Ultra Klean

What Ultra Klean does

Ultra Klean Inc is a privately held, founder-operated manufacturer and direct-to-consumer retailer of detox and cleansing products, incorporated in Nevada and headquartered at 6378 Montessouri Street, Las Vegas, NV. The company was founded in 2002 by brothers John Kehoe and Brian Kehoe after they left their prior venture, Naturally Pure, where they had operated since 1993. Ultra Klean sells a focused product line across three core categories — Cleanses & Detoxes, FDA-approved Test Kits & Strips, and Washes & Apparel — plus an Ultra Pure Synthetic Urine sub-product. Its target customers are health-conscious individuals concerned about environmental pollutants in water and air, processed food consumption, and tobacco smoke exposure.

The company's operational backbone is an NNFA-certified manufacturing facility holding an 'A' compliance rating, with quality assurance built on classical analytical instrumentation (HPLC, atomic absorption, infrared, and UV-VIS spectrophotometry) and Kosher & Parve-certified ingredients. Products are backed by a 500% money-back guarantee and a self-reported sub-1% dissatisfaction rate since 2002. The technology stack is light: a Squarespace-based e-commerce storefront (www.ultraklean.com), a toll-free phone line (1-800-324-7770), and manual customer service during weekday business hours; no mobile app, no API, and no AI capabilities are disclosed.

Ultra Klean operates a hybrid go-to-market model combining direct-to-consumer e-commerce with a licensed distributor channel for wholesale/bulk orders. The revenue model is one-time transactional purchases with no subscription or recurring component disclosed; pricing is not publicly listed and the company instead competes on a 'highest quality at lowest prices' value proposition. The geographic footprint is US-only, with state-level shipping restrictions on its synthetic urine product in California, Illinois, Kentucky, New Jersey, and Pennsylvania, and a blanket policy against shipping to PO boxes. The company is entirely bootstrapped and founder-owned, with no external investors, no funding rounds, no parent company, and no disclosed revenue or headcount.

Name

Ultra Klean

Legal name

Ultra Klean Inc

Website

https://ultraklean.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultra Klean Inc is a privately held, founder-operated manufacturer of herbal detox products, FDA-approved test kits, body washes, and synthetic urine, selling direct-to-consumer online and through licensed US distributors to health-conscious individuals.

Ownership category

akta.pro rank

Product category

Detox and Cleansing Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Herbal detox products
• Body cleansing supplements
• Detox test kits
• Synthetic urine products
• Personal care washes

Headquarters

HQ city

North Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of detox products, cleanses, test kits, and wash/apparel items through e-commerce storefront. Products include cleanses & detoxes, FDA approved test kits & strips, and washes & apparel.
2. Wholesale Distribution: Licensed distributor sales channel where wholesale distributors purchase products in bulk for resale.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Ultra Klean manufactures and sells a line of detox products including herbal cleanses and detox formulations, FDA-approved test kits and strips, body washes and apparel, and Ultra Pure synthetic urine. Products are designed to support the body's natural elimination of environmental toxins and are manufactured in an NNFA-certified facility with quality verified through HPLC and spectroscopic analytical methods.

Product overview

Ultra Klean offers a line of detox and cleansing products organized into three main categories: Cleanses & Detoxes (core detox formulations), Test Kits & Strips (FDA-approved detection products), and Washes & Apparel (personal care products). The company also offers Ultra Pure™ Synthetic Urine as a sub-product. All products are positioned as high-quality offerings backed by over 20 years of industry experience, manufactured in an NNFA-certified facility with an 'A' compliance rating, and supported by a 500% money-back guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleanses & Detoxes Detox products designed to help the body's eliminatory organs remove unwanted toxins from the body. The company has over 20 years of experience creating, formulating, and testing these products using Kosher & Parve certified herbs.
• Test Kits & Strips FDA-approved test kits and strips for detecting substances or toxins in the body.
• Washes & Apparel Body washes and apparel products designed to help users achieve a thorough level of cleanliness.
• Ultra Pure Synthetic Urine Synthetic urine product available in 2 oz. or 4 oz. sizes. Subject to shipping restrictions in certain states (CA, IL, KY, NJ, PA).

Quantifiable outcome

• Dissatisfaction rate less than 1% since 2002

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• NOW Foods: NOW Foods is a large, established supplement manufacturer offering herbal and botanical products across vitamins and wellness; an incumbent in the broader CPG supplement space that competes for the same health-conscious consumer wallet share.
• GNC: GNC is a national supplement retailer and brand owner with a broad herbal supplement portfolio; competes with Ultra Klean for the same end consumer and sets the baseline for retail-channel availability in the detox and herbal category.
• Nature's Way: Nature's Way is a long-established herbal supplement brand with broad distribution in mass retail; while not a detox specialist, it competes in the same herbal/botanical category with greater shelf presence.

Direct peers

• QCarbo: QCarbo is a widely distributed herbal detox drink brand selling direct and through retailers; directly comparable to Ultra Klean's core cleanse-and-detox SKU family in both product and channel mix.
• Rescue Detox: Rescue Detox is a direct competitor in the same herbal detox and cleansing niche, offering comparable cleanses and detox products through DTC and wholesale channels.
• Stinger Detox: Stinger Detox manufactures and sells herbal detox drinks and cleanses aimed at the same detox consumer segment, competing head-to-head on product format, claims, and price.
• Magnum Detox: Magnum Detox sells herbal-based detox products and synthetic urine in similar packaging and channels, overlapping directly with both Ultra Klean's cleanse line and its Ultra Pure™ synthetic urine SKU.
• Detoxify: Detoxify (by Clear Choice) sells herbal detox cleanses, drinks, and test kits direct-to-consumer and through retailers — a near-identical product line to Ultra Klean targeting the same health-conscious detox consumer.
• Naturally Clean: Naturally Clean offers a comparable range of herbal and homeopathic detox products through DTC channels, targeting the same environmentally-conscious toxin-removal use case.
• Herbal Clean: Herbal Clean offers herbal detox products and pre-cleanse products targeting the same consumer use cases (toxin removal, herbal-based cleansing) with a similar DTC and retail distribution model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ultra-klean

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra Klean