104 Paris
104 Paris is a public cultural establishment in Paris's 19th arrondissement operating a 39,000 m² historic venue with live performances, exhibitions, residencies, a creative-industries incubator (104factory), and a cultural engineering consultancy (104ingénierie), serving audiences, artists, local residents, corporate clients, and startups under municipal governance.
- Company typePrivate
- Founded2008
- HeadquartersParis, France
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What 104 Paris does
104 Paris (legally CENTQUATRE-PARIS, Établissement artistique de la Ville de Paris) is a municipal public cultural establishment founded in 2008 in a 39,000 m² classified historic building in Paris's 19th arrondissement. The venue operates as an integrated cultural center combining live performance (theatre, dance, circus, concerts), visual arts exhibitions (approximately 4 per year), artistic residencies (210 per year), and free open practice spaces under its halls, supplemented by on-site restaurants, bookstores, an organic market, and a family reception space for children aged 0-5. Its core technology consists of an in-house digital ticketing platform (billetterie.104.fr) supporting both individual ticket sales (€5–€49) and tiered membership passes (Pass 104infini Solo €15/year, Duo €20/year, + €40/year) that confer a 30% discount across programming.
The institution is structured around three operational arms beyond the core venue: 104factory, a business incubator for cultural and creative industries active since 2013 with 90 supported companies and €25M in generated funding; 104ingénierie, a cultural engineering consultancy executing 30 projects across 7 countries in 2025 including the Grand Paris Express artistic program; and Le Cinq, a subsidized community space for local residents offering practice rooms at €2/hour. The venue generates revenue from a mix of ticketing, subscription memberships (Pass 104infini), space rental for corporate events and fashion shows (6,000+ m² of modular spaces leased to brands such as Chanel, Hermès, Lanvin, Lacoste, and Issey Miyake, plus tech conferences like Hello Tomorrow Summit), incubator office rentals (€1,000–€1,200/month per space), on-site F&B, retail boutiques, and cultural engineering fees. As an EPCC, the institution is funded and governed by the Ville de Paris with support from Région Île-de-France and the Ministère de la Culture.
104 Paris serves seven primary customer segments: general cultural audiences (the primary segment), educational institutions (11,000 group visitors/year from 300+ partner structures), local residents in the 18th–19th arrondissements (15,000 persons via Le Cinq), professional artists and companies (residencies, production support, touring across 26 venues), corporate clients renting event space, public institutions and territorial developers (via 104ingénierie), and cultural/creative entrepreneurs (via 104factory). Distribution is omnichannel through the online ticketing platform, an in-person box office, phone reservations, direct enterprise sales, and community-based outreach.
104 Paris firmographics
Firmographics- Name
- 104 Paris
- Legal name
- CENTQUATRE-PARIS (Établissement artistique de la Ville de Paris)
- Website
- https://104.fr
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- 104 Paris is a public cultural establishment in Paris's 19th arrondissement operating a 39,000 m² historic venue with live performances, exhibitions, residencies, a creative-industries incubator (104factory), and a cultural engineering consultancy (104ingénierie), serving audiences, artists, local residents, corporate clients, and startups under municipal governance.
- Ownership category
- akta.pro rank
104 Paris industry classification
Industry- Product category
- Cultural Center and Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Historical Sites (71212)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)
Keywords
Where 104 Paris is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
104 Paris business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket sales and memberships: The venue generates revenue through individual event tickets (ranging from 5€ to 49€ depending on event type and discount category), and subscription-style membership passes (Pass 104infini Solo at 15€, Duo at 20€, and + at 40€) that provide -30% discounts and exclusive benefits.
- Space rental for events: The venue rents out its 6,000+ m² of modular spaces (Nef Curial, Salle 400, Salle 200, Jardin, Écuries) for corporate events, fashion shows, conferences, cocktails, and exhibitions. This is a significant revenue stream for private and corporate bookings.
- Food and beverage: On-site restaurants and food outlets (Bocoff terrace, food truck, Café Caché by Fondation Falret) generate revenue from visitors during events and daily operations.
- Retail boutiques: Boutiques within the venue including L'Arabesque (librairie), Popcorner (pop culture), Kiblind (illustrations), and Emmaüs Défi (second-hand) contribute to retail revenue.
- Incubator rental: 104factory incubator charges for office spaces: open space at 1,000€ HT/month (up to 5 persons) and closed offices at 1,200€ HT/month, including support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pass 104infini Solo - Individual annual membership with -30% discount on events |
| Subscription | Annual | Pass 104infini Duo - Dual annual membership with -30% discount |
| Subscription | Annual | Pass 104infini + - Premium membership with unlimited weekend courses |
| Unit Pricing | Pay-as-you-go | Full price tickets for standard events |
| Unit Pricing | Pay-as-you-go | Reduced price tickets |
| Unit Pricing | Pay-as-you-go | Minima sociaux pricing |
| Unit Pricing | Pay-as-you-go | Youth pricing (-26 years) |
| Subscription | Monthly | 104factory office spaces |
| Subscription | Annual | Le Cinq annual pass for local residents |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
104 Paris product offering
Product offeringCore offering
104 Paris operates a 39,000 m² public cultural establishment in Paris's 19th arrondissement, presenting performing arts (theatre, dance, circus, music), exhibitions, workshops, and artistic residencies year-round. It functions simultaneously as a public-facing cultural venue (550,000 annual visitors, 340+ events/year), an artistic creation and touring factory (90+ spectacles, 4 exhibitions, 210 residencies annually), a corporate/private event space (6,000+ m² rentable), an incubator for cultural/creative startups (104factory, 90 companies since 2013), and a cultural engineering consultancy (104ingénierie, 30 projects across 7 countries in 2025).
Product overview
104 Paris (CENTQUATRE-PARIS) is a municipal artistic establishment in Paris's 19th arrondissement occupying a 39,000 m² former funeral services building (built 1874, converted 2008). It operates as a multi-faceted cultural venue combining a live performance venue (theatre, dance, circus, concerts, exhibitions), community spaces (La Maison des Petits for families with young children, Le Cinq for local residents' artistic practice), commercial spaces (restaurants, boutiques, organic market), and innovation services (104factory incubator for creative industries, 104ingénierie cultural engineering consultancy). The venue offers its own productions and touring shows (Créations & Tournées), artist residencies, and hosts approximately 550,000 visitors annually across 340+ events. Ticket sales are managed through the Pass 104infini membership program with tiered pricing. The establishment functions as a public cultural cooperation institution (EPCC) under the City of Paris.
Differentiator
Problem solved
Functional benefit
Brands
- 104ingénierie: Cultural engineering and urban planning consultancy team providing expertise for artistic, urban, and territorial projects.
- 104factory
Products and services
- CENTQUATRE-PARIS Venue (programming, halls, restaurants, boutiques, free spaces)
Quantifiable outcome
- 550,000 annual visitors to the venue
- +7 more outcomes
Companies that use 104 Paris
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles7 records
104 Paris technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
104 Paris partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- Fondation Entreprise HermèscoreMajor patron of the venue, supporting artistic programming and cultural projects. Listed as a key sponsor on the partnerships page.
- L'Oréal fonds pour les femmesminorFoundation supporting women's initiatives; partner in the venue's social impact programming.
- ADAGP (Société des Artistes Illustrateurs et Graphistes)minorCollective rights management society for visual artists; partner in artist rights and support programs.
- La Culture avec Copie PrivéeminorPrivate copying compensation organization supporting cultural activities.
- Société des grands projetscorePrimary partner for Grand Paris Express cultural program. 104ingénierie manages the 'Chantiers Partagés' residency program and 'Tandems' permanent artwork program across Grand Paris Express stations. Major 2025-2026 project with KM13 x Clédat et Petitpierre at Nanterre La Folie.
- Atout FranceminorFrench tourism development agency; partner for international cultural promotion.
- Région Île-de-FrancecoreMajor regional government funder for cultural projects and 104factory incubator. Multiple co-production and support agreements.
- Société des grands projetscorePrimary partner for Grand Paris Express cultural program. 104ingénierie manages the 'Chantiers Partagés' residency program and 'Tandems' permanent artwork program.
- Taicca (Taiwan Creative Content Agency)minorPartner for 'Villa Formose Immersive' bilateral residency program between France and Taiwan.
- Fondation GulbenkianminorCo-presenter of 'Prix Art Ensemble 2026' - annual award of 10,000€ for collaborative arts projects.
- Ville de PariscoreParent public entity and primary funder. EPCC established by the Ville de Paris. Directrice Valérie Senghor appointed by the city. Multiple operational partnerships.
- Kaohsiung Film ArchiveminorPartner for 'Villa Formose Immersive' France-Taiwan immersive art residency program.
- Bureau Français de TaipeiminorFrench representative office in Taiwan supporting the Villa Formose Immersive residency program.
- BPI France (Banque Publique d'Investissement)coreKey financing partner for 104factory incubator. Facilitates FPI (Fonds Parisien pour l'Innovation) and Innov'Up funding for incubated startups.
- AgoranovminorFrench startup incubator network member, providing cross-incubator resources and networking for cultural/creative ventures.
- Ministère de la CulturecoreNational government ministry supporting cultural industries and creative sector development. Funder and policy partner for cultural initiatives.
- TéléramaminorMedia partner providing editorial coverage and promotional visibility for venue programming.
- ArteminorFranco-German cultural TV network; media partner for cultural programming and visibility.
- France CultureminorFrench national public radio station for arts and culture; media partner for cultural coverage.
- LibérationminorLeading French daily newspaper with cultural coverage; media partner.
- Les InrockuptiblesminorFrench cultural magazine focused on music and arts; media partner.
- La TerrasseminorFrench performing arts industry publication; media partner for theatre and dance coverage.
- MouvementminorFrench arts and culture magazine; media partner.
- Prémisses - Office de production artistique et solidaireminorProduction office for young creation; producer of Simon Roth's 'Erdal est parti'. Solidarity-based production model for emerging artists.
- MC93 - Maison de la Culture de Seine-Saint-DenisminorCoproduction partner for theatre productions including Simon Roth's 'Erdal est parti'. Major cultural institution in Seine-Saint-Denis.
- Festival d'AvignoncorePremier theatre festival in France. Coproducer of 'Silence' by Lucie Antunes and Mathilde Monnier (premiered at 80th edition). Major partner for contemporary creation.
- Festival d'Automne à PariscoreMajor Paris contemporary arts festival. Coproducer and coréalisateur of Walid Raad 'Festival of (in)gratitude' exhibition. Major partner for international artist programming.
- Festival d'Automne à PariscoreCoproducer of Marga Alfeirão's 'LOUNGE' dance performance.
- Fondation FalretcoreOperates Café Caché, a solidarity canteen managed by teams from Colibri (ESAT) supporting people in mental health recovery insertion. Demonstrates venue's social mission.
- Emmaüs DéficoreOperates the second-hand boutique at the venue. Social insertion workplace for people in precarious situations. Aligned with venue's social responsibility mission.
Scale indicators19 records
Recent moves7 records
Expansion highlights3 records
104 Paris competitors and assessment
Company assessmentDirect peers
- Théâtre National de Chaillot: National theatre in Paris presenting dance, theatre, and visual arts with associated-artist residencies. Comparable mission and tier of public institutional programming aimed at both audiences and artists.
- Le Lieu Unique: Nantes-based cultural venue (SCNE) housed in a former industrial heritage building, mixing performing arts, residencies, bar/restaurant, and contemporary creation — a strong structural analogue to 104 Paris's hybrid model.
- Le Channel - Scène Nationale de Calais: French Scène Nationale combining performance programming, residencies, and a hybrid venue model. Operates with a similar public-establishment structure and creative-industry engagement.
- MC93 - Maison de la Culture de Seine-Saint-Denis: Major Parisian cultural institution already co-producing with 104 Paris (e.g., Simon Roth's 'Erdal est parti'). Comparable as a publicly funded creation-and-performance venue serving similar artists and North-East Paris audiences.
- Les Subsistances: Lyon venue dedicated to contemporary performing arts creation and residencies, combining a heritage site with creation studios — directly comparable to 104 Paris's residency-and-venue function.
- La Gaîté Lyrique: Paris digital and contemporary arts venue combining performance, residencies, exhibitions, and community programs. Closely aligned with 104 Paris's hybrid venue-plus-creation-center model.
- La Villette: Paris's largest cultural complex in the 19th arrondissement, hosting concerts, exhibitions, residencies, and outdoor programming. Comparable to 104 Paris in scale, mission, and audience-base on the same side of Paris.
- Brooklyn Academy of Music (BAM): Major US performing arts venue combining presenting, residencies, and international artist development. Operates a hybrid public-facing + artist-creation model closely aligned with 104 Paris's mission.
Broad incumbents
- Barbican Centre: London arts complex in a brutalist heritage building, hosting theatre, dance, music, cinema, and exhibitions with a resident artistic programme. Comparable as a multi-disciplinary cultural hub in a landmark civic building.
- Southbank Centre: London's largest arts centre, mixing concert halls, galleries, residencies, and festivals under one umbrella. Comparable at scale and breadth, though more established and commercially diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
104 Paris social profiles
Digital presence104 Paris compliance and trust
Trust signalCompliance3 records
104 Paris financial estimates
Financial estimateRevenue estimate
Valuation estimate
104 Paris leadership team
Management profileNumber of profiles
Profiles15 records
104 Paris subsidiaries and ownership
Company hierarchySubsidiaries2 records
104 Paris funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
104 Paris M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 104 Paris
What does 104 Paris do?
104 Paris operates a 39,000 m² public cultural establishment in Paris's 19th arrondissement, presenting performing arts (theatre, dance, circus, music), exhibitions, workshops, and artistic residencies year-round. It functions simultaneously as a public-facing cultural venue (550,000 annual visitors, 340+ events/year), an artistic creation and touring factory (90+ spectacles, 4 exhibitions, 210 residencies annually), a corporate/private event space (6,000+ m² rentable), an incubator for cultural/creative startups (104factory, 90 companies since 2013), and a cultural engineering consultancy (104ingénierie, 30 projects across 7 countries in 2025).
Is 104 Paris a public or private company?
104 Paris is a private company. It is classified as state government owned and is currently operating.
When was 104 Paris founded?
104 Paris was founded in 2008.
Where is 104 Paris based?
104 Paris is headquartered in Paris, France, in the Europe region.
How does 104 Paris make money?
Five revenue lines are on record. Ticket sales and memberships are the primary driver. The others are space rental for events, food and beverage, retail boutiques and incubator rental.
Who are 104 Paris's main competitors?
Direct peers on record are Théâtre National de Chaillot, Le Lieu Unique, Le Channel - Scène Nationale de Calais, MC93 - Maison de la Culture de Seine-Saint-Denis, Les Subsistances, La Gaîté Lyrique, La Villette and Brooklyn Academy of Music (BAM). Broad incumbents are Barbican Centre and Southbank Centre.
Does 104 Paris have an API?
No public API is recorded for 104 Paris.
What industry is 104 Paris in?
104 Paris's product category is Cultural Center and Performing Arts Venue. Its primary akta.pro industry code is THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71131 and its SIC code is 7900.