Velprom D.o.o.

What Velprom D.o.o. does

Velprom D.o.o. is a Croatian private limited liability company (d.o.o.) founded c. 1994 in Velika Gorica, specializing in the design and manufacture of paper-and-cardboard packaging, point-of-sale (POS) and point-of-purchase (POP) display materials, and complementary promotional products such as standees, totems, roll-up banners, counters, and shelf frames. Its registered headquarters is at Dalmatinska 27, Gradići, with a sales-marketing office and showroom at Poštanska ul. 7, Velika Gorica, where enterprise clients book appointments to view products live. The company operates horizontally across consumer verticals, with a named customer base spanning cosmetics (L'Occitane, Vichy, Bioderma, Schwarzkopf), food and beverage (Nestlé, Dolce Gusto, Nescafé, Kraš, Gavrilović, Dukat, Pivac), retail (BIPA, Lovables), home goods (Dormeo, Electrolux), electronics (Hrvatski Telekom), and wood products (Spačva).

The manufacturing model combines bespoke custom jobs with serial production capacity (introduced via a €2.79M EU-funded modernization completed 2021-2023), and the business backbone is an integrated ICT platform spanning production, finance and accounting, logistics, procurement, and sales. Velprom holds ISO 9001:2015, ISO 14001:2015, and FSC certifications, implemented through EU grant funding in 2020-2021 to qualify for larger and international contracts. Its primary market is Croatia, with explicit expansion efforts into Germany and Austria funded through EU trade-show grants and direct outreach at FachPack and Euroshop. Pricing is project-based (catalog downloads and showroom visits are used to quote custom orders); no public price list exists.

The company's revenue model is project-driven, one-off contracts against custom specifications rather than recurring subscriptions or volume licensing. Growth capital has come almost exclusively from non-dilutive Croatian government and EU structural funds (cumulative co-financing of approximately €1.2M across five grants in 2019-2023) rather than outside equity, leaving the company independently owned with no identified institutional shareholders. Employee headcount and revenue are both undisclosed, and the company has no parent or subsidiary entities.

Name

Velprom D.o.o.

Legal name

VELPROM d.o.o.

Website

https://velprom.hr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Velprom D.o.o. is a Croatian manufacturer (founded c. 1994, Velika Gorica) that designs and produces paper-and-cardboard packaging, POS/POP retail displays, and promotional materials for enterprise consumer brands across cosmetics, food and beverage, retail, electronics, and home goods.

Ownership category

akta.pro rank

Product category

Packaging and Point-of-Sale Display Manufacturing

NAICS

Other Paperboard Container Manufacturing (322219)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Specialty Paper Packaging (Gift Boxes, Luxury Cartons, Composite Paper Cans) (IMALACAI)

akta.pro secondary industry

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Custom packaging manufacturing
• POS display materials
• POP promotional displays
• Paper cardboard products
• Brand visibility solutions

Headquarters

HQ city

Velika Gorica

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Packaging Manufacturing: Custom and standard packaging solutions for various industries including food, cosmetics, and consumer goods.
2. POS/POP Materials: Point-of-sale and point-of-purchase display materials including stands, displays, totems, and promotional counters.
3. Additional Materials: Standees, roll-up banners, shelf frames, and promotional packages for complete brand visibility solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Velprom D.o.o. designs and manufactures custom packaging and point-of-sale/point-of-purchase (POS/POP) display materials from paper and cardboard. The company produces three core product lines: packaging that protects and highlights products on store shelves, POS/POP display stands that attract attention and increase sales, and additional promotional materials such as standees, totems, roll-up banners, counters, and shelf frames for complete brand visibility.

Product overview

Velprom D.o.o. is a Croatian packaging and point-of-sale display manufacturer with over 30 years of experience. The company offers three core product lines: Ambalaža (Packaging) for product protection and shelf presence; POS i POP materijali (POS and POP Materials) for retail displays and sales promotion; and Dodatni materijali (Additional Materials) including standees, totems, roll-up banners, counters, and shelf frames for enhanced brand visibility at point-of-sale. The product portfolio works together to create a fully branded sales environment from packaging to promotional displays.

Differentiator

Problem solved

Functional benefit

Named customers19 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mondi: Vertically integrated paper and paperboard packaging manufacturer with European production footprint. Comparable on the packaging-manufacturing side, particularly for consumer goods, but operates at much larger scale across multiple paper grades and end markets.
• Smurfit Kappa: Global paper-based packaging leader with a dedicated POP display business (Smurfit Kappa Display). Comparable because it manufactures paperboard packaging and in-store displays for FMCG brand owners — the same end customers as Velprom — but at vastly greater scale and geographic reach.
• Sappi: Global paper and packaging group with a significant European packaging-board business serving FMCG brand owners. Comparable on the paperboard-supply and packaging-conversion overlap with Velprom, but with much wider geographic reach and a portfolio that includes graphic papers.
• Stora Enso: Nordic paperboard and packaging major with consumer-board and boxboard operations. Comparable on the upstream paperboard input and downstream packaging-conversion activity, though at far larger scale and broader scope than Velprom.
• DS Smith: International paper-packaging group with a strong POS/POP display division serving European FMCG customers. Closely comparable to Velprom in product mix (paperboard packaging + retail displays), but operating across multiple European countries with significantly larger capacity.

Direct peers

• Mayr-Melnhof Karton: Austrian-headquartered paperboard packaging group with a strong DACH customer base and folding-boxboard / solid-board operations. Comparable to Velprom because it serves FMCG brand owners with paperboard packaging, including cosmetics and food — and its Austrian footprint makes it a directly relevant competitor for the same DACH export accounts Velprom is targeting.
• Karl Knauer: German specialty packaging and promotional-products manufacturer offering packaging, displays, and promotional items — a direct overlap with Velprom's packaging-plus-POP proposition. Family-owned, mid-sized, and serving many of the same brand-owner accounts across DACH.
• Model Group: Swiss family-owned paper-packaging manufacturer producing folding cartons, corrugated, and POS displays across Switzerland, Austria, and neighboring markets. Comparable in size and product mix to Velprom, with similar end-customers in food and cosmetics, and operating in nearby DACH markets.
• Heinzel Group: Austrian paper, packaging, and recycling group operating across Central and Eastern Europe, including paperboard and packaging-conversion activities. Comparable to Velprom in geographic positioning (DACH + CEE markets) and customer overlap, particularly in food and consumer goods packaging.

Emerging players

• BillerudKorsnäs: Swedish paperboard and packaging company focused on sustainable, FSC-certified fiber-based packaging for consumer goods. Comparable to Velprom because it serves similar end-markets and shares the FSC-sustainability positioning that Velprom has built, but with broader product portfolio and larger capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velprom D.o.o.