Farmily
Farmily is a South Korea-based agricultural robotics company that builds rail-mounted autonomous robots for greenhouse farming—spraying, UV-C pest control, and harvesting—using proprietary autonomous driving and computer vision, sold directly to commercial greenhouse operators.
- Company typePrivate
- Founded-
- HeadquartersSeongnam, South Korea
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Farmily does
Farmily (operated by Rendezvous Co., Ltd., 주식회사 랑데뷰) is a South Korea-based agricultural robotics company headquartered in Gwangju-si, Gyeonggi-do, that builds rail-mounted autonomous robots for greenhouse farming. The FARMILY-X product line comprises three specialized robots—FARMILY-X S300 for unmanned spray pest control with a 300L chemical tank and 24+ hours of autonomous operation, FARMILY-X UV for chemical-free UV-C pest and pathogen suppression (claiming up to 99.9% efficacy against powdery mildew, gray mold, and whiteflies), and FARMILY-X H100 for unmanned harvesting—each designed to address labor shortages and repetitive or hazardous tasks in greenhouse environments.
The company's technical foundation combines autonomous driving tuned for non-structured agricultural environments, SBC-based computer vision for crop and object recognition (deliberately avoiding expensive GPU servers), and precision process control (dose-based UV-C application, flow-synchronized spraying, electric folding nozzles, and obstacle detection with auto-stop/resume). The robots navigate on greenhouse rails, automatically shift between rows, and feed operational data into remote monitoring via smartphone or PC.
Farmily operates a direct, consultation-based enterprise sales motion: customers inquire through the website, then progress through field consultation, demonstration, specification confirmation, installation and training, and ongoing operational support. Revenue is generated primarily through hardware sales of the FARMILY-X robots, supplemented by optional add-ons (e.g., electric lift systems up to 3.5m, LTE remote-management modules) and professional services for installation and training. Pricing is custom and not publicly disclosed, and contracts are described as multi-year. The company targets greenhouse farmers and commercial agriculture operations, has no disclosed external investors, no named customers, no patents, and no formal partnerships, and signals international ambition through a trilingual website (Korean, English, Japanese) and dedicated YouTube, Instagram, and GitHub channels under the 'rendezvue' handle.
Farmily firmographics
Firmographics- Name
- Farmily
- Legal name
- 주식회사 랑데뷰
- Website
- https://farmily-en.imweb.me/
- Company type
- Private
- Operating status
- Operating
- Short description
- Farmily is a South Korea-based agricultural robotics company that builds rail-mounted autonomous robots for greenhouse farming—spraying, UV-C pest control, and harvesting—using proprietary autonomous driving and computer vision, sold directly to commercial greenhouse operators.
- Ownership category
- akta.pro rank
Farmily industry classification
Industry- Product category
- Agricultural Robotics
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Food Crops Grown Under Cover (11141)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Agricultural & Field Robotics (HDAAAIAD)
- akta.pro secondary industries
- Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ), Autonomous/Robotic Crop Protection Applicators (UGVs, Smart Sprayers) (AFAAADAJ), Autonomous Spraying & Crop-Care Robots (Targeted application, spot spraying) (AFAAAGAE), Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)
Keywords
Where Farmily is headquartered
LocationHeadquarters
- HQ city
- Seongnam
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Farmily business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Robot Hardware Sales: Sale of autonomous farming robots (FARMILY-X S300, FARMILY-X UV, FARMILY-X H100). Hardware products are sold directly to greenhouse farmers through consultation-based sales process.
- Professional Services: Installation, training, and ongoing operational support services. Includes on-site consultation, demo/pilot programs, specification confirmation, and system installation.
- Optional Add-ons and Accessories: Optional features such as electric lift systems (up to 3.5m height), LTE remote management modules, and other add-ons available for purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Farmily product offering
Product offeringCore offering
Farmily develops and sells intelligent autonomous agricultural robots (the FARMILY-X series) for greenhouse farming operations. The robots navigate rails within greenhouses using autonomous driving and computer vision to automate repetitive and labor-intensive tasks such as pesticide spraying, UV-C pathogen/pest suppression, and harvesting. Products are sold directly to greenhouse farmers through a consultation-based sales process that includes field demonstration, specification confirmation, installation, training, and ongoing operational support.
Product overview
Farmily is an agricultural robotics company developing intelligent autonomous robots for greenhouse farming operations. The product portfolio consists of the FARMILY-X series, which includes three specialized automation robots: FARMILY-X S300 (spray pest control), FARMILY-X UV (UV-C pest control), and FARMILY-X H100 (harvesting). All robots operate on greenhouse rail systems and leverage autonomous driving, computer vision, and object recognition technologies to perform repetitive agricultural tasks such as spraying, UV treatment, and harvesting without human intervention. The platform emphasizes precision agriculture through intelligent speed control, dose calibration, and automated data recording for farm management.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- UV-C (100-280nm) can suppress major pathogens like powdery mildew and gray mold, and pests like whiteflies up to 99.9%
- +3 more outcomes
Companies that use Farmily
Customer profileSegments2 records
Ideal customer profiles2 records
Farmily technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Farmily partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Farmily competitors and assessment
Company assessmentDirect peers
- Saga Robotics: Saga Robotics develops the Thorvald autonomous platform and UV-C treatment robots for greenhouse pathogen and pest control, most directly comparable to Farmily's FARMILY-X UV given the shared UV-C pest management use case and rail-based greenhouse autonomy.
- Naio Technologies: Naio Technologies builds autonomous agricultural robots for weeding and crop care (Oz, Ted, Dino), directly comparable to Farmily's autonomous field/crop-care robotics approach and customer base of commercial growers.
- Ecorobotix: Ecorobotix produces the AVO autonomous weeding and spraying robot with computer-vision-based crop detection, closely aligned with Farmily's computer-vision-driven precision spraying and crop-care automation.
- FarmWise: FarmWise builds autonomous weeding and crop-care robots using computer vision, comparable to Farmily in targeting repetitive agricultural tasks with AI-driven autonomous platforms for commercial farms.
- Advanced Farm Technologies: Advanced Farm Technologies builds strawberry-harvesting robots, directly comparable to Farmily's FARMILY-X H100 harvesting robot and the greenhouse-automation focus on high-value specialty crops.
- Octinion: Oction developed Rubion, a strawberry-picking robot, comparable to Farmily's H100 harvesting product and its emphasis on autonomous manipulation in greenhouse environments.
Emerging players
- Small Robot Company: Small Robot Company develops Tom, Dick, and Harry — small autonomous field robots for weeding, scouting, and planting using per-plant computer vision. Comparable to Farmily as a small-form-factor autonomous agricultural robotics peer.
- RootWave: RootWave develops autonomous electrical-weeding robots for chemical-free weed control, a comparable emerging player to Farmily in the chemical-free, robot-enabled crop-care space.
Broad incumbents
- Blue River Technology (John Deere): Blue River Technology, acquired by John Deere, builds See & Spray computer-vision-based precision spraying technology, the broad incumbent analogue to Farmily's vision-driven precision spraying on FARMILY-X S300.
- XAG: XAG manufactures agricultural drones and unmanned ground systems for spraying, seeding, and crop protection at scale, comparable to Farmily as a broad agricultural robotics incumbent in the precision crop-care category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Farmily social profiles
Digital presenceFarmily financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmily leadership team
Management profileNumber of profiles
Profiles1 record
Farmily funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmily M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmily
What does Farmily do?
Farmily develops and sells intelligent autonomous agricultural robots (the FARMILY-X series) for greenhouse farming operations. The robots navigate rails within greenhouses using autonomous driving and computer vision to automate repetitive and labor-intensive tasks such as pesticide spraying, UV-C pathogen/pest suppression, and harvesting. Products are sold directly to greenhouse farmers through a consultation-based sales process that includes field demonstration, specification confirmation, installation, training, and ongoing operational support.
Is Farmily a public or private company?
Farmily is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Farmily founded?
Farmily was founded in -1.
Where is Farmily based?
Farmily is headquartered in Seongnam, South Korea, in the Asia region.
How does Farmily make money?
Three revenue lines are on record. Agricultural Robot Hardware Sales are the primary driver. The others are professional Services and optional Add-ons and Accessories.
Who are Farmily's main competitors?
Direct peers on record are Saga Robotics, Naio Technologies, Ecorobotix, FarmWise, Advanced Farm Technologies and Octinion. Emerging players are Small Robot Company and RootWave. Broad incumbents are Blue River Technology (John Deere) and XAG.
Does Farmily have an API?
No public API is recorded for Farmily.
What industry is Farmily in?
Farmily's product category is Agricultural Robotics. Its primary akta.pro industry code is HDAAAIAD, Agricultural & Field Robotics, with a secondary code of AFAGALAJ, Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors). Its NAICS code is 333111 and its SIC code is 3523.