Well Rooted Gardens

What Well Rooted Gardens does

Well Rooted Gardens is a family-owned landscape contracting company founded in 2007 by Joel Kayser and headquartered in Omaha, Nebraska. The firm provides design, installation, and maintenance services organized into five core offerings: Softscape Installations (plantings, trees, flowers, mulching), Hardscape Installations (outdoor living spaces, retaining walls, natural stone, drainage and erosion control), Grounds Management (routine maintenance, turf care, mowing, fertilization, weed control), Tree Care (growth training, injections, spraying, trimming, removal), and Consulting (plant health care, edible landscaping, guest speaking). Specialized techniques include Arbor Systems trunk injection for Emerald Ash Borer and other pests, with advertised two-year protection windows, and application of granular pre-emergent herbicides such as Dimension and Barricade. The customer base is primarily residential property owners, with commercial property owners as a secondary segment, all served through direct contracting within a defined Omaha-metro service area covering 11 named communities including Omaha, Elkhorn, Bennington, Blair, Fort Calhoun, Gretna, Valley, Ralston, La Vista, Papillion, and Bellevue.

The business operates on a project-based, quote-driven pricing model with no publicly disclosed rate card; customers contact the firm by phone, email, or website inquiry to receive custom estimates. Lead generation relies on the company website, blog content, Facebook, and Instagram, supplemented by word-of-mouth and the founder’s industry visibility through the Nebraska Nursery and Landscape Association (NNLA). The firm runs seven field crews overseen by an Operations Manager, with a leadership team that includes a dedicated lead hardscape salesman and multiple foremen responsible for softscape, hardscape, maintenance, treatment, and tree services. No software platform, mobile application, or API surface is offered, and the technology stack is exclusively horticultural rather than digital.

Workforce capability is the firm’s primary technical differentiator. Founder Joel Kayser holds two horticulture degrees and is one of only eight people in Nebraska to hold both Certified Arborist and Nebraska Certified Nurseryman credentials. Several team members carry sector-specific certifications including NCNLP, Licensed Pesticide Applicator, Segmented Retaining Wall Installer, and NAA Arborist certifications. The firm is privately held with no disclosed outside funding, no parent company, and no institutional investors; ownership is concentrated in the Kayser family, with Joel’s wife Cherie and five children actively involved in operations. The company has accumulated regional industry recognition including the 2023 Omaha Magazine Retaining Walls Winner and the 2025 NNLA Distinguished Nursery & Landscape Professional of the Year Award awarded to the founder.

Name

Well Rooted Gardens

Legal name

Well Rooted Gardens

Website

https://wellrootedgardens.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Well Rooted Gardens is a family-owned Omaha, Nebraska landscape contractor founded in 2007, providing design, hardscape, softscape, tree care, turf care, grounds management, and consulting services to residential and commercial property owners across 11 surrounding metro communities.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Agricultural Services (700)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Outdoor Kitchens & Living Space Build-Out (Softscape Integration) (HSAIABAH)

Keywords

• Landscape design
• Hardscaping services
• Tree care
• Grounds management
• Lawn maintenance

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Landscape Contracting Services: Service-based revenue from landscaping, hardscaping, softscaping, tree care, grounds management, and consulting services provided to residential and commercial property owners

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Well Rooted Gardens is a landscape contracting company that designs, installs, and maintains outdoor environments for residential and commercial properties. It delivers softscape installations (planting, mulching), hardscape installations (outdoor living, retaining walls, natural stone, drainage), grounds management (turf care, mowing, weed control, fertilization), tree care (trimming, removal, injections, growth training), and consulting services to property owners in the Omaha, Nebraska metropolitan area.

Product overview

Well Rooted Gardens is a landscape contracting company offering a comprehensive suite of landscaping services organized around five core offerings: Softscape Installations (living elements like plants, trees, flowers, mulching), Hardscape Installations (non-living structures including outdoor living spaces, retaining walls, natural stone, drainage systems), Grounds Management (routine maintenance, turf care, mowing, fertilization, weed control), Tree Care (trimming, removal, injections, growth training), and Consulting (expert advice on plant health, edible landscaping, and landscape design). The company uses a team-based approach with seven crews and provides services to residential and commercial clients in the Omaha, Nebraska area.

Differentiator

Problem solved

Functional benefit

Products and services

• Softscape Installations Installation of living landscape elements including plants, trees, flowers, planting, and mulching services for residential and commercial property owners.
• Hardscape Installations Installation of non-living landscape elements including outdoor living spaces, retaining walls, boulders and natural stone, and drainage and erosion control systems for residential and commercial properties.
• Grounds Management Routine landscape maintenance and turf care services including lawn mowing, weed control, fertilization, and seasonal cleanups for residential and commercial clients.
• Tree Care Comprehensive tree services including tree growth training, tree injections and spraying, and full tree trimming and removal for residential and commercial property owners.
• Landscape Consulting Expert landscape and tree care consulting services including plant health care advice, edible landscaping guidance, and guest speaker services for garden clubs and horticulture events.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nebraska Nursery and Landscape Association (NNLA)coreOthers · 1 January 2023Founder Joel Kayser elected to the NNLA Board of Directors in 2023. Joel serves as a committee member to test and certify future Nebraska Certified Nurseryman and Landscape professionals (NCNLP). This provides industry leadership and certification development involvement.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TruGreen: National lawn care provider offering fertilization, weed control, and turf management to residential customers through a branch network. Comparable on the turf care, pre-emergent weed control, fertilization, and aeration/overseeding services within Well Rooted Gardens' grounds management line.
• BrightView Landscapes: The largest commercial landscaping services company in the U.S., offering design-build, maintenance, and tree care across a national footprint. It is comparable as the broad incumbent spanning the same end-to-end service mix (hardscape, softscape, grounds management, tree care) that Well Rooted Gardens delivers at a regional scale.

Direct peers

• Yellowstone Landscape: Regional commercial landscape contractor providing landscape design, installation, irrigation, and maintenance across the Southeast and Midwest. Comparable as a similarly mid-sized, full-service landscape contractor operating in defined regional markets.
• The Grounds Guys: Franchise network offering residential and commercial landscape maintenance, lawn care, and snow services. Comparable on grounds management, turf care, and recurring service contracts targeting the same SMB/residential customer base as Well Rooted Gardens.
• LandCare: Commercial landscape maintenance company serving property managers, HOAs, and corporate sites across multiple U.S. regions. Comparable on grounds management, turf care, and recurring contracted maintenance - the recurring revenue segment of Well Rooted Gardens' offering.
• Ruppert Landscape: Mid-Atlantic-based commercial landscape services company offering landscape construction, tree care, turf management, and snow/ice services. Comparable as a similarly scaled full-service landscape contractor combining design/build with ongoing grounds management.
• Bartlett Tree Experts: Science-based tree care company offering arboriculture, plant health care, pruning, and removal services through a regional branch network. Comparable for the same combination of certified arborists, tree injections/spraying, trimming, and removal that comprise Well Rooted Gardens' tree care line.
• Lawn Doctor: Franchise lawn care company offering fertilization, weed control, and pest management to residential customers. Comparable on the turf care and lawn health services, including pre-emergent treatments and aeration, that Well Rooted Gardens bundles into grounds management.
• Davey Tree Expert Company: Employee-owned tree care and landscape services firm offering arboriculture, plant health care, and landscape management to residential and commercial clients. Comparable on the tree care and plant health care capabilities (including tree injections and spraying) that anchor Well Rooted Gardens' certified-arborist positioning.

Regional players

• Ashton Walden Turf & Tree Care: Regional lawn and tree care provider serving Oklahoma and surrounding markets with fertilization, weed/pest control, and tree services. Comparable on the combined turf + tree care service model and certified-applicator approach, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WellRootedGardensOmaha
• Instagraminstagram.com/wellrootedgardens
• LinkedInlinkedin.com/company/well-rooted-gardens

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Well Rooted Gardens