99 Bottles have an API?
No public API is recorded for 99 Bottles.