104 Paris

What 104 Paris does

104 Paris (legally CENTQUATRE-PARIS, Établissement artistique de la Ville de Paris) is a municipal public cultural establishment founded in 2008 in a 39,000 m² classified historic building in Paris's 19th arrondissement. The venue operates as an integrated cultural center combining live performance (theatre, dance, circus, concerts), visual arts exhibitions (approximately 4 per year), artistic residencies (210 per year), and free open practice spaces under its halls, supplemented by on-site restaurants, bookstores, an organic market, and a family reception space for children aged 0-5. Its core technology consists of an in-house digital ticketing platform (billetterie.104.fr) supporting both individual ticket sales (€5–€49) and tiered membership passes (Pass 104infini Solo €15/year, Duo €20/year, + €40/year) that confer a 30% discount across programming.

The institution is structured around three operational arms beyond the core venue: 104factory, a business incubator for cultural and creative industries active since 2013 with 90 supported companies and €25M in generated funding; 104ingénierie, a cultural engineering consultancy executing 30 projects across 7 countries in 2025 including the Grand Paris Express artistic program; and Le Cinq, a subsidized community space for local residents offering practice rooms at €2/hour. The venue generates revenue from a mix of ticketing, subscription memberships (Pass 104infini), space rental for corporate events and fashion shows (6,000+ m² of modular spaces leased to brands such as Chanel, Hermès, Lanvin, Lacoste, and Issey Miyake, plus tech conferences like Hello Tomorrow Summit), incubator office rentals (€1,000–€1,200/month per space), on-site F&B, retail boutiques, and cultural engineering fees. As an EPCC, the institution is funded and governed by the Ville de Paris with support from Région Île-de-France and the Ministère de la Culture.

104 Paris serves seven primary customer segments: general cultural audiences (the primary segment), educational institutions (11,000 group visitors/year from 300+ partner structures), local residents in the 18th–19th arrondissements (15,000 persons via Le Cinq), professional artists and companies (residencies, production support, touring across 26 venues), corporate clients renting event space, public institutions and territorial developers (via 104ingénierie), and cultural/creative entrepreneurs (via 104factory). Distribution is omnichannel through the online ticketing platform, an in-person box office, phone reservations, direct enterprise sales, and community-based outreach.

Name

104 Paris

Legal name

CENTQUATRE-PARIS (Établissement artistique de la Ville de Paris)

Website

https://104.fr

Company type

Private

Founded year

2008

Operating status

Operating

Short description

104 Paris is a public cultural establishment in Paris's 19th arrondissement operating a 39,000 m² historic venue with live performances, exhibitions, residencies, a creative-industries incubator (104factory), and a cultural engineering consultancy (104ingénierie), serving audiences, artists, local residents, corporate clients, and startups under municipal governance.

Ownership category

akta.pro rank

Product category

Cultural Center and Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Convention & Exhibition Center Operations (Expo Halls, Trade Show Venues) (MPAGALAD), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK)

Keywords

• Performing arts venue
• Cultural center
• Artist residencies
• Creative incubator
• Event space rental

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket sales and memberships: The venue generates revenue through individual event tickets (ranging from 5€ to 49€ depending on event type and discount category), and subscription-style membership passes (Pass 104infini Solo at 15€, Duo at 20€, and + at 40€) that provide -30% discounts and exclusive benefits.
2. Space rental for events: The venue rents out its 6,000+ m² of modular spaces (Nef Curial, Salle 400, Salle 200, Jardin, Écuries) for corporate events, fashion shows, conferences, cocktails, and exhibitions. This is a significant revenue stream for private and corporate bookings.
3. Food and beverage: On-site restaurants and food outlets (Bocoff terrace, food truck, Café Caché by Fondation Falret) generate revenue from visitors during events and daily operations.
4. Retail boutiques: Boutiques within the venue including L'Arabesque (librairie), Popcorner (pop culture), Kiblind (illustrations), and Emmaüs Défi (second-hand) contribute to retail revenue.
5. Incubator rental: 104factory incubator charges for office spaces: open space at 1,000€ HT/month (up to 5 persons) and closed offices at 1,200€ HT/month, including support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

104 Paris operates a 39,000 m² public cultural establishment in Paris's 19th arrondissement, presenting performing arts (theatre, dance, circus, music), exhibitions, workshops, and artistic residencies year-round. It functions simultaneously as a public-facing cultural venue (550,000 annual visitors, 340+ events/year), an artistic creation and touring factory (90+ spectacles, 4 exhibitions, 210 residencies annually), a corporate/private event space (6,000+ m² rentable), an incubator for cultural/creative startups (104factory, 90 companies since 2013), and a cultural engineering consultancy (104ingénierie, 30 projects across 7 countries in 2025).

Product overview

104 Paris (CENTQUATRE-PARIS) is a municipal artistic establishment in Paris's 19th arrondissement occupying a 39,000 m² former funeral services building (built 1874, converted 2008). It operates as a multi-faceted cultural venue combining a live performance venue (theatre, dance, circus, concerts, exhibitions), community spaces (La Maison des Petits for families with young children, Le Cinq for local residents' artistic practice), commercial spaces (restaurants, boutiques, organic market), and innovation services (104factory incubator for creative industries, 104ingénierie cultural engineering consultancy). The venue offers its own productions and touring shows (Créations & Tournées), artist residencies, and hosts approximately 550,000 visitors annually across 340+ events. Ticket sales are managed through the Pass 104infini membership program with tiered pricing. The establishment functions as a public cultural cooperation institution (EPCC) under the City of Paris.

Differentiator

Problem solved

Functional benefit

Brands

• 104ingénierie: Cultural engineering and urban planning consultancy team providing expertise for artistic, urban, and territorial projects.
• 104factory

Products and services

• CENTQUATRE-PARIS Venue (programming, halls, restaurants, boutiques, free spaces)

Quantifiable outcome

• 550,000 annual visitors to the venue
• +7 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core and minor.

• Fondation Entreprise HermèscoreStrategic or Co-development PartnerMajor patron of the venue, supporting artistic programming and cultural projects. Listed as a key sponsor on the partnerships page.
• L'Oréal fonds pour les femmesminorStrategic or Co-development PartnerFoundation supporting women's initiatives; partner in the venue's social impact programming.
• ADAGP (Société des Artistes Illustrateurs et Graphistes)minorStrategic or Co-development PartnerCollective rights management society for visual artists; partner in artist rights and support programs.
• La Culture avec Copie PrivéeminorStrategic or Co-development PartnerPrivate copying compensation organization supporting cultural activities.
• Société des grands projetscoreStrategic or Co-development PartnerPrimary partner for Grand Paris Express cultural program. 104ingénierie manages the 'Chantiers Partagés' residency program and 'Tandems' permanent artwork program across Grand Paris Express stations. Major 2025-2026 project with KM13 x Clédat et Petitpierre at Nanterre La Folie.
• Atout FranceminorStrategic or Co-development PartnerFrench tourism development agency; partner for international cultural promotion.
• Région Île-de-FrancecoreStrategic or Co-development PartnerMajor regional government funder for cultural projects and 104factory incubator. Multiple co-production and support agreements.
• Société des grands projetscoreStrategic or Co-development PartnerPrimary partner for Grand Paris Express cultural program. 104ingénierie manages the 'Chantiers Partagés' residency program and 'Tandems' permanent artwork program.
• Taicca (Taiwan Creative Content Agency)minorStrategic or Co-development PartnerPartner for 'Villa Formose Immersive' bilateral residency program between France and Taiwan.
• Fondation GulbenkianminorStrategic or Co-development PartnerCo-presenter of 'Prix Art Ensemble 2026' - annual award of 10,000€ for collaborative arts projects.
• Ville de PariscoreStrategic or Co-development PartnerParent public entity and primary funder. EPCC established by the Ville de Paris. Directrice Valérie Senghor appointed by the city. Multiple operational partnerships.
• Kaohsiung Film ArchiveminorStrategic or Co-development PartnerPartner for 'Villa Formose Immersive' France-Taiwan immersive art residency program.
• Bureau Français de TaipeiminorStrategic or Co-development PartnerFrench representative office in Taiwan supporting the Villa Formose Immersive residency program.
• BPI France (Banque Publique d'Investissement)coreStrategic or Co-development PartnerKey financing partner for 104factory incubator. Facilitates FPI (Fonds Parisien pour l'Innovation) and Innov'Up funding for incubated startups.
• AgoranovminorStrategic or Co-development PartnerFrench startup incubator network member, providing cross-incubator resources and networking for cultural/creative ventures.
• Ministère de la CulturecoreStrategic or Co-development PartnerNational government ministry supporting cultural industries and creative sector development. Funder and policy partner for cultural initiatives.
• TéléramaminorGTM or Marketing PartnerMedia partner providing editorial coverage and promotional visibility for venue programming.
• ArteminorGTM or Marketing PartnerFranco-German cultural TV network; media partner for cultural programming and visibility.
• France CultureminorGTM or Marketing PartnerFrench national public radio station for arts and culture; media partner for cultural coverage.
• LibérationminorGTM or Marketing PartnerLeading French daily newspaper with cultural coverage; media partner.
• Les InrockuptiblesminorGTM or Marketing PartnerFrench cultural magazine focused on music and arts; media partner.
• La TerrasseminorGTM or Marketing PartnerFrench performing arts industry publication; media partner for theatre and dance coverage.
• MouvementminorGTM or Marketing PartnerFrench arts and culture magazine; media partner.
• Prémisses - Office de production artistique et solidaireminorStrategic or Co-development PartnerProduction office for young creation; producer of Simon Roth's 'Erdal est parti'. Solidarity-based production model for emerging artists.
• MC93 - Maison de la Culture de Seine-Saint-DenisminorStrategic or Co-development PartnerCoproduction partner for theatre productions including Simon Roth's 'Erdal est parti'. Major cultural institution in Seine-Saint-Denis.
• Festival d'AvignoncoreStrategic or Co-development PartnerPremier theatre festival in France. Coproducer of 'Silence' by Lucie Antunes and Mathilde Monnier (premiered at 80th edition). Major partner for contemporary creation.
• Festival d'Automne à PariscoreStrategic or Co-development PartnerMajor Paris contemporary arts festival. Coproducer and coréalisateur of Walid Raad 'Festival of (in)gratitude' exhibition. Major partner for international artist programming.
• Festival d'Automne à PariscoreStrategic or Co-development PartnerCoproducer of Marga Alfeirão's 'LOUNGE' dance performance.
• Fondation FalretcoreStrategic or Co-development PartnerOperates Café Caché, a solidarity canteen managed by teams from Colibri (ESAT) supporting people in mental health recovery insertion. Demonstrates venue's social mission.
• Emmaüs DéficoreStrategic or Co-development PartnerOperates the second-hand boutique at the venue. Social insertion workplace for people in precarious situations. Aligned with venue's social responsibility mission.

Scale indicators19 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Théâtre National de Chaillot: National theatre in Paris presenting dance, theatre, and visual arts with associated-artist residencies. Comparable mission and tier of public institutional programming aimed at both audiences and artists.
• Le Lieu Unique: Nantes-based cultural venue (SCNE) housed in a former industrial heritage building, mixing performing arts, residencies, bar/restaurant, and contemporary creation — a strong structural analogue to 104 Paris's hybrid model.
• Le Channel - Scène Nationale de Calais: French Scène Nationale combining performance programming, residencies, and a hybrid venue model. Operates with a similar public-establishment structure and creative-industry engagement.
• MC93 - Maison de la Culture de Seine-Saint-Denis: Major Parisian cultural institution already co-producing with 104 Paris (e.g., Simon Roth's 'Erdal est parti'). Comparable as a publicly funded creation-and-performance venue serving similar artists and North-East Paris audiences.
• Les Subsistances: Lyon venue dedicated to contemporary performing arts creation and residencies, combining a heritage site with creation studios — directly comparable to 104 Paris's residency-and-venue function.
• La Gaîté Lyrique: Paris digital and contemporary arts venue combining performance, residencies, exhibitions, and community programs. Closely aligned with 104 Paris's hybrid venue-plus-creation-center model.
• La Villette: Paris's largest cultural complex in the 19th arrondissement, hosting concerts, exhibitions, residencies, and outdoor programming. Comparable to 104 Paris in scale, mission, and audience-base on the same side of Paris.
• Brooklyn Academy of Music (BAM): Major US performing arts venue combining presenting, residencies, and international artist development. Operates a hybrid public-facing + artist-creation model closely aligned with 104 Paris's mission.

Broad incumbents

• Barbican Centre: London arts complex in a brutalist heritage building, hosting theatre, dance, music, cinema, and exhibitions with a resident artistic programme. Comparable as a multi-disciplinary cultural hub in a landmark civic building.
• Southbank Centre: London's largest arts centre, mixing concert halls, galleries, residencies, and festivals under one umbrella. Comparable at scale and breadth, though more established and commercially diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xlinktr.ee/104paris
• LinkedInlinkedin.com/company/centquatre
• Instagraminstagram.com/104paris

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 104 Paris