Vinabonus Gmbh

What Vinabonus Gmbh does

Vinabonus GmbH is a family-owned wine importer and wholesaler headquartered in Kassel, Germany, specializing exclusively in premium wines from New Zealand. Founded in 2014 by Hilmar Naubert (Managing Director) and Petra Naubert after a two-year stay in New Zealand, the company operates a curated portfolio of more than 20 New Zealand wineries, including Ata Rangi, Te Mata Estate, Stonyridge, Dry River, Rippon, and Spy Valley, many under exclusive or primary German distribution arrangements. The business maintains a company-owned warehouse near Hamburg from which it ships daily to trade customers across Germany, Austria, Switzerland, and other European countries.

The commercial model is direct B2B import and wholesale: the company purchases wine from New Zealand producers and resells to gastronomy, hotels, catering operators, specialist wine retailers, and wine traders at quote-based wholesale pricing (requiring VAT registration from buyers). Customer acquisition is sales-led and event-driven, relying on ProWein trade fair presence, organized wine tasting events, and staff training sessions, supported by a German-language website, a recurring trade newsletter, and a Facebook page. The company offers no technology platform or digital product; its offering is the physical wine portfolio plus tasting and education services.

Revenue is generated through the margin between NZ winery purchase price and German/DACH wholesale sale price, with pricing provided on request rather than via public price lists. The company is entirely bootstrapped and founder-owned, with 1-10 employees, no external investors, and no disclosed funding rounds. Distribution is direct, with no third-party resellers in its primary channel.

Name

Vinabonus Gmbh

Legal name

vinabonus GmbH

Website

https://vinabonus.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinabonus GmbH is a family-owned Kassel-based wine importer and wholesaler that exclusively imports premium New Zealand wines from 20+ wineries and distributes them directly to gastronomy, hotels, catering, and wine trade customers across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine Import and Wholesale: The company operates as a wine wholesaler and direct importer, purchasing wines from New Zealand wineries and reselling to gastronomy, hotels, catering companies, and wine traders in Germany, Austria, Switzerland, and other European countries. Revenue is generated through the margin between import purchase price and wholesale sales price.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Vinabonus GmbH is a family-run wine wholesaler and direct importer that exclusively imports premium wines from a curated portfolio of more than 20 New Zealand wineries and resells them to gastronomy, hotels, catering companies, wine traders and specialist retailers across Germany, Austria, Switzerland and other European countries. The company operates its own warehouse near Hamburg for daily shipments, complemented by wine tasting events and staff training for trade customers.

Product overview

Vinabonus GmbH is a family-run wine wholesaler and direct importer specializing exclusively in premium New Zealand wines. Founded in 2014 and led by Managing Director Hilmar Naubert, the company imports directly from selected New Zealand wineries, stores wines in their own warehouse near Hamburg, and supplies customers in Germany, Austria, Switzerland, and other European countries. The product portfolio consists of 22 carefully selected New Zealand wine brands distributed to the gastronomy, hotel, catering, and wine trade sectors, complemented by wine tasting events and training services. Key wine brands include Ata Rangi, Te Mata Estate, Stonyridge, Rippon, Dry River, Palliser Estate, Spy Valley, and various other acclaimed New Zealand wineries from regions including Marlborough, Martinborough, Hawke's Bay, Central Otago, Nelson, and Waiheke Island.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Under 1% market share for New Zealand wines in Germany creates significant growth opportunity

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New Zealand Wineries (Portfolio of 20+ Wineries)coreChannel Partner/ Reseller/ Distributor · 1 January 2014Vinabonus serves as exclusive or primary German distributor for a curated portfolio of 20+ New Zealand wineries including Ata Rangi, Auntsfield Estate, Bilancia, Brightwater Gravels, Dry River, Framingham, Lawson's Dry Hills, Mahi, Man O' War, No.1 Family Estate, Nuala Wines, Palliser Estate, Paritua, Quartz Reef, Rippon, SHEILD Wines, Spy Valley, Stonyridge, Te Mata Estate, te Pa Wines, Te Whare Ra, and Tony Bish Wines. The company maintains close relationships with these wineries for direct imports.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/vinabonus
• LinkedInlinkedin.com/company/vinabonus-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinabonus Gmbh