Clur International

What Clur International does

Clur International (Pty) Ltd is a South African private asset management support company serving the shopping centre and retail property industry. Founded by Belinda Clur, the company operates the Clur Collective, a subscription-based platform that delivers internal fund reporting, strategic analysis, and an industry benchmark (the Clur Shopping Centre Index) covering more than 5.4 million square metres of prime retail space and over 130 shopping centres across South Africa and Namibia. The customer base consists of prominent listed and unlisted property funds, including named participants Growthpoint Properties, Liberty Two Degrees, and Attacq.

The platform is built on the proprietary Clur Quadrants Methodology and Positioning Visuals, which underpin the core Clur Report product — a comprehensive fund reporting and strategic analysis tool covering tenant, category, centre, fund, and index levels with heatmaps. Adjacent products include the Clur Shopping Centre Index (an industry and economic indicator tracking ~140 retail categories), the Clur Luxury Brands Index, three Provincial Indices (Western Cape, Gauteng, KwaZulu Natal), the Clur Media Hub monthly digest, Clur Dipstick Surveys, Clur Industry Talks keynotes, and the Clur Connect video series. The Index is recognised by Asset Magazine as a gold standard in South African retail, and Belinda Clur holds leadership positions across the ICSC Sub-Saharan Africa Board, European Research Group, and North American Research Task Force.

The business model is subscription-based recurring revenue distributed directly to enterprise property fund subscribers on a monthly cadence. Go-to-market is partnership-led, with thought leadership content (Clur Connect, Media Hub, Industry Talks) and earned media coverage (Bloomberg, CNN, Business Day, Financial Mail) supporting top-of-funnel awareness. The company is privately held with no institutional investment disclosed, operates with a small team (1-10 employees), and has stated an ambition to entrench its South African position while growing internationally.

Name

Clur International

Legal name

Clur International (Pty) Ltd

Website

https://clurinternational.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Clur International operates the Clur Collective, a subscription-based asset management support platform that delivers shopping centre benchmarking, fund reporting, and strategic analysis to listed and unlisted property funds across South Africa and Namibia.

Ownership category

akta.pro rank

Product category

Retail Real Estate Analytics

NAICS

Software Publishers (513210)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

Keywords

• Retail property analytics
• Shopping centre indexing
• Asset management platform
• Property fund benchmarking
• Retail real estate insights

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Clur Collective Subscription: Subscription-based access to the Clur Collective platform providing asset management support, reporting, indexing, and strategic analysis for shopping centre operators and property funds. Covers over 5.4 million sqm of prime retail space.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Clur International operates The Clur Collective™, a subscription-based asset management support platform for shopping centres and retail property. It aggregates trading data across more than 5.4 million square metres of prime retail space and over 130 shopping centres in South Africa and Namibia, providing property funds and centre operators with fund reporting, industry benchmarking, tenant surveys, and strategic analysis built on the proprietary Clur Quadrants Methodology™ and Positioning Visuals™.

Product overview

Clur International operates as a widely recognised Asset Management Support House with The Clur Collective™ as its core holistic platform. The platform comprises multiple integrated products: Clur Report™ serves as the comprehensive internal fund reporting and strategic analysis engine, driven by the proprietary Clur Quadrants Methodology™ and Positioning Visuals™. The Clur Shopping Centre Index™ is derived from the Clur Report data and provides industry benchmarks. Supporting modules include Clur Media Hub™ (monthly retail news digest), Clur Dipstick Surveys™ (tenant perception surveys), Clur Industry Talks™ (conference presentations), and Clur Connect™ (video series). Sub-brands include the Clur Luxury Brands Index and Clur Provincial Indices. The platform covers over 5.4 million sqm of prime retail space and more than 130 shopping centres across South Africa and Namibia.

Differentiator

Problem solved

Functional benefit

Brands

• Clur Index™: Industry and economic indicator derived from the consolidated Clur Report, providing comprehensive industry benchmarks
• Clur Shopping Centre Index™
• Clur Report™
• Clur Connect™
• Clur Media Hub™
• Clur Dipstick Surveys™
• Clur Industry Talks™

Products and services

• The Clur Collective™ An independent holistic asset management support platform for shopping centres and the retail industry, covering over 5.4 million square metres of prime retail space and more than 130 shopping centres across South Africa and Namibia. Serves as an endorsed industry standard for shopping centre analysis and strategy.
• Clur Report™ Comprehensive internal fund reporting and strategic analysis tool with seamless fund-to-industry comparisons. Covers tenant, category, centre, fund and index levels with heatmaps. Driven by the proprietary Clur Quadrants Methodology™ and Positioning Visuals™.
• Clur Shopping Centre Index™ A widely used industry and economic indicator derived from the consolidated Clur Report across funds, providing comprehensive industry benchmarks on a headline basis (dominant and expanded indices) and category basis across approximately 140 categories.
• Clur Media Hub™ A monthly digest of relevant local and international retail news, trends and developments covering local, continental and global economies, commerce, industry, leisure, lifestyle and culture. Distributed monthly to subscribers on a complimentary basis.
• Clur Dipstick Surveys™ Ongoing tenant surveys designed to measure tenant perceptions and help clients understand shopping centre risks and strengths.
• Clur Industry Talks™ Keynote and conference presentations by Belinda Clur on market positioning, performance and interpretation, supported via extensive global research, accumulated fund data and industry discussions.
• Clur Connect™ A video series reporting on South African retail property performance and influential factors, portraying the sector's strength, diversity and international leadership.
• Clur Luxury Brands Index Tracks annualised trading density of luxury brands across shopping centres, showing luxury sector evolution with aspects of fragmentation and fluidity.
• Clur Provincial Indices Three provincial indices covering Western Cape, Gauteng, and KwaZulu Natal, providing provincial-level retail property performance benchmarks.

Quantifiable outcome

• Lowest rent to sales ratio over 5 years post-COVID
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• International Council of Shopping Centres (ICSC)coreStrategic or Co-development PartnerBelinda Clur serves as ICSC Sub-Saharan Africa Research Group Chair & member of the ICSC Sub-Saharan Africa Board, ICSC European Research Group member, and ICSC North American Research Task Force member. This reflects strong industry positioning and thought leadership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with research producing retail property indices, market reports, and client analytics. Operates in the same retail property intelligence space as Clur but with full-service brokerage and capital markets offerings.
• CBRE: CBRE is the world's largest commercial real estate services firm with a research arm publishing retail, capital markets, and investment performance analytics. Comparable to Clur in producing retail property market intelligence, but bundled across global advisory, brokerage, and investment sales services.
• JLL: JLL is a global real estate services firm with a substantial Capital Markets and Research division producing retail property reports and indices. Comparable in producing retail property intelligence at scale, though as part of a broader brokerage and advisory portfolio rather than a focused analytics subscription.
• Yardi: Yardi is a leading real estate software publisher whose suite includes property management, leasing, and market analytics tools with benchmarking and KPI dashboards for commercial and retail portfolios. Comparable as a SaaS data and analytics platform serving shopping centre operators and property funds.

Regional players

• Rode & Associates: Rode & Associates is a South African real estate research and valuation firm publishing the Rode Listed Property Index and covering JSE-listed property funds. Highly comparable to Clur's shopping centre benchmarking work within the SA listed property sector, though focused on listed fund valuations and investor-grade research rather than operational asset management.
• Lightstone: Lightstone is a South African property data, analytics, and valuations provider serving banks, estate agents, and property professionals. Comparable as a regional property data and analytics subscription platform, though with broader residential and commercial coverage rather than Clur's retail-property focus.

Direct peers

• Moody's Analytics (REIS): REIS, now part of Moody's Analytics, provides commercial real estate market data, property performance analytics, and forecasting to investors and lenders. Directly comparable to Clur's Clur Shopping Centre Index in delivering standardized CRE performance benchmarks.
• Green Street Advisors: Green Street is a leading independent research and advisory firm focused exclusively on commercial real estate, providing indices (CPPI), sector analytics, and fund-level benchmarking. Closely mirrors Clur's positioning and subscription model for property fund performance analysis.
• CoStar Group: CoStar is the dominant subscription-based commercial real estate data and analytics platform covering properties, leases, and market intelligence. Closely comparable to Clur Collective as a recurring-fee data platform serving property professionals with benchmarking and decision intelligence.
• MSCI: MSCI is a global provider of investment decision support tools, including real estate indices, analytics, and benchmarking products. Comparable to Clur in producing property fund performance indices and asset-level analytics, but at global scale versus Clur's SA/Namibia focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDn4TEDE5KT5IP766cU_1OA
• LinkedInlinkedin.com/company/clur-international-pty-ltd
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clur International