Bottle Barn Liquors

What Bottle Barn Liquors does

Bottle Barn Liquors is a privately held, independent alcohol beverage retailer founded in 1975 and headquartered at 2515 University Drive South in Fargo, North Dakota, with a second retail location in West Fargo. The company operates a direct-to-consumer retail model across two physical storefronts serving the Fargo-Moorhead metro, selling wine, liquor and spirits (nearly 1,000 distilled spirits reviewed by experts), beer (domestic, import, and craft), and seltzers/RTDs. Pricing follows pay-as-you-go unit pricing with case-volume discounts and recurring "Barn Burners" promotional specials, and revenue is generated one-time at the point of sale with no subscription, contract, or e-commerce channel in evidence.

The company's primary technical asset is the Growler Station Express, which uses patented Pegas counter-pressure filling technology to keep craft beer fresh for 30-45 days versus 1-2 days under traditional tap filling, deployed at both store locations. Special-order sourcing is offered for hard-to-find wines and specialty items not stocked in regular inventory, functioning as a low-volume direct-sales layer on top of retail. Customer engagement is built around knowledgeable staff assistance, personalized recommendations, an extensive wine and spirits assortment described as one of the largest in the Fargo-Moorhead area, and content marketing through the "Bottle Barn Tasty" recipe library and featured-brand spotlights.

The business is run with 1-10 employees, has no app, no online sales, no public funding, and no parent company or institutional ownership disclosed. Distribution is exclusively in-store across the two North Dakota locations, with marketing conducted through the company website plus organic Facebook and Instagram channels. Competitive positioning rests on assortment breadth, claimed lowest-price positioning, staff expertise, special-order capability, and the differentiated growler-filling service, rather than on technology, scale, or distribution reach beyond the local market.

Name

Bottle Barn Liquors

Legal name

Bottle Barn Liquors

Website

https://bottlebarnliquors.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Bottle Barn Liquors is an independent, privately held alcohol retailer founded in 1975, operating two storefronts in Fargo and West Fargo, North Dakota, selling wine, liquor, beer, seltzers, and offering Pegas counter-pressure growler fills to local Fargo-Moorhead consumers.

Ownership category

akta.pro rank

Product category

Alcoholic Beverage Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Liquor Stores (General Off-Premise) (CRANAAAA)

akta.pro secondary industries

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

Keywords

• Retail liquor store
• Wine and spirits retail
• Craft beer sales
• Growler filling service
• Alcoholic beverage retail

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Alcohol Sales: Revenue generated from direct retail sales of wine, liquor, spirits, beer, and seltzers across two physical store locations in the Fargo-Moorhead area. Additional revenue stream includes special orders for hard-to-find wines and specialty items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bottle Barn Liquors operates two physical retail liquor stores in the Fargo-Moorhead area of North Dakota, selling wine, liquor, beer, seltzers, and craft growler fills directly to local consumers. The company stocks nearly 1,000 distilled spirits and an extensive selection of US and imported wines, and operates a growler station using patented Pegas counter pressure filling technology that keeps craft beer fresh for 30-45 days.

Product overview

Bottle Barn Liquors is a retail liquor store operating in Fargo-Moorhead and West Fargo, North Dakota. The company offers three core product categories: Wine (featuring US and imported varieties including Chardonnay, Pinot noir, Cabernet Sauvignon, Merlot, and Sauvignon Blanc), Liquor & Spirits (nearly 1,000 distilled spirits including whiskies, vodka, gin, brandy, rum, tequila, and mezcal), and Beer & Seltzers (domestic, import, and craft brews including ales, lagers, and IPAs). The portfolio also includes The Growler Station Express service for fresh craft beer, Barn Burners featured specials with discounted products, Bottle Barn Tasty drink recipes content, and special orders for hard-to-find items. The company has two retail locations and maintains an online presence for product information and recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Extensive wine selection featuring US and imported wines from Sparkling to Still, Full-bodied to Light, including Chardonnay, Pinot noir, Cabernet Sauvignon, Merlot, and Sauvignon Blanc, sold through in-store retail.
• Liquor & Spirits Nearly 1,000 distilled spirits with expert insight and reviews, including whiskies, vodka, gin, schnapps, brandy, rum, tequila, and mezcal, sold through in-store retail.
• Beer & Seltzers Domestic, import, and micro-brews including ales, lagers, and IPAs, sold in-store at the Fargo and West Fargo locations.
• The Growler Station Express In-store craft beer growler filling service using patented Pegas counter pressure filling technology that keeps filled beer fresh for 30-45 days, available at both the Fargo and West Fargo store locations.
• Special Orders Special order service for hard-to-find wines and specific product requests to help customers plan parties or special occasions, fulfilled through the retail stores.

Quantifiable outcome

• Nearly 1,000 distilled spirits reviewed with expert insight and classic cocktail recipes
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered featured brand.

• Downeast Cider Housefeatured brandGTM or Marketing PartnerFeatured craft cider brand on Bottle Barn's website as part of their local favorites and national bestsellers selection. Downeast Cider House is New England's largest cider brand, founded in 2011 and available in 18 states.
• Surly Brewing Co.featured brandGTM or Marketing PartnerFeatured craft brewery on Bottle Barn's website. Surly Brewing Co. was founded in 2005 by Omar Ansari in Minneapolis, Minnesota, known for Furious IPA and Darkness Russian Imperial Stout.
• Castle Danger Breweryfeatured brandGTM or Marketing PartnerFeatured craft brewery on Bottle Barn's website. Castle Danger Brewery was founded in 2011 by Clint and Jamie MacFarlane in Two Harbors, Minnesota, known for Castle Cream Ale.
• Indeed Brewing Companyfeatured brandGTM or Marketing PartnerFeatured craft brewery on Bottle Barn's website. Indeed Brewing Company was founded in 2011 in Northeast Minneapolis, known for Day Tripper American Pale Ale and Midnight Ryder American Black Ale.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• BevMo!: Large regional off-premise alcohol retail chain across the Western US offering wine, spirits, and beer with strong craft selection. Comparable to Bottle Barn as a multi-category off-premise specialist, but operates at much greater scale and geographic reach.
• Total Wine & More: US national multi-category off-premise alcohol retailer carrying wine, spirits, and beer at scale. Comparable to Bottle Barn because it serves the same general-consumer off-premise alcohol demand, but operates as a broad incumbent with vastly larger assortment and buying power rather than as a local independent.
• Hy-Vee: Midwest-based grocery chain with significant in-store wine, beer, and spirits programs across the region including North Dakota. Comparable to Bottle Barn because it competes for the same household alcohol basket in the Fargo-Moorhead market with grocery-convenience pricing and assortment.

Regional players

• Binny's Beverage Depot: Chicago-area chain of large-format off-premise alcohol superstores with extensive craft beer and spirits programs. Comparable to Bottle Barn as an off-premise multi-category specialist emphasizing craft and selection, though at significantly larger scale and in a different geography.
• Spec's Wines, Spirits & Finer Foods: Large Texas-based off-premise alcohol retailer with deep assortment and knowledgeable service model. Comparable to Bottle Barn in operating philosophy (wide assortment, staff expertise, value positioning), but regional rather than competing in the Fargo-Moorhead market.
• Liquor Barn: Kentucky-based independent off-premise alcohol retailer with multiple locations emphasizing large selection and knowledgeable staff. Comparable to Bottle Barn as an independent multi-store liquor retailer with similar assortment-led value proposition, though operating in a different region.
• Total Beverage Lakeville: Independent large-format off-premise alcohol superstore in the Minneapolis metro area. Comparable to Bottle Barn as an independent operator in a regional Midwest market with similar assortment breadth, though larger in scale and serving a different metro.

Emerging players

• Drizly: US alcohol e-commerce and same-day delivery platform that partners with local liquor retailers. Comparable to Bottle Barn as a competing channel for off-premise alcohol purchasing in the same end market, though it operates as a digital platform rather than a physical storefront.
• Wine.com: Largest US online wine retailer with deep selection and subscription offerings. Comparable to Bottle Barn's wine category because it competes for the same consumer occasions (gifts, dinners, celebrations) and emphasizes hard-to-find and premium bottles, though delivered rather than purchased in-store.
• Instacart: US grocery and alcohol delivery platform with broad retailer partnerships including alcohol. Comparable to Bottle Barn as an alternative channel for at-home alcohol purchasing in the same end market, though operating purely as a delivery aggregator rather than a physical storefront.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bottlebarnliquors
• Instagraminstagram.com/bottlebarnfargo
• LinkedInlinkedin.com/company/bottle-barn-liquors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottle Barn Liquors