What Wild And The Moon does

Wild & The Moon is a Paris-headquartered, founder-led plant-based food concept founded in 2015 by Emmanuelle and Hervé Sawko. The company operates 100% plant-based, gluten-free, additive-free restaurants under the brand "Wild & The Moon," with six locations across central Paris (including Rue Charlot, Rue Amelot, Place du Marché St-Honoré, Rue Helder, and Avenue des Champs-Élysées), plus franchised locations in Dubai (since 2019), Amsterdam (since 2022), and a forthcoming Doha opening. Its core product range spans cold-pressed juices (extracted via hydraulic cold-press without HPP or pasteurization), NutmyLks, smoothies, Superbowls, soups, salads, sandwiches, burgers, desserts, kombucha, superfood boosters, and signature multi-day detox cure programs (Beginner, Intermediate, Initiated, Expert). The business is multi-format: company-owned dine-in restaurants, a direct-to-consumer e-commerce shop with delivery across Metropolitan France, corporate catering (clients include Dior, Nike, Balenciaga, Caudalie, Acne Studios, Stella McCartney, Galeries Lafayette), third-party delivery via Deliveroo and UberEats, and an asset-light franchise/licensed-operator model for international expansion.

The underlying technology stack is culinary rather than software-driven. Production is centralized in two Parisian laboratories (Charenton for juices/beverages and the Rue des Gravilliers site for solid preparations), with products made on-demand using ancestral preparation methods (soaking, pre-germination, fermentation) and gentle cooking capped at 100°C. Packaging uses PLA bioplastic derived from plant agricultural residues rather than food-crop feedstocks. The digital footprint is modest: a PrestaShop-based e-commerce site hosted on OVH, a MOONWALKER points-based loyalty program, and organic marketing via the #WildTribe community, weekly newsletter, blog, and expert endorsements from naturopaths and nutritionists. Revenue mechanics include restaurant transaction fees, e-commerce sales, catering project fees, franchise/license royalties, and third-party delivery commissions.

Name

Wild And The Moon

Legal name

WM Lafayette

Website

https://www.wildandthemoon.fr

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Paris-based plant-based restaurant and cold-pressed juice concept founded in 2015 by Emmanuelle and Hervé Sawko, operating six Paris cafés plus franchises in Dubai and Amsterdam, e-commerce, and luxury-brand catering, serving health-conscious urban consumers with detox programs and 100% plant-based menus.

Ownership category

akta.pro rank

Product category

Plant-based food services

NAICS

Limited-Service Restaurants (722513), Frozen Specialty Food Manufacturing (311412)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)

akta.pro secondary industries

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH)

Keywords

• Plant-based restaurants
• Cold-pressed juices
• Detox juice cleanses
• Vegan healthy cafes
• Organic juice bars

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dine-In Sales: Customers purchase food and beverages directly at physical restaurant locations in Paris, including cold-pressed juices, smoothies, bowls, soups, salads, desserts, snacks, and specialty drinks. Menus change quarterly to follow seasonal rhythms.
2. E-commerce / Online Store Delivery: Products ordered online (e-shop) for home delivery across Metropolitan France, including detox cure programs (1, 3, or 5 days), individual juices, nutmylks, superfoods, snacks, and desserts. Delivery within 30 minutes to 3 days. Payment by credit card or PayPal.
3. Catering / Events Service: Corporate and private event catering offering personalized menus, tray service, buffets, and seated meals for fashion shows, showrooms, cocktail parties, press days, and corporate events. Includes Wild Box delivery and pop-up formats.
4. Franchise Fees: Franchise model offering proprietary recipes, proven business model, site selection, store design, construction, team training, operational support, and marketing guidance to qualified multi-unit operators in exchange for franchise fees and ongoing royalties.
5. Delivery Platform Commissions (Third-Party): Products sold through third-party delivery aggregators including Deliveroo and UberEats, generating revenue through platform sales with standard commission structures.
6. MOONWALKER Loyalty Program: Points accumulated per restaurant purchase, redeemable for rewards (food products, drinks, Wild & The Moon goodies) starting from 100 points. Birthday voucher of €5 offered. Points valid for 1 year from last purchase.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Wild & The Moon operates plant-based restaurant cafes and produces a 100% plant-based, gluten-free, additive-free food and beverage range built around hydraulic cold-pressed juices and detox juice cleanse programs. Products are sold through company-owned Parisian cafes, a nationwide French e-commerce shop, third-party delivery aggregators, corporate and private event catering, and an international franchise model. All items are manufactured in dedicated Parisian laboratories using cold-press extraction, ancestral preparation methods, and gentle cooking at no more than 100°C, with PLA bioplastic packaging.

Product overview

Wild & The Moon is a Paris-based organic food and restaurant concept offering 100% plant-based, gluten-free, cold-pressed juices and prepared foods. The company operates a multi-format business comprising physical restaurant cafes (Paris and international franchises in Dubai, Amsterdam, and Doha), a direct-to-consumer e-commerce shop, catering services, and a loyalty program. The core product portfolio centers on cold-pressed juices (no HPP, no preservatives), plant-based beverages (NutmyLks), smoothies, and Superbowls, supported by a full food menu including hot bowls/soups/pizzettas, salads/starters, sandwiches/burgers, and desserts/pastries. Detox juice cure programs (detox beginner, intermediate, initiated, and expert levels) are a signature offering, structured as multi-day cleanse programs delivered as bottled juices and Bam Shots. A MOONWALKER loyalty program provides points-based rewards for in-restaurant purchases. All products are prepared in Parisian laboratories using ancestral methods (soaking, pre-germination, fermentation) and gentle cooking at no more than 100°C, enriched with superfood boosters including spirulina, maca, chlorella, chia, and Four Sigmatic blends.

Differentiator

Problem solved

Functional benefit

Brands

• MOONWALKER: The loyalty program of Wild & The Moon that rewards customers with points for purchases that can be redeemed for food products, drinks, or Wild & The Moon goodies. Birthday voucher of €5 offered without minimum purchase, valid for 30 days.

Products and services

• Cold-Pressed Juices Unpasteurized juices extracted via hydraulic cold-press technology that preserves nutrients, vitamins, and enzymes without HPP treatment. Each 33cl bottle contains approximately 500g of fruits and vegetables with no added sugar, water, or preservatives. Sold to consumers across restaurant, e-commerce, catering, and delivery channels.
• Plant-Based Beverages (NutmyLks) Homemade plant milks (almond and other varieties) prepared in Parisian laboratories using traditional soaking and pre-germination methods. Used in smoothies, frozen bowls, and lattes, with a 3-day refrigerated shelf life.
• Detox Juice Cure Programs Multi-day cold-pressed juice cleanse programs composed of 5 bottles of 500ml juice and one 60ml Bam Shot per day. Available in four levels: beginner (plant milks), intermediate (with soups), initiated (fruits and vegetables), and expert (celery-based), with 1-day, 3-day, and 5-day durations. Sold to consumers seeking detoxification and wellness routines.
• Smoothies Blended plant-based smoothies combining fruits, vegetables, superfoods, and NutmyLks. Available in regular and oat-milk versions, with allergen information tracked for nuts, celery, sesame, soy, mustard, peanuts, and sulfites.
• Superbowls Plant-based bowls including açaí bowls, granola bowls, and specialty wellness bowls such as Moon Porridge, Blue Magic Bowl, Glow Bowl, Six Pack Bowl, and Matcha Bowl, primarily containing nuts as allergen.
• Hot and Iced Drinks Plant-based hot and iced beverages including Matcha Latte, Chai Latte, Golden Latte, Charcoal Latte, Coffee Latte, Macaccino, Chocolate Chaga, specialty drinks, and tea/infusions.
• Hot Bowls, Soups, and Pizzettas Warm plant-based dishes cooked at temperatures not exceeding 100°C to preserve nutrients, including King Kale, Pumpkin Soup, Coconut Cauliflower Soup, Velvet Shroom Soup, Caponata, Chili Sin Carne, Earth Bowl, Green Coconut Curry, Jack's Bowl, Margherita Pizzetta, and Truffle Pizzetta.
• Salads and Starters Raw and plant-based salads and starters including Konjac Noodles with Spirulina, Roasted Potato Salad, Jack's Tartar, Hummus, Thai Noodles Salad, Feta Citrus Salad, and Spring Protein Bowl, with allergen tracking across nuts, celery, sesame, soy, mustard, and peanuts.
• Sandwiches and Burgers Plant-based sandwiches and burgers including Banh Mi, Le Cheezy, Le Club, Grilled Cheezy, BBQ Burger, and Big Wild Burger, with various allergen profiles.
• Desserts and Pastries Plant-based and gluten-free desserts including Heaven on Earth, Raw Chocolate Pudding, Mango Chia Pudding, Matcha & White Choco Cookie, Blueberry Scone, Banana Cake Cranberry, Chocolate Tart Tahini, Wild Brownie, Wild Bounty, Choco Goji, and granola and snack items. Sweetened with fruits, flour mixes, and oilseeds.
• Kombucha Fermented tea beverage offered in varieties including Kombu Cachacha and Kombu Tiful.
• Wild & The Moon Restaurant Cafes Physical plant-based restaurant cafes offering dine-in, takeaway, and click & collect service across Paris and international franchise markets. Pastries, salads, bowls, soups, juices, nutmyLks, smoothies, and hot beverages are prepared in two Parisian production laboratories (Charenton 12th district for e-shop click & collect; rue des Gravilliers 3rd district for restaurant meals).
• Catering Service Event catering service offering personalized menus from seasonal products, including tray service, sit-down meals, buffet setups, and Wild Box delivery. Serves corporate events, fashion shows, showrooms, cocktail parties, press days, and private dinners. Past clients include Nike, Dior, Balenciaga, Caudalie, Acne Studios, Stella (McCartney), Galeries Lafayette, and Hopscotch.
• MOONWALKER Loyalty Program Points-based loyalty program where customers earn points with each restaurant purchase, redeemable for rewards (food products, drinks, Wild & The Moon goodies) starting from 100 points. New members receive 50 free points on sign-up, points are valid for 1 year from last purchase, and a birthday voucher of €5 is offered without minimum purchase, valid for 30 days.
• Wild & The Moon Franchise Program Franchise offering for experienced restaurant and retail operators with multi-unit growth potential, providing proprietary recipes, proven business model, site selection, store design, construction, team training, operational support, and marketing guidance in exchange for franchise fees and ongoing royalties. International locations already operating in Dubai and Amsterdam, with Doha forthcoming.

Quantifiable outcome

• Vegan diet produces 0.7kg CO2 per 1,000 calories vs. 2.23kg for omnivorous diet — lowest carbon footprint of all dietary patterns
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, minor and moderate.

• Too Good To GocoreStrategic or Co-development PartnerPartnership with the Too Good To Go app to recover and sell unsold inventory at reduced prices each day. This collaboration directly supports Wild & The Moon's zero-waste commitment and ensures that products do not end up in the trash, addressing the broader food waste problem (10% of global greenhouse gas emissions).
• DeliveroominorChannel Partner/ Reseller/ DistributorProducts sold and delivered through the Deliveroo platform in France, enabling wider reach to consumers who prefer on-demand delivery through aggregators.
• UberEatsminorChannel Partner/ Reseller/ DistributorProducts available for delivery through the UberEats platform in France, providing an additional third-party delivery channel for the brand.
• Nabla HealthmoderateStrategic or Co-development PartnerLaetitia Willerval, a nutritionist at Nabla Health, serves as a brand expert, providing nutritional validation of Wild & The Moon products, specifically endorsing the quality of ingredients and low glycemic index of menu items.
• Monde de la Naturopathie (World Naturopathy Congress)moderateStrategic or Co-development PartnerAnne-Marie Narboni, President of the World Naturopathy Congress, endorses Wild & The Moon detox juices as ideal for allowing the body to eliminate toxins and regain vitality through a plant-based diet.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Pressed Juicery: US-based cold-pressed juice and plant-based café chain with retail locations and a focus on cleanses and wellness shots. Most directly comparable to Wild & The Moon in cold-press positioning, cleanse programs, and premium plant-based retail format.
• Juice Generation: NYC-founded cold-pressed juice and smoothie bar chain with multiple urban locations and strong cleanse/functional beverage focus. Directly comparable urban café format, cold-press positioning, and cleanse-program offering.
• Clean Juice: US-based certified-organic juice bar franchise with a strong wellness/cleansing focus and active franchise expansion. Closely comparable franchise-led growth model and organic cold-pressed product positioning.
• Juice Press: US cold-pressed juice and plant-based food chain with retail locations and an emphasis on cleanses, smoothies, and organic bowls. Directly comparable cold-press technology, cleanse programs, and urban café retail model.

Broad incumbents

• Joe & The Juice: International juice-and-coffee café chain with hundreds of locations across Europe and beyond, offering smoothies, juices, sandwiches, and coffee. Comparable urban café format and international footprint, though with a broader mainstream positioning rather than Wild & The Moon's strict organic/raw focus.
• Le Pain Quotidien: International bakery-café chain with a health-conscious, organic-leaning menu including plant-based options, bowls, and cold beverages. Comparable health-focused European café footprint and menu architecture, though broader bakery heritage and not exclusively plant-based.
• Erewhon: Premium US organic grocer and prepared-food café destination popular with wellness and luxury consumers. Comparable premium, wellness-focused positioning and in-store plant-based prepared-food offering, though anchored to a grocery-retail format rather than cafés.
• Suja Juice: US-based cold-pressed juice and functional beverage brand distributed through grocery and foodservice. Comparable cold-press technology and organic/functional positioning, though primarily a packaged-goods brand rather than a café operator.
• Innocent Drinks: European smoothie, juice, and plant-based beverage brand owned by Coca-Cola, with broad retail and foodservice distribution. Comparable plant-based/clean-label positioning and smoothie/beverage category, though operating as a packaged CPG brand rather than a café chain.

Others

• Comptoir 102: Dubai-based healthy-food concept store and café founded by Emmanuelle Sawko prior to Wild & The Moon. Not a direct operating peer but a relevant reference point for the founder's brand-building DNA and Dubai market entry playbook.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild And The Moon