Alt i planter ApS

What Alt i planter ApS does

Alt i Planter ApS is a privately held Danish plant service and landscaping company headquartered in Greve, with production facilities in Southern Zealand (Sydsjælland). Founded in 2019 by Thomas Kristensen and Louise Andersen, the company sells recurring commercial plant maintenance (Planteservice), custom-designed plant walls (Plantevæg) and moss walls (Mosvæg), office and indoor plants, as well as garden maintenance and hedge services to businesses and residential customers across Sjælland and Copenhagen.

The company's core proprietary technology is a self-sustaining plant wall system: a closed-loop vertical design that requires no water or electricity connections, no drip trays or water reservoirs, and is individually assembled in-house at the company's Sydsjælland facilities. Plant walls are produced alongside custom moss walls that can incorporate logos, branding, and varied shapes and sizes. The operational model relies on a routed service gardener team (Maja, Anders, Mikkel) using company vehicles to visit 1-15 customer sites per day, providing watering, pruning, fertilizing, and plant replacement on a recurring three-week cycle with full plant guarantee.

The revenue model is a hybrid of monthly recurring subscriptions (plantservice contracts) and one-time project sales (plant walls starting from 2,495 DKK, custom moss walls, hedge plantings, garden work). Go-to-market is direct field sales led by owner Thomas Kristensen, supplemented by organic social media (Facebook, Instagram, LinkedIn), a blog, and a newsletter. The company remains bootstrapped, founder-owned, and operates without external capital or institutional investors.

Name

Alt i planter ApS

Legal name

Alt i Planter ApS

Website

https://altiplanter.dk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Alt i Planter ApS is a bootstrapped Danish plant service company that provides recurring plant maintenance, custom plant walls, moss walls, office plants, and garden services to commercial and residential customers across Sjælland and Copenhagen. Founded in 2019, it operates a routed service gardener model with in-house production of self-sustaining plant wall systems.

Ownership category

akta.pro rank

Product category

Interior Landscaping Services

NAICS

Landscaping Services (56173)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG), Tree Pruning & Crown Management (HSAIADAA)

Keywords

• Interior landscaping services
• Office plant maintenance
• Commercial garden maintenance
• Green wall installation
• Corporate plant care

Headquarters

HQ city

Greve Strand

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Plantservice (Monthly Service Agreement): Recurring monthly subscription model where customers receive full-service guarantee on their plants (watering, pruning, fertilizing, replacing dead plants) via a dedicated service gardener visiting every three weeks. Provides consistent recurring revenue and high customer retention through service contracts.
2. Plant Wall Sales: One-time sale of custom-designed plant walls starting from 2,495 DKK. Price varies based on project scope and complexity. Assembled in-house to customer specifications.
3. Moss Wall Sales: Custom-designed moss walls sold as one-time projects. Pricing is individualized based on design and size. Both indoor and outdoor applications.
4. Garden Maintenance Services: Professional garden maintenance for businesses and residential clients, including grass mowing, bed cultivation, leaf collection, hedge trimming, moss removal, fertilizing, and tree pruning. Can be structured as recurring service or one-time project.
5. Hedge Plant Services: Supply and planting of hedge plants including 30+ species varieties (Hornbeam, Beech, Privet, Hawthorn, Laurel, etc.), plus hedge trimming, shaping, and maintenance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alt i Planter ApS provides professional indoor plant maintenance and care services for businesses, including regular visits every three weeks for watering, fertilizing, pruning, and replacing dead plants. The company also designs, manufactures, and installs custom plant walls and moss walls, and offers commercial and residential garden maintenance such as mowing, hedge trimming, and tree pruning. Core operations are concentrated in the Copenhagen area and broader Sjælland (Zealand) region of Denmark.

Product overview

Alt i Planter ApS is a plant service company offering a comprehensive range of plant-related products and services for businesses in Sjælland and Copenhagen. The portfolio includes core services such as professional Planteservice (plant maintenance with regular visits, watering, pruning, and plant replacement), Kontorplanter (office plants), Indendørsplanter (indoor plants), and Havearbejde (garden work). The product lineup features specialized offerings like Plantevæg (custom vertical plant walls with Danish design, self-sustaining systems starting from 2,495 kr.), Mosvæg (custom moss walls with branding options), Grønne planter (green plants for decoration and acoustics), Krukker til haven (garden pots), and Hækplanter (hedge plants). The company also provides advisory services for air-purifying plants. The offering is structured as a service-based business with recurring maintenance contracts, complemented by one-time product sales for plant walls, moss walls, pots, and hedge plants.

Differentiator

Problem solved

Functional benefit

Products and services

• Planteservice (Plant Service) Professional recurring plant maintenance service for businesses across Sjælland including Copenhagen. Technicians visit every three weeks (as standard) to water, fertilize, dust, prune, tie, and replace dead plants. Service agreements are billed monthly and include a full plant guarantee.
• Plantevæg (Plant Wall) Custom-designed vertical plant walls for indoor and outdoor use, designed and produced in-house at Alt i Planter's facilities in Southern Zealand. The proprietary self-sustaining system requires no water or electricity connection and uses a closed-loop design that minimizes water consumption and fully utilizes all nutrients. Starting price from 2,495 DKK; final pricing varies by project scope and complexity.
• Mosvæg (Moss Wall) Custom-made moss walls for businesses, available for both indoor and outdoor use. Designs can incorporate logos, company names, or other branding, and can be shaped in various forms, sizes, and designs. The company also offers moss balls (hanging from ceilings) and moss decoration. Pricing is individualized per project based on design and size.
• Kontorplanter (Office Plants) Supply and ongoing maintenance of office plants across Sjælland and Copenhagen. Includes initial establishment and recurring care (watering, fertilizing, pruning, tying, replacing dead plants, cleaning pots). Categories include window plants, floor plants, wall plants, and outdoor plants in various types, colors, forms, and sizes.
• Krukker til haven (Garden Pots and Planters) Outdoor garden pots and planters in a wide selection of sizes, designs, materials, colors, heights, and forms. Includes lightweight yet durable polysand pots that are scratch-resistant and frost-proof. Consultation on pot selection is provided.
• Havearbejde (Garden Maintenance) Professional garden maintenance for both residential and commercial properties. Services include mowing, cultivating, raking, leaf collection, weeding, plant moving, hedge trimming, moss removal, fertilizing, and overall garden care. Also offers tree pruning and seasonal advice. Available as recurring or one-time project.
• Hækplanter (Hedge Plants and Hedge Services) Supply and planting of hedge plants across 30+ species varieties (Hornbeam, Beech, Privet, Hawthorn, Laurel, Barberry, Spirea, Dwarf Cotoneaster, Mountain Ash, etc.) plus hedge trimming, shaping, pruning, and maintenance services. Consultation on suitable species selection is provided.
• Indendørsplanter (Indoor Plants) Consultation and supply of indoor plants for businesses, with species recommendations based on light conditions and indoor climate. Ongoing maintenance is provided through service agreements. Backed by 20+ years of indoor plant experience.

Quantifiable outcome

• Studies show plants in the workplace minimize sick days and employees perform up to 10% better when plants are present in the office.
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ambius: Ambius (formerly part of Rentokil Initial) is the global market leader in office plant installation, maintenance, and interior landscaping. It is the most direct competitor to Alt i Planter's Planteservice offering for commercial customers, operating at much larger scale across multiple geographies.
• Natura Interieurbeplanting: Natura is a leading Dutch interior landscaping provider offering design, installation, and maintenance of indoor plants, plant walls, and moss walls for businesses. It is directly comparable to Alt i Planter's combination of recurring plant service and custom plant/moss wall projects in the European B2B market.
• Verde Interior Plantscaping: Verde Interior is a US interior landscaping company providing living and preserved plant walls, moss walls, and ongoing plant care to corporate clients. Its product mix of custom branded moss/plant walls plus maintenance contracts closely parallels Alt i Planter's service-plus-product offering.
• Interior Plantscape: Interior Plantscape is a US-based provider of interior plant design, installation, and ongoing maintenance for offices, hotels, and commercial properties. It mirrors Alt i Planter's recurring service-contract model with dedicated horticultural technicians serving assigned client portfolios.
• Dansk Planteservice: Dansk Planteservice is a Danish plant service company offering indoor plant installation, maintenance, and plant rentals to businesses. It competes head-to-head with Alt i Planter in the Copenhagen/Sjælland B2B plant care market with a similar recurring-service model.

Regional players

• Have.dk: Have.dk is a Danish garden and landscaping services provider offering garden maintenance, hedge care, and outdoor planting for residential and commercial clients. It is a regional peer overlapping with Alt i Planter's Havearbejde (garden work) and Hækplanter (hedge plant) service lines.
• Grön Interiör: Grön Interiör is a Swedish provider of indoor plants, plant walls, and recurring plant service for workplaces and commercial environments. It is a Nordic regional peer operating the same dedicated-gardner/subscription model as Alt i Planter but in the Swedish market rather than Denmark.

Broad incumbents

• Plantorama: Plantorama is Denmark's largest garden center chain, retailing plants, pots, and garden supplies to consumers. It is a broad incumbent rather than a direct service competitor, but its scale and brand presence in the Danish horticultural market make it a reference point for plant-related customer acquisition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/altiplanter
• LinkedInlinkedin.com/company/alt-i-planter-aps
• Instagraminstagram.com/altiplanter

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alt i planter ApS