Académie du Coaching

What Académie du Coaching does

Académie du Coaching is a Paris-based private training organization founded in 2003 by François Délivré and François Souweine, recognized pioneers of professional coaching in France. Since June 2020 it has operated under the presidency of Marie-Hélène Dini as part of Groupe Ulysse, a diversified group that also includes MHD Formation and Formités. The company delivers a four-block "Devenir Coach Professionnel" certification program leading to France Compétences' RNCP Coach Professionnel credential (code 39614), alongside complementary modules in team coaching, AI integration, and management co-responsibility, plus collective supervision services and a VAE (Validation des Acquis de l'Expérience) pathway. Core delivery is in-person at its Paris 13th arrondissement headquarters (10 rue des Terres au Curé), supplemented by selective e-learning components. The school claims over 900 alumni with internal habilitation, a 4.5/5 satisfaction rate for 2023, 98% employment integration at six months, and an average graduate income of €58,421 post-training.

The business model is professional services revenue from tuition-based certification programs, short-format specialized modules, supervision sessions, and VAE accompaniment, with CPF (Mon Compte Formation) public financing eligibility. Go-to-market is sales-led, combining free "Soirées Rencontres" discovery evenings, one-on-one counseling exchanges, application dossiers, and individual interviews with promotion directors. The offering is anchored by the AQUEDUC alumni association (600+ certified coaches), ongoing blog and podcast content marketing, and active memberships in EMCC France, SFCoach, and SIMACS. Commercial relationships are structured around individual B2C enrollment rather than enterprise SaaS contracts; no pricing is publicly disclosed. Operating geographies are limited to France, with no international expansion evident.

Name

Académie du Coaching

Legal name

Académie du Coaching

Website

https://academie-coaching.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Académie du Coaching is a Paris-based private coaching school founded in 2003 that delivers a four-block RNCP-certified professional coach training program, supplementary modules, supervision, and VAE pathways to executives, career changers, HR professionals, and internal coaches in France.

Ownership category

akta.pro rank

Product category

Professional Coaching Training and Certification

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

Keywords

• Professional coaching training
• Executive coaching certification
• Coach supervision services
• RNCP certification program
• Team coaching training

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional coaching certification training: The academy generates revenue through tuition fees for its professional coaching certification program (Formation Devenir Coach Professionnel), structured in 4 blocks leading to RNCP certification. Additional revenue comes from supervision sessions, short-format training modules (e.g., team coaching bloc), and VAE (Validation des Acquis de l'Expérience) accompaniment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Académie du Coaching delivers an in-person, multi-block professional coaching certification program (Formation Devenir Coach Professionnel) leading to the RNCP 39614 "Coach Professionnel" title, alongside collective supervision services for practicing coaches and complementary specialized modules (team coaching, management and co-responsibility, VAE accompaniment, AI integration). Training is delivered primarily at the Paris campus by practicing professional coaches, with small group sizes and a learn-by-doing pedagogy centered on coach posture, supplemented by an active 600+ member alumni association (AQUEDUC).

Product overview

Académie du Coaching operates as a unified training institution offering professional coaching certification primarily through its main 'Devenir Coach Professionnel' program, which is structured in 4 blocks leading to RNCP certification. The offering portfolio includes complementary specialized modules (Team Coaching, AI Integration, Management and Co-responsibility), VAE for experienced professionals seeking certification through prior experience validation, and supervision services for practicing coaches. The institution also provides alumni support through the AQUEDUC association (600+ members) and publishes thought leadership content via podcasts and blog. The programs are designed for working professionals seeking to develop coaching skills for executive and team environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation Devenir Coach Professionnel The flagship professional coaching certification program structured in four blocks, leading to the RNCP 39614 'Coach Professionnel' title, enabling graduates to deliver certified professional coaching interventions to executives and their teams. Designed for individuals pursuing a coaching career or adding coaching competencies to an existing practice, and eligible for CPF (Mon Compte Formation) funding.
• Supervision Collective supervision services that support and secure the practice of early-career coaches via group sessions led by experienced supervisors, helping young coaches refine ongoing accompaniments and develop good professional practices. Targeted at practicing professional coaches, particularly recent graduates.
• VAE Coach Professionnel Validation des Acquis de l'Expérience (VAE) accompaniment that enables experienced professionals to obtain the RNCP 39614 Coach Professionnel title by evidencing competencies acquired through prior practice, without completing the full certification program. Targeted at experienced practitioners seeking state-recognized credentialing.
• Formation Coaching d'Équipes Specialized team coaching training module, accessible independently, that develops expertise in analyzing and transforming group dynamics, fostering team cohesion, and accompanying shared leadership. Targeted at coaches and managers seeking to add team-coaching capability.
• Formation Management et Co-responsabilisation Management and co-responsibility training program that develops coaching skills within organizations, enabling participants to become an internal catalyst for positive change. Targeted at managers and internal coaches integrating coaching into management practice.

Quantifiable outcome

• 98% of graduates are employed in coaching at 6 months (promotion 2023)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• France CompétencescoreStrategic or Co-development PartnerFrance Compétences is the French national authority that manages the RNCP (Répertoire National des Certifications Professionnelles). The academy's Coach Professionnel certification is registered under RNCP code 39614. France Compétences oversees the certification framework and validates its alignment with national professional standards.
• EMCC France (European Mentoring and Coaching Council)coreStrategic or Co-development PartnerEMCC France is a leading professional coaching association. The academy is an active member and its president Marie-Hélène Dini is engaged in EMCC France activities. The academy's programs align with EMCC standards and facilitate graduate accreditation through EMCC.
• SFCoach (Société Française de Coach)coreStrategic or Co-development PartnerSFCoach is France's principal professional coaching association. Co-founder François Souweine is a full member and administrator. The academy maintains strong alignment with SFCoach standards and credentials, facilitating graduate membership.
• SIMACS (Syndicat Interprofessionnel de l'Accompagnement, du Coaching et de la Supervision)coreStrategic or Co-development PartnerSIMACS is the interprofessional union for coaching and supervision professionals in France. President Marie-Hélène Dini was the first president of SIMACS, which held the RNCP Coach Professionnel title (code 39614) across a network of 30 schools. The academy is a founding member of this network.
• AQUEDUCcoreOthersAQUEDUC is the association of certified coaches from Académie du Coaching, gathering 600+ alumni. It enables ongoing professional development beyond training through peer exchanges, supervision, and professional positioning support. It is an integral part of the academy's value proposition and student lifecycle.
• Mon Compte Formation (CPF)minorOthersThe academy's professional coaching certification program is eligible for financing through France's Mon Compte Formation (CPF) platform, enabling individuals to use accumulated training credits to fund enrollment.
• Groupe UlyssecoreOthersAcadémie du Coaching is part of Groupe Ulysse, led by president Marie-Hélène Dini. The group includes MHD Formation (coaching-focused training) and Formités (pedagogical engineering consulting). The academy is positioned as the premium certification brand within the group for coaching executives and senior managers in large French enterprises.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coaches Training Institute (CTI): One of the largest international coach training organizations (now part of Hexta), offering co-active coaching certifications globally; comparable as an established brand in the professional coach certification category with global reach.
• HEC Paris Executive Education: Premium French executive education provider offering leadership and coaching programs for senior managers; comparable as a high-end French training brand targeting the same corporate executive and senior manager audience.
• Coach U (now part of hexta): Long-established US-based coach training school offering comprehensive professional coach certification; comparable as a large incumbent in the professional coach certification space.
• iPEC Coaching: Large US-based ICF-accredited coach training and certification organization serving career changers and corporate clients internationally; comparable in certification-led business model and target audience of aspiring executive coaches.

Others

• EMCC France (European Mentoring and Coaching Council): Leading European professional coaching association that accredits coaches and training programs; comparable as the industry body whose standards shape the certification value Académie du Coaching relies on for graduate accreditation.
• SFCoach (Société Française de Coach): Principal French professional coaching association of which founder François Souweine is an administrator; comparable as the industry credentialing ecosystem that legitimizes Académie du Coaching's graduates in the French market.

Direct peers

• Linkup Coaching: Paris-based executive and professional coaching school offering certification and supervision programs; directly comparable as a French coach training competitor targeting career changers and corporate clients.
• Formités: Pedagogical engineering consulting firm founded in 2016 by Marie-Hélène Dini and part of Groupe Ulysse; operates adjacent to Académie du Coaching in the French professional coaching training ecosystem with overlapping customer base.
• MHD Formation: Sister training organization under the same parent Groupe Ulysse (led by Marie-Hélène Dini), focused on coaching and management training; directly comparable as a French coach training provider sharing the same corporate parent and overlapping curriculum.
• Axiales Coaching: French professional coaching training organization offering certification programs for executive and team coaching; comparable in target market (corporate executives, HR professionals) and product structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=GT7AfGeblr4&list=PLxkeJsLWCS40Qtdw4dfTOtFtwlSPREnls

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Académie du Coaching