baboop
baboop is an Italian digital pet insurance company offering customizable health insurance policies for dogs and cats through its online platform. It sells annual subscription policies starting from €14.90 to Italian pet owners, supported by free phone and email assistance.
- Company typePrivate
- Founded2020
- HeadquartersPadova, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What baboop does
baboop S.p.A. is an Italian digital-first pet insurance company headquartered in Vigonza (Padova). Founded in 2020, the company sells customizable health insurance policies for dogs and cats (Assicurazione Cane and Assicurazione Gatto) directly to Italian pet owners through its website, baboop.it. The platform enables a fully online quote, customization, and purchase flow, with pricing starting from €14.90 per year per policy and free customer assistance via phone (02 8219 6313) and email ([email protected]). baboop reports a 4.9/5 average customer rating across Trustpilot and Google and displays verified customer testimonials on its site.
The business operates on a recurring annual subscription model, earning revenue from pet insurance premiums. The technology is a standard online insurance platform: a web-based self-serve front end for quoting and policy management, supported by human-assisted sales via phone and email rather than any disclosed AI or proprietary automation. Payment is accepted via Visa, Mastercard, and Amex. The company has 1-10 employees, no disclosed institutional funding, no partnerships, no patents, and no certifications listed in the source data, and there is no evidence of operations outside Italy.
The go-to-market is purely direct-to-consumer with a single-country (Italy) footprint. Marketing channels include the website, third-party review platforms (Trustpilot, Google), and a content blog targeting pet owners. The company surfaces a partner recruitment call-to-action on its website, indicating possible future interest in distribution alliances, but no such partnerships have been formalized in the data. Overall, baboop is a small, early-stage, bootstrapped digital insurer competing in the Italian pet insurance market with a lean operating model and a narrow (dog + cat) product set.
baboop firmographics
Firmographics- Name
- baboop
- Legal name
- baboop S.p.A.
- Website
- https://baboop.it
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- baboop is an Italian digital pet insurance company offering customizable health insurance policies for dogs and cats through its online platform. It sells annual subscription policies starting from €14.90 to Italian pet owners, supported by free phone and email assistance.
- Ownership category
- akta.pro rank
baboop industry classification
Industry- Product category
- Pet Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Pet Insurance (FSAJAKAG)
Keywords
Where baboop is headquartered
LocationHeadquarters
- HQ city
- Padova
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
baboop business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pet Health Insurance Premiums: baboop generates revenue through annual pet insurance premiums charged to pet owners. Policies are customized based on coverage needs and pet characteristics. The company offers dedicated insurance for dogs and cats with pricing starting from €14.90 per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Dog insurance starting from €14.90 per year |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
baboop product offering
Product offeringCore offering
baboop sells customizable digital pet insurance policies for dogs and cats through its website baboop.it, offering free online quotes, personalized coverage built around individual pet needs, and consultant-assisted purchase via phone and email support. Policies start from €14.90 per year and are issued entirely online, with the company positioned as a digital-first direct-to-consumer insurer for Italian pet owners.
Product overview
baboop is an online pet insurance company offering personalized insurance policies for dogs and cats. The company provides two core insurance products: Assicurazione Cane (dog insurance) and Assicurazione Gatto (cat insurance). Both products are customizable policies available online, with pricing starting from €14.90 per month. The offerings are delivered through a digital-first approach, allowing customers to obtain quotes, purchase, and manage policies through the website.
Differentiator
Problem solved
Functional benefit
Products and services
- Assicurazione Cane (Dog Insurance) Pet insurance policy for dogs, providing health coverage and protection. Sold online through baboop.it with a free quote tool, customizable coverage built around the owner's needs, and pricing starting from €14.90 per year on an annual subscription.
- Assicurazione Gatto (Cat Insurance) Pet insurance policy for cats, providing health coverage and protection so cats can explore and discover the world safely. Sold online through baboop.it with a free quote tool, customizable coverage built around the owner's needs, and pricing starting from €14.90 per year on an annual subscription.
Quantifiable outcome
- 4.9 out of 5 star average customer rating on Trustpilot and Google
Companies that use baboop
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
baboop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
baboop partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
baboop competitors and assessment
Company assessmentDirect peers
- Trupanion: Publicly listed North American pet medical insurance company paying vets directly at checkout. Comparable core product (pet health insurance), though much larger and operating across North America and parts of Europe.
- GenialMore: Spanish pet insurance provider offering digital policies for dogs and cats. Comparable in product scope and digital distribution, operating in Southern Europe adjacent to baboop's Italian market.
- Many Pets: UK-headquartered digital-first pet insurance company offering customizable dog and cat policies online. Comparable as a D2C digital pet insurer competing on simplicity and price, though operating in a different geography.
- Waggel: UK pet insurance startup offering fully digital dog and cat policies with a focus on transparent pricing and modern UX. Closely comparable D2C positioning and product scope to baboop.
- Santévet: Leading pet insurance provider in France and Italy, offering dog and cat health insurance with customizable plans. Directly comparable in product scope, digital distribution, and European target market to baboop.
Broad incumbents
- Generali Italia: Italy's largest insurance company and part of the Generali Group, offering pet policies among a wide multi-line portfolio. Comparable product category but as a broad incumbent with traditional distribution, not a digital specialist.
- Prima Assicurazioni: Italy's largest digital-native insurance company offering motor and property coverage online. Comparable as a digitally native Italian insurer disrupting traditional distribution, though with pet as a smaller line rather than core focus.
- Agria Pet Insurance: Established European pet insurance carrier with operations in the Nordics, UK, and other markets. Offers dog and cat health insurance at scale; comparable product line but materially larger and more geographically diversified than baboop.
- Lemonade: Publicly listed AI-native digital insurer offering pet insurance alongside renters, homeowners, and life coverage. Comparable digital-first insurance model and target demographic, though operating at much larger scale across the US and Europe.
Emerging players
- Yolo: Italian digital on-demand insurance platform offering personalized micro-policies through a mobile-first experience. Comparable as a digitally native Italian insurer targeting similar D2C customers, though broader than pet-only.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
baboop social profiles
Digital presencebaboop financial estimates
Financial estimateRevenue estimate
Valuation estimate
baboop leadership team
Management profileNumber of profiles
baboop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
baboop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about baboop
What does baboop do?
baboop sells customizable digital pet insurance policies for dogs and cats through its website baboop.it, offering free online quotes, personalized coverage built around individual pet needs, and consultant-assisted purchase via phone and email support. Policies start from €14.90 per year and are issued entirely online, with the company positioned as a digital-first direct-to-consumer insurer for Italian pet owners.
Is baboop a public or private company?
baboop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was baboop founded?
baboop was founded in 2020. It employs 1 to 10 people.
Where is baboop based?
baboop is headquartered in Padova, Italy, in the Europe region.
How does baboop make money?
One revenue line is on record: pet Health Insurance Premiums.
Who are baboop's main competitors?
Direct peers on record are Trupanion, GenialMore, Many Pets, Waggel and Santévet. Broad incumbents are Generali Italia, Prima Assicurazioni, Agria Pet Insurance and Lemonade. Yolo is listed as an emerging player.
Does baboop have an API?
No public API is recorded for baboop.
What industry is baboop in?
baboop's product category is Pet Insurance. Its primary akta.pro industry code is FSAJAKAG, Pet Insurance. Its NAICS code is 5242 and its SIC code is 6411.