Var Infos

What Var Infos does

Var Infos is a private, independent local digital media outlet headquartered in La Farlède, France, founded in September 2022 to serve the Var department in southeastern France. Its core product is the varinfos.fr news website, organized around category verticals — local news, politics, economy, cinema, sports, health/well-being — and supplemented by Var Infos TV (video reporting), two podcast series (Parlons Var and Tard le soir), a monthly print/digital journal archived from September 2022, and RadioKing-powered radio streaming. The technology stack is a standard CMS-driven multi-format media platform with responsive web delivery, RSS feeds, social distribution (Facebook, YouTube, Instagram, Twitter), email newsletters, and a separate Club Var Infos community portal; the company has integrated Binuscan Monaco's AI-assisted ColorBox system for print quality control on its journal.

The business model is a citizen journalism / reader-supported local media model. Var Infos does not publicly disclose pricing, but generates revenue from three streams: SMB and institutional advertising and partnerships (e.g., CPAM du Var for health content, Photovoltaïque 83, Pathé Toulon, Lido de Toulon, Maribay Toulon, Var Sports, Mistral FM), the Club Var Infos membership and partner program, and periodic crowdfunding campaigns aimed at sustaining independent local press. There is no evidence of institutional venture funding, no parent company, and no subsidiaries. The company operates as a sub-10-person team covering one French department, with no app, no published APIs, and no integrations beyond its media distribution channels.

Name

Var Infos

Legal name

Var Infos

Website

https://varinfos.fr

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Var Infos is an independent local digital media outlet in La Farlède, France, publishing news, video, podcasts, radio, and a monthly journal focused entirely on the Var department and funded by advertising, Club Var Infos memberships, and reader crowdfunding.

Ownership category

akta.pro rank

Product category

Local News Media

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYBPAMAAAI

News & Content Aggregation Portals

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

Keywords

• Local news media
• Regional journalism
• Digital news platform
• Community news coverage
• Local event listings

Headquarters

HQ city

La Farlède

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Distribution channels6 records

Marketing channels9 records

Core offering

Var Infos publishes original local news, video reports, podcasts, radio streaming, and a monthly digital and print journal focused exclusively on the Var department in southeastern France. The platform aggregates and produces journalism across local affairs, politics, economy, cinema, sports, health, and well-being, complemented by an Agenda of community events, contests, and a Club Var Infos membership and crowdfunding program that funds the independent outlet.

Product overview

Var Infos is a local digital media platform for the Var department in France, operating as a unified digital news portal rather than a modular software product. Its core offering is the Var Infos news website (varinfos.fr), which aggregates and publishes local journalism across categories including actualities, politics, economy, cinema, sports, health, and well-being. This platform is supplemented by several integrated sub-products: Var Infos TV (video reporting and interviews), Podcasts (Parlons Var and Tard le soir), the Var Infos Journal (monthly digital/print publication with archive), Club Var Infos (membership/partnership program and crowdfunding), an Agenda module for local events, and Jeux & Concours for promotional giveaways. The overall offering is a content-and-media platform, not a technology product with APIs or integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Var Infos Digital News Platform (varinfos.fr) Core local digital news and information platform covering the Var department in France, offering news articles across categories including local affairs, politics, economy, cinema, sports, health, and well-being for Var residents.
• Var Infos TV (Video Reports) Video reporting section featuring news videos, interviews, and partner-produced video content covering events and stories in the Var region, distributed via the website and YouTube channel.
• Var Infos Podcasts Audio podcast series including 'Parlons Var' and 'Tard le soir', featuring interviews and discussions on topics relevant to the Var region.
• Var Infos Journal (Monthly Print and Digital) Monthly digital and print journal published by Var Infos, available in archive from September 2022 onward, covering regional stories and current affairs for the Var department.
• Club Var Infos (Membership and Partnership Program) Paid membership and partnership program offering advertising partnerships, annual memberships, and a crowdfunding campaign to support local press and editorial expansion; includes supporter and partner advertiser tiers.
• Agenda (Local Events Calendar) Community events calendar listing local festivals, concerts, sports events, and cultural activities across towns in the Var department.
• Jeux & Concours (Contests and Giveaways) Contest and prize-drawing promotions, including cinema ticket giveaways in partnership with Pathé Toulon / Pathé La Valette cinemas.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• CPAM du VarcoreStrategic or Co-development PartnerPartnership with Assurance Maladie du Var for health content creation and promotion. Var Infos produces health-related articles and videos covering topics such as prevention programs, Mon Bilan Prévention, Mon Espace Santé, and healthcare access initiatives in the Var department.
• Photovoltaïque 83coreGTM or Marketing PartnerLocal solar energy company based in La Farlède, Var. Var Infos produces video content showcasing their business including new headquarters inauguration, installation projects, and corporate events. The company has been a partner since approximately 2021.
• Pathé Toulon / Pathé La ValettecoreGTM or Marketing PartnerCinema chain partnership for movie promotion. Var Infos publishes monthly film listings and partners on cinema ticket giveaways through jeux concours.
• Club Var Infos MemberscoreChannel Partner/ Reseller/ DistributorCommunity of local businesses and individuals who support Var Infos through membership fees. Includes advertiser partners, event sponsors, and general supporters. Members receive visibility through Var Infos platforms.
• Var SportsminorGTM or Marketing PartnerSports media partner appearing in Var Infos footer and advertising placements.
• Lido de ToulonminorGTM or Marketing PartnerRestaurant and entertainment venue in Toulon, advertising partner on Var Infos platform.
• Maribay Toulon PlaisanceminorGTM or Marketing PartnerPort management company managing 10 ports in the rade of Toulon under 30-year concession. Var Infos covers their activities and modernization programs featuring 80M€ investment.
• Mistral FMminorGTM or Marketing PartnerRegional radio station collaboration for joint events and media coverage at Zénith Toulon.

Recent moves6 records

Expansion highlights5 records

Direct peers

• La Provence: Major regional daily newspaper headquartered in Marseille with substantial Var department coverage. Competes for the same local SMB advertising spend and regional digital subscriptions as Var Infos in the broader Bouches-du-Rhône / Var corridor.
• Actu.fr: Network of free digital local news sites across French departments. Operates the same hyperlocal digital news model (original local journalism, events, SMB ads) that Var Infos uses, with greater scale and a multi-department footprint.
• Nice-Matin: Regional daily covering the Côte d'Azur and parts of the Var hinterland. Same model of local news, multi-format digital presence, and SMB advertising that competes with Var Infos for cross-department advertisers and audiences in the Var region.
• Var-Matin: The incumbent regional daily newspaper covering the Var department. Operates both print and digital editions with the same local coverage focus (politics, economy, sports, culture) as Var Infos, making it the most direct head-to-head competitor in the Var hyperlocal market.

Regional players

• Mistral FM: Regional radio station in the Var/PACA area that is already a partnership counterpart of Var Infos. Competes for local audio advertising inventory and listener attention in the same department.

Broad incumbents

• Ouest-France: France's largest regional daily, demonstrating a scaled version of the local-news-plus-digital-and-events model. Useful benchmark for what Var Infos's playbook could look like at national-leading scale, though operating in a different geography.
• France 3 Provence-Alpes: Public regional TV channel covering Provence-Alpes-Côte d'Azur including Var. Overlaps with Var Infos TV on local video reporting, interviews and event coverage, with the advantage of public broadcaster distribution and funding.
• France Bleu Provence: Public-service regional radio station with local news, event coverage and podcasts across Provence including Var. Comparable in local radio/podcast distribution but with national public funding and a much broader regional footprint.

Emerging players

• Mediacités: Independent investigative local news outlet operating across multiple French metros with a membership-supported model. Comparable to Var Infos in its citizen-funded independent local journalism approach, though with a national-investigative rather than hyperlocal-aggregator focus.

Others

• Club Var Infos (self reference): Listed here only as the company's own membership/community platform; included for completeness given it functions as the closest analogue to a Patreon-style supporter community that other local outlets (e.g., Mediacités, StreetPress) operate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/varinfos
• Facebookfacebook.com/varinfos
• Instagraminstagram.com/varinfos
• LinkedInlinkedin.com/company/varinfos

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Var Infos