Black Butterfly Bath & Body

What Black Butterfly Bath & Body does

Black Butterfly Bath & Body is a privately held, bootstrapped e-commerce business founded in 2009 by Gloria Henry-Manor in Austin, Texas, that sells handmade bath, body, fragrance, haircare, and organic loose-leaf tea products. The company operates as a sole-proprietor-style artisanal producer, with the founder personally crafting products and branding herself as the "Alchemist." Core offerings include black soap body washes, handmade bar soaps, body scrubs and polishes, whipped body butters, raw shea butter, babassu-infused lotions, aluminum-free deodorants, fluoride-free toothpaste, hair care under the Flutter & Flow Hair Naturals sub-brand, men's grooming under The Mancave sub-brand, roll-on fragrance oils (300+ SKUs across men's, women's, unisex, exotic, and musk categories), and an Organic Tea Bar. Products are organized into themed fragrance collections (Citrus Sunshine, Earthy & Soulful, Flower Power, Fresh n Fruity, Mint Lovers, Soft & Powdery, Sugar Shack, Masculine) and positioned around natural ingredients including shea butter, coconut oil, babassu oil, black soap, and botanical essential oils.

The company monetizes exclusively through direct-to-consumer retail sales on its Shopify-powered online storefront (shopblackbutterfly.com), with free shipping thresholds of $70 domestically and $150 internationally serving as order-value incentives. Pricing follows a unit-pricing model with products ranging from $2.50 (tea) to $21.99 (body butter). Distribution is supplemented by periodic popup shop events in Austin, TX, and the storefront accepts multiple payment methods including Amazon Pay, Apple Pay, Shop Pay, Google Pay, and major credit cards. No wholesale, marketplace, or third-party retail distribution channels are evident.

The business carries Black-owned, woman-owned, and veteran-owned designations and serves conscious consumers seeking natural, handmade personal care products across multiple use cases including daily skincare, natural hair care, men's grooming, aromatherapy, and ingestible wellness. Customer testimonials indicate multi-year to decade-long repeat relationships, and the customer base is composed entirely of individual retail consumers with no identified B2B or wholesale accounts. No institutional investment, parent company, subsidiary structure, patents, trademarks, awards, or partnerships are documented in the available data.

Name

Black Butterfly Bath & Body

Legal name

Black Butterfly Bath & Body

Website

https://shopblackbutterfly.com

Company type

Private

Operating status

Operating

Short description

Black Butterfly Bath & Body, founded in 2009 in Austin, Texas by Gloria Henry-Manor, sells handmade natural bath, body, fragrance, haircare, and organic loose-leaf tea products directly to consumers through its Shopify storefront and Austin popup events.

Ownership category

akta.pro rank

Product category

Natural handmade bath, body, and personal care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB), Deodorants & Antiperspirants (CRADANAA), Men’s Bath & Body (Body Wash, Soap, Body Lotion) (CRABAGAH), Natural & Clean Fragrance (CRABADAG)

Keywords

• Handmade bath products
• Natural body care
• Organic skincare
• Fragrance oils
• Loose leaf tea

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Retail Sales: The company sells handmade bath and body products directly to consumers through its Shopify-powered online storefront. Individual products are priced at retail (e.g., body butters at $15.99–$21.99, soaps at $5.50–$7.50, body washes at $8.99–$12.99, lotions at $13.00–$14.25). Revenue is generated through one-time product purchases, supplemented by gift card sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Black Butterfly Bath & Body handcrafts and sells small-batch natural and organic bath, body, haircare, and fragrance products, including handmade soaps, black soap body wash, whipped body butters, body scrubs, babassu-infused lotions, aluminum-free deodorant, fluoride-free toothpaste, a 300+ SKU roll-on fragrance oil bar, a natural haircare line (Flutter & Flow Hair Naturals), a men's grooming line (The Mancave), and organic loose-leaf teas, sold directly to consumers through its Shopify storefront and Austin, TX popup events.

Product overview

Black Butterfly Bath & Body is a handmade bath and body products company founded in 2009, operated by Gloria Henry-Manor. The company offers a diverse portfolio of all-natural personal care products organized into fragrance-based collections. Core product lines include Black Soap Body Wash, Handmade Soaps, Body Scrubs & Body Polishes, Whipped Body Butters, Babassu-Infused Lotions, Fragrance Oil Bar (featuring over 300 designer fragrance roll-ons), Flutter & Flow Hair Naturals, Organic Tea Bar (loose-leaf teas and infusers), men's grooming products under the Mancave line, Natural Toothpaste, Aluminum-Free Deodorants, and Gift Cards. Products are organized into thematic collections including Citrus Sunshine, Earthy & Soulful, Flower Power, Fresh n Fruity, Mint Lovers, Soft & Powdery, Sugar Shack, and Masculine Collections. The company is Black-owned, Woman-owned, and Veteran-owned, with all products crafted with natural ingredients including shea butter, coconut oil, babassu oil, and various botanical extracts.

Differentiator

Problem solved

Functional benefit

Brands

• Flutter & Flow Hair Naturals: Hair care product line featuring black soap shampoo, hair follicle stimulators, deep penetrating moisturizers, and hair smoothers.
• The Mancave
• The Fragrance Oil Bar
• Organic Tea Bar

Products and services

• Black Soap Body Wash Traditional African black soap body cleanser infused with shea butter and coconut oil for deep cleansing while maintaining skin moisture balance; available across multiple fragrance collections. Sold to retail consumers through the Shopify storefront.
• Handmade Soaps Artisan bar soaps crafted with natural ingredients including olive oil, coconut oil, and shea butter, featuring various botanical infusions and essential oil blends. Sold at retail ($5.50–$7.50) to consumers seeking natural cleansing alternatives.
• Body Scrubs & Body Polishes Exfoliating body treatments using sugar, salt, and Dead Sea minerals combined with nourishing oils and botanical extracts for skin polishing and rejuvenation. Priced $14.99–$18.99 to retail consumers.
• Whipped Body Butters Lightweight whipped moisturizers featuring shea butter, cocoa butter, and mango butter blends infused with various essential oil combinations for deep skin hydration. Priced $15.99–$21.99 to retail consumers.
• Raw Shea Butter Pure unrefined shea butter sourced for skin moisturizing and protection, sold as a standalone product to retail consumers.
• Babassu-Infused Lotions Lightweight body lotions formulated with babassu oil from the Amazon, shea butter, and coconut oil for fast-absorbing moisture without heaviness. Priced $13.00–$14.25 to retail consumers.
• Natural Toothpaste Fluoride-free natural toothpaste for oral care, sold to retail consumers.
• Fragrance Oil Bar (Roll-On Fragrances) Designer fragrance roll-on oils for men, women, and unisex wear, including men's designer fragrances (A–K, L–Z), women's designer fragrances (A–K, L–Z), exotic fragrances, musk fragrances, and unisex fragrances. Over 300 SKUs priced at $8.00.
• Flutter & Flow Hair Naturals Natural hair care product line including Fizzle Deep Cleansing Black Soap Shampoo, Blossom Sauce Hair Follicle & Root Stimulator, Flutter Butter Deep Penetrating Hair Moisturizer, and Frizzle Hair Smoothie. Designed for consumers with natural hair.
• Mancave Men's Grooming Collection Men's grooming product line including body wash, handmade soaps, body butters, beard balms, pre-shave and beard oils, natural aftershaves, and men's designer fragrance roll-ons.
• Organic Tea Bar Organic loose-leaf tea collection featuring black teas, chai teas, green teas, oolong teas, rooibos, caffeine-free tisanes, and tea infusers. Priced $2.50–$4.00.
• Aluminum-Free Deodorant Aluminum-free natural deodorants available in various fragrance collections including Lavender Lux and Blueberry Thrill. Sold to retail consumers.
• Gift Cards Gift cards available for purchase toward Black Butterfly Bath & Body products.

Quantifiable outcome

• Trusted by customers for over 15 years (since 2009)

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• SheaMoisture: Black-owned natural beauty brand specializing in shea butter-based bath, body, and hair care products. Comparable to Black Butterfly in its use of natural ingredients (especially shea butter), focus on textured hair care, and heritage-based positioning targeting the same multicultural consumer base.
• Carol's Daughter: Black-founded natural beauty brand offering bath, body, and hair care products formulated with natural ingredients. Highly comparable to Black Butterfly given its founder-led origin story (Lisa Price), emphasis on natural ingredients, and strong overlap in product categories including body care, hair care, and fragrance.
• Lush Cosmetics: Global handmade cosmetics brand known for fresh, handmade bath, body, and skincare products with natural ingredients. Comparable to Black Butterfly through its handmade production model, emphasis on natural ingredients (essential oils, butters), and direct-to-consumer plus physical retail presence.
• Dr. Bronner's: Family-owned natural soap and personal care company with strong organic and fair-trade ingredient sourcing. Comparable through its natural soap formulations, family/founder-led heritage branding, and commitment to clean, non-toxic personal care products overlapping with Black Butterfly's handmade soap line.
• Beekman 1802: Heritage-inspired bath and body brand offering goat milk soaps, body creams, and fragrances with a focus on natural ingredients. Comparable to Black Butterfly through its handmade artisanal production, extensive fragrance catalog, direct-to-consumer plus retail distribution, and founder-driven brand storytelling.
• Alaffia: Black-owned natural skincare and body care brand founded with a social mission, offering shea butter-based products including soaps, lotions, and body washes. Comparable to Black Butterfly through its Black-owned heritage, natural ingredient focus (especially shea butter), handmade artisanal production, and direct-to-consumer distribution.

Emerging players

• Native: Direct-to-consumer natural personal care brand best known for aluminum-free deodorant and body wash. Comparable to Black Butterfly through its natural ingredient focus, aluminum-free deodorant positioning, and direct-to-consumer e-commerce model that has scaled beyond handmade artisanal origins.
• Duke Cannon: Men's grooming brand offering body washes, soaps, and beard care products with a focus on natural ingredients. Directly comparable to Black Butterfly's Mancave sub-brand, which targets the same male consumers seeking natural grooming products including beard balms, pre-shave oils, and body washes.

Broad incumbents

• The Honest Company: Larger clean beauty and household products company offering natural personal care, baby care, and wellness products. Comparable to Black Butterfly through its clean-ingredient positioning (sulfate-free, paraben-free) and natural toothpaste offering, though operating at a significantly larger scale with broader product range.
• Bath & Body Works: Mass-market personal care and home fragrance retailer offering body care, soaps, fragrances, and aromatherapy products. Comparable to Black Butterfly through overlapping product categories (body washes, lotions, fragrances, scrubs) and seasonal gifting-driven retail model, though operating at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blackbutterflybathbody
• LinkedInlinkedin.com/company/blackbutterflybathbody

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Butterfly Bath & Body