congregation Shir Ha-Ma'alot

What congregation Shir Ha-Ma'alot does

Congregation Shir Ha-Ma'alot (also DBA "SHM" and "Congregation Shir-Ha-Ma'alot") is a Reform Jewish congregation headquartered at 3652 Michelson Dr., Irvine, California, serving Jewish families across Orange County and, via virtual membership, beyond. The organization operates as a 501(c)-style non-profit religious community with 11-50 employees, governed by a Board of Trustees and Executive Committee and led by two rabbis (Rabbi Steinberg, Rabbi DePaolo) and Cantor Karlin. Its core offering is a comprehensive lifecycle of religious services and programming: weekly and holiday Shabbat services, religious school from Pre-K through Grade 12, B'nai Mitzvah preparation, weddings and lifecycle ceremonies, adult education, youth groups, and social action through the SHeMesh program.

The congregation's product surface is organized around named sub-brands including the Shireinu Project music program, Camp SHM summer camp, Summer Torah Time for ages 1-3, the Brotherhood men's organization, and NaSHiM Sisterhood, collectively delivering more than 300 programs and events annually. Technology infrastructure is built on the ShulCloud platform, a domain-specialized content and member management system used for the website, member login, event registration, and donation processing; the site supports "Continue with Google" sign-in and integrates Zoom for online Hebrew instruction and SignUpGenius for volunteer sign-ups.

Revenue is generated through a hybrid of subscription recurring and transactional streams: tiered annual membership dues ($235 for ages 18-29; progressive $515 to $3,610 over five years for ages 30-35), auxiliary Brotherhood/NaSHiM memberships at $36 per year, donations and tzedakah, event fees (e.g., $18 summer concerts, $15 Torah Time sessions), Shireinu Project supporter tiers ranging from $180 to $10,000, and lifecycle event services. Customer acquisition is community-led, relying on referrals, social media (Facebook, Instagram, YouTube), email, and in-person events rather than paid marketing.

Name

congregation Shir Ha-Ma'alot

Legal name

Congregation Shir Ha-Ma'alot

Website

https://shmtemple.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Religious Services (Reform Jewish Congregation)

NAICS

Religious Organizations (81311), Other Schools and Instruction (6116), Religious Organizations (8131)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGAJAA

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGAJAD

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

Keywords

• Reform jewish congregation
• Religious education services
• Shabbat worship services
• Lifecycle event officiation
• Community programming

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues with tiered pricing based on age. Young adults ages 18-29 pay $235/year, while ages 30-35 have progressive pricing from $515 to $3,610 over five years. Membership includes access to over 300 programs and events.
2. Donations and Tzedakah: Members and community can make donations through the website payment system. The congregation collects tzedakah (charitable donations) as part of Jewish tradition.
3. Event Tickets and Registration: Fees for concerts ($18/adult), Brotherhood events ($18-54), Summer Torah Time ($15/session), and other programs. Shireinu Project supporter tiers range from $180 to $10,000.
4. Auxiliary Memberships: Brotherhood membership at $36/year and NaSHiM (Sisterhood) membership at $36/year for additional programming access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Congregation Shir Ha-Ma'alot provides weekly Shabbat and High Holy Days worship services, a Pre-K through 12th-grade religious school, youth group programs (Kadima and USY), adult learning, social action initiatives, and life-cycle officiation (b'nai mitzvah, weddings, funerals) for its members. Programming is delivered through in-person gatherings on the congregation's campus and through live streamed or recorded online content, supported by Brotherhood, Sisterhood, and volunteer committees organized around the congregation's four M's.

Product overview

Congregation Shir Ha-Ma'alot is a Reform Jewish community offering a comprehensive suite of religious, educational, and social programs. The congregation provides in-person and virtual Shabbat services, religious school (Pre-K through Grade 12), the Shireinu music program, Camp SHM summer camp, Summer Hebrew Program, adult education, youth groups, B'nai Mitzvah preparation, and various community groups (Brotherhood, Sisterhood/NaSHiM). Additional offerings include social action programs, life cycle event services, and membership programs with tiered pricing for young adults. The congregation operates on the ShulCloud platform for membership management, event registration, and online giving.

Differentiator

Problem solved

Functional benefit

Brands

• Shireinu Project: Music program featuring the Shireinu chorus and musical events
• SHeMesh Program
• Camp SHM
• NaSHiM Sisterhood
• Brotherhood

Products and services

• Shabbat and Weekday Worship Services Weekly Shabbat and holiday worship services, including in-person and live streamed/recorded online participation, offered to congregants and the broader community.
• High Holy Days Services Rosh Hashanah and Yom Kippur services available to members and (with tickets) to non-members, delivered in person and online.
• Religious School (Pre-K through 12th Grade) Hebrew and Jewish education program for students from Pre-K through 12th grade, including b'nai mitzvah preparation, taught by congregation clergy and educators.
• Youth Group Programming (Kadima and USY) Social, educational, and community-service programming for middle school (Kadima) and high school (USY) students, affiliated with the Reform Jewish youth movement.
• Adult Learning and Education Classes, lectures, and study groups for adult congregants on Jewish text, thought, and practice, taught by clergy and guest instructors.
• Brotherhood Organization Men's volunteer and social organization that runs programming, fundraising, and service projects within the congregation.
• Sisterhood Organization Women's volunteer and social organization that runs programming, fundraising, and service projects within the congregation.
• Life-Cycle Officiation Clergy-led officiation for b'nai mitzvah, weddings, funerals, baby namings, and other Jewish life-cycle events for congregants.
• Social Action Programming

Quantifiable outcome

• 300+ annual programs and events

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Someone Cares Soup KitchencoreStrategic or Co-development PartnerSHM partners with Someone Cares Soup Kitchen for the 'Sharing Healthy Meals' social action program. SHM volunteers regularly serve at the soup kitchen, demonstrating the congregation's commitment to Chesed (kindness) and Tikkun Olam (repairing the world). Sessions occur monthly with members providing hands-on service.
• ShulCloudcoreTechnology or IntegrationSHM uses ShulCloud, a proprietary content management and member management platform designed specifically for synagogues. ShulCloud provides the website infrastructure, member login systems, event registration, donation processing, and privacy policy management.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shmtemple
• Instagraminstagram.com/shmtemple

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about congregation Shir Ha-Ma'alot