A Wong Restaurant

What A Wong Restaurant does

A.Wong is a privately-held Chinese fine dining restaurant operating from 70 Wilton Road in London's Victoria/Pimlico area, founded in 2012 when chef Andrew Wong took over the family restaurant from his parents Albert and Annie alongside his wife Nathalie. The restaurant is built around a research-driven culinary programme that combines multi-generational family recipes with systematic historical research into Chinese cuisine, formalized through an academic collaboration with SOAS University of London's Food Studies Centre (Dr. Mukta Das) covering techniques and recipes spanning roughly 3,000–4,000 years and China's 14 international borders.

The core product portfolio centres on two signature tasting menus: "Collections of China," a 30-course, ~3-hour dinner journey priced from £235 per person (vegetarian variant) up to £730+ with prestige wine pairings, and "Touch of the Heart," a lunchtime dim sum tasting menu accompanied by beverage flights including a premium £220 Dom Pérignon pairing. A à la carte lunch option, a fully vegetarian Collections of China dinner menu, a private hire / chef's counter offering (up to 2 guests), and the "Forbidden City Bar" (cocktails and nostalgic bar bites open to non-diners) complete the in-venue experience, alongside a gift voucher programme issued via Giftpro from £100.

Revenue is generated exclusively through direct-to-consumer fine dining transactions — reservations processed via SevenRooms or phone, with credit-card-secured bookings and steep cancellation fees (£100 lunch / £220 dinner) that signal substantial demand-side visibility. The restaurant operates Wednesday to Saturday for both lunch and dinner and Tuesdays for dinner only, reflecting capacity-constrained, occasion-led demand. Marketing is overwhelmingly earned: Michelin Guide recognition (two stars — only Chinese restaurant outside China to hold them), word-of-mouth, Instagram, and limited PR coverage rather than paid acquisition. There is a temporary residency at Mandarin Oriental Mayfair between 18 August and 19 September 2026 while the Pimlico home undergoes a refresh.

Name

A Wong Restaurant

Legal name

A.Wong

Website

https://awong.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Short description

A.Wong is a privately-held two-Michelin-star Chinese fine dining restaurant in London's Victoria/Pimlico, founded in 2012 by Chef Andrew Wong. It serves affluent diners through reservation-only 30-course tasting menus (£235–£730+), lunch dim sum, a bar, and gift vouchers.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Chinese fine dining
• Michelin star restaurant
• Tasting menu
• Dim sum lunch
• Cocktail bar

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Fine Dining Restaurant Sales: Revenue generated from à la carte and tasting menu dining experiences. Lunch features Dim Sum menu and à la carte options; dinner offers the multi-course Collections of China tasting menu. Additional revenue from curated beverage pairings, Forbidden City Bar cocktails, and gift voucher sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

A Wong is a two-Michelin-star Chinese fine dining restaurant in Pimlico, London, offering multi-course tasting menus (the 14-course Collections of China dinner and the 6-course Touch of the Heart dim sum lunch), à la carte options, the Forbidden City cocktail bar, a private upstairs dining room for hire, and gift vouchers for the restaurant's 26-cover dining room.

Product overview

A.Wong is a multi-award-winning Chinese fine dining restaurant in London's Victoria/Pimlico area, offering a portfolio of distinct dining experiences. The core offerings include the 'Collections of China' (a 3-hour dinner journey celebrating 3000 years of culinary history across China's regions), the 'Touch of the Heart' (a Dim Sum tasting lunch with beverage pairings), and a vegetarian evening menu. Additional offerings include the Forbidden City Bar for cocktails and bar bites, and a premium 'Dim Sum with Dom Perignon' pairing. The restaurant operates from 70 Wilton Road and will be in temporary residence at Mandarin Oriental Mayfair from August-September 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Forbidden City Bar: An intimate bar open in the evenings offering classic signature cocktails and Forbidden City creations. Also serves a small bar-bite menu inspired by Andrew's favourite childhood dishes, bringing nostalgic flavours of old Hong Kong to life. Welcomes non-diners.

Products and services

• Collections of China (Dinner Tasting Menu) 14-course tasting menu exploring Chinese regional cuisine across China's 14 borders, priced at £245 per person, served Wednesday through Saturday evenings.
• Touch of the Heart (Dim Sum Lunch) Six-course dim sum tasting menu serving as a shorter introduction to the chef's culinary vision, priced at £135 per person, available Friday through Sunday lunch service.
• Collections of China (Vegetarian) Vegetarian variant of the 14-course Collections of China dinner tasting menu exploring Chinese regional plant-based cuisine.
• Forbidden City Bar Standalone cocktail bar offering signature and classic cocktails paired with premium spirits, operating Wednesday through Saturday.
• Dim Sum with Dom Perignon Premium dim sum experience paired with Dom Perignon champagne, available at the bar on Friday and Saturday lunch service.
• Private Hire Exclusive use of the upstairs private dining room accommodating up to 16 guests for private events and special occasions.
• Gift Vouchers Monetary gift vouchers redeemable for dining experiences, tasting menus, and bar service at A Wong.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Baoshuan at The Oberoi, New DelhicoreStrategic or Co-development Partner · 15 June 2026Andrew Wong of A. Wong serves as mentor to Baoshuan, the Chinese restaurant at The Oberoi, New Delhi. This mentorship was cited as a key factor in Baoshuan winning the Best Chinese Restaurant of the Year award at NDTV Food Awards 2026. The partnership helps recreate Chinese fine dining cuisine standards in India, showcasing A. Wong's expertise and influence in the broader Chinese fine dining scene.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dinner by Heston Blumenthal: Two-Michelin-star restaurant at Mandarin Oriental Hyde Park, London. Comparable in prestige tier, tasting-menu-driven historical cuisine approach, and the Mandarin Oriental hotel partnership that A.Wong is now replicating at the Mandarin Oriental Mayfair.
• The Ledbury: Two-Michelin-star modern European fine dining restaurant in Notting Hill, London. Comparable as a London two-star destination restaurant competing for the same affluent diner and press coverage, though cuisine is non-Chinese.
• Sketch (Lecture Room & Library): Two-Michelin-star fine dining restaurant in Mayfair, London. Comparable as a London two-star experience-led fine dining destination competing for high-spend diners and special-occasion business.

Direct peers

• Yauatcha: London-based Chinese restaurant offering dim sum and tasting menus. Comparable to A.Wong's Touch of the Heart dim sum experience and its premium positioning within Chinese cuisine.
• Min Jiang: Chinese fine dining restaurant on the 10th floor of a Royal Lancaster hotel in London. Comparable to A.Wong in elevated regional Chinese cuisine and premium London sit-down dining.
• Hutong: Northern Chinese fine dining concept at The Shard, London. Comparable to A.Wong in upscale regional Chinese cuisine, views-led premium positioning, and group/corporate clientele.
• Park Chinois: Mayfair-based upscale Chinese restaurant and club with theatrical dining and cocktails. Competes with A.Wong for affluent London diners seeking premium Chinese experiences with a beverage-led add-on (Forbidden City Bar equivalent).
• Royal China: Long-standing London Chinese restaurant group. Comparable as a London Chinese dining brand with multiple venues, providing a benchmark for what scale looks like in the city's Chinese restaurant category — a contrast to A.Wong's single-site model.
• Hakkasan: London-originated, internationally recognised Chinese fine dining restaurant group. Direct comparator to A.Wong in upscale Chinese cuisine, tasting menus, and cocktail bar programmes, with multiple global locations that A.Wong does not have.
• Kai Mayfair: Michelin-starred Chinese fine dining restaurant in London's Mayfair. Closest direct peer to A.Wong — same cuisine, similar city, similar Michelin-driven prestige positioning, comparable tasting menu format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/awongsw1
• LinkedInlinkedin.com/company/a-wong-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Wong Restaurant