What Underwriteme Technology Solutions Limited does

Underwriteme Technology Solutions Limited is a UK-based B2B software company that builds automated underwriting and protection platforms for the global life insurance industry. Founded in 2012 and headquartered in the City of London, the company operates as a wholly-owned subsidiary of Pacific Life Re, sharing its parent company's reinsurance expertise and financial backing. UnderwriteMe employs between 101 and 250 staff organised across Engineering, Data Science and Machine Learning, Product, and RevOps functions.

The company sells two distinct core products. The Decision Platform is sold via direct enterprise sales to life insurers and is designed to optimise point-of-sale decision rates, reduce manual underwriting and claims processing time and costs, and enhance operational efficiency across the insurance value chain. The Protection Platform is offered to financial advisers through self-service registration at protectionplatform.co.uk, aggregating underwriting philosophies, product details and pricing from multiple insurers into a single interface so advisers can identify and purchase the most suitable policy for clients more efficiently. Underwriting logic, claims-engine functionality and product rules are encoded into the platform, supported by an in-house data science capability that applies advanced analytics and AI to underwriting decisioning.

UnderwriteMe generates revenue through SaaS-style recurring subscriptions on both platforms, with enterprise pricing delivered on a quote-based basis rather than published tiers. The customer base is concentrated in enterprise life insurers, with disclosed logos including Guardian, Vitality, Scottish Widows, Royal London, Prudential, Zurich, The Exeter, Holloway, FWD and Acenda. The company markets through its website, newsroom, LinkedIn and Twitter presence, and has received industry/trade award recognition in 2020, 2021 and 2023.

Name

Underwriteme Technology Solutions Limited

Legal name

Underwriteme Technology Solutions Limited

Website

https://underwriteme.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Life Insurance Underwriting Software

NAICS

Other Insurance Related Activities (52429), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industry

Underwriting Decision Support & Rules Engines (FSAOAIAD)

Keywords

• Insurance underwriting software
• Life insurance platform
• Automated underwriting solutions
• Insurer decision engine
• Protection platform advisers

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Subscriptions: UnderwriteMe generates revenue through SaaS-style software platform subscriptions, providing insurers and financial advisers with access to their Decision Platform and Protection Platform respectively. The platforms streamline insurance operations, underwriting processes, and policy selection.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Underwriteme Technology Solutions Limited develops and sells two subscription-based SaaS platforms for the life insurance industry. The Decision Platform helps insurers automate underwriting and claims processing, optimize point-of-sale decision rates, and reduce operational costs. The Protection Platform gives financial advisers a single interface to research, compare, and purchase life insurance policies from multiple insurers, consolidating underwriting philosophies, product details, and pricing.

Product overview

UnderwriteMe offers two distinct software platforms: the Decision Platform for insurers and the Protection Platform for financial advisers. The Decision Platform targets insurers to streamline operations, optimize point-of-sale decisions, and reduce manual underwriting and claims processing costs. The Protection Platform serves financial advisers by providing a unified solution to research, compare, and purchase life insurance policies from multiple insurers. Together, these platforms support UnderwriteMe's mission to make life insurance accessible by serving both sides of the insurance distribution ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Decision Platform: Platform for insurers to optimise operational efficiency, enhance decision-making, and drive cost savings across the value chain.
• Protection Platform

Products and services

• Decision Platform A SaaS platform for life insurers that automates underwriting and claims processing, maximizes point-of-sale decision rates, enhances decision-making, and drives cost savings across the insurance value chain. Built for life insurance companies seeking operational efficiency and underwriting optimization.
• Protection Platform A SaaS platform for financial advisers that consolidates underwriting philosophies, product details, and pricing from multiple insurers in one place, enabling advisers to research, compare, and purchase the most suitable life insurance policy for their customers.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• iPipeline: Provider of digital solutions for life insurance distribution, underwriting, and policy administration, used by carriers and advisers. Comparable to UnderwriteMe across both the insurer-side (underwriting) and adviser-side (illustration, e-application) journeys.
• Earnix: AI-based pricing and underwriting decisioning platform used by global insurers for life, health, and P&C lines. Closest direct comparable to UnderwriteMe's Decision Platform on the underwriting decisioning and rating side.

Broad incumbents

• Genpact: Large digital transformation and operations provider with insurance industry insurance services including underwriting and claims. Comparable to UnderwriteMe on the operational underwriting and decisioning side, though typically larger and broader.
• DXC Technology (Insurance): Large IT services and software provider with a dedicated insurance software and BPS practice serving global life insurers. Comparable to UnderwriteMe as a competing incumbent for insurer underwriting and policy administration modernization contracts.
• Majesco: Public insurance SaaS vendor offering core policy administration, underwriting, and analytics suites for property/casualty and life insurers. Comparable to UnderwriteMe as a competing core insurance technology platform with life insurance workflows, though broader in scope.
• EXL Service (EXL Life & Annuities): Global analytics and digital services firm with a dedicated Life & Annuities practice spanning underwriting, claims, and policy administration. Comparable to UnderwriteMe on the insurer-facing underwriting and operations stack, with a much broader service portfolio.

Others

• Zurich Insurance (in-house platforms): Listed as both a customer and a major life insurer with internal underwriting capabilities. Comparable through its role as a buyer of platforms like UnderwriteMe while also developing proprietary competitor capabilities.
• Swiss Re (Life & Healthdigital): Global reinsurer and operator of underwriting digital tools for life and health carriers. Comparable to UnderwriteMe indirectly through Pacific Life Re, since both are reinsurance-backed underwriting technology providers for primary insurers.

Emerging players

• Sproutt: AI-driven life insurance underwriting and agent platform using predictive analytics to streamline underwriting. Partial overlap with UnderwriteMe's Decision Platform on the underwriting decisioning side, focused on the US market.
• Mulberri: Life insurance underwriting and distribution platform focused on embedded and digital underwriting. Comparable to UnderwriteMe as a younger insurtech targeting life insurance underwriting modernization, though smaller and earlier-stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/UnderwriteMeUK
• LinkedInlinkedin.com/company/underwriteme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Underwriteme Technology Solutions Limited