Century 21 Chile

What Century 21 Chile does

Century 21 Chile is the master franchise operator of the global CENTURY 21 real estate brand in Chile, headquartered in Las Condes, Santiago. The company oversees a nationwide network of independently-owned and operated brokerage offices that provide residential and commercial property sales, rentals, and related real estate services across all 16 Chilean regions. The brand is licensed from the U.S.-based CENTURY 21 Real Estate, LLC, which has used the franchise model globally since 1971.

The company's product surface is built around the century21.cl web platform, which functions as a public-facing property search portal with Spanish and English language support, Google Maps integration for property locations, and cross-listing with the international century21global.com network. Back-office tools include the 21Online internal portal, a centralized job board for franchisees, an office directory, and a public franchise opportunities page. Standard third-party tools such as TeamViewer are deployed for remote franchise support. No proprietary AI/ML, mobile applications, or advanced data products are evidenced in the source data.

The business model is a classic master franchise: the parent derives revenue from franchise fees, ongoing royalties, and marketing fund contributions from its independently-owned offices, while each office earns commission-based brokerage income on the property transactions it closes. No revenue, headcount, ownership, funding, or M&A data is publicly disclosed, and the company is privately held with no venture capital, private equity, or public ownership evidenced in the input.

Name

Century 21 Chile

Legal name

Century 21 Chile

Website

https://century21.cl

Company type

Private

Founded year

1971

Operating status

Operating

Short description

Century 21 Chile is the master franchise of the CENTURY 21 real estate brand in Chile, operating a nationwide network of independently-owned brokerage offices across all 16 regions that provide residential and commercial property sales and rental services via the century21.cl platform.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Real estate brokerage
• Property listings
• Residential sales
• Rental services
• Franchise network

Headquarters

HQ city

Las Condes

HQ country

Chile

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Brokerage Commissions: Commission-based revenue from residential and commercial property sales and rentals. Individual franchise offices operate independently and generate revenue through real estate transaction fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Century 21 Chile is a master franchise of the global CENTURY 21 real estate brand operating a nationwide network of independently owned brokerage offices. It provides residential and commercial property sales and rental brokerage services, supported by a public property search website, an internal 21Online agent portal, an office and advisor directory, and franchise ownership opportunities for entrepreneurs. The network covers all 16 Chilean regions with multilingual (Spanish/English) customer-facing interfaces.

Product overview

Century 21 Chile is a real estate brokerage franchise operating as part of the global Century 21 network. The company offers a property listing platform for residential properties (houses and apartments) for sale and rent across Chile's 16 regions. The service portfolio includes: the main public-facing website (century21.cl) for property discovery and agent contact, the 21Online internal member portal for franchise agents and brokers, a Job Board (Bolsa de Trabajo) platform for recruitment within the franchise network, franchise ownership opportunities, and a network of affiliated real estate advisors and offices. The company operates as a franchisor with independently owned and operated offices throughout Chile.

Differentiator

Problem solved

Functional benefit

Products and services

• Century 21 Chile Property Search Website Public property search and discovery platform for residential real estate (houses and apartments) for sale and rental across all 16 Chilean regions, with advisor contact functionality. Targets individual consumers seeking to buy, sell, or rent property.
• Office Directory Directory of independently owned and operated Century 21 offices across Chile, providing contact details and location information for each franchise brokerage.
• Real Estate Advisor Network Directory and network of affiliated real estate agents and brokers providing property buying, selling, and rental advisory services throughout Chile.
• Franchise Ownership Opportunities Business ownership opportunity allowing entrepreneurs to operate their own Century 21 franchise office under the global brand, supported by shared technology, training, and marketing infrastructure.
• Residential Property Sales Brokerage Brokerage service facilitating residential property sale transactions through Century 21 franchise offices and affiliated advisors across Chile.
• Residential Rental Property Brokerage Brokerage service facilitating residential rental property listings, tenant search, and lease transactions through Century 21 franchise offices.
• Commercial Real Estate Brokerage Brokerage services for commercial real estate including offices, retail spaces, and industrial properties, with valuation, investment analysis, and lease negotiation support.
• International Property Search Cross-border property search service through integration with the global Century 21 network, providing access to international property listings across Latin America and other regions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CENTURY 21 Real Estate, LLC (Global Brand Owner)coreOEM/ Whitelabel/ Licensing PartnerGlobal brand licensing partnership with CENTURY 21 Real Estate, LLC based in the United States. The brand and logo are owned by the parent company, and CENTURY 21 Chile operates as a franchisee with rights to use the brand in Chile.
• 21Online PlatformcoreTechnology or IntegrationInternal technology platform (21online.century21.cl) used by agents for property management, lead generation, and office operations. This is an internal brand platform shared across the Latin American CENTURY 21 network.
• Other CENTURY 21 Latin American FranchisesminorChannel Partner/ Reseller/ DistributorNetwork of sister franchises across Latin America including Argentina, Bolivia, Brazil, Colombia, Ecuador, Guyana, Mexico, Paraguay, Peru, Uruguay, and Venezuela. Cross-referenced for international property searches.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Zillow: Zillow is a US-based proptech leader that does not directly operate in Chile, but shapes global consumer expectations for property search and agent matchmaking, indirectly pressuring traditional brokerage models everywhere Century 21 operates.

Emerging players

• Properati: Properati is a Latin American proptech platform operating across multiple countries including Chile, focused on digitizing property listings and serving as an alternative lead-generation channel versus traditional brokerages.
• Toc Toc: Toc Toc is a Chilean proptech platform aggregating property listings and connecting buyers with agents — it competes for digital lead flow and agent mind-share, representing a tech-led emerging threat to traditional brokerages.

Regional players

• Century 21 Brasil: Century 21 Brasil is the largest LATAM sister franchise and shares the same 21Online platform, brand playbook, and operational model. Useful as a regional scale benchmark even though it operates in a different country.
• Century 21 Argentina: A sister CENTURY 21 franchise in Argentina using the same brand, technology platform, and franchise structure. Highly comparable as a model, but operates in a different national market with distinct macro and competitive dynamics.

Broad incumbents

• RE/MAX (Global): RE/MAX is the largest global residential real estate franchise network and a broad incumbent in the same industry. RE/MAX Chile is Century 21 Chile's principal rival, while the global parent provides benchmark economics for franchise valuations.

Direct peers

• Engel & Völkers Chile: Engel & Völkers Chile is a competing international real estate franchise focused on premium residential and commercial properties, with overlapping services, agent network model, and target customer base.
• Sotheby's International Realty Chile: Sotheby's International Realty Chile targets the luxury segment with a franchise model similar to Century 21, competing for high-end listings, international buyers, and premium agent talent in the same Chilean market.
• Coldwell Banker Chile: Coldwell Banker Chile operates a comparable franchise-style real estate brokerage in Chile, directly competing for agents, listings, and international buyer flow under a globally recognized brand.
• RE/MAX Chile: RE/MAX Chile is the closest direct competitor — another global real estate franchise operating across Chile with a similar commission-based brokerage model, independent office structure, and residential/commercial focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/century-21-chile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Century 21 Chile