Villager Homes

What Villager Homes does

Villager Homes is an independent, founder-operated estate and letting agency founded in 2014 in Brampton, Cambridgeshire. The company provides residential sales, lettings, and property management services to homeowners, buyers, landlords, and tenants across 30+ villages and hamlets in Huntingdonshire and surrounding parts of Cambridgeshire, operating from a single physical office at 22A Brampton High Street (PE28 4TH). Sales instructions are offered on sole agency (1.0–1.5% + VAT of sale price) and multi agency (1.5–2.0% + VAT) terms; lettings are structured in three tiers — Tenant Find (8% + VAT one-off), Rent Collection (10% + VAT monthly), and Fully Managed (12% + VAT monthly), with a one-off £795 + VAT setup fee. All services are commission- or fee-based, with no upfront marketing or withdrawal fees on sales, and no mark-ups on maintenance work for managed lets.

The company's technology backbone is third-party rather than proprietary: Street.co.uk handles property listings, CRM, and applicant management; the website is hosted on Vercel; and analytics operate through Google Analytics and Meta Pixel feeding targeted advertising. The firm does not expose any AI-driven features, APIs, or developer tooling. Distribution sits on three channels — the Brampton office, Rightmove and OnTheMarket listings, and the villagerhomes.co.uk website — supplemented by a fortnightly email newsletter and active Instagram and Facebook organic social. The go-to-market is direct-to-consumer, with free in-person valuations and portfolio-building by local referrals and community presence.

Commercial performance indicators disclosed by the company include 3,000+ applicants on the buyer/tenant register, an 85% Sold Subject to Contract (STC) to completion rate, and a 4.7/5 average rating across 106 verified Google reviews. The customer base is entirely long-tail individual consumers (SMB-segment home sellers, buyers, landlords, and tenants) with no enterprise concentration. The company is registered as a private limited company in England and Wales (Company No. 08965831), is a member of The Property Ombudsman, Client Money Protect, and DPS Custodial Scheme, and is Trading Standards Approved. No external funding rounds, investors, or acquisition activity are disclosed.

Name

Villager Homes

Legal name

Villager Homes

Website

https://villagerhomes.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Villager Homes is an independent estate and letting agent founded in 2014 in Brampton, Cambridgeshire, providing residential sales, lettings, and property management across 30+ Huntingdonshire villages to individual home sellers, buyers, landlords, and tenants.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential property sales
• Lettings management
• Estate agency
• Property management
• Residential lettings

Headquarters

HQ city

Brampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sales Commission: Commission charged to sellers upon completion of a property sale. Sole agency: 1.0% to 1.5% + VAT of the agreed sale price. Multi agency: 1.5% to 2.0% + VAT. No upfront costs, no withdrawal fee within standard sole agency terms. Includes professional photography, Rightmove and OnTheMarket listings, accompanied viewings, offer negotiation, and chain progression.
2. Lettings Management Fees: Ongoing management fees charged to landlords, collected monthly from rental income. Three tiers: Tenant Find (8% + VAT of first year's rent, one-off), Rent Collection (10% + VAT of monthly rent, ongoing), and Fully Managed (12% + VAT of monthly rent, ongoing). All tiers include a one-off setup fee of £795 + VAT covering inventory, EPC liaison, deposit registration, AML checks, and tenancy paperwork.
3. Valuation Services: Free in-person valuations provided to potential sellers to generate instructions. Written valuations with marketing plan and total first-year cost estimate. No charge and no obligation to instruct.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Villager Homes is an independent estate and letting agency providing residential property sales (sole and multi agency) and three tiers of lettings management (Tenant Find, Rent Collection, Fully Managed) across Brampton, Huntingdon, and over 30 Cambridgeshire villages. Services are delivered from a single Brampton High Street office, with property listings syndicated to Rightmove and OnTheMarket and managed through the Street.co.uk platform. Revenue is generated through percentage-based commissions on sales (1.0%-2.0% + VAT) and recurring management fees on lettings (8%-12% + VAT).

Product overview

Villager Homes is an independent estate and letting agency offering a unified service portfolio of residential property sales and lettings management. The sales side provides sole agency (1.0-1.5% + VAT) and multi-agency (1.5-2.0% + VAT) sales instructions. The lettings side is structured in three tiers: Tenant Find (8% + VAT one-off), Rent Collection (10% + VAT ongoing), and Fully Managed (12% + VAT ongoing), each with a one-off £795 + VAT setup fee. Supporting tools include a Stamp Duty Calculator and Instant Valuation Estimate. The company also publishes a fortnightly newsletter called 'The Villager' and offers a free Tenancy MOT compliance review for landlords. All services operate from a single Brampton office covering Huntingdonshire and surrounding Cambridgeshire villages.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Sole Agency) Full sales service under sole agency instruction for homeowners selling in Cambridgeshire villages. Includes professional photography, floorplan, listings on Rightmove and OnTheMarket, accompanied viewings, offer negotiation, chain progression, marketing brochure, and a for-sale board. Fee is 1.0% to 1.5% plus VAT of the agreed sale price, payable only on completion with no upfront cost or withdrawal fee.
• Property Sales (Multi Agency) Sales service when instructing Villager Homes alongside one or more other agents, with no tie-in period. Includes all sole agency features (professional photography, floorplan, Rightmove and OnTheMarket listings, accompanied viewings, offer negotiation, chain progression). Fee is 1.5% to 2.0% plus VAT, with whichever agent finding the buyer receiving payment.
• Tenant Find Entry-level lettings service for landlords in Cambridgeshire villages covering marketing, viewings, referencing, deposit registration, and tenancy paperwork setup under the Renters' Rights Act 2026. Landlord handles rent collection and day-to-day management. Fee is 8% plus VAT of the first year's rent (one-off).
• Rent Collection Mid-tier lettings service: Tenant Find plus monthly rent collection, monthly statements to landlord, arrears chasing, and annual Section 13 rent review. Landlord retains control of maintenance and compliance. Fee is 10% plus VAT of monthly rent, ongoing.
• Fully Managed Full end-to-end lettings management for landlords in Cambridgeshire, including rent collection, compliance scheduling (gas, EICR, EPC), mid-tenancy inspections, maintenance triage with vetted contractors, out-of-hours emergency line for tenants, and deposit dispute handling. Fee is 12% plus VAT of monthly rent, ongoing.
• Free Valuation Free in-person property valuation with written report, marketing plan, and total first-year cost estimate, provided to potential sellers to generate instructions. No charge and no obligation to instruct. Conducted by agents who know the local area.

Quantifiable outcome

• 85% of STC (Sold Subject to Contract) sales reach completion
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/villagerhomes
• Instagraminstagram.com/villager_homes
• LinkedInlinkedin.com/company/villager-homes

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villager Homes