elho group | B Corp

What elho group | B Corp does

elho group | B Corp is a Dutch consumer goods company headquartered in Tilburg, Netherlands, that designs and sells plant pots, planters, watering products, rain barrels, and garden accessories manufactured from 100% recycled plastic. Its core technology centers on proprietary pot design features — smart insulation, smart ventilation, and smart drainage — combined with a lightweight, maintenance-friendly construction in matte colorways. The product portfolio is organized around core ranges (Bloempotten/flower pots, Plantenbakken/planters), two sub-brands (the Premium Collectie for design-led statement pieces and the b's Biodiversiteit collection supporting wildlife and biodiversity), and accessories including gieters (watering cans), regentonnen (rain barrels), gift sets, and replacement parts.

The company operates a B2C-first business model with a secondary B2B segment for bulk and commercial landscaping customers. Revenue mechanics are unit-based, with entry-level products priced from €14.99 and premium pieces up to €149, and DTC e-commerce supplemented by physical retail partner stores and third-party online resellers. Go-to-market is executed through a content-led marketing engine — a Shop the Look inspiration hub, plant-care content, themed collections, and a user-generated-content community under #elho inspiratie — supported by a localized presence across at least 10 countries (Netherlands, Germany, Austria, UK, Spain, France, Italy, Belgium, Sweden, and Australia) with storefronts in 9 languages.

elho is a privately held, Certified B Corporation, with no disclosed parent company, institutional investors, or external funding. The company markets its purpose ('Give room to nature') and B Corp status as central brand pillars, positions itself as an employer of choice through a 'Great Place to Work' narrative, and signals continued organizational build-out via an active careers site. No revenue, headcount, or financial figures are disclosed in the source material.

Name

elho group | B Corp

Legal name

elho group

Website

https://elho.nl

Company type

Private

Operating status

Operating

Short description

elho group is a Tilburg-based Dutch B Corporation that designs and sells plant pots, planters, watering products, rain barrels, and garden accessories made from 100% recycled plastic, serving individual consumers and a secondary B2B segment across 10 European countries and Australia via DTC, retail, and reseller channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

elho group designs, manufactures, and sells plant pots, planters, watering cans, rain barrels, and garden accessories made from 100% recycled plastic. Its portfolio spans indoor, outdoor, and balcony collections plus Premium and b's Biodiversiteit sub-brands, with embedded smart insulation, ventilation, and drainage features engineered for plant health. Distribution runs through the company's own e-commerce shop, physical retail locations, and online retail partners across European markets and Australia.

Product overview

elho group | B Corp is a Dutch plant pot and garden accessories company operating as a unified product portfolio. The core offerings consist of Bloempotten (flower pots) and Plantenbakken (planters) made from 100% recycled plastic, available in various shapes (round, square, oval, elongated, hanging) for indoor, outdoor, and balcony use. These are complemented by two sub-brands: the Premium Collectie featuring high-end design pots like Amber Roll, and the b's Biodiversiteit Collectie designed to support biodiversity and small wildlife. Accessory offerings include Gieters (watering cans), Regentonnen (rain barrels), and Gift Sets. Specific product lines include Sereh, Vibia Campana Flower Bridge, and Cosy Bird House. All products emphasize sustainable materials, smart insulation, ventilation, and drainage systems for plant health.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloempotten (Flower Pots) Flower pots available in various shapes including round, square, oval, elongated, and hanging styles. Made from 100% recycled plastic with smart insulation, ventilation, and drainage for plant health. Targeted at consumers for indoor and outdoor plant decoration.
• Plantenbakken (Planters) Plant containers in various shapes including round, square, oval, elongated, and hanging designs. Feature smart insulation and drainage systems for optimal plant growth. Targeted at consumers for indoor, outdoor, and balcony gardening.
• Premium Collectie High-end design plant pots with sophisticated aesthetics, featuring premium matte colors and thoughtful design. Includes statement pieces such as the Amber Roll line. Targeted at design-conscious consumers seeking premium indoor and outdoor décor.
• b's Biodiversiteit Collectie Award-winning plant pots designed to support biodiversity and living ecosystems. Made from 100% recycled plastic with smart insulation, ventilation, and drainage for small wildlife such as birds and insects. Targeted at sustainability-conscious consumers.
• Regentonnen (Rain Barrels) Rainwater collection barrels for sustainable garden watering, available in various capacities including 200L models. Targeted at sustainability-minded consumers for garden irrigation.
• Gieters (Watering Cans) Watering cans for plant care, sold as part of the elho accessories collection. Targeted at home gardeners for everyday plant watering needs.
• Gift Sets Curated plant pot gift sets for presents, featuring green gifts for plant lovers. Targeted at consumers seeking plant-themed gifts.
• Onderdelen (Replacement Parts) Replacement parts for elho products, available as service products for product maintenance and repair. Targeted at existing elho customers extending product lifespan.

Quantifiable outcome

• Products made from 100% recycled plastic, reducing environmental impact

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/elhoNederland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elho group | B Corp