What Agency Eight does

Agency Eight is a New York-based creator and community marketing agency that designs and runs influencer, gifting, and affiliate programs for direct-to-consumer brands. Founded in 2022 by Aurielle Kaminski, the firm operates four interconnected service lines: Performance Seeding (strategic product placement with vetted creators), 360 Influencer Campaigns (end-to-end paid and UGC campaign management), Community Building (ambassador programs and micro-communities designed to drive repeat engagement), and Creator Affiliate Programming (affiliate activation through third-party platforms such as ShopMy, SuperAffiliate, and TikTok Shop). Its primary customers are high-growth CPG, beauty, wellness, and lifestyle brands, with a cumulative announced roster of 75+ brand partners and individual case studies including CAMP, Jolie, Momofuku, Brodo, Merit Beauty, and Ilia.

The agency's underlying technology stack centers on Archive's UGC capture and attribution platform, adopted in December 2025 to automate content tracking across influencer partnerships and gifting programs. The implementation removed manual screenshotting and spreadsheet workflows and now supports 11 clients generating more than 1,000 pieces of UGC per week, with stated efficiency gains of 40+ hours saved per client per week and 20% capacity uplift. The agency also operates a public creator network of 80k+ individuals, recruited through a dedicated page on the company website, which serves as the supply-side asset underpinning client campaign delivery.

Agency Eight's business model is professional services revenue, with retainer or project-based fees negotiated on a bespoke basis per brand engagement. Distribution is sales-led and direct, with prospective clients reached through the company website, organic social (Instagram, LinkedIn), and referral. The agency is privately held, founder-owned, and to date has scaled organically without institutional funding or disclosed M&A activity.

Name

Agency Eight

Legal name

Agency Eight

Website

https://agency-eight.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Agency Eight is a New York-based creator and community marketing agency that runs influencer, gifting, and affiliate programs for direct-to-consumer brands in CPG, beauty, wellness, and lifestyle.

Ownership category

akta.pro rank

Product category

Influencer & Creator Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Creator Talent Management & Representation (MPAAAHAB), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)

Keywords

• Creator marketing services
• Influencer campaign management
• Performance seeding
• Affiliate program management
• Brand community building

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Agency Services: Agency Eight provides strategic creator and community marketing services to D2C brands including performance seeding, 360 influencer campaigns, community building, and creator affiliate programming. The agency likely charges retainer or project-based fees for these comprehensive marketing services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Agency Eight is a New York-based creator marketing agency that designs and manages influencer and affiliate programs for D2C brands. It delivers a unified suite of four services: Performance Seeding (strategic product placement with authentic creators), 360 Influencer Campaigns (end-to-end paid influencer and UGC campaign management), Community Building (ambassador programs and micro-communities), and Creator Affiliate Programming (affiliate activation via ShopMy, SuperAffiliate, and TikTok Shop).

Product overview

Agency Eight offers a unified suite of four interconnected creator marketing services: Performance Seeding (strategic product placement with authentic creators), 360 Influencer Campaigns (end-to-end campaign management), Community Building (ambassador programs and micro-communities), and Creator Affiliate Programming (affiliate activation through third-party platforms). The services work together as a cohesive creator marketing system, progressing from identifying and seeding products with the right creators, through campaign execution and content generation, to building long-term community loyalty and affiliate-driven revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Seeding Strategic product placement service that puts products in the hands of creators who genuinely believe in the brand, combining data, intuition, and cultural insight to spark authentic, organic content that drives reach, connection, and measurable growth for D2C brands.
• 360 Influencer Campaigns End-to-end management of paid influencer and UGC campaigns for D2C brands, covering creator sourcing, negotiation, briefs, contracting, and content delivery, focused on creators who can drive awareness, content output, and performance across platforms.
• Community Building Design and management of ambassador programs, micro-communities, and recurring creator touchpoints for D2C brands, converting influence into brand loyalty and sustained growth.
• Creator Affiliate Programming Activation and management of affiliate programs for D2C brands through platforms such as ShopMy, SuperAffiliate, and TikTok Shop, rewarding authentic creator advocacy and scaling creator-led sales into measurable revenue.

Quantifiable outcome

• Saves 40+ hours per week per client through automated UGC tracking
• +4 more outcomes

Named customers26 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ArchivecoreTechnology or Integration · 16 December 2025Agency Eight adopted Archive's UGC capture and attribution platform to automate content tracking for influencer partnerships and gifting programs. The implementation eliminated the agency's manual workflow of screenshotting, labeling, and logging content in spreadsheets across multiple clients. Agency Eight now manages 11 clients generating over 1,000 pieces of UGC per week using this platform.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Obviously: NYC-based global influencer and creator marketing agency serving premium consumer brands across CPG, beauty, fashion, and lifestyle — the closest direct peer to Agency Eight in terms of client vertical mix, boutique service model, and full-service campaign execution.
• HireInfluence: Long-standing full-service influencer marketing agency offering influencer campaigns, content production, and community/ambassador programs for consumer brands — directly comparable in service mix and target buyer.
• The Shelf: Boutique influencer marketing agency focused on beauty, fashion, and lifestyle CPG brands with end-to-end campaign management and content strategy — overlaps Agency Eight on vertical and full-service delivery.
• Statusphere: Influencer marketing agency/platform targeting CPG and consumer brands with managed creator gifting and UGC campaigns — directly comparable on performance seeding and gifting-led service lines.
• NeoReach: Full-service influencer marketing agency working with consumer and lifestyle brands on paid campaigns and creator activations — comparable service scope and SMB/mid-market client orientation.
• Open Influence: Global creator marketing agency combining technology and managed services to run influencer campaigns for consumer brands — competes head-on with Agency Eight's 360 campaigns and community offerings.

Broad incumbents

• LTK: Largest creator commerce platform and agency hybrid with deep reach into beauty, fashion, and lifestyle — broad incumbent that overlaps with Agency Eight's affiliate programming and brand-creator matchmaking.
• CreatorIQ: Enterprise influencer marketing platform powering large brand programs; competes for the same CPG/lifestyle brand budgets Agency Eight targets, though at the enterprise/SaaS tier.
• Aspire (formerly AspireIQ): Scaled influencer marketing platform with creator marketplace and managed services for consumer brands — adjacent incumbent competing for similar D2C/CPG budgets with a more tech-led model.

Emerging players

• Carro: Creator commerce platform focused on Shopify-native D2C brands, offering influencer/affiliate tools overlapping with Agency Eight's creator affiliate programming and ShopMy/TikTok Shop integrations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/agency-eight
• Instagraminstagram.com/agency.eight/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agency Eight