femfitlife

Women's Fitness Coaching Servicesfemfitlife.com.au

FEMFITLIFE is a women-focused fitness coaching business founded in 2019 and operated by sole-coach Kylie Papazoglou from Zuccoli, Northern Territory, Australia. It delivers personalised online coaching via a proprietary app and subscription membership (Strong Women's Academy), in-person studio training, and digital products including a 30-day kettlebell course and nutrition eBooks.

Company typePrivate
Founded2019
HeadquartersDarwin, Australia
Headcount1–10
GTM typeB2C
OfferingServices

What femfitlife does

FEMFITLIFE is a privately held, founder-operated women's fitness coaching business established in 2019 and domiciled in Zuccoli, Northern Territory, Australia. The company delivers personalised fitness, nutrition, and lifestyle coaching primarily through its proprietary FEMFITLIFE Fitness App, supplemented by a private in-person studio in Zuccoli and Zoom-based sessions. The core commercial offering is the Strong Women's Academy, a $197-per-month subscription membership combining 4-week program updates, weekly check-ins, 24/7 coach messaging, a private Facebook community, monthly meal plans, and live webinars. Secondary revenue streams include the Her Kettlebell Era 30-day course ($97 one-time, delivered via PT Distinction) and a direct-to-consumer eBook storefront of nine-plus nutrition titles priced $9.99 to $35.

The business serves a primary customer segment of busy Australian women — including those navigating menopause, midlife changes, pregnancy, and post-partum recovery — who seek a holistic approach to strength, nutrition, stress reduction, and hormone balance. Sub-brands target adjacent cohorts: FEMFITMAMA for expectant mothers, Her Kettlebell Era for beginner kettlebell users, and FEMFITQUICKIES as a free lead magnet. The proprietary technology stack consists of the FEMFITLIFE app for program delivery and coach communication, integrated with Facebook Messenger and a private Facebook group for community and 24/7 messaging; course delivery depends on the third-party PT Distinction platform.

The go-to-market is community-led and primarily organic: free quickie workouts, a free phone consultation, email capture, and testimonial-driven demand generation, with website inquiry and direct app enrollment as the conversion path. The customer base is described as "hundreds of women," heavily concentrated in the Northern Territory (Darwin, Zuccoli, Jabiru). Revenue mechanics rest on a high-LTV subscription core, supplemented by lower-touch digital products, with the entire operation delivered by a single founder-coach (Kylie Papazoglou), creating an obvious scale ceiling absent structural change.

femfitlife firmographics

Firmographics

Name: femfitlife
Legal name: FEMFITLIFE
Website: https://femfitlife.com.au
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 1–10 employees
Short description: FEMFITLIFE is a women-focused fitness coaching business founded in 2019 and operated by sole-coach Kylie Papazoglou from Zuccoli, Northern Territory, Australia. It delivers personalised online coaching via a proprietary app and subscription membership (Strong Women's Academy), in-person studio training, and digital products including a 30-day kettlebell course and nutrition eBooks.
Ownership category
akta.pro rank

femfitlife industry classification

Industry

Product category: Women's Fitness Coaching Services
NAICS: Sports and Recreation Instruction (61162)
SIC: Services-Educational Services (8200)
akta.pro primary industry: General Personal Training (In-Person & Virtual) (HSADAAAA)
akta.pro secondary industries: Online/Remote Personal Training & Programming (HSADAAAM), Strength & Conditioning Personal Training (HSADAAAB), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

Women fitness coaching
Online personal training
Kettlebell training courses
Nutrition meal planning
Strength coaching membership

Where femfitlife is headquartered

Location

Headquarters

HQ city: Darwin
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

femfitlife business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

Strong Women's Academy Membership: Monthly subscription membership providing personalised online coaching, FEMFITLIFE app access, weekly check-ins, 24/7 coach messaging, Strong Women's Academy Facebook community, nutrition support, monthly meal plans, weekly challenges, and live monthly webinars.
Her Kettlebell Era Course: One-time payment of $97 for the 30-day kettlebell course delivered in the FEMFITLIFE app. Includes 60 days access to complete the course, with optional app-only continuation at $15/month.
Digital eBook Products: One-time purchase digital products including recipe eBooks ($9.99 each), meal plans ($9.99-$24.00), and bundled nutrition packages ($35.00). Physical goods not offered.
In-Person Coaching Sessions: Private training sessions in Zuccoli studio gym or via Zoom call, bundled with Strong Women's Academy membership access.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Her Kettlebell Era one-time purchase course with optional continuation
Subscription	Monthly	Strong Women's Academy online coaching membership
Unit Pricing	Pay-as-you-go	Individual recipe eBooks and meal plans

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

femfitlife product offering

Product offering

Core offering

FEMFITLIFE delivers women-focused fitness coaching through the proprietary FEMFITLIFE Fitness App, offering personalised programs updated every 4 weeks, exercise video demonstrations, habit/goal tracking, and 24/7 coach messaging. The flagship offering is the Strong Women's Academy monthly membership ($197/month), which bundles app access, weekly check-ins, a private Facebook community, monthly meal plans, weekly challenges, and live monthly webinars, supported by one-time digital courses (Her Kettlebell Era, $97), in-person Zuccoli studio sessions, and a catalogue of nutrition eBooks and meal plans sold directly through the website shop.

Product overview

FEMFITLIFE is a comprehensive fitness coaching platform designed for women, offering a tiered service model centered around the proprietary FEMFITLIFE Fitness App. The core offering consists of the Strong Women's Academy online coaching membership, which provides personalized fitness programs, nutrition support, and community access. Supporting products include Her Kettlebell Era (a standalone 30-day kettlebell course), in-person training at a private Zuccoli studio, and online coaching. The business also offers digital products including a 4-week healthy lifestyle plan and a collection of individual nutrition eBooks covering meal planning, breakfast, lunch, dinner, snacks, low-carb, protein-focused, plant-based, and meal prep recipes. Coaching access is supplemented through Facebook Messenger and Facebook groups for community and support.

Differentiator

Problem solved

Functional benefit

Brands

Strong Women's Academy: A complete online coaching membership helping women build real strength, eat better, reduce stress and feel confident in their bodies through personalised fitness programs, nutrition support, community connection, and live webinars.
Her Kettlebell Era
FEMFITQUICKIES

Products and services

Strong Women's Academy

Quantifiable outcome

Clients report weight loss of 15kg+ and sustained energy improvements over 12-month coaching periods
+2 more outcomes

Companies that use femfitlife

Customer profile

Named customers4 records

Segments1 record

Ideal customer profiles2 records

femfitlife technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

femfitlife partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

femfitlife competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

femfitlife financial estimates

Financial estimate

Revenue estimate

Valuation estimate

femfitlife leadership team

Management profile

Number of profiles

Profiles1 record

femfitlife funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

femfitlife M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about femfitlife

What does femfitlife do?

Is femfitlife a public or private company?

femfitlife is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was femfitlife founded?

femfitlife was founded in 2019. It employs 1 to 10 people.

Where is femfitlife based?

femfitlife is headquartered in Darwin, Australia, in the Oceania region.

How does femfitlife make money?

Four revenue lines are on record. Strong Women's Academy Membership is the primary driver. The others are her Kettlebell Era Course, digital eBook Products and in-Person Coaching Sessions.

Does femfitlife have an API?

No public API is recorded for femfitlife.

What industry is femfitlife in?

femfitlife's product category is Women's Fitness Coaching Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 61162 and its SIC code is 8200.