What Urban Dirt Llc does

Urban Dirt LLC, doing business as Urban Dirt Landscaping, is a Texas-based commercial landscape management company founded in 2017 and headquartered in Austin. The company provides landscape maintenance, irrigation management, tree care, plant healthcare, design & build, and partnership services to enterprise commercial customers, including corporate campuses (Dell, YETI), retail/CPG (Whole Foods), healthcare (St. David's), real estate services (CBRE, Newland), residential developers (Taylor Morrison, FSR Residential, Steiner), and athletic venues (Texas Longhorns, Endeavor).

The company's technical layer centers on a proprietary computer-aided horticultural management system, combined with standardized field processes that it markets as Plant Healthcare Process, Programmed Tree Care, and 21st Century Irrigation Technology. Delivery depends on certified arborists and licensed irrigation specialists executing these processes. The bundled offering positions Urban Dirt as a single-source landscape vendor for commercial customers that prefer consolidated service accountability across maintenance and capital projects.

Urban Dirt operates across four major Texas metros (Austin, San Antonio, Houston, Dallas/Fort Worth) and reports a headcount of 11-50 employees. Revenue mechanics are consistent with commercial landscape contractors: recurring contracted maintenance on multi-year terms for enterprise accounts, plus project-based Design & Build revenue. The business is privately held and founder-led, with no disclosed outside capital, M&A, or public revenue figures.

Name

Urban Dirt Llc

Legal name

Urban Dirt LLC

Website

https://urbandirt.us

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Dirt LLC is a Texas-based commercial landscape management company founded in 2017, serving enterprise customers across Austin, San Antonio, Houston, and Dallas/Fort Worth with maintenance, irrigation, tree care, plant healthcare, and design & build services.

Ownership category

akta.pro rank

Product category

Commercial Landscape Services

NAICS

Landscaping Services (561730)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (BPABADAA)

Keywords

• Commercial landscape management
• Irrigation management services
• Arbor care services
• Plant healthcare programs
• Landscape design build

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Landscape Maintenance Services: Ongoing landscape maintenance services including water management, tree and turf care, seasonal color, and soil analysis. Services are managed in-house with single source accountability, typically structured as recurring service contracts with commercial property managers and facilities.
2. Landscape Design & Construction Services: Custom landscape design and construction services that integrate with building architecture. One-time project-based services for new installations or major renovations.
3. Irrigation Management Services: Licensed irrigation management including water optimization and resource conservation. Revenue derived from ongoing irrigation monitoring and adjustment services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Urban Dirt LLC provides commercial landscape management and maintenance services—including water management, irrigation, arbor care, plant healthcare, seasonal color, and soil analysis—delivered through an integrated "One Source Accountability" model. The company also offers landscape design and build services and serves office buildings, retail centers, industrial facilities, HOAs, corporate campuses, master-planned communities, and elite hotels across Texas via recurring service contracts.

Product overview

Urban Dirt LLC operates as a commercial landscape management company offering an integrated suite of six core services under its 'One Source Accountability' model: Maintenance (landscape care and water management), Partnerships (property manager collaborations), Irrigation Management (licensed water management), Tree Care (certified arborist services with Programmed Tree Care Program), Plant Healthcare (proprietary computer program for horticultural task management), and Design & Build (landscape design and construction). All services are managed in-house with a single point of contact, enabling the company to provide end-to-end landscape management for office buildings, retail centers, industrial facilities, HOAs, corporate campuses, and hotels across Austin, San Antonio, Houston, and Dallas/Ft Worth.

Differentiator

Problem solved

Functional benefit

Products and services

• Maintenance Commercial landscape maintenance service covering water management, tree and turf care, seasonal color installation, and soil analysis and modification for office buildings, retail centers, industrial facilities, HOAs, corporate campuses, master-planned communities, and elite hotels. Uses environmentally friendly products to maintain healthy landscapes.
• Partnerships Horticultural partnership service provided to communities, property managers, and facilities, delivering professional landscape maintenance, enhancements, and upgrades designed to increase property value.
• Irrigation Management Water management service delivered by licensed irrigators and technicians using 21st-century irrigation reporting, scheduling, and monitoring software with daily adjustment capabilities to maximize water utilization, ensure plant health, reduce costs, and conserve water resources.
• Tree Care Personalized Programmed Tree Care service for managing ornamental and mature trees, delivered by certified arborists to provide single-source accountability for tree health across client properties.
• Plant Healthcare Proprietary computer-program-based process that manages non-routine horticultural tasks by tracking each property's science-based requirements, generating work orders, and recording treatment history to enable continuous improvement of plant health programs.
• Design & Build Custom landscape design and construction service integrating softscape and hardscape elements—living and non-living materials—into harmonious environments that enhance building architecture, attract tenants, and strengthen neighborhood appeal for commercial properties.

Quantifiable outcome

• Millions of gallons of irrigation water saved for clients
• +1 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TruGreen: TruGreen is the largest U.S. lawn and landscape care provider, predominantly residential but with a growing commercial segment. A broader incumbent against which Urban Dirt differentiates on commercial-only focus, in-house tree care, and integrated design/build.

Direct peers

• SavATree: SavATree provides integrated tree, lawn, and plant healthcare services to commercial properties, HOAs and elite residential clients in multiple U.S. regions with a science-driven, single-source-accountability model. Comparable to Urban Dirt's arbor care and plant healthcare emphasis and water/soil science approach.
• Ruppert Landscape: Ruppert operates a commercial landscape management and construction business serving corporate campuses, retail centers, and master-planned communities in the Mid-Atlantic and Southeast. Comparable to Urban Dirt on integrated maintenance, design/build and customer-vertical mix.
• Yellowstone Landscape: Yellowstone is a regional commercial landscape services company offering maintenance, irrigation, arbor care and design/build to HOAs, retail centers, and corporate campuses in the Sun Belt. Closest geographic and segment peer to Urban Dirt's Texas footprint with a comparable multi-service, integrated delivery model.
• Bartlett Tree Experts: Bartlett is a national arbor care firm offering plant healthcare and tree maintenance programs to commercial and high-end residential clients through certified arborists. Direct overlap with Urban Dirt's Programmed Tree Care and plant healthcare lines, particularly for HOA, hotel, and corporate-campus accounts.
• Davey Tree Expert Company: Davey provides commercial landscape maintenance, arbor care, and integrated horticultural services with proprietary tree-care programs for office and institutional clients. Comparable to Urban Dirt on the certified-arborist-led model, Programmed Tree Care-style accounts, and emphasis on plant healthcare.
• BrightView Landscape Services: BrightView is the largest national commercial landscape services company, offering maintenance, design/build, irrigation, and tree care to office buildings, HOAs, retail centers, corporate campuses and master-planned communities — the same verticals Urban Dirt serves. Direct comparable on scale, integrated service mix, and enterprise GTM.
• Massey Services: Massey operates a commercial landscape maintenance, irrigation, and plant healthcare business for office, retail, HOA and hospitality clients across the Sun Belt. Overlaps Urban Dirt on integrated service delivery, water management, and Southeast commercial accounts.
• HighGrove Partners: HighGrove is a regional commercial landscape services and design-build firm serving corporate campuses, retail, hospitality, and master-planned communities in the Southeast U.S. Comparable to Urban Dirt on integrated maintenance + design/build, single-source accountability positioning, and enterprise client focus.
• LandCare: LandCare (formerly LandCare USA) provides commercial landscape maintenance, enhancement, and irrigation services to office, retail, HOA, and hospitality clients across multiple U.S. regions. Comparable to Urban Dirt on integrated outdoor services, recurring maintenance contracts, and commercial customer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urban-dirt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Dirt Llc