elho group | B Corp
elho group is a Tilburg-based Dutch B Corporation that designs and sells plant pots, planters, watering products, rain barrels, and garden accessories made from 100% recycled plastic, serving individual consumers and a secondary B2B segment across 10 European countries and Australia via DTC, retail, and reseller channels.
- Company typePrivate
- Founded-
- HeadquartersTilburg, Netherlands
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What elho group | B Corp does
elho group | B Corp is a Dutch consumer goods company headquartered in Tilburg, Netherlands, that designs and sells plant pots, planters, watering products, rain barrels, and garden accessories manufactured from 100% recycled plastic. Its core technology centers on proprietary pot design features — smart insulation, smart ventilation, and smart drainage — combined with a lightweight, maintenance-friendly construction in matte colorways. The product portfolio is organized around core ranges (Bloempotten/flower pots, Plantenbakken/planters), two sub-brands (the Premium Collectie for design-led statement pieces and the b's Biodiversiteit collection supporting wildlife and biodiversity), and accessories including gieters (watering cans), regentonnen (rain barrels), gift sets, and replacement parts.
The company operates a B2C-first business model with a secondary B2B segment for bulk and commercial landscaping customers. Revenue mechanics are unit-based, with entry-level products priced from €14.99 and premium pieces up to €149, and DTC e-commerce supplemented by physical retail partner stores and third-party online resellers. Go-to-market is executed through a content-led marketing engine — a Shop the Look inspiration hub, plant-care content, themed collections, and a user-generated-content community under #elho inspiratie — supported by a localized presence across at least 10 countries (Netherlands, Germany, Austria, UK, Spain, France, Italy, Belgium, Sweden, and Australia) with storefronts in 9 languages.
elho is a privately held, Certified B Corporation, with no disclosed parent company, institutional investors, or external funding. The company markets its purpose ('Give room to nature') and B Corp status as central brand pillars, positions itself as an employer of choice through a 'Great Place to Work' narrative, and signals continued organizational build-out via an active careers site. No revenue, headcount, or financial figures are disclosed in the source material.
elho group | B Corp firmographics
Firmographics- Name
- elho group | B Corp
- Legal name
- elho group
- Website
- https://elho.nl
- Company type
- Private
- Operating status
- Operating
- Short description
- elho group is a Tilburg-based Dutch B Corporation that designs and sells plant pots, planters, watering products, rain barrels, and garden accessories made from 100% recycled plastic, serving individual consumers and a secondary B2B segment across 10 European countries and Australia via DTC, retail, and reseller channels.
- Ownership category
- akta.pro rank
Where elho group | B Corp is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
elho group | B Corp business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products starting at €14.99 |
Distribution channels3 records
Marketing channels4 records
elho group | B Corp product offering
Product offeringCore offering
elho group designs, manufactures, and sells plant pots, planters, watering cans, rain barrels, and garden accessories made from 100% recycled plastic. Its portfolio spans indoor, outdoor, and balcony collections plus Premium and b's Biodiversiteit sub-brands, with embedded smart insulation, ventilation, and drainage features engineered for plant health. Distribution runs through the company's own e-commerce shop, physical retail locations, and online retail partners across European markets and Australia.
Product overview
elho group | B Corp is a Dutch plant pot and garden accessories company operating as a unified product portfolio. The core offerings consist of Bloempotten (flower pots) and Plantenbakken (planters) made from 100% recycled plastic, available in various shapes (round, square, oval, elongated, hanging) for indoor, outdoor, and balcony use. These are complemented by two sub-brands: the Premium Collectie featuring high-end design pots like Amber Roll, and the b's Biodiversiteit Collectie designed to support biodiversity and small wildlife. Accessory offerings include Gieters (watering cans), Regentonnen (rain barrels), and Gift Sets. Specific product lines include Sereh, Vibia Campana Flower Bridge, and Cosy Bird House. All products emphasize sustainable materials, smart insulation, ventilation, and drainage systems for plant health.
Differentiator
Problem solved
Functional benefit
Products and services
- Bloempotten (Flower Pots) Flower pots available in various shapes including round, square, oval, elongated, and hanging styles. Made from 100% recycled plastic with smart insulation, ventilation, and drainage for plant health. Targeted at consumers for indoor and outdoor plant decoration.
- Plantenbakken (Planters) Plant containers in various shapes including round, square, oval, elongated, and hanging designs. Feature smart insulation and drainage systems for optimal plant growth. Targeted at consumers for indoor, outdoor, and balcony gardening.
- Premium Collectie High-end design plant pots with sophisticated aesthetics, featuring premium matte colors and thoughtful design. Includes statement pieces such as the Amber Roll line. Targeted at design-conscious consumers seeking premium indoor and outdoor décor.
- b's Biodiversiteit Collectie Award-winning plant pots designed to support biodiversity and living ecosystems. Made from 100% recycled plastic with smart insulation, ventilation, and drainage for small wildlife such as birds and insects. Targeted at sustainability-conscious consumers.
- Regentonnen (Rain Barrels) Rainwater collection barrels for sustainable garden watering, available in various capacities including 200L models. Targeted at sustainability-minded consumers for garden irrigation.
- Gieters (Watering Cans) Watering cans for plant care, sold as part of the elho accessories collection. Targeted at home gardeners for everyday plant watering needs.
- Gift Sets Curated plant pot gift sets for presents, featuring green gifts for plant lovers. Targeted at consumers seeking plant-themed gifts.
- Onderdelen (Replacement Parts) Replacement parts for elho products, available as service products for product maintenance and repair. Targeted at existing elho customers extending product lifespan.
Quantifiable outcome
- Products made from 100% recycled plastic, reducing environmental impact
Companies that use elho group | B Corp
Customer profileSegments2 records
Ideal customer profiles2 records
elho group | B Corp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
elho group | B Corp partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
elho group | B Corp competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Customer concentration
elho group | B Corp social profiles
Digital presenceelho group | B Corp compliance and trust
Trust signalCompliance1 record
elho group | B Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
elho group | B Corp leadership team
Management profileNumber of profiles
elho group | B Corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
elho group | B Corp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about elho group | B Corp
What does elho group | B Corp do?
elho group designs, manufactures, and sells plant pots, planters, watering cans, rain barrels, and garden accessories made from 100% recycled plastic. Its portfolio spans indoor, outdoor, and balcony collections plus Premium and b's Biodiversiteit sub-brands, with embedded smart insulation, ventilation, and drainage features engineered for plant health. Distribution runs through the company's own e-commerce shop, physical retail locations, and online retail partners across European markets and Australia.
Is elho group | B Corp a public or private company?
elho group | B Corp is a private company. It is classified as unknown and is currently operating.
When was elho group | B Corp founded?
elho group | B Corp was founded in -1.
Where is elho group | B Corp based?
elho group | B Corp is headquartered in Tilburg, Netherlands, in the Europe region.
Does elho group | B Corp have an API?
No public API is recorded for elho group | B Corp.