VetMatrix
VetMatrix is a US-based digital marketing platform, built under the iMatrix brand within the Internet Brands portfolio, that delivers subscription websites, SEO, Google ads, reputation management, telemedicine, and related SaaS tools to independent and multi-location veterinary practices.
- Company typePrivate
- Founded-
- HeadquartersEl Segundo, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What VetMatrix does
VetMatrix, legally operated under MH Sub I, LLC dba Internet Brands and branded alongside its parent iMatrix, is a US-based provider of digital marketing services and SaaS tools purpose-built for veterinary practices. Its core technology is a veterinary-specific website platform integrated with the proprietary Pet Nexus client portal, supplemented by a modular add-on stack covering SEO, Google-targeted ads, reputation management, online booking, directory listings, telemedicine, social media marketing, patient relationship management, eCommerce, patient education, photo/video production, online bill pay, and an AI Search Optimizer. The company operates as a Google Premier Partner and claims 18+ years of veterinary vertical experience, with reported customer outcomes of 4+ million patients delivered and an average of 60+ leads per month per client.
The business model is primarily subscription-based, structured around tiered monthly marketing plans starting at $99 with à la carte add-on modules, plus one-time professional services such as photo and video shoots. Go-to-market is sales-led: a US-based inside sales team fields phone and website consultation requests, supported by dedicated account managers who conduct strategy sessions and monthly check-ins. Target customers are predominantly independent and multi-location small-to-mid-market veterinary practices in the United States, with secondary segments for emergency clinics and mobile veterinarians. Distribution is reinforced through formal endorsements from veterinary industry organizations including VHMA, VBMA, Fear Free Pets, and Snowgoose Veterinary Consulting.
VetMatrix is one of three vertical brands operating under iMatrix (the others being chiropractic and eye care), all of which sit within the Internet Brands portfolio, providing shared infrastructure and corporate backing. Revenue, headcount, and funding data are not disclosed; the company is privately held with no venture capital funding rounds reported.
VetMatrix firmographics
Firmographics- Name
- VetMatrix
- Legal name
- MH Sub I, LLC
- Website
- https://vetmatrix.com
- Company type
- Private
- Operating status
- Operating
- Short description
- VetMatrix is a US-based digital marketing platform, built under the iMatrix brand within the Internet Brands portfolio, that delivers subscription websites, SEO, Google ads, reputation management, telemedicine, and related SaaS tools to independent and multi-location veterinary practices.
- Ownership category
- akta.pro rank
VetMatrix industry classification
Industry- Product category
- Veterinary Practice Marketing Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)
- akta.pro secondary industries
- Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD), Multi-site/Corporate Group Operations Platforms (Franchise/MSO Tools, Standardization) (HLAMAGAM), Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)
Keywords
Where VetMatrix is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VetMatrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Marketing Plans: Monthly subscription-based veterinary marketing plans with tiered pricing, including website hosting, SEO, reputation management, social media coordination, and various marketing tools. Plans range from entry-level to comprehensive packages tailored to practice needs.
- Professional Services: One-time services including photo shoots, video production, and custom content creation for veterinary practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan starting at $99/month for basic veterinary marketing needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
VetMatrix product offering
Product offeringCore offering
VetMatrix provides veterinary-focused websites and digital marketing services to U.S. veterinary practices, delivered through its proprietary iMatrix web platform and sold primarily as tiered monthly subscription plans. The core SaaS product is a veterinary-tailored website with built-in analytics, appointment booking, and lead follow-up, augmented by add-on marketing modules such as SEO, targeted Google ads, reputation management, online booking, directory listings, telemedicine, social media marketing, patient relationship management, and online store/bill pay functionality.
Product overview
VetMatrix (operating as iMatrix) is a veterinary-specific digital marketing platform offering a modular SaaS solution. The core offering is Veterinary Websites, a professionally designed, industry-tailored web platform with built-in analytics and appointment booking capabilities. This core is supplemented by multiple add-on modules including SEO, AI Search Optimizer, Targeted Ads, Reputation Management, Online Booking, Directory Listings, Telemedicine, Social Media Marketing, Patient Relationship Management, Online Store, Patient Education, Photo/Video Production, Online Bill Pay, and client portal tools like Pet Nexus. The company operates on a tiered pricing model starting at $99 and is positioned as a Google Premier Partner with over 18 years of industry experience serving veterinary practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Veterinary Websites Professionally designed, veterinary-tailored website platform with full visibility, reporting, a website analytics dashboard, online appointment booking, and lead follow-up capabilities, marketed to U.S. veterinary practices as the core of the VetMatrix service bundle.
- Photo and Video Production Professional photo and video shoot services that produce high-quality visual content to showcase veterinary practices for use across their website and marketing channels.
- Telemedicine Virtual consultation platform that enables veterinarians to see pet patients outside office hours through secure video consultations, supporting after-hours and remote care delivery.
Quantifiable outcome
- 4+ million patients delivered to clients' websites
- +2 more outcomes
Companies that use VetMatrix
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
VetMatrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VetMatrix partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Snowgoose Veterinary ConsultingminorSnowgoose Veterinary Consulting endorses VetMatrix services as a trusted veterinary marketing provider. Featured as a trust endorsement on the VetMatrix website alongside other major veterinary organizations.
- Veterinary Hospital Managers Association (VHMA)coreVHMA, a leading professional organization for veterinary hospital managers, endorses VetMatrix as a trusted marketing partner. This is a flagship endorsement relationship for VetMatrix in the veterinary industry.
- Fear Free PetsminorFear Free Pets endorses VetMatrix services, indicating confidence in their veterinary marketing solutions for practices following Fear Free handling techniques.
- Veterinary Business Management Association (VBMA)minorVBMA, a professional organization supporting veterinary business professionals, endorses VetMatrix as a trusted marketing partner for veterinary practices.
- GooglecoreVetMatrix (iMatrix) is a Google Premier Partner, bringing Google's best practices to veterinary marketing strategies. All veterinary marketing service account managers are Google Ads certified. This premier partner status provides access to Google's best practices and resources for client campaigns.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
VetMatrix competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
VetMatrix social profiles
Digital presenceVetMatrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
VetMatrix leadership team
Management profileNumber of profiles
VetMatrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VetMatrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VetMatrix
What does VetMatrix do?
VetMatrix provides veterinary-focused websites and digital marketing services to U.S. veterinary practices, delivered through its proprietary iMatrix web platform and sold primarily as tiered monthly subscription plans. The core SaaS product is a veterinary-tailored website with built-in analytics, appointment booking, and lead follow-up, augmented by add-on marketing modules such as SEO, targeted Google ads, reputation management, online booking, directory listings, telemedicine, social media marketing, patient relationship management, and online store/bill pay functionality.
Is VetMatrix a public or private company?
VetMatrix is a private company. It is classified as corporate owned and is currently operating.
When was VetMatrix founded?
VetMatrix was founded in -1.
Where is VetMatrix based?
VetMatrix is headquartered in El Segundo, United States, in the North America region.
How does VetMatrix make money?
Two revenue lines are on record. Subscription Marketing Plans are the primary driver. The others are professional Services.
Does VetMatrix have an API?
No public API is recorded for VetMatrix.
What industry is VetMatrix in?
VetMatrix's product category is Veterinary Practice Marketing Software. Its primary akta.pro industry code is HLAMAMAE, Veterinary Client Engagement & Marketing (CRM, Reminders, Portals), with a secondary code of HLAMAGAD, Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist). Its SIC code is 7372.