Vendella

What Vendella does

Vendella International Limited is a New Zealand family-owned trade supplier of commercial accommodation products, founded in 2008 and headquartered in Timaru. The company operates a B2B e-commerce platform selling bedding, mattresses, bedroom and lounge furniture, bathroom products, kitchenware, outdoor items, and housekeeping equipment to hospitality, aged care, student accommodation, government, commercial laundry, and reseller customers across New Zealand and Australia, with a regional office in Auckland and a Brisbane-based subsidiary (Vendella Australia). The platform is built around a trade account system, category-based catalog, same-day shipping, a 97% in-stock commitment, free freight on the majority of orders, and a 30-day return policy. The product portfolio includes the proprietary Makers line of commercial-grade mattresses and bed frames (including FSC-certified timber and pocket-coil Euro-Top models) and the DreamGreen sub-brand of sustainable bedding made from recycled plastic bottles certified to the Global Recycled Standard. The business model is direct B2B sales with visible per-unit pricing (GST excluded), account-based credit terms, and a minimum 25% deposit on orders exceeding NZD 15,000. The company serves over a dozen named enterprise customers including Novotel, Sudima, Pullman, Unilodge, the University of Auckland, NZDF, NZ Police, Metlifecare, the Salvation Army, and Healthcare of New Zealand, supported by a team of 20+ staff.

Name

Vendella

Legal name

Vendella International Limited

Website

https://vendella.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Vendella is a New Zealand family-owned B2B trade supplier of commercial bedding, furniture, bathroom, kitchen, and housekeeping products, serving hotels, aged care, student accommodation, and government customers across New Zealand and Australia through an e-commerce platform with trade accounts.

Ownership category

akta.pro rank

Product category

Hospitality Supplies

NAICS

Furniture and Home Furnishing Merchant Wholesalers (4232)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Furniture (Residential & Commercial) Wholesale Distribution (CRAOAFAA)

akta.pro secondary industry

Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Hospitality supply products
• Commercial bedding furniture
• Housekeeping equipment supply
• Accommodation provider supplies
• Trade hospitality wholesaler

Headquarters

HQ city

Timaru City

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Product Sales: Vendella generates revenue through direct B2B sales of hospitality and accommodation products to trade customers including hotels, motels, aged care facilities, and other accommodation providers. Products include bedding, furniture, cleaning equipment, kitchenware, and bathroom items. The company operates on a quote-based pricing model with visible website pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vendella is a B2B trade-only distributor supplying commercial bedding, mattresses, bedroom furniture, bathroom linen and accessories, lounge and dining furniture, kitchenware, and housekeeping equipment (including cleaning trolleys, vacuum cleaners, linen carts, and laundry bags) to hospitality and accommodation providers. The company operates dedicated e-commerce storefronts in New Zealand and Australia, with trade-account authorisation across hospitality, aged care, student/staff accommodation, government, commercial laundry, and reseller segments, and offers same-day shipping with free freight on most orders.

Product overview

Vendella is a New Zealand-owned and operated hospitality accommodation supplies company serving hotels, motels, student housing, staff accommodation, holiday parks, and aged care facilities since 2008. The company offers a comprehensive portfolio organized around core product categories: bedroom products (beds, mattresses, bedding, bedcovers, bedroom furniture), bathroom products (towels, robes, slippers), lounge/dining commercial furniture, kitchen products, outdoor items, and housekeeping equipment. Key product lines include the Makers collection of mattresses (Makers Midnight Euro-Top with pocket coil, Makers Napa Plus with Bonnell spring, Makers Foam Mattress) and bed frames (Makers Midnight Commercial Bed Base with FSC-certified timber, Makers Steel Bed Frame), the DreamGreen sustainable bedding sub-brand with eco-certified fills made from recycled plastic bottles (DreamGreen 'Dream' Pillow, DreamGreen Duo Plus Mattress Protector, DreamGreen Duvet Inner), the Trust Grandmaid trolley series for housekeeping operations (Deluxe, Fine, Cruise, and Cleaning trolley variants), commercial vacuum cleaners from brands including Henry, Hetty, Numatic, and Pac Vac, commercial furniture including Makers Batten Chair, and specialized products like RFID-enabled laundry bags for healthcare settings.

Differentiator

Problem solved

Functional benefit

Brands

• DreamGreen: Eco-conscious product line producing bedding and textiles made from recycled plastic bottles, certified to Global Recycled Standard. Includes pillows, mattress protectors, and duvet inners.

Products and services

• Makers Midnight Euro-Top Mattress A pocket coil Euro-Top mattress offering targeted support and minimal motion transfer, designed for hospitality guest-room use.
• Makers Midnight Commercial Bed Base An FSC-certified timber bed base with flatpack/knock-down kitset assembly, lug and slot construction, and replaceable parts to extend product lifecycle in commercial settings.
• Makers Steel Bed Frame A durable three-component steel bed frame with mesh base and powder-coated finish, designed to be assembled in under 4 minutes for fast deployment in staff and student accommodation.
• Makers Napa Plus Mattress A Bonnell spring mattress with 2.4mm continuous coil system and cushioning foam, designed as a cost-effective solution for budget accommodation.
• Makers Foam Mattress with Waterproof and Fire Retardant Cover A high-density foam mattress with waterproof and fire-retardant cover, engineered for staff accommodation and other high-utility settings.
• DreamGreen 'Dream' Pillow (900g) A sustainable pillow made from recycled plastic bottles, certified to the Global Recycled Standard, forming part of Vendella's eco-conscious DreamGreen bedding line.
• DreamGreen Duo Plus Mattress Protector A waterproof quilted mattress protector with breathable PU layer, manufactured from between 6 and 13 recycled plastic bottles per unit.
• DreamGreen 340gsm Duvet Inner (Split & Zip, Super King) A Super King split-and-zip duvet inner with 340gsm DreamGreen fibre fill made from recycled materials.
• DreamTicket Coral Fleece Blanket A soft coral fleece blanket offered as part of Vendella's bedcover styling range for guest rooms.
• Makers Batten Chair An FSC-certified timber frame occasional armchair with high-density foam cushions and Porto velvet upholstery, available in Navy, Chocolate, or Green finishes.
• Commercial Vacuum Cleaner Range A multi-brand range of commercial vacuum cleaners covering backpack, upright, wet/dry, and battery-powered models from Henry, Hetty, Numatic (including Eco ReFlo and 36V Battery variants), Pac Vac, and Pullman.
• Trust Grandmaid Housekeeping Trolley Range A family of housekeeping trolleys comprising the Deluxe (full-size with adjustable middle shelf and side zippered laundry bags), Fine (2-shelf cabinet with lockable doors), Cruise (3-shelf slim-footprint design for narrow passages), and Cleaning (vacuum and tool holder variants) models, with bumper-protected corners for guest-area safety.
• Trust X Type Linen Cart A linen collection cart with vinyl bag and side exit zipper, available in 170L and 340L capacities for housekeeping operations.
• Trust Hi5 3-Shelf Utility Cart A versatile utility cart with moulded textured shelves, aluminium uprights, and 135kg load capacity for transporting linen or kitchenware.
• Trust Room Service Cart A pull-along trolley designed for room service and cleaning duties with waterproof surface, adjustable partitions, and side tool bag.
• Porters Trolley (Bird Cage Type) A high-end porters trolley in birdcage style, offered in chrome or gold finish with a 200kg load capacity for guest luggage handling.
• Mesh Laundry Bag with RFID Tag A heavy-duty polyester knit laundry bag with zip closure and RFID tracking tag, designed for linen management in healthcare and aged care settings.
• Stainless Steel Rubbish Bins A range of pedal-operated stainless steel rubbish bins available in 3L to 20L capacities for hospitality rooms and back-of-house areas.

Quantifiable outcome

• 97% of products kept in-stock at any given time
• +3 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection-prevention products serving hospitality, healthcare, and foodservice customers. Comparable to Vendella on the commercial cleaning and housekeeping-equipment side, with significantly greater scale and product depth.
• Bidvest: South African-listed diversified services and distribution group with significant B2B commercial-products operations across multiple geographies. Comparable to Vendella as a broad-line B2B distributor whose scale and category breadth illustrate the structural advantages enjoyed by larger incumbents.
• Bunzl plc: LSE-listed global B2B distribution group supplying cleaning & hygiene, foodservice, and other consumables to businesses including hospitality and accommodation operators. Comparable to Vendella as a multi-category trade supplier with a much larger geographic and category footprint.
• Sysco Corporation: World's largest B2B foodservice distributor with a hospitality- and accommodation-focused business and a dedicated hospitality amenities arm. Comparable to Vendella as a broad-line B2B supplier whose foodservice scale and procurement power represent a structural threat to regional accommodation suppliers.

Direct peers

• Nisbets: UK-headquartered hospitality and catering equipment supplier with a New Zealand site (nisbets.co.nz) and Australian operations. Directly comparable to Vendella as a trade supplier of commercial-grade furniture, housekeeping equipment, kitchenware, and room supplies to hotels, motels, and accommodation operators.
• Guest Supply: Sysco-owned US supplier of hospitality amenities, linens, and room supplies to hotels and accommodation operators. Direct peer in hospitality-focused B2B distribution, addressing a similar one-stop-shop proposition with broader scale.
• Encompass Group: US manufacturer and supplier of textiles, apparel, and related products to healthcare and hospitality customers. Direct peer in the hospitality and healthcare bedding, linen, and textile supply category where Vendella competes with its bedroom and bathroom range.
• PHS Group: UK provider of washroom, hygiene, and workplace services including consumables, mats, and cleaning equipment to commercial and accommodation customers. Directly comparable to Vendella's housekeeping and hygiene product category.
• Avendra: North American hospitality procurement services company supplying hotels and restaurants with FF&E, food, and related products. Directly comparable to Vendella in the hospitality supply-chain management space, though operating at significantly larger scale across the Americas.

Regional players

• SlumberCorp: Australian-owned manufacturer of commercial-grade mattresses and bedding serving the hospitality and accommodation sector. Regional peer with a similar product focus on durable beds and bedding for hotels, motels, and student/staff accommodation across the trans-Tasman market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VendellaNZ

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vendella