Aim Forecasting

What Aim Forecasting does

AIM Forecasting (legal entity AIM B.V.) is a Netherlands-based, privately held software company founded in 2020 by Richard Zeelenberg, Triet Banh, and Mark Hoster. It provides a cloud-based forecasting application purpose-built for contact center workforce management professionals, replacing spreadsheet-based volume prediction with algorithmic time-series forecasting, MAPE/WAPE accuracy metrics, holiday and event impact modeling, and a "glass-box" cockpit that exposes all parameters in realtime for user customization. Infrastructure runs on Google Cloud Platform, with servers in Hengelo (Netherlands) certified to SOC2 Type II, ISO 27001, ISO 9001, and NEN7510 standards.

The company monetizes through three pricing tiers: a Professional plan at €12,000 per year for up to 5 users, an Enterprise plan at €39,000 per year for unlimited users (adding capacity planning, onboarding, training, and custom integrations), and an Outsourced managed service at €49 per seat per month in which AIM directly runs forecast meetings and performance reporting for clients. Distribution is a hybrid product-led growth and inside/field sales motion, with a 30-day self-serve free trial accessible via the website and a Calendly-driven demo path for larger prospects. Marketing is built around an educational blog, LinkedIn, YouTube, and a free WFM poster used as a newsletter lead magnet.

Operationally, AIM remains an extremely small team (1-10 employees, effectively the three founders), is bootstrapped with no disclosed funding rounds, and has not published named enterprise customer logos; the only public customer references are two individual WFM professionals who praised training sessions in 2021. The company states a mission to reduce 100 years of customer service wait times globally within five years, and claims an average 42% reduction in daily volume forecast error for clients using the software.

Name

Aim Forecasting

Legal name

AIM B.V.

Website

https://aimforecasting.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

AIM Forecasting (AIM B.V.) is a Netherlands-based SaaS company founded in 2020 that provides a cloud-based, glass-box time-series forecasting application for contact center workforce management professionals, sold via subscription tiers and an outsourced managed service.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Software Publishers (513210), Management Consulting Services (54161)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Workforce Management & Scheduling (BPACAPAI)

akta.pro secondary industries

Workforce, Capacity & Scheduling Optimization (HDAAAHAG), Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL), Workforce Management Administration (Labor Forecasting, Rostering, OT Rules) (BPAAAHAD)

Keywords

• Workforce management software
• Contact center forecasting
• Cloud forecasting platform
• Capacity planning tools
• Demand forecasting software

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Professional Tier Subscription: Annual subscription at €12,000 per year for up to 5 users. Includes MAPE/WAPE error calculation methods, super accurate fitting, event forecasting, holiday forecasting, repeat traffic handling, storytelling features, team collaboration, and technical support. Billed annually.
2. Enterprise Tier Subscription: Annual subscription at €39,000 per year with unlimited users. Includes all Professional features plus full capacity planning, employee availability and absence module, unlimited departments, onboarding + training, quarterly reviews, integrations, custom branding option, and full support. Billed annually.
3. Outsourced Managed Service: €49 per month, per seat. AIM handles all forecasting and capacity planning for clients including weekly forecast meetings, daily performance reporting, monthly performance reviews, and guaranteed performance improvement.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

AIM Forecasting provides a cloud-based workforce management application for contact center professionals that generates accurate demand forecasts for customer service contacts using time-series algorithms and real-time data processing. The product features a glass-box design philosophy where all forecasting parameters are visible and customizable in a real-time cockpit, allowing WFM teams to plan staffing levels with weekly and daily forecast granularity per queue.

Product overview

AIM Forecasting offers a cloud-based forecasting application for contact center workforce management. The product portfolio includes three pricing tiers: Professional (€12k/year for 5 users) providing core forecasting with MAPE/WAPE calculations, event/holiday forecasting, and team collaboration; Enterprise (€39k/year for unlimited users) adding capacity planning, employee availability management, and unlimited departments; and Outsourced (€49/seat/month) providing fully managed forecasting services. Additional resources include a Forecast Accuracy Dashboard Excel template and a free WFM promotional poster.

Differentiator

Problem solved

Functional benefit

Products and services

• AIM Forecasting Application A cloud-based SaaS application that enables workforce management professionals in contact centers to create accurate forecasts for customer service demand using algorithms and real-time data analysis. Includes data grouping/cleaning/editing, department creation, model training for accuracy, weekly and daily forecasting, and CSV/Excel export. For WFM specialists, capacity managers, and forecasters.
• Outsourced Managed Forecasting Service A fully managed forecasting and capacity planning service at €49 per seat per month. AIM runs weekly forecast meetings, provides daily performance reporting, conducts monthly performance reviews, and guarantees performance improvement. For contact centers that prefer to outsource their forecasting function entirely.

Quantifiable outcome

• 42% reduction in daily volume forecast errors on average
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe is used as the payment processor for subscription billing. Stripe Climate badge is displayed on the website, indicating AIM's participation in Stripe's carbon removal initiative. Stripe processes all payment transactions for the subscription-based service.
• Google Cloud PlatformcoreTechnology or IntegrationGoogle Cloud Platform is listed as a core technology partner powering the cloud infrastructure. The application is hosted on Google Cloud, leveraging their cloud computing capabilities for the SaaS delivery model.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyWdC2YCH-YzD_LxqKFv69w
• LinkedInlinkedin.com/company/aim-forecasting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aim Forecasting