triangle productions!
triangle productions! is a 501(c)(3) nonprofit, LGBTQ-identified live theater company in Portland, Oregon, founded in 1989. It operates the 150-seat Sanctuary at Sandy Plaza and a smaller cabaret, presenting a five-production season, venue rentals, concessions, and merchandise, and relying on donations and grants alongside ticket sales.
- Company typePrivate
- Founded1989
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What triangle productions! does
triangle productions! is a 501(c)(3) nonprofit, LGBTQ-identified live theater company founded in 1989 by Donald Horn and headquartered at The Sanctuary at Sandy Plaza, 1785 NE Sandy Blvd, Portland, Oregon. The company operates a single primary venue with pew-style seating for approximately 150 audience members, plus a smaller Board Room Cabaret (45-47 seats), and currently runs a 37th season of five mainstage productions that mix comedies, historical dramas, and the founder's original works. It serves two distinct customer bases: (1) end consumers — LGBTQ+ community members, theater enthusiasts, and allies seeking provocative contemporary productions addressing social and political issues — and (2) other theater companies and touring performers that rent its Mainstage, cabaret, rehearsal, and music room spaces.
Revenue is generated across five streams: ticket sales (tiered at $20, $30, and $40 by seating section, purchased via the Arts-People platform or box office), venue rentals (Mainstage $225-$350 per 4-hour block; Board Room Cabaret $90-$125 per block; rehearsal rooms $20/hr with 2-hour minimum), OLCC-licensed concessions (beer, wine, hard liquor), merchandise (including founder-authored books and Fiestaware), and — most critically — donations, grants, and sponsorships from NEA, Oregon Arts Commission, RACC, the Miller Foundation, the Kinsman Foundation, and individual donors. The organization explicitly states that only a small portion of operating costs is met by ticket sales. Distribution is hybrid: direct-to-consumer via trianglepro.org and a box office phone/email operation, plus B2B rental contracts. The company's technical footprint is minimal — a Squarespace website, Arts-People ticketing, and OLCC-licensed F&B — with no proprietary technology platform, API, app, or AI/ML capabilities disclosed.
Strategically, triangle productions! is anchored by 35+ years of brand equity, 90 production nominations/awards, membership in Theatre Communications Group, and its first off-Broadway success with 'Make Me Gorgeous!' (119 performances, Nov 2023-Mar 2024), which earned Lucille Lortel and Drama Desk nominations and won the Off-Broadway Theater Alliance Best Solo Performance award.
triangle productions! firmographics
Firmographics- Name
- triangle productions!
- Legal name
- triangle productions!
- Website
- https://trianglepro.org
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- triangle productions! is a 501(c)(3) nonprofit, LGBTQ-identified live theater company in Portland, Oregon, founded in 1989. It operates the 150-seat Sanctuary at Sandy Plaza and a smaller cabaret, presenting a five-production season, venue rentals, concessions, and merchandise, and relying on donations and grants alongside ticket sales.
- Ownership category
- akta.pro rank
triangle productions! industry classification
Industry- Product category
- Live Theater / Performing Arts
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Regional & Repertory Theatre Companies (MPAGABAB)
- akta.pro secondary industries
- Theater, Musicals & Performing Arts (THAJAFAB), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
Keywords
Where triangle productions! is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
triangle productions! business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for live theater productions. They offer tiered pricing based on seating location, with tickets ranging from $20-$40 per show. Thursday performances are at 7:00 PM.
- Venue Rentals: The company rents out their performance spaces including Mainstage (The Sanctuary), Board Room Cabaret, Rehearsal Room, and Music Room to other theater companies and performers.
- Donations and Grants: As a 501(c)3 nonprofit, triangle productions! relies on donations and community support, stating that only a small portion of their operating budget is met by ticket sales.
- Concessions: On-premise OLCC liquor license with sales of hard liquor, beer, and wine. Limited dine-in menu available at the Bistro Room before and during productions.
- Merchandise Sales: Sale of triangle! merchandise, Fiestaware, and books including books by Donnie (founder Donald Horn).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Red Seating (Premium) |
| Unit Pricing | Pay-as-you-go | Blue Seating (Standard) |
| Unit Pricing | Pay-as-you-go | Yellow/Green Seating (Economy) |
| One time/ perpetual license | Pay-as-you-go | Mainstage Performance Rental - Mon-Wed |
| One time/ perpetual license | Pay-as-you-go | Mainstage Performance Rental - Thursday |
| One time/ perpetual license | Pay-as-you-go | Mainstage Performance Rental - Fri/Sat |
| One time/ perpetual license | Pay-as-you-go | Mainstage Performance Rental - Sunday |
| Usage-based | Pay-as-you-go | Rehearsal/Tech Rates |
| One time/ perpetual license | Pay-as-you-go | Board Room Cabaret Rental - Mon-Wed |
| One time/ perpetual license | Pay-as-you-go | Board Room Cabaret Rental - Thu/Sun |
| One time/ perpetual license | Pay-as-you-go | Board Room Cabaret Rental - Fri/Sat |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
triangle productions! product offering
Product offeringCore offering
triangle productions! is a nonprofit LGBTQ-identified live theater company that produces a seasonal slate of contemporary plays and musicals at its Portland venue (The Sanctuary at Sandy Plaza). The company also generates ancillary revenue through venue rentals of its Mainstage and Board Room Cabaret spaces to other performers and producers, on-site concessions (including alcohol under an OLCC license), and sales of branded merchandise and books written by founder Donald Horn.
Product overview
triangle productions! is an LGBTQ-identified theater company offering live theatrical productions. Their portfolio consists primarily of their mainstage venue (The Sanctuary at Sandy Plaza, ~150 seats) and a smaller cabaret space, presenting 5-6 shows per season including plays and musicals. The 37th season features productions such as The Shark is Broken, Pen Pals, Divine-Beyond The Flamingos!, Dracula: A Comedy of Terrors, and Marilyn Jackie Me. The company also offers venue rental services, concessions/catering with OLCC license, and touring productions including the Brown Paper Bag Series (anti-lynching plays). Notable achievements include the off-Broadway production Make Me Gorgeous! (2023-2024) which received awards recognition.
Differentiator
Problem solved
Functional benefit
Products and services
- The Shark is Broken An Olivier Award-nominated comedy play about the behind-the-scenes story of the making of JAWS (1974), featuring actors Robert Shaw, Richard Dreyfuss, and Roy Scheider. Performed for ticketed theater audiences at the Mainstage venue.
- Pen Pals A 90-minute play about two women, Bernie and Mags, who have been pen pals for 50 years, sharing their lives through letters. Performed for ticketed audiences at the Mainstage.
- Dracula: A Comedy of Terrors A 90-minute gender-bending comedy reimagining Bram Stoker's Dracula with Mel Brooks and Monty Python influences, performed by five actors playing over a dozen roles.
- Marilyn Jackie Me A Lucille Lortel-nominated play by Donnie Horn about legendary hairdresser Kenneth Battelle (Mr. Kenneth) who served Marilyn Monroe and Jackie Kennedy, based on a 1958 true story.
- Divine-Beyond The Flamingos!
Quantifiable outcome
- 119 performances off-Broadway with 'Make Me Gorgeous!' (2023-2024)
- +2 more outcomes
Companies that use triangle productions!
Customer profileSegments2 records
Ideal customer profiles2 records
triangle productions! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
triangle productions! partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Theatre Communications Group (TCG)coreNational organization for American theaters - triangle is a member, working within their network of theaters
- Oregon Shakespeare FestivalminorMajor Oregon theater company - partnership indicated on about page
- Ellyn Bye Studio/Portland Center StageminorPartnership for productions at Portland Center Stage venue
- Fred MeyerminorCommunity Rewards program allowing shoppers to support triangle productions! through purchases (nonprofit #85708)
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
triangle productions! competitors and assessment
Company assessmentDirect peers
- Illusion Theater: Minneapolis-based nonprofit performing arts company producing contemporary theater addressing social and political issues. Comparable in scale and mission as a small-to-mid regional theater with similar nonprofit and touring dimensions.
- Diversionary Theatre: San Diego's LGBTQ-identified performing arts venue producing a season of plays and musicals. Comparable as one of the older LGBTQ-identified theaters in the U.S. operating a similar ticketed season and donor-supported nonprofit model.
- Third Rail Repertory Theatre: Portland-based professional theater company producing a contemporary season of plays in an intimate venue. Comparable as a peer small Portland regional theater competing for the same audience, donor, and grant pool.
- Portland Center Stage: Portland's largest regional theater company presenting a season of plays and musicals. Directly comparable as a regional theater serving the same Portland audience base and partnering with triangle productions! on co-productions.
- The Theatre Offensive: Boston-based LGBTQ theater company presenting queer performance work. Comparable as a mission-aligned LGBTQ theater of similar scale producing contemporary work for a community audience.
- Bag&Baggage Productions: Oregon-based professional regional theater producing a season of classical and contemporary work. Comparable as a small Oregon regional theater of similar nonprofit scale, audience profile, and funding ecosystem.
- Oregon Shakespeare Festival: Major Oregon-based regional repertory theater producing a multi-show season of classical and contemporary work. Comparable as a long-running Oregon theater company in the same funding and audience ecosystem as triangle productions!.
- About Face Theatre: Chicago-based LGBTQ-identified theater producing work that explores gender and sexual identity. Closely comparable as a mission-aligned, LGBTQ-focused regional theater company with a similar nonprofit model and seasonal programming approach.
- Portland Playhouse: Portland-based nonprofit theater producing a season of plays in an intimate venue. Comparable as a small Portland regional theater drawing from the same local audience, donor, and grant ecosystem.
Emerging players
- WOW Café Theatre: NYC-based feminist and queer performance collective producing experimental work in an intimate venue. Comparable as a small, mission-driven LGBTQ-adjacent theater producing provocative contemporary work, though smaller and more grassroots than triangle productions!.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
triangle productions! social profiles
Digital presencetriangle productions! financial estimates
Financial estimateRevenue estimate
Valuation estimate
triangle productions! leadership team
Management profileNumber of profiles
Profiles9 records
triangle productions! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
triangle productions! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about triangle productions!
What does triangle productions! do?
triangle productions! is a nonprofit LGBTQ-identified live theater company that produces a seasonal slate of contemporary plays and musicals at its Portland venue (The Sanctuary at Sandy Plaza). The company also generates ancillary revenue through venue rentals of its Mainstage and Board Room Cabaret spaces to other performers and producers, on-site concessions (including alcohol under an OLCC license), and sales of branded merchandise and books written by founder Donald Horn.
Is triangle productions! a public or private company?
triangle productions! is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was triangle productions! founded?
triangle productions! was founded in 1989. It employs 1 to 10 people.
Where is triangle productions! based?
triangle productions! is headquartered in Portland, United States, in the North America region.
How does triangle productions! make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rentals, donations and Grants, concessions and merchandise Sales.
Who are triangle productions!'s main competitors?
Direct peers on record are Illusion Theater, Diversionary Theatre, Third Rail Repertory Theatre, Portland Center Stage, The Theatre Offensive, Bag&Baggage Productions, Oregon Shakespeare Festival, About Face Theatre and Portland Playhouse. WOW Café Theatre is listed as an emerging player.
Does triangle productions! have an API?
No public API is recorded for triangle productions!.
What industry is triangle productions! in?
triangle productions!'s product category is Live Theater / Performing Arts. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of THAJAFAB, Theater, Musicals & Performing Arts. Its NAICS code is 71111 and its SIC code is 7990.