WFOR | CBS Miami

What WFOR | CBS Miami does

WFOR-TV, operating under the consumer brands CBS Miami and CBS News Miami, is a CBS-affiliated owned-and-operated broadcast television station serving the Miami-Fort Lauderdale television market (Nielsen DMA #16). The station delivers local news, weather (via the proprietary NEXT Weather forecasting and radar system), sports coverage of all major Miami-area professional and college franchises, public affairs programming (Facing South Florida), and community journalism segments (Miami Proud, Neighbors 4 Neighbors) across Miami-Dade, Broward, and Monroe counties — a coverage area spanning more than three million South Florida residents. The underlying technology stack combines traditional over-the-air broadcast infrastructure on channel 4 with digital streaming capabilities, including a dedicated mobile application for iOS and Android, the CBS News 24/7 live streaming channel, and integration with the Paramount+ subscription platform.

The business is wholly owned by CBS Broadcasting Inc., a private subsidiary of Paramount Global (formed through the 2019 Viacom-CBS merger), with CBS Broadcasting Inc. tracing its corporate lineage to the 1927 founding of the Columbia Phonographic Broadcasting System. WFOR itself was acquired by CBS Corporation in 1995. Because viewers receive the broadcast signal free-to-air, the station generates no direct consumer subscription revenue; instead, the entire revenue base is composed of advertising sold to local and national advertisers — split across traditional television ad spots and digital advertising on cbsnews.com/miami (display, video pre-roll, sponsored content, branded packages). Distribution is deliberately multi-channel: over-the-air broadcast, CBS News 24/7 streaming, Paramount+, mobile app, email newsletters, podcasts, and active social media presences on Facebook, X, Instagram, and YouTube. Customer segments are diversified across the general South Florida audience, weather-conscious viewers (especially during hurricane season), sports fans, and politically engaged citizens — with no single segment representing a contracted or named anchor customer.

Name

WFOR | CBS Miami

Legal name

CBS Broadcasting Inc.

Website

https://cbsmiami.com

Company type

Private

Founded year

1927

Operating status

Operating

Short description

WFOR-TV (CBS Miami / CBS News Miami) is an owned-and-operated CBS broadcast station in the Miami-Fort Lauderdale market (DMA #16), delivering local news, NEXT Weather, sports, and community journalism to over three million South Florida residents across Miami-Dade, Broward, and Monroe counties via broadcast, streaming, mobile, and social platforms.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local television news
• Broadcast journalism
• Weather forecasting
• Sports coverage
• Community journalism

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Traditional broadcast advertising including commercials, ad spots during news programming, sports coverage, and weather segments. Revenue generated from local and national advertisers reaching the South Florida television audience.
2. Digital Advertising: Online advertising on cbsnews.com/miami including display ads, video pre-roll, sponsored content, and digital marketing packages for advertisers targeting the Miami online audience.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

WFOR-TV (CBS Miami) is a local CBS-affiliated broadcast television station serving Miami-Dade, Broward, and Monroe counties in South Florida. It delivers local news, NEXT Weather forecasting, sports coverage, and community journalism through over-the-air broadcast on channel 4, 24/7 streaming, mobile apps, and social media. The station also produces local programming such as Facing South Florida and Miami Proud.

Product overview

CBS Miami is a local CBS television station serving the Miami metropolitan area, operated under the WFOR-TV call letters. The station operates as a regional news platform offering a unified content ecosystem that combines broadcast television with digital streaming. The core product portfolio includes CBS Miami News for breaking local coverage, NEXT Weather for meteorology and hurricane tracking, CBS News Miami Live Streaming for 24/7 digital coverage, and Miami Sports Coverage for local team sports. The station also produces Facing South Florida, a local public affairs program. The offering is a broadcast-plus-digital hybrid with the CBS News Miami streaming service providing continuous content alongside traditional broadcast programming, unified under the CBS News brand umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• NEXT Weather: Proprietary weather forecasting brand and system used by CBS Miami for local weather coverage.
• Facing South Florida
• Miami Proud
• Neighbors 4 Neighbors

Products and services

• CBS Miami News Local news coverage for the Miami area including breaking news, local stories, politics, consumer news, health, and community journalism for South Florida residents.
• NEXT Weather Local weather forecasting and severe weather coverage including hurricane tracking, NEXT Weather Radar, and tropical storm updates designed for South Florida's unique tropical climate.
• CBS News Miami Live Streaming Continuous 24/7 streaming news channel providing live coverage of breaking news, weather, traffic, and sports for the Miami area and beyond.
• Miami Sports Coverage Comprehensive local sports coverage including Miami Dolphins, Miami Heat, Florida Panthers, Miami Marlins, Inter Miami CF, Miami Hurricanes, and high school sports for South Florida sports fans.
• Facing South Florida Local public affairs program covering Florida state politics, state budget issues, and political commentary for South Florida politically engaged viewers.
• Miami-Dade, Broward, and Monroe County News Dedicated local news coverage specific to Miami-Dade County, Broward County, and Monroe County for residents in each region.

Quantifiable outcome

• Provides community journalism coverage for over 3 million South Florida residents across Miami-Dade, Broward, and Monroe counties

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WLTV Univision Miami: Spanish-language network affiliate serving Miami's large Hispanic population. Competes for both viewers and advertisers in a market where bilingual/multicultural reach is strategically important.
• WTVJ NBC Miami: Direct competitor as the NBC network-affiliated local TV station in the Miami-Fort Lauderdale market. Operates with the same broadcast-plus-digital model, covering the same geographic audience and competing for the same local ad dollars.
• WSVN FOX Miami: FOX-affiliated local TV station in the Miami market with a strong local news and weather brand. Competes head-to-head with WFOR for news audiences and advertiser spend in Miami-Dade, Broward, and Monroe counties.
• WPLG Local 10 (ABC Miami): ABC network affiliate serving the Miami-Fort Lauderdale DMA with parallel local news, weather, and sports coverage. Directly competes with WFOR for advertisers, viewers, and sports broadcast rights in the same market.

Broad incumbents

• Tegna: Owner of a portfolio of local network-affiliated stations across mid- and large-sized US markets. Represents the broader local-TV-station operating model that WFOR fits within as a major-market affiliate.
• Sinclair Broadcast Group: Major US station group operating numerous network-affiliated local TV stations. Competes indirectly via shared advertising sales platforms and national content distribution, shaping the competitive landscape for affiliates including WFOR.
• WCBS-TV CBS New York: CBS-owned-and-operated flagship local station serving the New York DMA. Closest direct analogue within the same CBS network for content, branding, and operational model at a larger scale.
• NBCUniversal Owned Television Stations: Division of NBCUniversal that owns and operates NBC-affiliated local stations in major markets. Direct competitive counterparty to CBS O&O operations in the local broadcast news ecosystem.
• Nexstar Media Group: Largest US owner of local TV stations and a broader incumbent in the network-affiliate broadcasting space. Operates competing affiliates in other DMAs and shapes the economics of local broadcast advertising nationwide.

Emerging players

• Miami Herald / McClatchy local digital news: Leading regional digital news outlet competing for Miami-area news audiences and digital ad budgets. Represents the digital-native competitive threat that local TV stations like WFOR must defend against in audience attention and ad spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CBSMiami
• YouTubeyoutube.com/@CBSMiami
• Facebookfacebook.com/CBSMiami
• Instagraminstagram.com/cbsmiami
• LinkedInlinkedin.com/company/cbs-miami

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WFOR | CBS Miami