macondo – the art of storytelling

What macondo – the art of storytelling does

Macondo Kommunikation GmbH, operating as "macondo – the art of storytelling," is a German B2B media production services company founded in 2000 and headquartered in Mainz (Hindenburgstraße 12). The firm produces custom films, podcasts, and events for corporate clients, public-sector institutions, and TV broadcasters, primarily in the DACH market. Its offering is unified under a proprietary "Creative Intelligence" methodology that combines journalistic research, narrative storytelling, and creative production. The client base is concentrated in blue-chip German enterprises, including Lufthansa, LBBW, HHLA, Fraport, MEWA, Porsche Consulting, DSGV and the broader Sparkassen network, as well as broadcasters ZDF and ARD; it also produces the Deutscher Gründerpreis alongside ZDF, Sparkassen, FAZ, and Porsche, a flagship engagement spanning nearly 25 years.

The company operates three core service lines: Film (scriptwriting, filming, post-production, voice artistry), Podcast (screenplay development, recording, sound design, distribution via Spotify and similar platforms), and Event (concept development, storyboarding, scheduling, moderation, speaker management, direction, and press/social media handling). Service delivery is conducted by an in-house team of approximately 11–50 staff including journalists, sound designers, creative directors, and production specialists, structured around department heads for Film, Production, and Post Production. There is no proprietary software platform, app, API, or AI/ML tooling disclosed; the technology stack is essentially creative craft tooling (filming, audio production, event staging).

Macondo generates revenue through project-based professional services fees for bespoke engagements, with a consultative sales motion and direct outreach to enterprise buyers via email and phone. Pricing is quote-driven and not publicly disclosed. The company is privately held and founder-controlled, with no disclosed institutional investment, M&A activity, subsidiaries, or geographic expansion beyond Germany. Its commercial defensibility rests on long-tenured enterprise relationships (notably the Sparkassenfinanzgruppe and ZDF) and a curated SMB tail of cultural/lifestyle podcast clients.

Name

macondo – the art of storytelling

Legal name

Macondo Kommunikation GmbH

Website

https://macondo.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Macondo Kommunikation GmbH is a Mainz-based B2B media production company that produces custom films, podcasts, and events for German corporates, TV broadcasters, and institutions under a "Creative Intelligence" methodology.

Ownership category

akta.pro rank

Product category

Corporate Media Production Services

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

akta.pro secondary industries

Podcast Production, Editing & Post-Production Services (MPACADAE), Live-Action TV Movies, Miniseries & Specials Production (MPADABAD)

Keywords

• Corporate film production
• Podcast production services
• Event production services
• Corporate communications
• Media production services

Headquarters

HQ city

Mainz-kastel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Film Production Services: Custom film production for corporate clients, TV broadcasters, and institutions. Projects include corporate films, event films, and strategic communications content.
2. Podcast Production Services: Audio podcast development and production including screenplay, recording, sound design, and distribution services.
3. Event Production Services: Event concept development, storyboarding, scheduling, moderation, films, speakers, direction, and press/social media management for corporate events and conferences.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

macondo Kommunikation GmbH produces custom films, podcasts, and events for corporate clients, TV broadcasters, and institutions. Services span concept development, journalistic storytelling, scriptwriting, filming, sound design, post-production, voice artistry, event direction, moderation, and distribution under their "Creative Intelligence" methodology.

Product overview

macondo is a media production company offering three core services—Film, Podcast, and Event—unified under its Creative Intelligence methodology. Film production encompasses scriptwriting, filming, post-production, and voice work to create emotionally compelling visual narratives. Podcast production includes screenplay development, recording, sound design, and distribution for journalistic audio content. Event services cover concept development, storyboarding, moderation, speaker management, direction, and related communications. All services leverage journalistic expertise and strategic storytelling for corporate clients, TV broadcasters, and institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Custom corporate film production for businesses, TV broadcasters, and institutions. Includes scriptwriting, text creation, filming, post-production, and voice artist work to convey strategic messages in highly emotional ways to stakeholders, employees, and the public.
• Podcast Custom podcast development and production for corporate clients. Includes screenplay development, presentation, recording, sound design, and distribution. Experienced journalists and sound designers collaborate to develop and implement audio concepts that are journalistic, well-founded, and relevant.
• Event End-to-end event and conference production for corporate clients. Includes concept development, storyboarding, schedule planning, moderation, films, speakers, guests, direction, press, and social media management. Events are designed to be impactful and brilliant.

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• KAIROS CEO-ConsultingminorStrategic or Co-development PartnerPartner logo displayed on macondo website footer. KAIROS CEO-Consulting is a consulting firm. Nature of partnership appears to be strategic collaboration in the consulting/communications space.
• Cartagena SpeakersminorStrategic or Co-development PartnerPartner logo displayed on macondo website footer. Cartagena Speakers is a speaker bureau. Nature of partnership appears to be collaboration for event production with speaker management.
• Deutscher Startup-VerbandcoreStrategic or Co-development PartnerLong-standing collaboration on German Startup Awards event. macondo develops, designs, and produces this founder event at Tipi am Kanzleramt, Berlin in partnership with the Startup Association.
• ZDFcoreStrategic or Co-development PartnerPartnership since the first day of Deutscher Gründerpreis (nearly 25 years). macondo works with ZDF to develop and produce the German Founders Award event, including script, schedule, staging, moderation, design, laudiations, films, and cinematic communication.
• SparkassencoreStrategic or Co-development PartnerPartners in Deutscher Gründerpreis along with ZDF, FAZ, and Porsche. Also long-standing partnership with Deutscher Sparkassen- und Giroverband (DSGV) for German Savings Banks Day film program and strategy podcast.
• FAZ (Frankfurter Allgemeine Zeitung)minorStrategic or Co-development PartnerPartner in Deutscher Gründerpreis along with ZDF, Sparkassen, and Porsche. Role in the award ceremony and communications.
• PorscheminorStrategic or Co-development PartnerPartner in Deutscher Gründerpreis along with ZDF, Sparkassen, and FAZ. Role in the award ceremony and communications.

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Studio Hamburg GmbH: Long-established Hamburg-based German production company spanning TV, film, and post-production. Comparable as a German full-service production house with broadcaster and corporate clients.
• UFA GmbH: Germany's largest TV/film production group (Bertelsmann-owned), producing scripted series, entertainment, and corporate content. Comparable as a German production house serving broadcasters and enterprises, though vastly larger and broader in scope than macondo.
• Studio Babelsberg AG: Europe's largest film studio complex with production services for feature film, TV, and streaming. Comparable as a high-end German production infrastructure provider that serves institutional and broadcaster clients.
• Bavaria Film GmbH: Major Munich-based German film and TV production company with full studio infrastructure. Operates in the same German production ecosystem as macondo, producing both entertainment and corporate/institutional content.
• Serviceplan Group: Europe's largest independent agency group, with integrated film, content, and event production capabilities for major German and European brands. Comparable as a broader incumbent offering overlapping corporate content production services.

Direct peers

• Film Deluxe GmbH: Berlin-based German production house producing corporate films, documentaries, and brand content. Closely comparable to macondo in producing non-fiction and corporate-communications video for German enterprises.
• Podstars by OMR: Germany's leading podcast network and production company, producing branded and editorial podcasts for German brands and media companies. Directly comparable to macondo's corporate podcast production service line.
• Wiedemann & Berg Film GmbH: Independent German production company producing theatrical films, series, and branded content for German broadcasters and brands. Comparable as a German independent producer working with major institutional clients.
• MME Film GmbH: German corporate and documentary film production house based in Berlin. Highly comparable to macondo in size and focus on non-fiction, corporate, and institutional film commissions for German enterprises.

Emerging players

• Rocket Beans Entertainment GmbH: German independent video and podcast production company operating its own entertainment brands while also producing commissioned content. Comparable in the German podcast/video production space though more entertainment-led than macondo's corporate communications focus.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/macondo-the-art-of-storytelling

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about macondo – the art of storytelling