A2V (formerly Avec UK)
A2V is a B2B product development partner that designs and manufactures made-to-order licensed and own-brand consumer products across art, craft, stationery, gifting, party, pet, and home décor for UK retailers and global IP holders such as Disney and Warner Bros.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What A2V (formerly Avec UK) does
A2V (formerly Avec UK) is a B2B product development partner that designs and manufactures made-to-order licensed and own-brand consumer products for retailers and brand rights-holders. Founded in 2012 and headquartered in Ferndown, UK, with an Asia headquarters in Hong Kong via subsidiary A2V Asia Ltd, the company operates with 40+ employees and runs a dual-shore model that combines UK-based design and account management with Asia-side sourcing and operations. Its stated customers include major UK retailers (Sainsbury's, Aldi, Paperchase) and cultural institutions (Natural History Museum), while its licensing counterparties include Disney, Warner Bros, Sanrio, the Wizarding World, and Palm Pals. The company also maintains a portfolio of 42+ proprietary own-brands.
The operating stack comprises six integrated service lines: product development and packaging design, licensing, brand building, quality and compliance, operations and logistics, and SHELF (an in-house marketing agency). Product categories span art, craft, stationery, gifting, party, pet, and home décor. Compliance is a stated core competency, with certifications including BSI, OEKO-TEX, Sedex, BSCI, FSC, OPRL, and APCO, and the company cites 1,000+ projects delivered since founding.
The business model is project-based B2B: revenue is generated through development fees, licensing arrangements, and supply contracts with retailers and brand partners. Go-to-market is account-led via UK and Asia offices, with the SHELF agency extending monetisation into marketing services. The 2025 rebrand from Avec UK to A2V marks a repositioning from a UK-centric agency identity to a globally branded product development platform. The company is privately held (A2V TRADE LTD) with no external funding disclosed.
A2V (formerly Avec UK) firmographics
Firmographics- Name
- A2V (formerly Avec UK)
- Legal name
- A2V TRADE LTD
- Website
- https://a2v.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A2V is a B2B product development partner that designs and manufactures made-to-order licensed and own-brand consumer products across art, craft, stationery, gifting, party, pet, and home décor for UK retailers and global IP holders such as Disney and Warner Bros.
- Ownership category
- akta.pro rank
A2V (formerly Avec UK) industry classification
Industry- Product category
- Consumer Product Development Services
- NAICS
- Doll, Toy, and Game Manufacturing (339930)
- SIC
- Patent Owners & Lessors (6794), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Merchandising, Character & Brand Licensing (MPADALAF)
- akta.pro secondary industry
- Format & Remake Rights Licensing (MPADALAB)
Keywords
Where A2V (formerly Avec UK) is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
A2V (formerly Avec UK) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Development Services: End-to-end product development from concept to shelf, managing briefs through the full development cycle including concept, specification, sourcing, sampling, and final sign-off.
- Licensing Management: Managing IP licensing relationships with major entertainment companies including Disney, Warner Bros, and others. They act as bridge between rights holders and manufacturers, handling approvals, royalties, and renewals.
- Brand Building Services: Private label branding services including brand strategy, visual identity, packaging design, and retail presentation for retail partners.
- Operations & Logistics Services: Global freight management across air, sea, and road with customs clearance, warehousing coordination, and reverse logistics.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
A2V (formerly Avec UK) product offering
Product offeringCore offering
A2V designs and develops made-to-order licensed and own-brand consumer product ranges for retailers and brand partners, managing the full lifecycle from concept and specification through sourcing, sampling, compliance, logistics, and shelf delivery. The company also brokers entertainment IP licensing relationships (Disney, Warner Bros, Sanrio, Palm Pals), builds private label brand systems for retailers, and provides marketing support through its SHELF agency.
Product overview
A2V is a global product development partner offering end-to-end services from concept to shelf across Art, Craft, Stationery, Gifting, Party, Pet and Home Décor categories. The company operates as a services platform comprising six core services: Product Development & Packaging Design, Licensing, Brand Building, Quality & Compliance, Operations & Logistics, and SHELF (Marketing Agency). Alongside services, A2V maintains an extensive portfolio of 42+ proprietary own-brands spanning multiple retail categories including Stationery (Pen Pals, Ordo, DecoPapier, Puzzle Pads), Arts & Crafts (Paintly, Glu, Besties, Boodles, Fibreology, Looma, Formo, Masters of Craft, Crafty Tales, Make, Equipt, RE:NU, KnickKnac, Arts & Sparks), Homeware (Avec La Maison, Avec La Table, Salle De Bain, Florartistry, Wix), Party (Jolie, Vibe, House Party, Cheeky Elf, Avec La Piscine), Gifting (Fondly, Riotus, Novel Hearts, Jiggy), Art (Arteo, Sterling & Slater, Numberism), Pets (Toe Beans), Kids (WiKid, Play Inc, Crafty Monsters, Fluff Foos), and Accessories (Fluff Foos). The company is backed by over 14 years of retail experience, 1000+ projects delivered, and holds certifications including BSI membership, OEKO-TEX, FSC-C145179T, Sedex/amfori BSCI membership, and OPRL/APCO membership.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Development & Packaging Design
- Licensing Management
- Brand Building
- Quality & Compliance
- Operations & Logistics
- SHELF Marketing Agency
Companies that use A2V (formerly Avec UK)
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
A2V (formerly Avec UK) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A2V (formerly Avec UK) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SHELF AgencycoreSister agency specializing in branding and marketing. Operates as extension of A2V's end-to-end service, providing specialists in strategy, digital, and creative campaign management to support products in market.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
A2V (formerly Avec UK) competitors and assessment
Company assessmentDirect peers
- Blueprint Collections: UK studio designing and producing licensed and bespoke gift, stationery, and homeware ranges for retailers including supermarkets and heritage attractions (e.g., National Trust). Direct comparable to A2V's design-to-shelf gifting and stationery workflow.
- Beanstalk: Global brand licensing extension agency managing entertainment and corporate IP into consumer products, gifting, and stationery categories. Closely comparable to A2V's core licensing-management and brand-building services for major retail partners.
- Brandgenuity: US-headquartered brand licensing agency that helps IP owners extend into new product categories and retailers. Overlaps with A2V's licensor-to-retailer product development model, particularly in gifting and stationery.
- Character World: UK-based designer, manufacturer, and licensor of branded homewares, gifting, and sleepwear for entertainment IP including Disney and Warner Bros. Highly comparable end-to-end model spanning licensing, product development, and retail distribution.
- GB Eye: UK manufacturer and distributor of officially licensed posters, prints, and gift products for entertainment IP. Comparable in licensing-management model and target retailers (Paperchase, museum stores, supermarkets).
- Danilo Promotions: UK licensed products publisher and manufacturer producing calendars, stationery, and gifting ranges for entertainment and sports IP. Comparable to A2V on the licensed stationery/gifting category with similar retail customers.
- WildBrain CPLG: One of the world's largest brand licensing and rights management agencies, representing entertainment IP (incl. Disney and Warner Bros properties) across consumer products. Direct comparable to A2V's licensing-management service line, though at meaningfully larger global scale.
- Pyramid International: UK-based licensed posters, greetings, and gift product specialist serving entertainment IP. Comparable gifting and stationery category focus and UK retail customer base to A2V.
- Copeland: UK licensed gift and homeware sourcing and product development agency working with major retailers on entertainment-led ranges. Closely comparable to A2V's B2B product development service line.
Broad incumbents
- MV Sports & Leisure: UK consumer products company with a broad licensed and own-brand portfolio across toys, sports, and outdoor. Broader incumbent than A2V but operates in adjacent licensed consumer-product categories with overlapping UK retailer customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights5 records
Customer concentration
A2V (formerly Avec UK) social profiles
Digital presenceA2V (formerly Avec UK) compliance and trust
Trust signalCompliance6 records
A2V (formerly Avec UK) financial estimates
Financial estimateRevenue estimate
Valuation estimate
A2V (formerly Avec UK) leadership team
Management profileNumber of profiles
Profiles10 records
A2V (formerly Avec UK) subsidiaries and ownership
Company hierarchySubsidiaries1 record
A2V (formerly Avec UK) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A2V (formerly Avec UK) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A2V (formerly Avec UK)
What does A2V (formerly Avec UK) do?
A2V designs and develops made-to-order licensed and own-brand consumer product ranges for retailers and brand partners, managing the full lifecycle from concept and specification through sourcing, sampling, compliance, logistics, and shelf delivery. The company also brokers entertainment IP licensing relationships (Disney, Warner Bros, Sanrio, Palm Pals), builds private label brand systems for retailers, and provides marketing support through its SHELF agency.
Is A2V (formerly Avec UK) a public or private company?
A2V (formerly Avec UK) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A2V (formerly Avec UK) founded?
A2V (formerly Avec UK) was founded in 2012. It employs 11 to 50 people.
Where is A2V (formerly Avec UK) based?
A2V (formerly Avec UK) is headquartered in London, United Kingdom, in the Europe region.
How does A2V (formerly Avec UK) make money?
Four revenue lines are on record. Product Development Services are the primary driver. The others are licensing Management, brand Building Services and operations & Logistics Services.
Who are A2V (formerly Avec UK)'s main competitors?
Direct peers on record are Blueprint Collections, Beanstalk, Brandgenuity, Character World, GB Eye, Danilo Promotions, WildBrain CPLG, Pyramid International and Copeland. MV Sports & Leisure is listed as a broad incumbent.
Does A2V (formerly Avec UK) have an API?
No public API is recorded for A2V (formerly Avec UK).
What industry is A2V (formerly Avec UK) in?
A2V (formerly Avec UK)'s product category is Consumer Product Development Services. Its primary akta.pro industry code is MPADALAF, Merchandising, Character & Brand Licensing, with a secondary code of MPADALAB, Format & Remake Rights Licensing. Its NAICS code is 339930 and its SIC code is 6794.