LIVE Trust
- Company typePrivate
- Founded2025
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
LIVE Trust firmographics
Firmographics- Name
- LIVE Trust
- Legal name
- LIVE Trust
- Website
- https://livetrust.org
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LIVE Trust industry classification
Industry- Product category
- Arts and Music Industry Funding
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Philanthropic & Charitable Trust Services (FSAAANAI)
- akta.pro secondary industry
- Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)
Keywords
LIVE Trust business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Ticket Contribution Levy: LIVE Trust receives voluntary contributions of £1 per ticket sold for events above 5,000 capacity. Organisers, promoters, artists or venues can choose to add this contribution to their shows across the UK. Funds are received after a show or tour has taken place.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
LIVE Trust product offering
Product offeringCore offering
LIVE Trust is a UK charitable foundation that collects voluntary £1 per ticket contributions from major live music events with capacity above 5,000 and distributes this funding to expert music industry organisations that deliver programmes supporting the grassroots music ecosystem. In its initial phase, the trust distributed £500,000 across seven funded partner programmes targeting grassroots music venues, independent promoters, UK artists on tour, micro and small festivals, young people and emerging talent, and the Northern Ireland music sector.
Product overview
LIVE Trust is a charitable funding organization established by LIVE, the UK representative body for live music. Rather than a software product, LIVE Trust operates as a grant-making trust that collects voluntary £1 contributions per ticket from events above 5,000 capacity and distributes funding to grassroots music sector organizations through multiple grant programmes. The portfolio includes seven named funding programmes targeting festivals, promoters, artists, venues, and youth development across all four UK nations.
Differentiator
Problem solved
Functional benefit
Products and services
- Micro & Very Small Festivals Development Programme A grant programme supporting grassroots festival organisers across the UK through the Association of Independent Festivals, providing expertise via online learning and industry podcasts, mentoring, and access to the AIF network of 150+ festivals. Targets UK-based micro and very small festivals with capacity of 2,000 or under.
- Independent Promoters Grassroots Bursary Scheme A grant programme through the Association of Independent Promoters providing targeted micro-grants and professional support to enable new and emerging promoters to deliver grassroots music events. Operates across all UK regions to strengthen the live music pipeline and increase diversity.
- UK Artists Touring Fund A joint grant programme by the Featured Artists Coalition, Musicians Union, and Music Managers Forum providing tour support to help make live shows and touring financially viable and inclusive for UK emerging and mid-tier artists, helping them build sustainable careers and develop new audiences.
- Music Venue Support A multi-faceted grant programme delivered by Music Venue Trust providing comprehensive support to grassroots music venues, including a Venue Support Team, Emergency Response Hardship Fund, Venue MOT programme, Off the Grid (energy support), Raise the Standard (facilities improvement), Stay the Night (artist accommodation), and Liveline (touring access).
- Volume Control Enhanced A grant programme delivered by Oh Yeah Centre, Belfast that develops young people as artists, audiences, and industry professionals in Northern Ireland through education and practical experience in event delivery, venue operations, promotion, and artist support.
- Music Futures: MAKE NOISE A nationwide MAKE NOISE competition and careers programme delivered by Production Futures that provides tech kits for schools and youth groups, builds music production skills, and creates industry connections for secondary school-aged individuals.
- Developing Scotland's Emerging Live Sector A grant programme delivered by Wide Events, Scotland providing professional performance platforms through the Off The Record Showcase, mentoring from established practitioners, and bursaries for early-career agents or bookers through Wide Days.
Quantifiable outcome
- £500,000 distributed in first phase funding to 7 programmes
- +3 more outcomes
Companies that use LIVE Trust
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
LIVE Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LIVE Trust partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Association of Independent FestivalscoreFunded programme: Micro & Very Small Festivals Development Programme supporting grassroots festival organisers across the UK with expertise, mentoring, and networking opportunities.
- Association of Independent PromoterscoreFunded programme: Independent Promoters Grassroots Bursary Scheme providing micro-grants and professional support to enable new and emerging promoters to deliver events.
- Featured Artists Coalition, Musicians Union, Music Managers Forum (UK Artists Touring Fund)coreJoint programme: UK Artists Touring Fund (UKAT) providing tour support to help make live shows and touring financially viable and inclusive for emerging and mid-tier artists.
- Music Venue TrustcoreFunded programme: Music Venue Support including Venue Support Team, Emergency Response Hardship Fund, Venue MOT programme, Off the Grid, Raise the Standard, Stay the Night, and Liveline.
- Oh Yeah Centre, BelfastcoreFunded programme: Volume Control Enhanced developing young people as artists, audiences, and industry professionals in Northern Ireland.
- Production FuturescoreFunded programme: Music Futures MAKE NOISE competition and careers fairs providing tech kits for schools and production skills development for young people.
- Wide Events, ScotlandcoreFunded programme: Developing Scotland's Emerging Live Sector including Off The Record Showcase, mentoring, and Wide Days bursaries for early-career agents/bookers.
- LIVE (Live Music Industry Venues & Entertainment)coreLIVE is the representative body for UK live music that established LIVE Trust in response to the crisis in the grassroots music industry. LIVE represents 15 live music industry organisations.
- Royal Albert HallcoreRoyal Albert Hall is the first arena committed to £1 per ticket contribution for all commercial rock and pop concerts going on sale after 1 October 2025, estimated to raise £300K per annum.
- Multiple Artists (Coldplay, Enter Shikari, Sam Fender, Ed Sheeran, Bon Jovi, Stereophonics, etc.)coreArtists contribute £1 per ticket to LIVE Trust through the Music Venue Trust (MVT) voluntary levy scheme, demonstrating sector commitment to supporting grassroots music.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
LIVE Trust competitors and assessment
Company assessmentDirect peers
- PRS Foundation: UK charitable foundation that makes grants to songwriters, composers and music organisations across genres. Closely comparable as an industry-funded music grant-making foundation with a similar philanthropic, music-specific remit.
- Music Venue Trust: UK charity dedicated to protecting and supporting grassroots music venues; one of LIVE Trust's largest funded partners. Directly comparable in mission (grassroots venue preservation) and operates the MVT voluntary levy through which many artists route their LIVE Trust contributions.
- Help Musicians: UK charity providing financial, psychological and professional support to musicians. Directly comparable as a music-industry-focused grant-making charity, though oriented towards individual musicians rather than venue/promoter ecosystem support.
- Youth Music: UK charity funding music-making projects for children and young people facing barriers. Overlaps with LIVE Trust's emerging-talent and young-people funding streams (e.g. Production Futures' MAKE NOISE programme funded by LIVE Trust).
- Association of Independent Festivals: UK trade association for independent festivals and a LIVE Trust Phase One funded partner delivering the Micro & Very Small Festivals Development Programme. Closely aligned mission in supporting the grassroots festival ecosystem.
- Featured Artists Coalition: UK non-profit artist-led organisation advocating for musicians' rights and a co-delivery partner on LIVE Trust's UK Artists Touring Fund. Comparable as a music-industry advocacy and support body serving overlapping artist constituencies.
- The BRIT Trust: UK music industry charity funding causes to promote education and well-being through music, including the BRIT School. Directly comparable as a music-industry-led charitable trust supporting music education and access — an adjacent pillar to LIVE Trust's grassroots focus.
Broad incumbents
- Arts Council England: Statutory public body distributing National Lottery and government funding to arts organisations across England. Comparable as a much larger, publicly funded grant-maker to arts and live-performance organisations but operating at vastly greater scale and with statutory remit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
LIVE Trust social profiles
Digital presenceLIVE Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
LIVE Trust leadership team
Management profileNumber of profiles
Profiles15 records
LIVE Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LIVE Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LIVE Trust
What does LIVE Trust do?
LIVE Trust is a UK charitable foundation that collects voluntary £1 per ticket contributions from major live music events with capacity above 5,000 and distributes this funding to expert music industry organisations that deliver programmes supporting the grassroots music ecosystem. In its initial phase, the trust distributed £500,000 across seven funded partner programmes targeting grassroots music venues, independent promoters, UK artists on tour, micro and small festivals, young people and emerging talent, and the Northern Ireland music sector.
Is LIVE Trust a public or private company?
LIVE Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LIVE Trust founded?
LIVE Trust was founded in 2025. It employs 1 to 10 people.
How does LIVE Trust make money?
One revenue line is on record: ticket Contribution Levy.
Who are LIVE Trust's main competitors?
Direct peers on record are PRS Foundation, Music Venue Trust, Help Musicians, Youth Music, Association of Independent Festivals, Featured Artists Coalition and The BRIT Trust. Arts Council England is listed as a broad incumbent.
Does LIVE Trust have an API?
No public API is recorded for LIVE Trust.
What industry is LIVE Trust in?
LIVE Trust's product category is Arts and Music Industry Funding. Its primary akta.pro industry code is FSAAANAI, Philanthropic & Charitable Trust Services, with a secondary code of MPAIAFAI, Live Event Marketing, Sponsorship & Brand Partnerships. Its NAICS code is 81321 and its SIC code is 7990.