Air-tech Heating, Inc.

What Air-tech Heating, Inc. does

Air-tech Heating, Inc. is a second-generation, family-owned residential and light-commercial HVAC contractor headquartered in Fond du Lac, Wisconsin, with a second office in Ripon. Founded in 1997 by Dan Price and now operated by Jim and Sarah Price, the company sells, installs, services, and maintains heating (furnaces, boilers, heat pumps, geothermal), cooling (central air, ductless mini-splits), and indoor air quality systems (air purifiers, ERV/HRV ventilators, humidifiers, dehumidifiers, Wi-Fi thermostats) across 14 Wisconsin communities in and around Fond du Lac County. All field technicians are NATE-certified, and the firm operates as a Bryant Factory Authorized Dealer, selling and servicing Bryant's Evolution, Preferred, and Legacy product lines.

The company generates revenue through four primary streams: one-time equipment sales and installations (with 10-year labor warranties starting at $425–$475), professional service and repair work (including 24/7 emergency response), recurring annual maintenance subscriptions (Silver at $258/year, Gold at $343/year), and customer-financing referral revenue via Wells Fargo Bank, N.A. Equipment mix spans standard split systems through geothermal installations eligible for federal tax credits. Customers are acquired primarily through direct phone, the company website, Google AdWords remarketing, community sponsorships, and word-of-mouth referrals reinforced by 17 consecutive years of Best of Fond du Lac / Community Choice Awards and 15-time Gannett Reader's Choice Best HVAC Company recognition.

Commercially, Air Tech Heating pursues a direct-to-consumer, field-service model targeting Wisconsin homeowners as the primary segment, with secondary segments in local commercial businesses and new-construction builders/contractors. The firm differentiates on local brand reputation, NATE-certified technical labor, custom ductwork fabrication, 24/7 live-answer emergency coverage, and its elevated status within Bryant's dealer network (2023 Pinnacle Award recipient). The business is bootstrapped with no disclosed external funding, institutional investors, or parent company.

Name

Air-tech Heating, Inc.

Legal name

Air Tech Heating, Inc.

Website

https://airtechhtg.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Air-tech Heating, Inc. is a second-generation, family-owned HVAC contractor in Fond du Lac and Ripon, Wisconsin, providing residential and light-commercial heating, cooling, indoor air quality, and geothermal installation, repair, and maintenance as a Bryant Factory Authorized Dealer across 14 local communities.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Air Conditioner (AC) Repair & Maintenance (HSAOAHAF), Ventilation System Installation (Exhaust Fans, ERV/HRV, Make-Up Air) (HSAOAGAI), HVAC Air Filtration & Air Purifier Installation (HSAOAIAC)

Keywords

• Residential HVAC services
• Commercial HVAC installation
• Heating system repair
• Indoor air quality solutions
• HVAC maintenance plans

Headquarters

HQ city

North Fond Du Lac

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales and Installation: The company sells and installs HVAC equipment including furnaces, air conditioners, heat pumps, boilers, geothermal systems, and ductless mini-splits. They offer free estimates on new installations and provide financing through Wells Fargo for residential replacement systems.
2. Service and Repair: HVAC repair and service for all makes and models. Emergency repair service is available 24/7 with additional compensation for on-call service shifts.
3. Maintenance Plans: Annual maintenance agreements (Silver Package at $258/year and Gold Package at $343/year) that include priority emergency service, inspections, cleaning, filter replacements, and discounts on diagnostics and equipment.
4. Financing Revenue Share: Partnership with Wells Fargo Bank for financing residential replacement systems, providing convenient payment options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Air Tech Heating installs, services, and repairs residential and light commercial heating, ventilation, and air conditioning systems, including furnaces, boilers, heat pumps, central air, ductless mini-splits, and geothermal equipment. The company also sells and installs indoor air quality products (air purifiers, ventilators, humidity control, Wi-Fi thermostats) and offers recurring maintenance plans and emergency repair service across the Fond du Lac and Ripon, Wisconsin region.

Product overview

Air Tech Heating is a residential and light commercial HVAC contractor offering a comprehensive portfolio of heating, cooling, and indoor air quality products and services. The core offerings span furnace and air conditioner installation, repair, and maintenance across all major brands, with the company serving as a Bryant Factory Authorized Dealer. Supporting services include boiler service, heat pumps, commercial HVAC, new construction installations, ductless mini-splits, and geothermal systems. Add-on products include air purifiers, ventilators (ERV/HRV), humidity control (humidifiers/dehumidifiers), and Wi-Fi thermostats. The company also offers annual maintenance plan packages (Silver and Gold tiers) and Wells Fargo financing for equipment replacements.

Differentiator

Problem solved

Functional benefit

Products and services

• Furnace Installation and Replacement Residential furnace installation and replacement service using Bryant equipment, sized to the home and installed by NATE-certified technicians. Targeted at homeowners in the Fond du Lac and Ripon, Wisconsin region whose existing furnace has failed or reached end of life.
• Furnace Repair Diagnostic and repair service for residential furnaces, including 24/7 emergency response for no-heat situations. Targeted at existing homeowners with malfunctioning heating equipment.
• Furnace Maintenance Scheduled furnace tune-up and inspection service to maintain safe and efficient operation, available standalone or as part of a maintenance plan. Targeted at homeowners seeking to extend equipment life and prevent breakdowns.
• Boiler Service Installation, repair, and maintenance of residential boilers. Targeted at homeowners in the Fond du Lac/Ripon region with hydronic (hot water or steam) heating systems.
• Heat Pump Services Installation, repair, and maintenance of heat pump systems for year-round heating and cooling. Targeted at homeowners seeking high-efficiency electric heating and cooling alternatives.
• Air Conditioning Installation Residential central air conditioning system installation and replacement using Bryant equipment. Targeted at homeowners adding cooling or replacing failed systems.
• Air Conditioning Repair Diagnostic and repair service for residential air conditioning systems, available with emergency response. Targeted at homeowners experiencing cooling failure or performance issues.
• Air Conditioning Maintenance Scheduled AC tune-up and inspection to maintain cooling performance and reliability. Targeted at homeowners seeking preventative maintenance.
• Indoor Air Quality Solutions Suite of indoor air quality products and installations including air purifiers, ventilators, humidity control, and filtration upgrades. Targeted at homeowners concerned about allergens, ventilation, humidity, and overall indoor air quality.
• Commercial HVAC Services Installation, repair, and maintenance of HVAC equipment for light commercial properties and local businesses. Targeted at commercial property owners and facility managers in the Fond du Lac/Ripon region.
• New Construction HVAC Installation Full HVAC system installation subcontracted to residential builders and contractors during new home construction. Targeted at homebuilders and general contractors in the Fond du Lac and Ripon, Wisconsin area.
• Ductless HVAC Systems Installation and service of ductless mini-split heating and cooling systems for homes without existing ductwork or for room additions. Targeted at homeowners needing zoned or ductless climate control.
• Geothermal HVAC Systems Design and installation of geothermal heat pump systems that use ground-source temperature exchange for high-efficiency heating and cooling. Targeted at homeowners investing in premium, energy-efficient HVAC.
• HVAC Maintenance Plans Recurring annual maintenance plan memberships that include scheduled tune-ups, priority service, and member discounts on repairs. Targeted at homeowners who want predictable HVAC upkeep and priority response.
• Air Purifiers Sale and installation of whole-home or duct-mounted air purification equipment to reduce airborne contaminants. Targeted at homeowners with allergy, asthma, or indoor air quality concerns.
• Air Ventilators Sale and installation of fresh-air ventilation systems that exchange stale indoor air with outdoor air. Targeted at homeowners needing improved ventilation and code-compliant fresh-air exchange.
• Humidity Control Systems Sale and installation of whole-home humidifiers and dehumidifiers integrated with the HVAC system. Targeted at homeowners seeking to manage indoor humidity for comfort and to protect wood, furnishings, and health.
• Wi-Fi Thermostats Sale and installation of Wi-Fi enabled smart thermostats that allow remote temperature control and scheduling. Targeted at homeowners seeking convenience, energy savings, and smart-home integration.
• Customer Financing (Wells Fargo) Financing program offered through Wells Fargo to qualifying customers to spread the cost of HVAC installations and replacements over time. Targeted at homeowners who cannot or prefer not to pay the full replacement cost upfront.

Quantifiable outcome

• Reduce utility costs by up to 80% with geothermal systems
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• BryantcoreTechnology or IntegrationAir Tech Heating is a Bryant Factory Authorized Dealer, meaning they have met Bryant's rigorous standards for technical training, customer satisfaction, and ethical business practices. They sell and install Bryant HVAC products including furnaces, air conditioners, heat pumps, and geothermal systems. This partnership provides access to Bryant's product line, training resources, technical support, and co-marketing opportunities.
• Builder Partners (New Construction)supportingChannel Partner/ Reseller/ DistributorAir Tech Heating partners with homebuilders, contractors, and architects for new construction HVAC installation. They work directly with subcontractors and can collaborate with any builder. Partner logos are displayed on their new construction page showing builder relationships.
• Auer Steel & Heating Supply Co. Inc.supportingStrategic or Co-development PartnerAuer Steel & Heating Supply Co. Inc. partners with Air Tech Heating to address the labor shortage in the plumbing and heating industry through engagement with trade schools and high school programs. These initiatives aim to attract, develop, and retain future HVAC professionals.
• ACE Academy / Trade SchoolssupportingStrategic or Co-development PartnerAir Tech Heating participates in ACE Academy and specialized HVAC training workshops to engage with future HVAC professionals and address industry labor shortages.
• Habitat for HumanityminorOthersAir Tech Heating sponsors and donates to Habitat for Humanity, including being named Partner of the Year in 2015. They support local building projects and community causes.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Service Experts Heating & Air Conditioning: National HVAC service franchise network offering residential heating and cooling installation, repair, and maintenance across the U.S. Comparable to Air Tech as a multi-location HVAC service provider, though at much larger scale and with a franchise structure.
• Trane Technologies: Global HVAC equipment manufacturer with a network of independent dealers. Comparable to Air Tech as the upstream supplier ecosystem and broader incumbent whose dealer-service model Air Tech operates within.
• Carrier Residential: Carrier Global's residential HVAC business — manufacturer of Bryant's parent equipment lines. Comparable to Air Tech as the broader incumbent whose dealer ecosystem Air Tech participates in as a Bryant Factory Authorized Dealer.
• Lennox International: Global manufacturer of residential and commercial HVAC systems (Lennox, Dave Lennox Signature Collection, Allied Air). Comparable as an upstream HVAC equipment supplier and broader incumbent in the residential heating/cooling category Air Tech serves.
• One Hour Heating & Air Conditioning: National HVAC franchise with a focus on residential service and replacement. Comparable to Air Tech in its residential-first service mix, but operates through a franchised model at significantly greater scale.
• ARS / Rescue Rooter: National residential services platform providing HVAC, plumbing, and drain cleaning across the U.S. Comparable as a multi-trade residential HVAC/plumbing service provider with national scale, in contrast to Air Tech's regional Wisconsin focus.

Direct peers

• Thielmann Group: Wisconsin mechanical contractor providing HVAC, plumbing, and building services to commercial and residential customers. Comparable to Air Tech as a regional Midwest mechanical contractor with multi-trade service capabilities.
• Bassett Mechanical: Wisconsin-based mechanical and HVAC contractor serving residential, commercial, and industrial customers across the state. Comparable to Air Tech as a similarly positioned regional Wisconsin mechanical contractor with installation, service, and design capabilities.
• H.J. Pertzborn Plumbing & Fire Protection: Janesville, WI-based plumbing, heating, and HVAC contractor serving southern Wisconsin. Comparable as a Wisconsin specialty-trade contractor offering installation, service, and 24/7 emergency support to residential and light commercial customers.

Regional players

• R.F. Fisher Electric & Heating: Wisconsin-area heating and electrical contractor serving residential customers. Comparable as a regional Wisconsin HVAC service provider operating in adjacent or overlapping geography to Air Tech's 14-community service area.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/airtechheatingfdl
• LinkedInlinkedin.com/company/air-tech-heating-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air-tech Heating, Inc.