Winn Hotel Group Ab

What Winn Hotel Group Ab does

Winn Hotel Group AB is a privately held Swedish hotel management company headquartered in Gävle, founded in 1991 in Haninge. The company operates 13 hotels across eight Swedish counties under a multibrand franchise strategy, partnering with Radisson Hotel Group (Radisson Blu Metropol Helsingborg, Radisson Blu Uppsala, Radisson Blu Riverside Göteborg) and Strawberry (Quality Hotel Winn Haninge, Home Hotel Uppsala, Home Hotel Carlscrona, Home Hotel Bergmästaren Falun, among others). In addition to franchised operations, Winn directly owns and operates a small set of hotel real estate assets, including Clarion Hotel Winn Gävle, Högbo Brukshotell & Spa, Lundsbrunn Resort & Spa, Såstaholm Hotell & Konferens, and Home Hotel Uppsala, providing real estate leverage alongside operating income.

The group's go-to-market combines franchise-driven distribution (global/Nordic loyalty programs and booking platforms of Radisson Hotel Group and Strawberry) with direct-to-consumer marketing through its corporate website, LinkedIn, Facebook, and PR via MyNewsDesk. Revenue is generated primarily from hotel room rentals, supplemented by F&B (restaurants, bars), conference and event hosting, and spa/wellness services. Ancillary revenue streams include Winn Wine and Food AB (a 2017-founded wine import subsidiary targeting ~one-third of restaurant wine lists) and centralized training via Winn Business School. The customer base spans individual and business travelers horizontally across Sweden, with a secondary corporate/MICE segment for conferences and events.

The business is operated through a holding structure with a separate operating subsidiary for each hotel property, alongside property-owning entities (Winn Property Development AB, multiple Fastighet AB subsidiaries) and the technology-adjacent Software Hotel AB. Ownership is concentrated: HI Capital AS held 37.8% as of December 31, 2021, with Investment AB R. Erikson (21.2%), Engco Invest AB (12%), and Hotelieren AB (11.6%) as additional major shareholders. FY2024 revenue was 759 million SEK with a result after financial items of 12 million SEK, and the company employs approximately 1,000 people. The 'Winn Inside' culture and PEGA values (Personality, Engagement, Joy, Business acumen), reinforced by Winn Business School, are positioned internally as the primary differentiator versus brand affiliation.

Name

Winn Hotel Group Ab

Legal name

Winn Hotel Group AB

Website

https://winn.se

Company type

Private

Founded year

1991

Operating status

Operating

Short description

Winn Hotel Group AB is a privately held Swedish hotel company operating 13 hotels across Sweden under franchise agreements with Radisson Hotel Group and Strawberry, including directly owned properties, serving individual travelers and corporate clients with approximately 1,000 employees.

Ownership category

akta.pro rank

Product category

Hotel Operations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Select-Service Hotels (THAGABAD), Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel management services
• Franchise hotel operations
• Conference and event venues
• Spa resort hospitality
• Restaurant and catering services

Headquarters

HQ city

Gävle

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel room revenue: The group operates 13 hotels across Sweden under franchise agreements with Radisson Hotel Group and Strawberry, generating primary revenue from room rentals to individual and business travelers.
2. Restaurant and event services: Restaurants, bars, spa, and conference services at owned and managed hotels contribute additional revenue from F&B sales, event hosting, and ancillary services.
3. Winn Wine and Food import: The group's own import company, Winn Wine and Food AB (founded 2017), hand-selects and imports wines for use in the group's restaurant operations, aiming for approximately one-third of wines on restaurant wine lists to come from the company's own imports.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Winn Hotel Group owns, operates, and develops 13 hotels across Sweden under a multibrand franchise strategy with Radisson Hotel Group and Strawberry (formerly Choice Hotels Scandinavia), plus three company-owned hotel properties. The group generates revenue from hotel room rentals, restaurants and bars, conference and event facilities, spa services, and a wine import subsidiary (Winn Wine & Food).

Product overview

Winn Hotel Group is a Swedish hotel management company that owns, operates and develops hotels across Sweden. The company operates under a multibrand strategy with franchise agreements with Radisson Hotel Group (Radisson Blu Riverside, Radisson Blu Metropol, Radisson Blu Uppsala) and Strawberry (Quality Hotel Winn Haninge, Clarion Collection Hotel). The company also owns three properties directly: Clarion Hotel Winn in Gävle, Såstaholm Hotell & Konferens in Täby, and Home Hotel in Uppsala. Supporting operations include Winn Wine & Food (wine import company) and Winn Business School (internal training academy).

Differentiator

Problem solved

Functional benefit

Brands

• Winn Business School: Internal training academy for employee development, offering various educational programs including leadership, creativity, rhetoric, and self-knowledge courses.

Products and services

• Radisson Blu Metropol Hotel Helsingborg Hotel property operated under franchise agreement with Radisson Hotel Group, located in Helsingborg, Sweden.
• Radisson Blu Uppsala Hotel property operated under franchise agreement with Radisson Hotel Group, located in Uppsala, Sweden.
• Radisson Blu Riverside Hotel Göteborg Hotel property operated under franchise agreement with Radisson Hotel Group, located in Göteborg, Sweden.
• Quality Hotel Winn Haninge Hotel property operated under franchise agreement with Strawberry (formerly Choice Hotels Scandinavia), located in Haninge, Sweden.
• Home Hotel Uppsala Hotel property operated under franchise agreement with Strawberry, located in Uppsala, Sweden. The property was converted to a hotel in 2002.
• Clarion Hotel Winn Gävle Owned hotel property in Gävle, built in 1984, 13,588 sqm, 5 floors with sauna, relax, gym, pool, restaurant and conference facilities.
• Högbo Brukshotell & Spa Owned hotel and spa property in Gävle, Sweden.
• Lundsbrunn Resort & Spa Owned resort and spa hotel property in Sweden.
• Såstaholm Hotell & Konferens Owned hotel and conference property in Täby, Sweden, with sauna, relax, and restaurant facilities.
• The Dock (Södertälje) Hotel property operated under franchise agreement, located in Södertälje, Sweden.
• Winn Wine & Food Wine import and F&B distribution company established in 2017, handpicking wines for hotel restaurants and training staff in wine knowledge.
• Winn Business School In-house business academy providing employee development through tailored training programs including talent programs, trainee programs, and wine & food education.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Radisson Hotel GroupcoreChannel Partner/ Reseller/ DistributorWinn Hotel Group operates Radisson Blu Metropol (Helsingborg), Radisson Blu Uppsala, and Radisson Blu Riverside (Göteborg) under franchise agreements with Radisson Hotel Group. The partnership provides global brand recognition, Radisson Rewards loyalty program, global distribution systems, and joint marketing platforms.
• Strawberry (formerly Choice Hotels Scandinavia)coreChannel Partner/ Reseller/ DistributorWinn Hotel Group operates Quality Hotel Winn Haninge, Home Hotel Uppsala, Home Hotel Carlscrona, and other properties under franchise agreements with Strawberry. The partnership provides Nordic brand distribution, Strawberry's loyalty program, and shared marketing resources.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Pandox: Swedish-listed hotel real estate company that owns and leases hotel properties across the Nordics and Europe, often leasing them back to operators like Strawberry, Scandic, and Radisson. Comparable through its hotel-property ownership overlap and Nordic focus, though its model is asset-heavy real estate rather than operations.

Direct peers

• Elite Hotels of Sweden: Privately held Swedish hotel chain operating full-service city and resort hotels under the Elite Hotels brand across Sweden. Comparable in being a domestically focused, multibrand operator with a mix of owned and leased real estate, and similar target customers (corporate, MICE, leisure).
• Profil Hotels: Swedish hotel group operating independently branded full-service and conference hotels (e.g., ProfilHotels Operateraren, ProfilHotels Richmond). Directly comparable in targeting Swedish regional corporate and MICE demand with mid-scale full-service properties.
• Nordic Hotels & Resorts: Nordic hotel management company operating full-service and boutique hotels across Scandinavia under multiple brands. Comparable as a multibrand operator with similar guest profile and conference/event focus, including resort-style properties.
• Radisson Hotel Group: Global multi-brand hotel group (Radisson Blu, Radisson, Radisson RED, Park Inn, etc.) that franchises three of Winn's properties (Radisson Blu Metropol Helsingborg, Radisson Blu Uppsala, Radisson Blu Riverside Göteborg). Direct peer in operating model and brand standards, with significantly larger geographic reach and loyalty infrastructure.
• Strawberry (Nordic Choice Hotels): Swedish/Nordic hotel chain operating Quality, Clarion, Home Hotel, Clarion Collection, and Comfort Hotel brands. Both a franchisor of Winn (for Quality Winn Haninge, Home Hotel Uppsala, Home Hotel Carlscrona) and a direct competitor in the same mid- and full-service segments across Sweden.
• Svea Hotell & Restaurang (Svea Hotels): Swedish family-owned hotel operator running several full-service and conference hotels across Sweden. Comparable as a domestically focused multibrand hotel operator serving overlapping Swedish regional and corporate markets.
• First Hotels: Norwegian-rooted hotel chain with a significant presence in Sweden and the Nordics, operating full-service and select-service properties. Comparable as a regional multibrand operator serving similar corporate and leisure demand in overlapping Swedish markets.
• Scandic Hotels Group: Largest Nordic hotel operator with a broad portfolio of full-service and select-service hotels across Sweden, Norway, Finland, and the Baltics. Most directly comparable to Winn in business model, customer base (leisure + corporate/MICE), and franchise/management mix, but at materially greater scale.

Regional players

• Thon Hotels: Large Norwegian hotel chain with selective Swedish presence, operating full-service city hotels and conference properties. Comparable in business mix (city + MICE) and brand architecture, though primarily competing in Norway rather than Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/winnhotelgroup
• LinkedInlinkedin.com/company/winn-hotel-group-ab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winn Hotel Group Ab