Brackett's Crossing Country Club

What Brackett's Crossing Country Club does

Brackett's Crossing Country Club is a privately held, family-owned (Tom and Peggy Smith) private country club located on a 175-acre campus at 17976 Judicial Road in Lakeville, Minnesota, in the south metro of the Twin Cities. The club's core offering is an 18-hole championship golf course that earned the Minnesota Golf Association's Member Golf Course of the Year in 2013 and Member Club of the Year recognition, and has hosted MGA and USGA events. The facility includes an Indoor Hitting Center with About Golf Simulators and a Foresight Launch Monitor–equipped fitting studio, two hard-surface tennis and pickleball courts, a championship outdoor swimming pool operated in partnership with Wise Swim School, and multiple event venues (Platinum Ballroom up to 500, Diamond up to 250, Emerald up to 200, plus an outdoor garden ceremony site for up to 300).

The club sells three tiers of recurring membership subscriptions — Golf (full course plus all social and dining amenities), Social (pool, tennis, pickleball, dining, and kids' programming without golf course access), and Dining (restaurant access only) — with family coverage extending to dependents up to age 23. Non-member revenue is generated through full-service wedding and corporate-event hosting, Monday corporate and charity golf tournaments during golf season, golf instruction and club fitting, and golf shop retail across Ping, Titleist, Callaway, and TaylorMade. Junior development is structured through Operation 360 junior golf programming and JJ's Crew year-round kids' programming including seven-week summer camps.

Operations are supported by a member portal (Northstar Technologies) with tee-time booking via Foretees, and an active digital presence across Instagram, Facebook, LinkedIn, YouTube, TikTok, and Pinterest with separate wedding-focused accounts. The leadership team includes a President (Sarah Smith-Larkin), General Manager (Tim Roche), PGA Director of Golf (David Plotnik), Director of Membership/Marketing (Erika Owens), Director of Sales & Catering (Kendra Simonis), and a multi-chef culinary organization led by Executive Chef Luke Rother. The club is a private, non-publicly-traded operating business with no disclosed parent company, no funding rounds, and no publicly disclosed revenue, dues, or financial statements.

Name

Brackett's Crossing Country Club

Legal name

Brackett's Crossing Country Club

Website

https://brackettscrossingcc.com

Company type

Private

Operating status

Operating

Short description

Brackett's Crossing Country Club is a privately owned, family-operated private country club in Lakeville, Minnesota, offering Golf, Social, and Dining memberships, an 18-hole championship golf course, indoor simulators, tennis, pool, dining, and event venues serving 1,000+ member families and the south-metro Twin Cities community.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Championship golf course
• Wedding and event venue
• Golf club membership
• Social and recreational club

Headquarters

HQ city

Lakeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Golf Membership Dues: Full-access golf membership includes unlimited golf course access, driving range, tournaments, leagues, plus all social and dining benefits. Family coverage includes spouse and dependents up to age 23.
2. Social Membership Dues: Social membership provides access to championship-size pool, tennis and pickleball courts, clubhouse dining, year-round social events, and JJ's Crew kids' programming. Includes all dining benefits.
3. Dining Membership Dues: Dining membership provides access to all restaurant facilities including casual bar, family restaurant, and adult-only dining room, plus holiday brunches.
4. Wedding and Event Hosting: Non-members can book weddings and events in ballrooms (Platinum up to 500 guests, Diamond up to 225, Emerald up to 200) with full catering and event planning services.
5. Golf Tournament Hosting: Outside corporate groups and charity fundraisers can host tournaments on Mondays during golf season. Includes championship course access, bag drop service, pairings, scoring, and ballroom dinner capacity up to 600.
6. Golf Shop Merchandise and Services: Golf equipment, apparel, accessories sales with member discounts. Additional revenue from custom club fitting, repair services, and merchandise storage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Brackett's Crossing Country Club is a private country club in Lakeville, Minnesota that sells tiered Golf, Social, and Dining memberships providing access to an 18-hole championship golf course, driving range, indoor simulators, pool, tennis, pickleball, dining, and year-round family programming. The club additionally hosts weddings, corporate events, and outside golf tournaments on Mondays during golf season for non-members, supported by a full catering and event-planning team.

Product overview

Brackett's Crossing Country Club is a private country club in Lakeville, Minnesota offering a tiered membership structure (Golf, Social, and Dining) that provides access to diverse recreational and social amenities. The flagship offering is an 18-hole championship golf course recognized as 2013 MGA Member Golf Course of the Year, complemented by an Indoor Hitting Center with About Golf Simulators and Foresight Launch Monitor technology. The club provides year-round activities including tennis and pickleball on two hard courts, a championship outdoor swimming pool with Wise Swim School programming, and comprehensive junior golf development through Operation 360. Its event and catering division operates multiple ballrooms (Platinum seating 425-500, Diamond 225-250, Emerald 200) plus garden ceremony sites for weddings and corporate events accommodating up to 600 guests. The JJ's Crew program delivers kids' programming including seven-week summer camps. The portfolio is managed through a member portal powered by Northstar Technologies and tee time booking via Foretees.

Differentiator

Problem solved

Functional benefit

Brands

• JJ's Crew: Kid's club featuring summer camps and year-round kids events including golf, tennis, swimming activities for children starting at age 4.
• Trofeo's
• Bar 19

Products and services

• Golf Membership
• Social Membership
• Dining Membership
• Weddings
• Golf Tournaments
• Event Spaces and Catering
• Indoor Hitting Center and Golf Simulators
• Golf Instruction and Club Fitting
• Golf Shop

Quantifiable outcome

• MGA Member Club of the Year recognition for course quality, clubhouse management, and contributions to golf
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wise Swim SchoolminorStrategic or Co-development PartnerBrackett's Crossing Country Club partnered with Wise Swim School to coordinate the Summer Instructional Swim program. The program follows the same approach delivered since 1990, with students receiving instruction in Freestyle, Backstroke, Breaststroke, and Butterfly in small graded classes with peers of similar ability and age.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Invited (ClubCorp parent): Large multi-club operator (formerly ClubCorp) running hundreds of private membership clubs across the U.S. Provides benchmark for multi-club country club operations, membership programs, and event-hosting economics, but operates at portfolio scale rather than a single-club operator like Brackett's.

Direct peers

• Prestwick Golf Club: Private member-owned country club in Woodbury, MN (east metro) with championship golf, pool, dining, and family programming. Closely comparable model and target demographic to Brackett's Crossing.
• Edina Country Club: Private member country club in Edina, MN offering golf, pool, dining, and family programming. Comparable full-service private club operating in the same Twin Cities south-metro competitive set.
• Interlachen Country Club: Private member-owned country club in Edina, MN with a William Flynn-designed championship golf course, family programming, and event-hosting capabilities. Closest direct comparison in the Twin Cities market for full-service private club operations.
• Minikahda Club: Historic private club in Minneapolis with golf, dining, and social amenities serving member families. Directly comparable membership structure and event-hosting model in the same metropolitan area.
• Hazeltine National Golf Club: Premier private golf club in Chaska, MN (southwest of the Twin Cities). Comparable championship-course country club model with member families, USGA event hosting pedigree, and similar south-metro demographic positioning.
• Golden Valley Golf & Country Club: Private member country club in Golden Valley, MN with golf course, clubhouse, and member amenities. Direct Twin Cities comparable in club model, family programming, and event offerings.

Regional players

• Troy Burne Golf Club: Public-access championship golf course in Hudson, WI just east of the Twin Cities. Comparable course-quality positioning and golf-tournament hosting in the same regional market, but operates as a daily-fee facility rather than a private membership club.

Others

• Golftec: National chain of golf instruction and club-fitting studios using launch monitors and simulators. Operates as an outsourced alternative to the in-house Performance Center at Brackett's Crossing and competes for lesson and fitting revenue in the same market.

Emerging players

• Topgolf: Tech-enabled golf entertainment venue chain with locations in the Twin Cities. Targets casual golfers and non-golfers with simulators, food, and events; an emerging alternative for entertainment spend that competes for the same consumer leisure dollars and event bookings.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@brackettscrossingcountrycl805
• Facebookfacebook.com/brackettsccc
• LinkedInlinkedin.com/company/brackett's-crossing-country-club
• Instagraminstagram.com/brackettscrossingcc
• TikToktiktok.com/@brackettscrossing
• Pinterestpinterest.com/brackettscrossing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brackett's Crossing Country Club